Chapter 253: Xiao Zhao Goes Online (Cinema Layout) (Page 1/1)

It accounted for 13.5% of the total national box office share in 15 years, higher than the sum of the second and third places. Coupled with Wanda's film distribution company, Wanda undoubtedly occupies a dominant position in the domestic film industry.

In the face of Wanda, the emerging hegemon of the film industry, Huayi, as the largest and largest private entertainment group in China with a complete production industry, is also struggling and can only retreat step by step.

In 16 years, Wanda Cinemas has 316 theaters, ranking first in the country, while only 17 of Huayi's major theaters are not ranked at all in the major domestic theaters, and the difference in strength is really huge.

The "Pan Jinlian Incident" Xiaogang Cannon and Wanda tore apart, which was essentially Huayi's neck stuck by Wanda in the theater.

When "I Am Not Pan Jinlian" was released at that time, the average domestic film schedule on the first day was 39.05%, and many theaters even gave more than 40% of the film schedule.

However, Wanda Cinemas, which occupies the first market share in China, only had 12.94% of the film schedule on the first day.

If there is no film schedule, there will be no box office.

Of course, Director Feng was very dissatisfied with this, so he wrote an open letter to Wanda in the name of Pan Jinlian, the content was both soft and hard, in fact, there is only one meaning, give a little bit of film!

In the later generations, Huayi became more and more difficult, that is, it lacked attention to the layout of the theater chain, and always wanted to play the distribution system, control the production and distribution to restrict the theater chain.

started to play quite slippery, but when the theater chain developed and expanded, it in turn restricted the production and distribution.

As a result, Huayi suffered many times in the downstream theater line, and lost without temper.

In fact, in the tripartite power game of producers, distributors, and theaters, theaters have box office data and control capabilities that producers, distributors, and third-party regulators do not have, which is the most important link in the film industry chain.

Li Zhe praised Da Tiantian before, but also in order to lay out in advance, show favor to Wanda, sell personal favors first, and wait until the movie he made is released, so he will get a lot of films.

You can't be like a small steel cannon, stuck by the theater's neck, and then write a letter to "say mercy"!

For the works of newcomer directors who are not trusted by the theaters, every little extra film schedule represents the box office.

However, the overture is only a temporary measure, and I want to survive for a long time in the film industry, which is seriously overwhelmed by the influx of capital in the future, and not be controlled by mergers.

Only by mastering the theater chain, mastering enough right to speak, and becoming a chess player, can you be qualified to play vertical and horizontal.

Li Zhe plans to gradually realize the stocks and real estate he holds little by little and use them to invest in theaters.

Strive to have a large and medium-sized cinema chain with more than 100 theaters before 16 years.

Ying Bao carefully opened the documents and signed them one by one. After a while, after she had finished her work, she stretched out and let out a sigh of relief.

"That's right!"

Ying Bao suddenly remembered something. "Xiaoyuan, is the company very short of money now. ”

She just looked at the documents, and the statistical report of the fund application showed that the investment in "The Favorite Concubine of the Two Worlds" was only 8 million, and the investment in "Love Through the Millennium" was only 15 million, which was a bit too economical compared to Li Zhe's previous lavishness.

Zhou Yuan hesitated and said: "The company's funds are really tight now, and the stocks and real estate in Xiao Zhege's name are almost all mortgaged. ”

Investing in cinemas is very expensive.

The investment in a screening hall is about 1.2 million yuan, and now there are 5-7 halls in general medium-sized theaters, and the initial investment cost is 700-10 million yuan.

The 7 theaters built by Li Zhe, including 11 or more extra-large theaters, one each in Beijing and Shanghai, and 5 large theaters with 8-10 halls, the initial investment alone is about 150 million.

This is still the real estate itself is Li Zhe's, there is no need to pay rent, but it also takes money to rebuild the theater, all the costs are counted, and 7 theaters need at least 200 million investment from construction to opening.

Most of the 15 theaters planned to be acquired are medium-sized theaters with 5-7 halls, and even if the average transfer cost is 15 million, the acquisition of 15 theaters will require 230 million yuan.

In addition, it requires long-term investment, and the greater cost is real estate rent. At present, the rent of domestic real estate is not too high, and the rent of theaters in first-tier cities is only about 3 million per year.

However, as the heat of the film market heats up, from next year, the cost of theater rents will increase rapidly, and the general rent will rise to 6 million to 7 million yuan per year after 11 years, and the rent in the prosperous areas of the core business district will exceed 10 million.

Moreover, in addition to high rents, many real estate developers will also require box office account sharing, which is generally 5%~7%, and even 10% for high. ”

It can be said that in the entire film industry, production, distribution, and theaters are all risky, and only 10% of domestic films make profits.

Therefore, except for large cinema groups with real estate such as Wanda, small and medium-sized cinema chains are generally prone to losses and have high operating risks.

This is also why, the frequent occurrence of strange phenomena such as "stealing the box office" in later generations is actually related to the high rent, the soaring cost of theaters, and the difficulty of operation.

Li Zhe knows the development trend of the cinema chain, and he is definitely unwilling to let real estate developers suck his blood, and the acquisition of cinemas is more inclined to acquire together with real estate, and long-term lease of 3 to 5 years, which requires too much investment, so a small cinema chain with only 21 needs to be established for two years.

However, after the cinema chain has these 21 directly affiliated theaters in first-tier cities, as long as the production company has a few movies that sell well at the box office and become famous, it can attract small and medium-sized independent theaters to join, so that the cinema chain can quickly spread in second- and third-tier cities.

Listening to Zhou Yuan's words, Ying Bao frowned slightly and muttered softly. "Li Zhe, this guy, didn't tell me anything. ”

"Xiaoyuan, I still have more than 50 million here, you can help me put it into the theater!" said that, she took out a few bank cards from the small bag and put them on the table.

The more than 50 million yuan was saved together with her salary, advertising endorsement income, and the pocket money given to her by Li Zhe.

Zhou Yuan glanced at the bank card on the table, but did not move. "Yingbao, this is the company's business, it's not good to use your personal money, and Brother Xiao Zhe knows about it, and he won't agree!"

Ying Bao looked at Zhou Yuan and said: "Xiaoyuan, this company belongs to Li Zhe and Sister Bihua, isn't it mine?

She saw that Zhou Yuan was still hesitant, and said directly: "Okay, don't I have the right to sign for Li Zhe, that is, now the company is my decision, listen to me, you can invest this money, you don't need to tell Li Zhe first, I'll tell him when he comes back." ”

"Okay, Yingbao, I'll listen to you!" Zhou Yuan reluctantly responded.

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