When it comes to fashion week, the first thing that comes to people's minds is definitely not domestic, but the four famous fashion weeks in Paris, Milan, New York, and London.

The sleek nature of New York, the avant-garde luxury of Paris, the quirkiness of London and the quirkiness of Milan have all made them the benchmark of Fashion Week.

If you have to hear about the top five fashion weeks, it is to add a Tokyo Fashion Week to the end.

Tokyo is known as the fifth fashion capital, and it's not just talking.

However, when it comes to the top ten fashion weeks, the domestic fashion week is finally on the list.

China Shipping, and Yanjing, that is, China International Fashion Week, are all in front.

In addition, Seoul in South Korea and Singapore Fashion Week are impressively listed.

On the whole, the advantages of the four major international fashion weeks of Paris, Milan, New York and London are still significant.

In recent years, the rising trend of the Asian fashion industry has become more and more obvious, and "Chinese elements" and "Chinese beauty" are gradually leading the world fashion trend.

In addition to this international can be famous in the Zhonghai and Yanjing Fashion Week.

In fact, many places in the country are holding fashion weeks.

With the acceleration of the upgrading process of the textile and garment industry, in recent years, many places have launched their own unique "fashion weeks" on the basis of the original industry exhibitions.

It used to be a fashion week for the symbols of fashion cities such as Yanjing, Zhonghai, Dalian, and Qingdao.

Now it has begun to spread rapidly in the central and western regions, second- and third-tier cities and even characteristic towns of garment industry clusters.

Even Jiangzhou and Rongcheng, which are located in the central and western regions, have fashion weeks, and even Humen, Keqiao, Xiamen, and Chaozhou on the southeast coast have begun to make their own fashion weeks.

Whether it is an emerging textile and garment industry transfer or an old industrial cluster, all attach importance to the role and impact of fashion week on local economic development.

However, if you want to talk about influence, it is still the two international fashion weeks of Yanjing and Zhonghai.

Founded in 1997, China International Fashion Week is held in Beijing in March and October every year.

At the beginning, there was no concept of fashion week, so it can only be called China Fashion Design Expo, which is the earliest professional fashion exhibition and the predecessor of China International Fashion Week.

The purpose of its establishment is to attract well-known Chinese and foreign brands to participate in the conference, and to provide a platform for outstanding designers and well-known brands to release design works, exchange fashion ideas, and display new technological achievements.

It is a government act to support the clothing and fashion industry in China.

The reason why it is placed in Yanjing is very simple, it is because it is the capital.

In addition, Yanjing has excellent and profound cultural resources, with professional colleges with deep clothing and fashion elements such as Tsinghua Academy of Fine Arts and Yanfu, as well as high-end performance talent colleges such as film academies and Chinese opera to cultivate excellent models.

In addition, authoritative national clothing associations such as clothing associations and fashion designers associations gather in Yanjing, which can attract a large number of outstanding professionals and guide the fashion trend elements of the entire country.

Therefore, China International Fashion Week has unique resources and advantages, with strong Chinese characteristics and elements.

It also has a unique position.

It's just that in recent years, with the gradual rise of Zhonghai's economy and the city's international influence, Zhonghai International Fashion Week has naturally risen and caught up.

But no matter what, the influence of China International Fashion Week (Yanjing) cannot be ignored.

Fashion has always been a topic of conversation, and for ordinary people, this circle has always been the place that everyone yearns for.

Therefore, if you want to learn about fashion, fashion week is the best way to go.

Because it reveals and determines the world clothing trends for the next season, it is known as the fashion icon of fashion.

Similarly, if you want to understand the domestic fashion trends, China International Fashion Week is an indispensable link.

Because here, you can learn about the powerful designers who have risen in China in recent years, and you can also understand those designers who are blooming in the fashion stage, and what amazing works they want to launch.

Similarly, International Fashion Week is also a big stage for some cutting-edge designers to make a name for themselves or emerge in the fashion circle.

Especially for newcomers in the fashion industry like Lin Zhengrong, this kind of stage is particularly important.

