Hollywood's big-scale movie convention is to announce the release schedule one year in advance, one is to show the confidence and confidence of the big-scale zuò, and the other is to create a sense of expectation for the audience, and now this marketing model has been gradually introduced into China.

This time, "Star Era" and "Harry Potter" also adopted this method of fixing, and because the topicality of these two films has become a big success, the two film companies tacitly chose the same schedule - next year's Christmas file.

Star Warrior VS Magic Boy!

The "Christmas Wars" of the cinematic world.

As the saying goes, "there are no absolute enemies in business, only absolute interests", the battle between "Star Age" and "Harry Potter" seems to be an inseparable duel, but in fact it is a marketing that binds each other, that is, the legendary "bundled marketing".

"Star Age" will be released on December 18, and movie tickets will be pre-sold online two months in advance.

"Harry Potter" will be released on December 22, and tickets will be sold 50 days in advance.

The-for-tat confrontation in operational strategy, the mutual bombardment of spokesmen, and the large-scale mutual blackening of cyber trolls......

It doesn't matter what type of topic you have, the important thing is to have a topic all the time, and the opposing situation must be fully created, pulling hatred, bitter cards, positive energy chicken soup, fake Qinggao, etc., in short, you must try your best to stimulate the accelerated secretion of adrenaline in the audience, because only when the audience's heartbeat is faster, their wallets can be actively opened.

The second part of the two films quickly attracted the attention of a large number of audiences in the first round of publicity, and their respective fans actively joined. It also plays a role in fueling the fire. It's hot before it's released.

In this context, "The Shawshank Redemption" is wrapped in the title of "Nobel Prize winner Liu Jingting hitting the Oscars" and hitchhiking on the "Christmas War". Started the early warm-up publicity.

Anyway, "Harry Potter" is also Liu Jingting's work, anyway, everyone has made it clear that they want to play bundle publicity, so why not come together to hold a group?

Liu Jingting also expressed his full understanding of this kind of publicity, after all, this movie does not have any hot scenes and glamorous shots, although the fragrance of wine is not afraid of deep alleys, and the high-quality reputation of the movie itself can be predicted, but if there is wine with the same aroma. Why don't you choose the one with a deep alley? This is an era when movies of the same type are piled up.

Moreover, Liu Jingting has an understanding of the situation of "Shawshank" in his previous life, and is especially willing to do his best to help it in this life.

Nevertheless. "The Shawshank Redemption" will not participate in the competition for the Christmas file, and in any case, it is estimated that not many people are willing to watch a prison-themed work on the joyous day of Christmas.

Therefore, "Shawshank" finally chose to be released in October.

Also choosing to be released in October is WB's "Crouching Tiger, Hidden Dragon". This Chinese martial arts film directed by Chinese director Li Qing'an. For the first time, we will introduce the most traditional "Chinese Kung Fu" to the world.

Like "Forrest Gump" screenwriter "Best", Liu Jingting is anonymous and invisible in this movie, under the pseudonym screenwriter "Du Lu", Liu Jingting's arrangement was made after good communication with the producers of the two films, on the one hand, they regret that they can't use the gold signboard of "Liu Jingting" for publicity, on the other hand, they are also curious and looking forward to how huge the impact will be when the identity of Liu Jingting is announced after the two films have an impact.

After all, the revenue of a movie is not entirely at the box office. If the two films can win the Oscars as they wish, the later disc rental and sales, online broadcasts, and TV station copyrights can also be used to show their skills.

And the company has also given these two films enough attention. "Forrest Gump" is marked as S-grade, which shows that the content of the movie really poked the itch of Americans, and "Crouching Tiger, Hidden Dragon" is A-grade.

Liu Jingting originally planned to hand over "Crouching Tiger" to Xingyue to do, but considering the box office performance of this film in China, he had to dispel this idea and completely handed over the script to Li Qingan's team, serving as the screenwriter and art director only in his own name.

Speaking of Liu Jingting's fate with "Crouching Tiger, Hidden Dragon", it is actually a bit ironic, because he really settled down to watch this movie under the recommendation of a foreign teacher.

When this movie was released in 2000, Liu Jingting had just been promoted to the first year of junior high school, and his entire impression of the movie at that time was still in the video hall, VCD, and TV on demand, and he had no concept of this movie.

At that time, in order to follow the Oscar road of "Crouching Tiger", domestic martial arts films sprung up like mushrooms, but they were ruthlessly rated as "bad movies" or "walking on the road of bad movies" by critics again and again, and the status of "Crouching Tiger, Hidden Dragon" was raised more and more.

What's even more puzzling is that the box office of this movie has hit the streets in Greater China, and the mainland box office is even less than 15 million, but it has swept away more than 200 million US dollars at the box office worldwide.

However, these legendary labels failed to attract Liu Jingting, until after studying in college, one day chatting with a foreign teacher, saying that only their favorite movies, the foreign teacher very solemnly said that he loved the movie that "can make you think", and then mentioned "Crouching Tiger, Hidden Dragon", Liu Jingting was really surprised.

The concept of "Crouching Tiger, Hidden Dragon" being popular in the United States has always been seen from the media or the Internet, and the feeling itself is not very profound, and that time, hearing an American recommending his own country's movies to himself felt very strange and even a little ashamed. The film was swept up that night.

