Chapter 573: Reconstruction of the South City

"Coco~This way~" Zheng Xixi was dressed in a luxurious purple red coat, wearing a pair of sunglasses that covered half of her face, and shouted at the crowded exit, and behind her stood the tall He Le, holding a kind sign in his hand.

Mo Ke ran out with his suitcase and plunged into Zheng Xixi's arms and rubbed "Ah~ Sister Xixi, I want to kill you!~"

"The emotional expression is so fake, you. Zheng Xixi smiled and said, "You're alone, isn't Wang Yao coming back too?"

"Taken away. Mo Ke came out of Zheng Xixi's arms, and straightened his hair, "A group of soldiers, but I didn't see the military emblem and number, but I seem to have all the information about us, and I know that Brother He Le is here." ”

"What's the leader's name, what does he look like?" He Le asked with a frown, turning off the light sign.

"He said that his name is Liang Wen, and his figure is about the same as yours, not as good-looking as you. Mo Ke laughed and said, "Know?"

"Hmm. He Le nodded, "Let's go back first, let's be hungry." ”

"Who is it?" asked Zheng Xixi with a frown.

"A big guy, but a nice guy. He Le smiled, "Don't worry, Wang Yao can handle it himself." ”

Zheng Xixi's eyes flashed with a hint of discoloration, nodded, and pulled Mo Ke to the outside of the airport and got into the newly bought BMW SUV.

"Sister Xixi, have you changed cars again?" asked Mo Ke after getting into the car.

"The last time it was for Susu. Zheng Xixi smiled: "Wear a seatbelt." ”

"It's corruption. Mo Ke sighed.

"If you like it, I'll buy you one, and someone will reimburse you anyway. Zheng Xixi chuckled and said, "How about playing over there?"

"Oh no, it's not interesting. "Mo Ke stretched his waist" is too much English and is not suitable for it, and there is no money to buy things. ”

"Lying doesn't make drafts. Zheng Xixi rolled his eyes, "Please go over there, Wang Yao can make a small expenditure of one million, will you have no money?"

"It's only a million, alas, not enough to buy a few packs. Mo Ke said angrily.

"Yo, it's different when you're abroad, you buy a few bags for a million. He Le quipped, "If you go on like this, who can afford to raise you." ”

"So, prepare to support yourself, others are unreliable. Mo Ke waved his hand, "I'm going to open a Western restaurant." ”

"Stop. Zheng Xixi rolled his eyes, "There are Western restaurants around me every year, and I don't know the fathers who pay all the losses, you should go to school or perform with peace of mind, hasn't Wang Yao approved several movies recently? Go play soy sauce, I'll pack it for you when I come back." ”

"I don't like acting in movies, it's too awkward. Mo Ke pouted, "I can really do this project, just sell sandwiches, sandwiches of all flavors." ”

"It's better to get a copycat KFC, and it's quite profitable and don't worry about it. He Le laughed.

"What's the point of copycats, what we want to do is a fast food enterprise with Chinese characteristics. Mo Ke said with a serious face.

"Such an official word, it should be Wang Yaoqi. Zheng Xixi raised his eyebrows slightly, "What did he instigate?"

"No, he helped me analyze the inspiration I proposed. He said that he would bring Chinese specialty fast food such as pancakes and fruits, hot dry noodles and meat buns to the West, as well as Shaxian snacks. ”

"Did the foreigners eat these things from us?" He Le frowned.

"Food is justice, and for us, these commonplace meals are novelties for foreigners, just like when Hamburger and Coke entered the Dragon Kingdom, you don't know, Wang Yao's goods don't sell popcorn in the cinema, sell sugar gourds and melon seeds and peanut kernels, and all kinds of snacks that we used to eat in the yard to watch plays, business thieves are good, and the most annoying thing is the sugar gourd, a string of a beautiful knife, equivalent to ten dragon coins, you say he is treacherous. Mo Ke said with great interest, "He calculated for me, a pancake fruit can be the same price as an ordinary hamburger, or cheaper, 3 US dollars, that is, twenty dragon coins, this profit, think about it, my eyes are green." ”

"Such a good voice, can you think of it, but others can't think of it?" Zheng Xixi chuckled.

"Not to mention, the United States does have two foreigners who sell pancakes and fruits, who used to study in our country, and later brought the pancakes and fruits back to the United States, and I heard Wang Yao say that it has been successful, and he told me that if I can run sandwiches or something well in China, help me buy those American pancake and fruit chains. Mo Ke said.

"This evil capitalism. He Le smiled dumbly, "If you don't agree, you will buy?"

"It's just that with this money, it's better to do other ROI. Zheng Xixi was also speechless.

Wang Yao said that this is not a matter of making money, this is a fundamental cultural promotion, he said that the Chinese food industry has a large market in the West, but the development cost is also large, pancake fruit this daily food is the easiest product to promote at the grassroots level, convenient and convenient, he said that in 20 years, a generation of foreign children who grew up eating pancake fruit will have a special plot of Chinese food, and then there will be a Chinese restaurant market, which is called taste cultivation. Mo Ke said seriously.

"Did he also use KFC to give you an example?" Zheng Xixi laughed dumbly.

