Chapter 326 of the text Bowei's strategy

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The American film market is divided into five schedules every year: winter, spring, summer, autumn and Christmas, among which the summer season is the most important. ←，

Since it is summer and the school is on vacation, the young audience has free time and enough time to go to the cinema to enjoy the visual feast. Therefore, commercial films are the most concentrated in the summer season, with large-scale films, science fiction films, disaster films, and comedy films all being released one after another, becoming the best time for major film companies to capture the box office.

Of course, due to the fact that there are too many movies released, the summer season is also the most competitive schedule, with new films and blockbusters being released every week, and the box office champion changes almost every week. In the summer season, if a film can win the box office for three weeks, then the film will become the most favorable contender for the annual championship.

The release date of "Time Soldier" in North America is June 11, and the previous week there was a giant "Harry Potter and the Prisoner of Azkaban" at the box office, if nothing else, "Harry Potter" will still be the champion this week after the release of "Time Soldier". At the same time, there are three new films in this week, "Star Saga 2", "Copy Wife", and "Caficat". "Caficat" is an animated film, and it does not conflict with the audience of "Time Warrior", but "Interstellar Legend 2" and "Copy Wife" are both science fiction films, especially "Interstellar Legend 2" is a sci-fi action movie, which coincides with the audience of "Time and Space Warrior". And in the coming week, "Time Warrior" will face the onslaught of another sci-fi action movie, Jackie Chan's "Around the Earth in 80 Days".

In the eyes of industry insiders, it is quite unwise for "Time and Space Warrior" to choose this schedule, and it is likely to become cannon fodder, and everyone is not optimistic about the box office of "Time and Space Warrior".

Well-known movie box office websites will predict the box office according to the popularity of the movie and the schedule. On April 21, Bo gave a long-term box office prediction for "Time Warrior". They believe that the popularity of "Time and Space Warrior" is not enough, the schedule is not good, and the box office in the first week is 25 million, and the final box office is 60 million, and they are not optimistic about the box office of "Time and Space Warrior" at all.

Wave predictions are generally not too outrageous, and they certainly aren't particularly accurate, and they adjust based on search popularity and pre-sales, but usually the trend is correct.

In fact, Zhang Ran chose this schedule with his own considerations, because he knew that "Interstellar Legend 2" and "Copy the Wife" were mediocre works, and the box office was miserable;

Therefore, the release on June 11 looks extremely dangerous, but it is actually the best. Faced with a bunch of street goods, "Time and Space Warrior" has two weeks to make money at the box office. In the summer file, there are two weeks to make box office, which is an excellent release time.

On April 28th, the two films "Around the World in 80 Days" and "Public Diary 2" released by Bowei suddenly announced that they would be raised, the schedule of "Around the World in 80 Days" was mentioned from June 18th to June 11th, and "Princess Diary 2" was raised from August 11th to June 18th.

The day after Bowei announced the increase, Bo lowered his box office forecast for "Time and Space Warrior", which was reduced to 20 million in the first week and 50 million at the final box office. If "Time and Space Warrior" is really this box office, then it will go to grandma's house.

Many people believe that in the face of so many strong players, Lionsgate will definitely adjust the schedule of "Time and Space Warrior". But they guessed wrong, Lionsgate not only did not skip the schedule, but said strongly on the official website: ""Time and Space Warrior" is an unparalleled movie, and we are not afraid of any opponent!"

The meaning of Lionsgate is very simple, if you want to fight, then come on, I will be tough with you!

Lionsgate's management has seen "Time Warriors" and is very confident in the quality of the film, and they have received news from other sources that "Around the World in 80 Days" is of poor quality and is not afraid at all. "Time and Space Warrior" did not escape, but "Copy the Wife" starring Nicole Kidman escaped and adjusted the schedule to August 11.

Lionsgate was soon exposed to the media, and many media followed suit: ""Time and Space Warrior" is going to war with "Around the World in 80 Days", a showdown between a Chinese rookie director and Chinese kung fu superstar Jackie Chan!"

"Sci-fi action movies vs sci-fi action movies, who is stronger?"

"Rookie director Zhang Ran challenges action superstar Jackie Chan head-on!"

While hyping up the showdown between the two heroes, many media outlets that maintain good relations with Disney are singing praises for "Around the World in 80 Days" while disparaging "Time Warriors".

"Who is Zhang Ran? A Chinese director who earned only $80,000 in North America, you read that right, his highest box office in North America was only $80,000. Even if there is a superstar like Keanu Reeves, is a movie directed of this level worth watching? And "Around the World in 80 Days" is based on Verne's classic, plus Jackie Chan's appeal and Disney's strong promotion, it is definitely a box office bomb! Who wins and who loses, there is no doubt. ”

Zhang Ran saw these reports to understand Disney's real purpose, they are carrying out bundled marketing, simply put, Disney is not optimistic about "Around the World in 80 Days", and does not want to spend more money on publicity, so he bundles "Time and Space Warrior" to hype up the topic, artificially creates news points, and spends very little money to let the media promote themselves.

Beauvey is not a fool, Eisner is a tyrant of Disney, but he is definitely not a madman. A person who can follow Disney as the number one brand of movies is definitely not crazy. In fact, as Zhang Ran expected, the purpose of their doing this was to hype up their own movies while suppressing "Time Warrior".

