Chapter 72: Crazy Marketing
"What a god, it's not easy for me to get this news. ”
"Aunt Cen understands, Lao Xie has a good income this time, right?"
"Don't everyone buy the same?"
"It's the same, but this year my son went to study abroad, plus Lao Wu...... In short, it costs a lot, and the cost is not as good as your old thanks!"
"Isn't there a small mountain here? I'm afraid I won't have a chance in the future? But you, Director Cen, owe everyone a favor this time!"
"If you owe, you owe, and you are not afraid of this kind of favor a few times, but you have to pay for it tonight. ”
"Okay, I'll pay the bill, I said I should have a treat. ”
On the 8th, I sent 10 million to the company's account again, and the sales of bean paste at the end of the next year are the top priority.
In October, my third brother and I both took the adult college entrance examination.
After more than two years of hard work, the third brother got his undergraduate diploma as he wished.
Because of my super good memory, I easily passed the college exam and passed the college exam.
In November, we began to prepare the advertising plan for Toyowa bean paste.
At the end of the month, the factory was also busy, and batches of bean paste began to be packaged.
December 1.
Major newspapers in northern Sichuan, such as North Sichuan Daily, Shudu Evening News, and West China Metropolis Daily, all published advertisements for Xiaoshan Food Co., Ltd. Fenghe Pixian bean paste.
The advertisement details the 300-year history of the Hoyowa, as well as the business scope and scale of Xiaoshan Food Co., Ltd.
The last most important one, open the bottle and have joy, and then another bottle.
Customers who buy Toyowa bean paste may get another bottle, subject to the words on the cap of the bean paste.
Even the 15-kilogram basket of bean paste used in the catering industry can also get another basket with the card in the basket.
During the prime time of North Sichuan TV and Shudu TV, the advertisement played by the famous Bashu comedian Li Baiqing for Fenghe Douban sauce also began to be broadcast on the same day.
There are also posters in front of shops of all sizes and in the streets and alleys, as well as leaflets distributed in various vegetable markets, and for a time, advertisements for Toyowa bean paste can be seen everywhere.
The sales team also began to comb and plow all kinds of restaurants of all sizes, mainly to sell several kinds of Fenghe bean paste, such as hot pot special, chef's selection, and no-chop type.
Of course, I also brought the pickled ginger and chili peppers from the kimchi factory or something.
The highlight is that each box of products contains an apron and the opportunity to come back to another box.
Then several larger chef training schools in Shudu also provided Fenghe bean paste, kimchi series and aprons exclusively for free for a long time by Xiaoshan Food Company.
From time to time, there is a big news that someone buys a bottle of Fenghe bean paste, but hits more than a dozen or even 20 bottles in a row, and the sensational effect is surprisingly good.
Among them, the whole box is another bottle of products, I focused on taking care of the Hongqi chain, which has opened more than a dozen stores under the leadership of Cao Daxia.
It seems that 95 or 96 years began, and a certain brand of iced black tea is an excellent sales method with another bottle and more than ten or twenty bottles in a row, and it is popular all over the country in a short period of time.
But I don't know if I'm copying him now, or if he'll copy me again in the future.
After such a combination of punches, the company's products poured out of the factory like a tide.
As long as the company's products penetrate into the region, the market share is climbing at an astonishing rate.
The time entered the ninety-five years.
After the New Year's Day, Cao Daxia came to me to report to work.
"Mr. Li, there are 16 stores that have opened a year ago, and a few are under renovation. ”
"It's normal to be a little slower at first, but it's naturally faster later. ”
"Yes, but I think this warehousing and logistics should be put on the agenda, otherwise the distribution of 50 stores will be a problem. ”
"Warehousing base?"
"This should really be planned in advance, and it should be planned ahead. ”
"Ahead of the curve?"
"Mr. Cao, don't look at the large farmland in the second ring of Shudu now, the development of Shudu in the future is faster than you imagine. ”
"Since you want to do it, let's make it bigger, you are looking for a piece of land in the southern suburbs of the city, and you must be able to meet the storage scale of more than 500 stores to plan. ”
"Five hundred, ten times, this is too advanced, right?"
"This is just asking you to take the land, take advantage of the cheap land now, and the land in the suburbs is also easy to take, just take it and put it there first. ”
"Mr. Li, if you have money, you are capricious, but I can't wait for it, but why do you want to go to the south of the city to get it?"
"This is the inside information, in the future, Shudu will definitely develop to the south, you have to believe this. ”
"Okay, I really believe in Mr. Li, I know that Mr. Li is well-informed. ”
"I'll inject another 10 million in funds, it should be enough, right?"
"Mr. Li is really generous, there must be a lot. ”
"It won't be much, and it will be transferred to Yuzhou in the second half of the year, and the funds may not be enough. ”
"It's really not enough to say this, a store invests about 200,000 yuan, plus warehousing and logistics, at least 15 million, and then goes to Yuzhou, 30 million. ”
"Rest assured, funding is not a problem, not to mention that with the increase of stores, profits will come up. ”
"That's right, so I'll just let it go. ”
"Let it go! Yuzhou can send someone to hit the front station first, and at the beginning you can take warehousing and logistics into account, the scale is equivalent to Shudu, I hope that by the end of this year, Yuzhou can complete the layout. ”
"We're going to grab a few big cities as quickly as possible, and soon someone will be able to keep up, and then it's not that easy. ”
"Okay, Mr. Li!"
January 19th.
The tall one and the rat eye are here to hand in the task.
"Mr. Li, the information of the Ren family and his son has almost been collected. He handed over a bag of papers.
"How's that? ”
"Damn, these two fathers and sons are full of shit under their butts!"
"That county magistrate, from being the secretary of the town committee of Blu-ray Town to the deputy county magistrate, there are many unclean things. ”
"His son is not a thing, he and I have now developed to the point of being called brothers, and he actually said that he brought women out to play in the factory, and he brought me to play. ”
"This beast scourge has harmed many good families in the factory, but it is all due to the obscenity of his father and son, and he always succeeds him. ”
"The embezzlement of public funds from the Douban factory is even more blatant, and all kinds of reimbursement loopholes are full of loopholes, and a lot of them have been collected. ”
"And all this information of yours is true?"
"Seventy or eighty percent of the evidence is conclusive, and the rest are some rumors, but the authenticity is also very reliable, especially when I brought those girls out, I also recorded them with a Walkman, and the tape was also placed in it. ”
"That person can be said to be a friend!"
"Playing a fart friend, the surname Ren is already married, and those women have also been married. ”
"There is also a signed letter to sue him in the information, which has taken a lot of effort to get it. ”
"Okay, Rat Eye has made a meritorious contribution again this time, Lao Jiang, you will take a little dividend from my shares and give it to him. ”