Chapter 466: Turning Point

Sincerity, conscience is more mysterious than metaphysics, whether it is an acquaintance or a stranger, there will be a subtle intuitive feeling between people, especially for people, sensitive people or experienced people can quickly distinguish the sincerity of others. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

But it is impossible to spread out the mental journey or evidence and analyze everything like a statement of evidence.

But whether you are sincere or not, whether you have a conscience, others can really feel it.

Wang Yao didn't know how much he had to be true to be sincere, but he knew what the bottom line of conscience was, as long as he had a clear conscience and used all his efforts and abilities to do something, he would be worthy of his conscience.

Even if Zheng Jingjing's performance does not have Wang Yao to help her attract firepower, it will be criticized if it is well received, because Zheng Jingjing's talent is enough, and it is extremely suitable for singing, compared with her peers, Zheng Jingjing is a first-class talent, of course, she has not reached the genius level of Lu Yuan, but basically a rookie actor who has a certain reputation in the industry.

Talent and genius can never be compared together, because there is no comparison, and there is no meaning.

Lu Yuan's kind of genius, even Wang Yaodan's talent in Peking Opera may not be comparable, this is the ancestor to enjoy the food, and he can't envy it.

Zheng Jingjing is also the ancestor to enjoy the meal, not to mention anything else, just by her figure and appearance, she can eat dinner smoothly.

But what Wang Yao wants is not to cultivate or bring out a big opera actor or an opera star, what he wants to cultivate is a group of opera actors who can lead the entire peer to the aesthetics of opera.

In a short period of time, it is difficult to promote this plan quickly, even if Wang Yaoken invests a lot of money in publicity and marketing, it can only cause a short-term sensation like the last time "The Legend of Wu Xun", and the follow-up is weak.

Since the birth of Michael Jackson in the last century, the United States has led the global pop music and pop culture, and this model has spread all over the world like a plague.

Under the psychology of a three-man tiger, young people don't know that Michael Jackson is an abnormal behavior.

With easy-to-understand melodies and lyrics, as well as an infinitely amplified packaging of superstar aura, it's also an abnormal behavior that you don't like Michael Jackson.

Wang Yao found one of the most important points in modern pop culture, that is, people are more important than art.

It's not like Michael Jackson's art level is not high, but if you want to compare it with a real singer and dancer, Michael Jackson's art is not a 'stunt' that moves the ground today.

But when he combines these two elements, he becomes no longer a singular singer or a dancer star.

He became, a dancer who sang well, and a singer who danced well, under the superposition of the two identities, this effect increased exponentially, and then added a variety of elements such as fashion and personality charm, so he became one of the greatest star artists of the entire century.

The fundamental difference between modern culture and traditional culture that Wang Yao discovered is this pluralism, before the advent of the industrial age, human pastime and entertainment were single, so if you want to achieve success in an artistic field, you must be extremely dedicated to research breakthroughs.

For example, in opera, everyone in the opera uses their different vocal cavities as the 'selling point', so as to start a sect and become everyone, and this kind of special skill is unique.

In modern culture, the demand for this uniqueness is replaced by a diversified demand, because there are more choices, so people's focus on needs has become less demanding.

At the same time, due to the superiority of life, there is a large amount of spare time for recreation, and the demand for artistic entertainment has increased, and some investors will quickly cultivate a group of artists to fill the market in order to quickly occupy the market.

And in order to make this kind of quick semi-finished 'professional artist' meet the needs of the audience, the packaging planner will add some diversified labels to him to make up for his professional weakness.

For example, if a singer learns to dance for a few months, the audience will lower their demand for the singer's singing voice because of the effect of the combination of dance and music on the stage.

Then, with a lot of propaganda and the herd mentality of 'three people become tigers', this modern pluralistic aesthetic is cultivated among some audiences with relatively loose standards.

When the entire market is this kind of 'semi-finished professional artist', the market has become a sharp weapon to guide the audience's aesthetics.

In essence, this kind of guidance can be said to be the aesthetic entertainment demand of consumers or audiences, but an illusion of demand created by the market.

But if there are too many lies, it is possible to turn them into truths.

It's like some financial industries, with a bubble, you can also make an empire.

