I saw Zhu Haishan, who was expressionless from anyone, and I saw Bian Xuedao...... Laughed.

Zhu Haishan's smile is a particularly complete and transparent smile.

I have known each other for a while, and Bian Xuedao heard Zhu Haishan's voice for the first time.

"You're here. ”

"I'm coming. ”

"It's good to be here, talk to me. ”

"Good. ”

Zhu Haishan turned his head and said that he wanted to talk to Bian Xuedao alone for a while, and explicitly ordered the four sons of the steward, Zhu Zhichun, Ma Chengde, the chief legal counsel and the chief financial adviser, not to allow anyone to approach the retreat room after they went out.

Before the eight people went out, they looked at the dusty "closed disciple" with complicated eyes while learning the Tao, didn't say anything, nodded, and opened the door and came out.

All went out.

After the door was closed from the outside, Zhu Haishan was a little sluggish, he took a few breaths, and said in a weak voice: "If there is no accident, what I experience now, you will experience it in a few decades, what happened before and after my death, I hope to inspire you, and I also hope that you can help the Zhu family on the side, so as not to let the Zhu family hurt your muscles and bones." ”

Bian Xuedao understands the meaning of Zhu Haishan.

Zhu family is too big.

No matter what Zhu Haishan arranged during his lifetime, it was impossible to avoid the infighting between his descendants over the inheritance after his death.

The reason why I think this way is not pessimism, but a rare kind of sobriety.

But no matter how sober you are, you can't care about what happens after you die.

What happened after his death, Zhu Haishan couldn't see it, but he could learn the Tao.

What is the cause of the infighting in the Zhu family in the future, which arrangements have no effect on preventing infighting, and which people are sheep during the old man's lifetime and turned into jackals after his death...... All of these are very educational and reference significance for Bian Xuedao.

After pausing for a while, Zhu Haishan, who was pale, said: "I shouldn't have asked, but I'm really curious, why do you want to get a film and television media company?"

Looking at Zhu Haishan, who still maintained his career curiosity until this time, Bian Xuedao said softly: "You are taking the development route of a hard-core entity, and my choice is to take the road of soft power." ”

"Soft power?"

Bian Xuedao said frankly: "This film and television media company is the thread of beads in the layout of my pearl chain. ”

Today, in the face of Zhu Haishan, who is dying, Bian Xuedao really opened his heart.

The variety show can indeed connect all the resources in Bian Xuedao's hands.

For example, Bian Xuedao is determined to create the world premiere of "The-Voice-of-China".

First of all, as long as he himself strictly controls the pass, so that the current world's "The Voice of China" is no less than the previous life in terms of program quality, mentor reputation, professional standards, overall strength of students and topicality, then there is no reason not to be popular.

You know, the The-Voice series is not only popular in China.

Take 10,000 steps back and say, even if you are unlucky in China and don't catch fire at home, you can still sell copyrights abroad, right?

The original The-Voice model, copied all over the world, blossomed in many countries, billions of people on the planet know this variety show brand, how much do you say this thing is worth? How many fields do you say this thing will radiate? How much influence do you say this thing will have?

The most important thing is that we have always been an importer of the variety show model, and now we have become an exporter of the model.

This is not selling shirts, this is an export entertainment model, and this thing belongs to the category of pure spiritual culture. But anyone who sees this show abroad knows that this is a program with original Chinese output, and they will definitely sigh in their hearts: Chinese are also very good at playing!

Being able to play is also a kind of ability.

It is even more of a skill to be able to play a mode that is popular all over the world.

It illustrates the spiritual vitality of a country.

At that time, the The-Voice model will be popular all over the world, and how much will the Chinese people, whose national self-esteem and national pride have always been very strong, love Youdao Film and Television Media Company, which pioneered this model?

As a successful example of "cultural export", how much recognition and support will Youdao Film and Television Media Company receive in China?

Building corporate brands, opening up overseas markets, and harvesting a good development environment are only the first steps of the string of pearls.

The reason why it is called the beaded thread is because variety shows are an all-weather brand.

Let's put it this way......

Variety shows need people, Bian Xuedao's football club can mobilize well-known stars to participate in the program, film and television media companies can mobilize its contracted artists to participate in the program, and the star starring in the movie invested by the company can also mobilize the star starring in the movie invested by the company to participate in the program.