Mo Ke nodded, "And steak and coffee." ”

"Theoretically yes, but in fact it is directly related to cultural influence, Western catering entered our country and quickly occupied the market, mainly because there is a strong cultural background behind it, the cultural output of American imperialism to us, from film and television to music, has made Western food directly become a kind of food that we have a sense of yearning and intimacy, and the strength of American imperialism has also directly affected the stereotype that hamburgers are more noble than pancakes. Zheng Xixi pinched her little face and said, "The really important large-scale export of culture will cause the so-called taste cultivation, just like Zhao Laogen is a superstar in our country, but how many American imperialists know him?"

Mo Ke blinked, "I was fooled by him???"

"That's not it, isn't he doing cultural export?" Zheng Xixi smiled, "Although the future is difficult, but he has already seen results, Oscar and Grammy are the best proof, but with his own strength, it will be a little difficult in a short time, and if he fails, he will also lose his efforts." ”

"Failure is unlikely, Wang Yao has never failed. He Le laughed.

"Is this deal going to be done or not?" Mo Ke blinked.

"If you can give me a satisfactory proposal, I can consider investing. Zheng Xixi smiled, "Recently, the company has integrated a lot of century-old shops and declining traditional foods from all over the country, and maybe it can make a special feature." ”

................

Wang Yao followed Liang Wen into a military jeep and drove in the direction of the south of the city.

"Mr. Wang is wearing Hanfu, I have heard our leaders often say recently, you are really good-looking, especially temperamental. Liang Wen opened his mouth to talk.

"Thank you for the compliment. Wang Yao smiled: "Is there a move here?"

"Ah, I'm planning the park here, and I'm measuring. Liang Wen said with a smile, "Nancheng is relatively backward, and the official is thinking about rebuilding and planning." ”

Wang Yao raised his eyebrows slightly, "Backward?"

Nancheng has a long history and rich folk customs, forming a gathering place of many cultures such as the scholar culture of the capital represented by the Liulichang, the guild culture represented by the Huguang Guild Hall, the traditional commercial culture represented by the time-honored shops in the Dashilar area of Qianmen, and the folk culture of the old Beijing represented by the overpass, which is an inseparable part of the traditional culture of the capital.

As early as the feudal dynasty, there was not only a palace in Beicheng, but also a forest of palaces in the alleys, which were the residences of wealthy merchants and dignitaries.

The southern city is a large number of ordinary people and small business owners, who constitute the main body of the common people in the southern city, forming a completely different social structure characteristics of the southern and northern cities.

Due to the obvious disadvantage of the common people in terms of the possession of social wealth and the ability of personal development, the basic fact that the social development level of the original southern city lagged far behind that of the northern city was formed.

As part of the ancient capital of the capital, Chongwen and Xuanwu in the south of the city had a glorious history after the Yuan Dynasty.

As a place inhabited by ordinary people, traditional cultures such as opera, drama, acrobatics, and handicrafts were once quite developed. At that time, Nancheng, as a gathering place for business and tourism from various provinces, led to the prosperity of traditional commerce, forming a number of famous "time-honored brands", traditional commercial streets and a large number of guild halls.

However, due to the years before the establishment of the New Dragon Kingdom, the war and the social changes after the establishment of the New Dragon Kingdom, the decline of Nancheng is very obvious.

Although the decline of Nancheng is the best witness after being directly affected by the cultural shock, although the public facilities of Nancheng are indeed imperfect, but it is not the main reason for backwardness, the main reason is that since the founding of the People's Republic of China, the decline of traditional culture and traditional shops.

In the early years, Nancheng was a prosperous area, a post-station-like existence, where there were many people, it was easy to drive commerce and art, and the earliest culture of abandoning the land was formed in the overpass here, forming a well-known 'Tianqiao artist' at that time to feed a large number of folk artists, enriching the amateur leisure life of the people in Beijing.

However, with the entry of Western culture, the decline of traditional culture, cross talk, opera and vaudeville performances have been directly dealt a fatal blow, coupled with the industrialization transformation of the northern city, the southern city does not have much investment value, and has lost the necessary population mobility for commercial prosperity, which directly caused the decline of the southern city.

Regarding the decline of Nancheng, Liang Wen described it as backward, and Wang Yao was very dissatisfied.

"How are you going to rebuild?" asked Wang Yao.

"It's not our business. Liang Wen smiled, "But I heard that Guo Lixing, a subsidiary of your company, has set up an industry on this flyover, contracted all of this, and cooperated with the official to build a performance park, which should be developed in terms of tourist attractions and leisure and entertainment." ”

Wang Yao raised his eyebrows slightly, he really didn't know about this matter, although Guo Lixing was his 'junior brother', the two had no business dealings, and Wang Yao didn't even know when he joined the company.

However, from Guo Lixing's decision, Wang Yao knew that this junior brother was not a layman, at least he was a person with feelings and could do great things, and he could have a good chat when it was over.

"Mr. Wang's Guangfu Group is currently one of the great project companies in Beijing, and the government attaches great importance to it. Liang Wen smiled, "If Wang Yao's achievements abroad are brought back to promote it, there is no doubt that it will be the most valuable company in China." ”

Wang Yao smiled, "Whether it is valuable or not, we know it in our hearts." ”

Liang Wen raised his eyebrows slightly and smiled.