Because there will be a lot of professional events with great influence in China.

Fashion, knitting, lingerie, sportswear, all aspects are included.

But it's a pity that Lin Zhengrong didn't have his own works at this year's fashion week, oh no, it should be said that he didn't participate.

At least for now, he doesn't need a work to prove his talent and status.

If he hasn't joined Allure underwear yet, a newcomer like him wants to make achievements in the direction of underwear design, and participating in professional competitions related to underwear in international fashion weeks is a necessary way.

For example, in the field of underwear design, the more famous "Oudifen Cup China Underwear Design Competition" is a very good choice.

Oudifen Cup is the "Oudifen" Cup Chinese Underwear Element Innovation Design Competition jointly established by the China Fashion Designers Association.

As the only professional underwear design competition since the establishment of China International Fashion Week, it has attracted the attention of many domestic and foreign media and industry insiders during the release of Fashion Week.

It has indeed excavated a lot of young underwear design talents, which has also aroused more people's attention and resonance with underwear culture.

Arouse more people's enthusiasm for the long history of China, inherit the exquisite and beautiful cultural connotation of Chinese underwear, and seek a new way to create fashion.

That's a bit of a cliché.

But the Oudifen Cup is indeed an event that many young designers yearn for.

Similarly, it plays a certain role in promoting the integration of Chinese elements into underwear design.

This is a stepping stone for many young designers like Chen Peng, Guo Tao or Li Yanzhen to enter famous underwear companies.

If you win a gold medal in such a professional competition, then in the circle, such a stepping stone is enough.

In a way, it's more useful than a college diploma.

Oudifen is a famous underwear brand in Baodao, in the previous life, it seems that since 13 years later, there seems to be no Oudifen Cup competition in International Fashion Week.

This is related to the operation or influence of the entire underwear brand, at least in the previous life, after 13, the influence of this brand has indeed decreased a lot.

However, Lin Zhengrong is not an underwear designer after all, and he doesn't know much about this aspect.

But now, Oudifen is really famous.

Anyway, Qin Tingcheng's goal is to replace this brand and become the new sponsor of the international fashion week underwear event, so this woman is still very ambitious.

This year's China International Fashion Week Autumn/Winter collection officially kicked off in Yanjing on March 24 and then lasted until April 1.

The event locations are always Yanjing Hotel and 751D park!

751D·park, also known as Yanjing Fashion Design Plaza or 751D·park Yanjing Fashion Design Plaza, was built on the basis of the original 751 factory, which was withdrawn from production.

Like before, the 798 Art Factory, where Dior's official haute couture show was held, was of a similar type, and it was a gathering place for cultural and creative industries transformed from the factory.

These two places are completely holy places for fashion designers or fashion lovers.

Even if it's not Fashion Week, there are countless models who usually come to these places to take street photos or take chances.

Lin Zhengrong also ran to these places when they were studying, so they were not unfamiliar with these places.

As for the Yanjing Hotel, this thing, as long as you are from the capital or have been to the capital, there is basically no one who does not know, the famous 5-star hotel, and it is also a century-old store, made at the beginning of the last century.

The location is also very good.

Adjacent to the former imperial palace of the Forbidden City, the city center is just a five-minute stroll from Tiananmen Square, the Great Hall of the People, the National Centre for the Performing Arts and other historical and cultural attractions, and just a stone's throw away from the bustling Wangfujing Commercial Street.

With such a hotel, you can directly squeeze into the ranks of the top rich people in China.

However, although this thing is famous, there is no problem for ordinary people to enter it and stay overnight.

The scene of the fashion week press conference is generally in the golden hall of the Yanjing Hotel.

This thing is a very luxurious banquet hall, and there is one word that best describes it, and that is splendid, and it is resplendent in earnest.

Every year, the suppression show of China International Fashion Week is held here.

When Lin Zhengrong's works can be released here, then he will have a place in the domestic fashion circle.

So this is also his dream.

But for now, just think about it.

On March 24, Mercedes-Benz China International Fashion Week kicked off the conference.

It is an appetizer.

