Wang Taoren is not very old, only about thirty-five, graduated from Yenching Film Academy, has made several literary films, the box office is average, the reputation is not bad, and he has also filmed commercials, but it doesn't seem to have caused much influence.

However, from a film director to a shooting advertising director, you don't have to think about it to know that you don't mix well.

The whole person is relatively tall and thin, and he doesn't care much about his image, wearing a black down jacket with jeans, and a pair of Martin boots on his feet, which gives people a rough feeling, and does not have the politeness of ordinary literary film directors.

The whole person seems very easy-going, compared with the famous French photographer Gérard, who is above the top and does not put newcomers in his eyes at all, Wang Tao feels much better, at least, Lin Zhengrong is not bad for his first sense.

It's rare to see an advertising director who can say sorry to an advertising model.

Of course, it may also be because Lin Zhengrong and Li Li's identities are a little special, and the two of them are advertising models hand-picked by the boss of Anning Sports.

And Lin Zhengrong is still the kind of big name that he is not willing to accept.

So when the two sides met, the atmosphere was quite harmonious.

After being polite to each other, they began to let Lin Zhengrong and Li Li go to change clothes and do styling, and after Li Tao said hello briefly, he didn't stay too long, and left the playground directly.

Compared with the complex Dior haute couture show, the shape of the advertising shooting is much simpler, Lin Zhengrong and Li Li and the models who joined the shooting together, all wearing new products of Anning Sports, sportswear, jogging shoes, knee pads, and even the logo of the sweat towel is Anning.

There is a special stylist for choosing clothes, but when choosing clothes, Wang Tao also asked Lin Zhengrong's opinion, "You and Li Li are high-achieving students majoring in fashion design, do you have any matching opinions?" ”

Lin Zhengrong smiled bitterly, "Director Wang, are you kidding, we are students who have not yet graduated." ”

What are you kidding, it's true that he is studying fashion design, but they are not from the sportswear class, even if he has countless classic sportswear style designs from his previous life in his mind, but now that the new products have come out, the staff of the Anning design department and the advertising department are here.

Where is his place to speak.

Chestnut also shook his head, and the class leader was also not stupid.

Wang Tao smiled, "You, I haven't heard much of your deeds." ”

But he didn't continue to embarrass them.

In fact, there are several models who participated in the shooting, and several Lin Zhengrong knew them, including Xie Anqi, Lin Qian, and Chen Jia, three school girls, no mistake, this is not a coincidence, when the staff of the Anning Sports Advertising Department asked him to contact him in the morning, he once mentioned to him that he still needed three female models.

Lin Zhengrong didn't think about it, so he recommended Xie Anqi and the three girls.

In a way, he was already a modeling agent, so after styling and changing clothes, the three girls waited outside to say thank you.

Lin Zhengrong waved his hand, "With a lot of effort, there will be many opportunities like this in the future." ”

Xie Anqi chuckled, "It's better to be a senior and know to take care of us." ”

Lin Zhengrong wanted to say something, but Li Li said, "He's just a pimp, don't be fooled by him, be careful that he sells you." ”

In an instant, the women laughed again.

There are a lot of shots in Anning's new product advertisement, and playground shooting is one of the components.

In order to let the advertising model quickly understand the director's intentions, Wang Tao did not even hide the advertising plan, and directly handed it to Lin Zhengrong for them to watch.

The whole new product advertisement is a theme, life lies in sports.

Advertising planning is to start from running.

The first shot was running in the playground, so I found a lot of modeling students.

However, Lin Zhengrong and Li Li are the shooting models hand-picked by the boss of Anning Sports, so the whole planning case is completely around the two of them.

So the theme of the whole ad is sports, youth, grace, and of course, love.

No, it's campus love.

The first shot is Lin Zhengrong and Li Li as the protagonists, running in the playground, and then they began to meet, passing by countless times, and then showing a bright smile to each other, but because they are not familiar with each other, they don't know each other.

The second shot has been cut to the outside, with the Great Wall in the background, and when a group of students go to climb the Great Wall, they meet again, but they also pass by each other.

The third shot is on the sports field, Lin Zhengrong, as a long-distance runner, cheered him on when he was competing at school.

Lin Zhengrong, who won the first place, hugged Li Li, and then embarrassed each other.

The third shot is an indoor shot, which is placed in the dance studio of the fashion college, and Kururi is practicing as a model. When Lin Zhengrong passed by, he stood outside and watched.

The last scene is when they graduated, the two had not yet confessed, and when Li Li left, Lin Zhengrong regretted it and began to chase the taxi.

And then finally, there is a capitalization of the Anning Sports logo.

Let's not say that the whole planning case is not cheesy, not old-fashioned.

But one thing is worth affirming, and that is to make good use of all the resources of the Fashion Institute.

The reason is very simple, because Lin Zhengrong's identity is not an athlete, he is a student in the sportswear class of the fashion design major.

Therefore, the shooting of the whole advertisement is actually a shot involving the costume class.

The resources of the School of Fashion Design are completely utilized.

It is also a good idea to express the theme of the youth campus in the new products of Anning Sports.

It's not so much an advertisement as a micro-film.

But it's normal to think about it, it's an online version of the advertisement, and it won't be placed on TV media, so there's no problem with turning it into a micro-movie.

In a way, this is not only an advertising film for Anning Sports, but also a promotional film for the Fashion Institute.

This advertising plan is so coincidental that it is difficult for Lin Zhengrong to believe it.

Looking at his stunned gaze, Wang Tao suddenly laughed, "You may not know, this advertising plan was rushed out overnight, it is an advertising plan specially designed by Mr. Wang for you and Li Li, last night the entire Anning Sports Advertising Department staff was enough to work overtime all night, of course, there are also some ideas I provide, so now I can see Mr. Wang's sincerity." ”

Hearing this, not only Lin Zhengrong was stunned, but even the chestnut grains were calm.

In her opinion, this kind of thing is too child's play.

For the sake of the two of them, they changed the advertising plan at will, or immediately filmed, which doesn't feel true no matter how you hear it.

And then it happened.

No one will question the truth of Wang Tao's words.

Lin Zhengrong also couldn't cry or laugh, "It turns out that we are so important!"

Wang Tao laughed, "You two are our male and female number one!"