Chapter 875: A Singing Voice
After the signing ceremony, Motorola arranged a special press conference, in which Zhang Ran and Sanjay Jia answered questions from reporters.
Under the command of the press officer, the first reporter got up and asked: "Mr. Zhang, everyone knows that Century Summit intends to deploy the mobile terminal, and now that it has acquired Motorola, has the layout of the mobile terminal come to an end? What impact will this acquisition have on the world mobile phone market?"
Zhang Ran naturally did not say his true plan, and said with a smile: "We acquired Motorola to find a mobile entrance for Netflix, Blockbuster Online, and China's Internet business. After the completion of the acquisition, the most important work was to integrate with the applications of Century Peak. As for what impact it will have on the world mobile phone market, I don't know. However, our goal is to sell 100 million smartphones by 2013, making it the third strongest in the world. Motorola is a great brand, once leading the world, after the acquisition of Motorola, Century Summit will invest more money in the development of new technologies, so that Motorola will become the industry leader again. We have reason to believe that the once-great Motorola is coming back!"
The reporters present heard Zhang Ran announce that he would make Motorola's mobile phone sales reach 100 million units in 2013, becoming the third in the world, and they were all in an uproar. The sentence "The once great Motorola is coming back" made many reporters feel enthusiastic!
However, there are many reporters who are not optimistic about this acquisition, and a reporter immediately asked: "Motorola has a rich corporate culture, in the process of integration at the peak of the century, how to solve the problems of cultural differences and concept differences?"
Zhang Ranfeng said lightly: "In recent years, the world's traditional industries have been affected by the Internet, in order to adapt to this new form, almost all enterprises are undergoing Internet-based transformation, film companies strive to become Internet + film companies, retail industry strives to become Internet + retail, Motorola also needs to make corresponding changes, so that it can become an Internet + mobile phone enterprise." We will integrate Motorola's engineer culture with the Internet, plug in the wings of the Internet for engineers, and enable Motorola to meet market needs more quickly. As for what the specific integration plan will be, it is not possible to say at this time. Because the acquisition has not yet been completed, Motorola is not yet the peak of the century, and we will definitely announce it as soon as possible after a series of formalities such as government approval are completed. ”
A reporter asked: "We all know that the opponents of this bid for Motorola include Microsoft and Google, and their strength is above the peak of the century, why did Motorola choose the peak of the century?"
Zhang Ran smiled indifferently and said: "Because Century Summit has been researching Motorola for more than 3 years, Century Summit not only wants Motorola's patents, but also really wants to make efforts in mobile terminals, and Century Summit can help Motorola reopen the Chinese market, and Motorola will have a brighter future if we cooperate with us!"
A reporter got up and asked: "But the industry is not optimistic about this acquisition, after the announcement of the acquisition of Motorola by Century Peak, the valuation of Century Summit has fallen sharply, what do you think?"
Zhang Ran said lightly: "This is what we expected, after all, Motorola has continued to lose money in the past few years, and Motorola has a very strong corporate culture, it will be very difficult to integrate with the peak of the century, and it is understandable that the industry and investors are not optimistic about this acquisition." But I want to say that when Netflix carried out reforms last year, the industry and investors were also very optimistic about our reforms, but in the end, our reforms were a complete success. We are very confident in this acquisition and we have the ability to turn Motorola into a profitable one." If we didn't have faith, we wouldn't have eaten this crab!"
……
Five minutes later, Reuters released the news: "Century Summit announced today that it has signed a definitive agreement with Motorola Mobility to acquire the latter for $53.44 per share in cash, for a total price of about $16.7 billion, a premium of 86% to Motorola Mobility's closing price last Friday." The transaction has been approved by the boards of directors of both companies. ”
In this acquisition of Motorola, the opponents of the peak of the century are Microsoft and Google, especially Google is being surrounded by Apple, Microsoft and other companies, and Motorola's patents are very needed, and everyone thinks that the peak of the century cannot win. No one expected that the peak of the century would defeat Microsoft and Google and really win Motorola.
After this news came out, it immediately became the headlines of major media and caused widespread heated discussions. Newspapers in the United States, Europe, and China are all reporting on the acquisition of Motorola by Century Peak. However, the world's major media and the industry are not optimistic about this acquisition, and the whole public opinion is a gloomy voice.
