Chapter 132: Lingerie Specialist

The whole Allure Group is very large, and there are many departments, including a special design department, a version room, a maintenance department, a human resources department, a quality inspection center, a supply department, a finance department, an e-commerce department, an archive center, and a legal counsel office.

In addition to the headquarters, the group also has two important production bases, one is also in the suburbs of Yanjing, the other is in Suzhou, the two core production bases to ensure the normal supply of the entire group company's products, it can be said that Yanjing's manufacturers radiate the north, and Suzhou production base radiates to the south.

Under the leadership of Qin Chengcheng and Chen Meng, Lin Zhengrong and the four of them almost walked through the entire important department of Allure underwear.

First of all, the design department, and then the edition room, these two are the top priorities, any clothing company, the design department and the edition room are the core departments, not to mention that it is more important for Lin Zhengrong and their students who studied fashion design.

In addition to the design department, the edition room, the brand promotion department, and the commodity information department visited one by one, the entire Allure Underwear is a mature underwear brand company, and all core departments will be involved.

In fact, a large group company wants to operate, and it is complicated not to be as simple as an individual studio, and it requires the division of labor and cooperation of various departments to obtain more benefits.

Therefore, Qin Qingcheng is not only an excellent underwear designer, but also an excellent entrepreneur.

In fact, there are many products of Allure underwear, in addition to the main women's underwear, there are also men's underwear, but the product is generally well-known.

After visiting some important departments of the headquarters, everyone had lunch in the company restaurant, compared with the restaurant of the Fashion Institute, the staff restaurant treatment of Allure underwear is too much, it is not a level at all, of course, it may also be that Qin Tingcheng came forward to entertain, the specifications are a little high.

After lunch, Qin Chengcheng took everyone to the company's café to drink coffee.

Everyone sat down and ordered coffee, Qin Tingcheng asked with a smile, "How do you feel about everyone watching the flowers?"

Li Li, as the squad leader, took the lead in speaking, "Very formal, very efficient and professional." ”

Han Bailing also nodded, "The working atmosphere is very good, most of them are female employees, and they are very harmonious." ”

Fu Hao added, "It's big, it's much bigger than my family's broken factories, and there are a lot of beautiful female employees, the king of boys!"

In the end, Qin Chengcheng looked at Lin Zhengrong, "What about you?"

Lin Zhengrong was a bit of a chicken thief, "What they said is what I want to say!"

Han Bailing couldn't help but laugh first, and several other people couldn't help laughing, Qin Qingcheng was no exception, and Fu Hao also gave Lin Zhengrong a thumbs up.

Anyway, the atmosphere was not bad.

After drinking coffee, Qin Tingcheng proposed, "Originally, I wanted to take you to visit the factory like that, but today the time is a little urgent, and the factory is a little far away, so how about we go to its physical experience store to watch it in a while, and go shopping by the way, the two beauties don't object, right?"

After Li Li and Han Bailing glanced at each other, they were eager to try.

The two girls couldn't stand the temptation at all.

As for Lin Zhengrong and Fu Hao's opinions, it doesn't matter anymore.

So, two cars, a group of six plus six drivers, left the Allure Building and began to march to the physical store in Sanlitun.

However, as soon as he left Allure Building, Fu Hao's phone rang, and he came to Yanjing and asked him to pick up the airport at the airport.

As a result, Fu Hao, who was originally sitting in the same car as Lin Zhengrong, had to leave halfway.

Qin Tingcheng directly asked the driver to send him to the airport, so that Qin Tingcheng's BMW car could only be driven by Chen Meng, and Lin Zhengrong sat in the co-pilot.

When he left, Fu Hao still looked regretful, no matter how much he complained about his good deeds, everyone was so happy.

As the underwear brand with the largest market share in Yanjing, Allure focuses on high-end brands, so the physical stores of Allure underwear can be seen almost everywhere in some large commercial centers in Yanjing, and the physical stores bring consumers a first-class shopping experience because of their complete products, so the brand values of Allure underwear are also deeply rooted in the hearts of consumers.

At least according to Lin Zhengrong's understanding today, Han Bailing and Chestnut are both users of Allure underwear.

As soon as the car arrived, I saw the commercial center, and saw a huge building hanging a huge Allure underwear advertisement on the edge of the square, which looked bright and exquisite under the neon lights.

As soon as they got out of the car, everyone couldn't help but agree, "It's so luxurious!"

Lin Zhengrong couldn't help but ask, "How many large physical stores like Sanlitun are there in Yanjing?"

"Sanlitun is not a flagship store, so the scale is not large, but in the whole of Yanjing, there are only three such large-scale physical stores, and the capital investment of this large-scale physical store is too large. Qin Qingcheng explained.

How much money is invested, this is not something Lin Zhengrong can know, his strength is design, not commercial operation, this kind of business model has exceeded his cognition.

Of course, with the advanced gaze of his previous life, Lin Zhengrong was not shocked, but admired Qin Chengcheng's vision a little.

According to Lin Zhengrong's understanding of the offline physical store of Allure's underwear, it can be seen that Qin Chengcheng is a woman's ambition.

She not only wants to build Allure underwear into a first-class underwear brand in China, but also wants to build a world-class underwear brand.

Therefore, the location and decoration style of the physical store are very international.

It is to establish a high-end brand image of Allure underwear.

From this point of view, Lin Zhengrong really admires this woman's vision, she is in charge of Allure underwear, always positioned as a high-end underwear brand, therefore, the physical store reflects the international style from both the appearance design and the furnishings in the store, which is not only spacious and bright, but also magnificent.

The underwear that outlines the elegance and romance of women in the store is completely integrated with the design style of the experience store, and shows the attitude of attractive and international star items for female consumers to choose!

Chestnut was puzzled, "When I came here before, it didn't seem to have this, what was the plus?"

Qin Qingcheng nodded, "That's true, it only opened in March this year, and you were busy setting up a big show during this time, and you didn't often go shopping, of course you won't notice these changes." ”

Li Li nodded, and Qin Qingcheng smiled, "So take a good look in the future, the products inside are still complete, and the product categories involve underwear, warmth, home, outdoor wear, bottoming, swimwear, body, socks, anyway, some underwear on the market will be available inside." ”

So saying, he led the people inside.

Seeing the two of them walk in with Lin Zhengrong and the four of them, the service attitude is not bad, among them, the shopping guide standing at the entrance shouted in unison to welcome the arrival, and after they entered the store, a female staff in gray uniform should greet them and asked, "How many people are please, what do you want to buy!"

Looking at the little girl's appearance, she didn't seem to know Qin Qingcheng and Chen Meng.

For a while, Lin Zhengrong's face was somewhat strange.

Qin Qingcheng didn't care, he smiled lightly, and looked at Lin Zhengrong as if soliciting, "You are an underwear expert, we listen to your opinion, what do you say we want to buy?"

Hearing this, not only the shopping guide, but even the female customers shopping inside began to focus on Lin Zhengrong's body.

Lin Zhengrong smiled bitterly, which was a little embarrassing.