Basically, every year is the time when the official press conference of Fashion Week is held.

There is no activity.

It is also very understandable why there will be Mercedes-Benz in Fashion Week, because this is the official sponsor of China Fashion Week.

Sponsors for large-scale events have become a business practice that the general public is accustomed to.

And basically since 12 years, Mercedes-Benz has been a sponsor of international fashion weeks.

Maybe everyone is curious, a car brand, a good way to sponsor a fashion week, is completely bull's head and horse's mouth.

No one could have imagined that Mercedes-Benz would be so fond of China International Fashion Week, and once sponsored, it was always sponsored, never stopped.

It can be said that since 12 years, Mercedes-Benz has witnessed the rise of Chinese fashion in the world, and the three-pronged star emblem full of texture and light can even be regarded as another symbol of Chinese fashion week.

The question is, why is Mercedes-Benz so fond of China Fashion Week?

This thing is also very easy to understand, just like a lot of mobile phone manufacturers like to sponsor TV variety shows, there is nothing this thing that cannot be understood.

Similarly, it's no surprise that automakers sponsor fashion weeks.

Because cars also pay attention to design, and they also pay great attention to the appearance design.

In terms of the official explanation, Mercedes-Benz has always integrated fashion and art into the blood of their car manufacturing, which can be said to complement China Fashion Week.

Fashion and art are inseparable, and the two are constantly cooperating across fields with a variety of means and rich faces.

The combination of fashion and art is not limited to the small catwalk, it can be transformed in a thousand ways, painting, sculpture, architecture, furniture, even the cup we use to drink water or a toy for all ages can be an artistic embodiment.

There is so much foreshadowing, which means that there is no problem with the combination of cars and clothing.

When the most sophisticated means of transportation on the earth meets the most exquisite costumes, it is a collision between technology and art, and it is a fascinating artistic crossover.

In fact, this kind of crossover is quite normal.

In his previous life, the famous Chinese designer Alexander Wang, also known as Wang Daren, was once invited by BMW and a famous car company to design a futuristic concept car.

This is also a hype in disguise.

Similarly, for example, Xiaomi Technology, which is the most familiar in China, invited Philip Stark to participate in the design of mobile phones.

As a result, as soon as people played tickets, they began to lead the full-screen era of the mobile phone industry.

So this kind of crossover is not unusual at all.

It's like Lin Zhengrong's classmate, he himself is also crossing the border, a good student of the fashion college, originally studied fashion design, but ran over to be an underwear designer, which is also a kind of non-business, which is not bad, in addition, he also ran to be a model, when he was a model, he also ran to shoot advertisements, which is not counted, and he also ran to write songs and sing.

This is a rhythm that crosses the border from the fashion industry to the entertainment industry.

In the eyes of others, it is a very unprofessional move.

But people still have fun.

Therefore, for business behavior, one needs to be well-known in China, and the other needs a sponsor with deep pockets, so naturally, Wang Ba looks at mung beans and hits it off.

Just like Lin Zhengrong, Qin Chengcheng's invitation to join Allure underwear is also the same reason.

In fact, which sponsor of the International Fashion Week is, to be honest, Lin Zhengrong doesn't care at all.

The only thing he cares about this fashion week is two points, the first is the launch of Allure underwear, in addition, it is a new section of this fashion week.

That's the college sector.

In the official words of Fashion Week, it is to support the growth of young designers, show the demeanor of contemporary college students and promote college students' entrepreneurship.

The Organizing Committee of China International Fashion Week will open a "College Release" section during the launch of the Autumn/Winter collection in March from this year.

It is designed to build a stage for college students to "discover inspiration and nurture hope".

At this year's Fashion Week, outstanding graduates from 6 well-known fashion colleges and universities in China will showcase their design works.

Among them, Lin Zhengrong's works are also included.

Who let him, his finished work is the Best Renderings Award of Yanfu Fashion Week, and he is the winner of the Gold Award.

In this respect, he not only has a special exhibition for underwear shows, but also a special session for fashion works.

A proper winner in life.