Century Peak has made a lot of acquisitions in recent years, and all of them have been successful, but Motorola is different from Netflix, Marvel, and Prada, Motorola has been losing money for 4 consecutive years, and Century Peak has no experience in making mobile phones, Zhang Ran's idea of cutting into mobile terminals through Motorola is obviously too confident. —Forbes Magazine
Goldman Sachs analysts believe that Motorola's mobile phone manufacturing business is a dying business, and they believe that the $16.7 billion purchase price is too expensive. Century Summit suffered a crisis at the beginning of last year because of excessive debt, and now spending 16.7 billion Motorola will put serious pressure on Century Peak's cash flow, which will inevitably affect the company's profitability in the short term. Motorola has been losing money for 4 consecutive years, and it is very difficult to turn a profit. If Motorola continues to lose money, it will put heavy pressure on the development of the peak of the century. - The Wall Street Journal
Motorola's mobility business product composition is outdated, lack of innovation, has been losing money for four consecutive years, and after the merger with Century Peak, this situation is also difficult to change, which will inevitably bring pressure to Century Peak's body business, coupled with the acquisition of Motorola brought about $16.7 billion in debt, Century Peak's future pressure can be imagined. The cash in the hands of the peak of the century has been spent, and it has been in debt for 5 years, and it will be difficult for 5 years. —The Washington Post
Motorola Mobility's commitment to the pinnacle of the century is really self-helping. Motorola's mobility trends are worrying. Motorola Mobile's smartphone shipments in the U.S. home market decreased year-on-year, and Motorola tried to return to the Chinese market through cooperation with Century Peak, but Century Summit is a film and television company, without mobile phone channels, and without relevant experience in the mobile phone industry, the two sides will face huge difficulties and challenges in the process of integration. —Los Angeles Times
Not only the media and industry insiders do not look at the acquisition of the peak of the century, but the major investment institutions and securities companies are also not optimistic about the acquisition of the peak of the century, which is also a voice of decline.
Analysts at Nomura Securities pointed out: "The premium for Century Peak's acquisition of Motorola's mobile phone business is too high, and Motorola is currently losing serious quarters, and in the case of Motorola's small proportion of the smartphone market, I believe that Motorola's short-term losses will not be reversed." ”
Citibank analysts noted: "The global smartphone market is highly competitive, and it is difficult for Motorola to challenge the position of the two leading companies, Apple and Samsung, and it is expected that Lenovo's acquisition of Motorola's mobile phone business will become uncertain about its earnings outlook." Considering the 12 to 18 months long development cycle of typical smartphones and the time required for post-acquisition consolidation, it is expected that Century Summit will not be able to reverse its losses until at least 4 to 6 quarters later, during which the valuation of Century Summit will decline significantly. ”
Investment bank UBS bluntly said in an investment report: "Motorola's problem is very serious, it can be said that it is difficult to return, and I am afraid that it will maintain losses in the next two years, which will inevitably drag down the profits of the peak of the century." Dragged down by Motorola's losses, the valuation of Century Summit is unlikely to perform well in the short term unless management can outline a clear strategy to improve Motorola's business. ”
As the industry and the capital market are not optimistic about the acquisition of Century Peak, in the next two days, Century Peak's valuation plummeted, falling by 19.87% in two trading days, and the valuation evaporated by $15.5 billion.
Unlike the overseas media, in China, on Weibo, on Tieba, and in various forums, netizens can be seen everywhere discussing this matter, and everyone is cheering for the acquisition of Motorola by the peak of the century.
Although Motorola is now in decline, its influence is still there, after all, many of the post-70s and 80s youth have spent in the company of Motorola mobile phones, and the classic "Hello Moto" ringtone can be said to be a household name.
Ten years ago, Motorola's mobile phone was like an empire on which the sun never sets, such a world-class brand, but now it has been acquired by Chinese companies and turned into a Chinese company, and countless Chinese netizens feel proud and proud to Chinese the people have stood up since then.
"Wocao, Zhang Ran is really awesome, he really took down Motorola!"
"In the past few years, it was always the gringos who came to our country to buy and buy, and bought all our national brands, and Chinese famous brands such as Chinese toothpaste and little nurse have become foreign brands. Now with Zhang Ran, we can also go abroad to buy and buy!
"Hahaha, I haven't used a domestic mobile phone for many years, but I didn't expect to wake up in the morning and find that I used a domestic mobile phone again!"
"That's Motorola! It was really acquired! I knew that Zhang Ran was powerful, but I didn't expect him to be so powerful! From now on, Motorola will be China's motorcycle!"
Some people believe that Peak will be able to enter the mobile market and become the leader of the Chinese market again in two years; some people believe that Motorola has strong hardware and strong software, and the combination of the two can make Century Peak's software services more profitable; some people believe that this acquisition will become one of the typical cases of China's overseas mergers and acquisitions, and can provide valuable experience and lessons for Chinese enterprises' overseas mergers and acquisitions in the future……
Zhang Ran didn't think that industry insiders and investors were deliberately singing about the acquisition, on the contrary, he felt that these remarks were reasonable. When Google acquired Motorola in the last life, the industry was quite optimistic, but after Google's acquisition, Motorola has always been in the red, and in less than 3 years, the loss exceeded $1 billion, and finally Google had to sell Motorola to Lenovo.
After acquiring Motorola, Century Summit will face the same dilemma as Google, and Motorola is likely to continue to lose money. In order to get out of this predicament, Motorola must carry out the transformation of the Internet, so that Motorola mobile phones can better adapt to the market, and to do this, there must be a strong leader to lead Motorola's transformation.
On this morning, Zhang Ran drove to Santa Cruz, California, to meet someone. In his mind, this person is the ideal candidate for CEO of Motorola Mobility, and can lead Motorola Mobility out of the predicament.
The car slowly moved along Route 17, passed through a fashionable small business district, and just drove to Scotts Valley, a wealthy area of Santa Cruz, Zhang Ran's mobile phone suddenly rang, and he picked it up to take a look.
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