This is an aesthetic produced by modern culture in the contemporary social environment.

This aesthetic began to spread from the American imperialism in the last century, and was cultivated by several generations of aesthetic markets such as rock, pop, and finally laid the foundation of this modern pop culture around the world.

Some scholars have analyzed that the collapse of the Soviet Union was also affected by the soft disintegration of this soft culture of American imperialism, because it changed the aesthetic needs of a generation, and aesthetic needs are one of the important components of the establishment of values.

Nearly a century of cultural foundation is impossible to easily disintegrate and rebel, and Wang Yao is not so self-sufficient.

Neal Bozeman, a world-renowned critic of media culture and sociologist, published two books 20 years ago based on the modern popular culture promoted by American imperialism.

One is called "The Disappearance of Childhood" and the other is called "Entertainment to Death".

It analyzes the changes in the construction of fundamental ideas and values for the entire human race in the industrial age, as well as some predictions for the future of the technological era.

The general meaning of it is 'some people, they will only show you, and they want you to see one-sided.' ’

In the industrial age under the domination of the printing press, the ability of human beings to think will become more and more fragmented and disconnected. ’

The human mind, as the more knowledge it comes into contact with, becomes more and more one-sided, because of the vague concepts accumulated by a large amount of knowledge, and the lax pursuit of essence. ’

With the advancement of modern technology, knowledge has changed from words to writing, slowly to sounds, images, and even moving images, and one day will become a chip directly implanted in the brain.

But the downside is that technology creates an unreal and 'over-perfect' entertainment experience.

Taking movies as an example, in the era of film films, the cost of shooting a movie was extremely expensive, because the price of delivery was expensive, and the first budget of a film was the budget of the length of the delivery applied by the director to the investor, and not a single frame was wasted.

Therefore, in that era, the professional requirements for directors, actors and staff were extremely strict, because if one person makes a mistake, wasting everyone's time is a trivial matter, and wasting the paper is a big thing.

Because of this strict requirement, the threshold for film is high, and those who are called art shooting movies are also called performing artists.

The emergence of digital cinema has made the cost of film delivery extremely cheap, and only one digital camera needs to be purchased to shoot the movie, and there is no pressure on the delivery budget.

So the door of the movie has suddenly become lower, not only the threshold for directors, but also for actors, and at the same time, it has also brought about a blowout industry explosion, because there are more people entering the industry, the market needs to expand, and it is necessary to find new selling points in the audience, so that more and more movie types have appeared.

In the same way for singers, the sound repair benefits brought by technology can now be deducted from every word through the computer, and then the audio track can be pieced together into a song.

That is, in the past, it was necessary to master the pitch, and the songs were recorded one by one, but now singers, it doesn't matter if the five tones are not complete, they can be repaired later, and even recorded one word at a time.

At the same time, because this is an industry that many people yearn for and belong to daily needs, the actors and practitioners who have entered the industry have also exploded, and the fierce competition is slowly not the competition in acting, but the competition in the 'selling point'.

After all, there are pros and cons.

Over time, cinema becomes an art not for performance and reflection of reality, but into a commodity.

It's not wrong that all art is a commodity in its own right.

However, the divine deeds and humanity inherent in art itself are not equivalent to the value of commodities, which is a situation of putting the cart before the horse, but this is a situation where capital needs.

Because in the eyes of capital, making money is an art.

But the reason why I don't like capital is because capital is a class that exports values in one direction, and has the characteristics of slavery and exploitation.

Moreover, capital will materialize the social system and produce strong money worship.

And money worship is one of the representatives of desire over reason.

For the development of human civilization, this is not a positive phenomenon, and it is also a phenomenon of reversing, because the reason why human beings are different from animals is because they have reason and humanity and will not be enslaved by heaven.

However, due to the insufficient level of evolution of human civilization, most human beings are still driven by desire to live, so how to use capital has become a very delicate choice.

Most things, there is nothing wrong with it itself, and the source of the problem is human intentions and motivations.

This is the problem faced by the transformation civilization of the times, because it is the American imperialism that is rampant in capital that has the initiative, so the opening cultural foundation of this era is based on the American imperialist culture.

However, the transformation of the times is not over, and there is still a chance to turn around.