"Around the World in 80 Days" travels back and forth to three continents, including Asia, Africa and Europe, and has traveled to countries such as France, Germany, Morocco, Thailand and China, at a cost of $110 million. However, after the test screening of the movie, both the audience and experts received a flood of bad reviews. It is unacceptable to adapt Verne's classic into this, and more importantly, the film is really badly made.

With an investment of $110 million in this movie, Disney can't directly release a DVD like Chen Kaige's "Gently Kill You"; if it is released, it will have to be promoted on a large scale, and a lot of money will be invested, and large-scale publicity with the quality of "Around the World in 80 Days" will only lose even more. Now that "Around the World in Eighty Days" is mentioned as "Time and Space Warrior", it can be bundled and hyped up Chinese kung fu duels. In this way, the best publicity effect can be achieved with the least publicity cost, and at the same time, it can also divert the audience of "Time and Space Warrior".

The situation of "Princess Diaries 2" is different from "Around the World in 80 Days", "Princess Diaries 2" is a romantic comedy with an investment of only 40 million, which is a sequel to the success of the previous work, and it is the genre that Disney is best at, and the box office prospects are very good.

However, the original schedule of "Princess Diaries 2" was August 11, this week there was "Alien vs. Predator", and there was no particularly strong movie on June 18, and the opponent was "Spider-Man 2" a week later. Having a week to make money at the box office is enough for "The Princess Diaries" to pay off, so the change of schedule has little impact on "The Princess Diaries 2". The main viewer of "Princess Diaries 2" is young women, as long as they can absorb this part of the audience, they will inevitably be able to divert the box office of "Time and Space Warrior".

After understanding Disney's intentions, Lionsgate also secretly used the media to speak out, boasting about "Time Warriors" while stomping on "Around the Earth in 80 Days".

"I love Jackie Chan's movies, but having Jackie Chan star in Around the World in 80 Days is definitely a terrible idea. Many people say that the director of "Time and Space Warrior" is unreliable, I don't think so, I have watched Zhang Ran's "Time Prisoner" and "Burst Drummer", he is a director who has a lot of control over the camera and has a particularly good grasp of the rhythm. On the contrary, Frank Klaas, the director of "Around the World in 80 Days", is something to worry about, his grasp of the pace of the film is simply terrible!"

Under the impetus of Disney and Lionsgate, the news of the showdown between the two movies has become hotter and hotter. Bo also immediately adjusted the box office forecast for "Time and Space Warrior", and the box office forecast returned to 25 million in the first week and 60 million in the end.

The domestic media has been paying attention to the news of "Time Warrior" in North America, and most of the media are eager to see "Time Warrior" in the North American market.

Of course, media like "Xinjing Daily", which has a grudge against Zhang Ran, naturally want to see Zhang Ran hit the streets in North America, and when they saw the news of the North American media stepping on the news of "Time and Space Warrior", and the news that Bo X predicted that "Time and Space Warrior" would hit the street at the box office, they reported it frantically one by one.

"Authoritative media in North America are not optimistic about the box office of "Time Warrior", and Bo predicts that the box office of "Time Warrior" will be difficult to exceed 50 million. If "Time Warrior" only ends up with a box office of 50 million, then the movie will face a loss of tens of millions of dollars!"

"Zhang Ran's road to Hollywood is worrying, and the North American media look down on "Time and Space Warrior"!"

"The North American reviews of "Time and Space Warrior" are flooding, and Zhang Ran's level is difficult to gain a foothold in North America!"

"Time and Space Warrior" has always been highly anticipated in China, and after watching the trailer, netizens have raised this expectation to a higher level. However, after the media reprinted the North American singing remarks, everyone was worried about the future of "Time Soldier", and many neutral netizens changed their attitudes.

"Whether we want to admit it or not, Zhang Ran must be a very good director in China, but it is really nothing in the United States. There are too many good directors in the United States, and Chen Kaige and Tsui Hark can't mix in the United States, let alone Zhang Ran. Zhang Ran's "Bursting Drummer" has achieved a box office of 100 million in China, but how much does it have in the United States? It's only 80,000! The United States is not a mix!

"Time and Space Warriors are different from "Burst Drummer", "Burst Drummer" is a small literary film, "Time Warrior" is a science fiction blockbuster, and the starring role is Keanu Reeves, which is not the same thing at all! Besides, haven't you watched the trailer of "Time Soldier"? Where is it worse than a Hollywood blockbuster?"

"John Woo's "The Wind Whisperer" starring Nicolas Cage? I watched the trailer, and it was really good, but the trailer and the movie are two different things! I like Zhang Ran's movie very much, the key is that the movie is not to the taste of Americans, and the opponent of the schedule is too strong!"

"Zhang Ran really shouldn't pursue internationalization, what is the United States? John Wu is so good, North America also suffered Waterloo. Ang Lee has won the Oscar, and "The Incredible Hulk" is still miserable!"

"You guys are too pessimistic, anyway, no matter what people say, I believe that Zhang Ran's movie will definitely not be as bad as the media says!"

Netizens like to watch the excitement and follow the trend, and in a lament, the prospect of "Time and Space Warrior" in North America is self-evident in the hearts of many netizens.

Everyone thinks that "Time Warrior" will definitely end up in failure in North America, and Chinese films have a long way to go if they want to make a name for themselves internationally! )