It was also at that time that he really understood why this movie failed to sell well in China, for at least two reasons, one was that the domestic film market at that time was not mature enough, and the other was that the film was subtle and deep, which somewhat subverted the domestic audience's concept of the coolness of martial arts films.

Liu Jingting still remembers what Chow Yun-fat said with a frown: "Hold your hands tight, there's nothing in it." Hold your hands open and you will get a qiē. ”

I don't know what kind of reaction this movie will cause in China, and ninety percent of the judgment is still "applauded or not".

The schedule of "Forrest Gump" is set for July 7. It's a summer vacation in the United States.

Although Liu Jingting is also invisible in this movie, the producers are still full of confidence in this movie, one starring Hollywood A-list actor Tom, and the other is indeed Liu Jingting's tailor-made for American audiences.

……

The serialization of "Heaven and Dragon Slayer" did not speed up because Liu Jingting re-stored the manuscript, because at this time readers were accustomed to this kind of turtle speed serialization, and the complaints gradually disappeared, and. "Craftsman's Record" later "reversed" and announced that "under Liu Jingting's personal insistence, the serialization of the novel was maintained as much as possible".

In addition, after Zhang Wuji appeared. Everyone once again took out the "issue of the ownership of the male protagonist of this book" to discuss.

"If the final male protagonist is Zhang Wuji, this book can be regarded as setting two records, one is that the identity of the protagonist is the most unpredictable, and the other is that the male protagonist appears at the latest. ”

"Look at the plot arrangement. The possibility of Zhang Wuji's male protagonist is getting bigger and bigger. was born to learn martial arts with a big master like Xie Xun, his parents are also martial arts masters, and Master Zhang Sanfeng is a martial arts master, judging from Yin Susu's appearance, my grandfather must also have great power, this kind of character who is loved by thousands of people and has the protagonist's aura is infinite, then who can be the protagonist?

Moreover, judging by Gu Yongsheng's history of liking to dig holes for readers. Zhang Wuji should also be the main one. ”

This discussion continued intermittently for half a year with the slow serialization of the novel.

In the June issue of the following year, "Craftsman's Record" finally published the second half of the tenth episode of "Yitian" "100-year-old birthday banquet destroys liver and sausage". Zhang Cuishan officially committed suicide and ended the scene.

After experiencing the relatively bland "Ice and Fire Island Chronicle" chapter serialization, this amazing reversal immediately set off a heated discussion in the martial arts forum, at first the readers reacted strongly, and they all said that they could not accept this twist, "a mouthful of old blood sprayed in Wudang Mountain", thinking that this plot arrangement is a bit blunt and unreasonable, "Lao Tzu wants to give way to his son, and there is no need to commit suicide."

Regarding the larger controversy in the novel, Liu Jingting is willing to come forward to explain, which is also one of the joys of his promotion of the novel, which is equivalent to another exchange with fans of martial arts novels.

"The protagonist of the first two episodes is Guo Xiang, and the protagonist of the two and ten episodes is Zhang Cuishan, and then Zhang Wuji, this arrangement is to be related to the first two parts, not to deliberately fight wits with readers, this issue has always been controversial, and today I just want to explain it to you. ”

As for the problem of Zhang Cuishan's suicide, it is not only because he wants to conceal Xie Xun's whereabouts, but also because Zhang Sanfeng will protect him, who in the world dares to force Zhang Cuishan, the reason why he committed suicide is that he feels sorry for his third brother, by the way, the love between the Wudang Seven Heroes is also one of the focuses of this novel. ”

Liu Jingting responded by posting two microblogs in succession.

The author personally participated, and the readers' enthusiasm for the discussion became more and more enthusiastic, and the topic was quickly diverted, for example, some readers have begun to pay attention to the issue of "abuse of the owner".

Although Liu Jingting is willing to talk to everyone about novels, he really doesn't have enough energy and time now.

On July 7, "Forrest Gump" was released in North America, and a phenomenal movie began to sweep the entire North American continent.

"This is an epic film that uses the experiences of small people to see through the social history of American politics!"

Just after the first wave of movie-watching, the critics gave such a high evaluation.

Then the audience's tidal wave of praise began to spread in major film forums, forming a "Forrest Gump phenomenon"!

"It can be said that Forrest Gump is an authoritative American movie. ”

This is a comment from a film expert on the BBC.

The Chicago Sun-Times directly typed the headline "Forrest Gump: It's Incredible!".

The explosive word-of-mouth not only began to attract the audience to a large-scale movie-watching craze, but also opened up a bright avenue for the overseas distribution rights of the film.

"Forrest Gump is almost a masterpiece of American 'anti-intellectual cinema', and its nostalgia and retrospective of the American theme values of the 60s can be said to be the bull's-eye of American audiences, and if my guess is correct, this film is likely to be the seed for next year's Oscar for Best Picture. ”

Roger, a well-known film critic, once again predicted the next Oscars in his personal column, having previously accurately predicted two Oscars for Best Picture, three for Best Actor and one for Best Director.

As soon as Roger's remarks came out, some people immediately thought of Liu Jingting, who was walking on the wind and rain Oscar Road.

"The biggest rival of the Chinese boy Liu Jingting has undoubtedly appeared, and Blueprint can rejoice. (To be continued......)