Variety shows need venues, such as the training base of the football club of Bian Xuedao, the Shangdong Club, the Shangxiu Hotel, the encounter bar, and the balcony music show...... As well as Qi Sanshu's wilderness survival base, Zhu Zhichun's Tianxing General Aviation Airport, and even France's Hongyanrong Winery, Germany's Pahim Airport...... can provide a playground for the show.

Variety shows need support, and the Weibo in Bian Xuedao's hand can provide all-round momentum and hype for the program and guest artists; Zhu Zhichun's Tianxing General Aviation can provide helicopters for the program; Youdao Group's subsidiaries and even Hongyanrong Winery can exclusively title a certain popular variety show, and come to the water to get the first month.

Moreover, after a variety show became popular all over the country, it was a very effective publicity for the venues that appeared in the show. Not to mention anything else, hotels, clubs, bars, general aviation companies, wineries, and survival bases can almost guarantee that they will be popular.

In the same way, after a variety show becomes popular all over the country, it can be broadcast exclusively on the video website under Bian Xuedao, so as to stimulate website traffic and boost the growth of the website brand.

Also, after a variety show became popular all over the country, it was also very popular to make a big movie or something, and Youdao Film and Television Media Company could do this job by itself.

So......

Youdao Group supports variety shows in an all-round way through the start-up period, and after the success of variety shows, it feeds back to the group's various industries, not only to achieve complementarity and win-win, but also to create a virtuous cycle chain, which is why Bian Xuedao defines the film and television media company as the beaded thread of Youdao Group's pearl chain layout.

Zhu Haishan thought weakly for a while, slowly shook his head and said, "My brain is not good, I can't think through it." ”

Bian Xuedao said: "Film and television media entertainment is actually a versatile industry, which can connect many fields in series. ”

"Also, because it meets people's spiritual and cultural needs, and people's spiritual and cultural needs will not die, so the vitality of this industry is very strong, it can almost be said that as long as there is capital, as long as there is creativity, as long as there is an excellent team, there is no problem in doing it for 5, 10, 20 years. ”

Zhu Haishan asked: "The profit point of this thing doesn't seem to be high. ”

Bian Xuedao said: "The absolute profit is indeed not high, but it is also a super cake to pinch the profit points of the upstream and downstream and the surrounding areas, because we have a huge innate advantage and a huge market ......."

Zhu Haishan interjected: "Demographic dividend?"

Bian Xuedao said: "Yes. Similarly, if you invest in a movie, if it is made by Koreans, because they only have a population of 50 million in the country and a small domestic market, even if it is filmed, the economic return is very limited. But if it is made by Chinese, as long as the film is good enough, even if the piracy is cut down, the economic rate of return will be much higher than that of South Korea. This is still making a movie, and if you do a variety show, the income may be higher. ”

"Variety show?" Zhu Haishan subconsciously repeated.

Obviously, after a few years of cultivation on the mountain, coupled with the fact that he has been paying attention to the real economy, Zhu Haishan's understanding of the cultural industry is relatively limited.

Bian Xuedao nodded: "Yes, variety shows." ”

Looking at Zhu Haishan's eyes, he continued: "Those who sell beer, beverages and dairy products, because of differences in taste, production line layout and peer competition, no matter how strong the enterprise and brand are, it is difficult to cover the whole country, and other physical industries are also about the same. However, film and television entertainment media are not limited by this, a good movie, an excellent variety show, its audience coverage is very amazing, and the resulting economic returns are also huge. ”

Zhu Haishan asked, "That's all?"

Bian Xuedao hesitated for a moment, and finally said frankly: "Music has no borders, and excellent entertainment models also have no borders. ”

When Bian Xuedao said about the amulet, a glimmer of light flashed in Zhu Haishan's eyes.

He reached out and took out a wooden box from the cabinet beside him, handed it to Bian Xuedao and said: "This is a talisman, I wish my family too much, I want to come and go, I can't think about who to leave it, forget it, I'll give it to you." ”

"Amulet?" asked Bian Xuedao.

Zhu Haishan smiled slightly: "This is what I asked for with decades of friendship." ”

Amulet?

Taoist priests, monks, lamas, warlocks?

Curious, Bian Xuedao opened the wooden box and saw a piece of paper inside.

Take out the paper, spread it out, and write four words - Virtue and Virtue.

I didn't have time to evaluate the level of calligraphy, and after seeing the name of the person who signed the inscription, Bian Xuedao's eyes widened......

What a surprise!

But this character is really a talisman.

…………

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(There are too many things for the New Year, relatives from all over the world have returned, all kinds of parties and drinks, and it is already the limit to work hard, I really tried my best.) ）

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