The choice of time such as "September 5th" is very unfavorable to the premiere of the TV series, and it can almost be regarded as a typical failure when put into TV promotion and marketing.

First of all, the target audience of "Journey to the West" is the majority of students, and this time period is the beginning of the school season, not to mention the student group, even the director Liu Jingting has to go back to school to register and report.

Secondly, at present, the Internet and the media have been focusing on creating a PK battle of "college students VS famous professors", Wu Qiguang's documentary was broadcast first, and after receiving a lot of praise, it also broke the ratings record of the same type of TV program, which can be described as a good and popular seller, "Journey to the West" is broadcast in this public opinion environment, and it is bound to bear a certain pressure.

Finally, even if there are no other unfavorable factors, you can refer to "first".

"He is worthy of being a big-name professor, and he has such a precise grasp of timing. ”

After analyzing the pros and cons of the schedule, no, after analyzing the pros and cons of the schedule, Xu Qing was even more angry at Wu Qiguang's actions.

"In fact, it's not all useless, for example, our choice at this time on Friday is very good, whether it is a student party or an office worker, after a week of study and work, happily usher in a two-day weekend, watch a TV series first to relax, so I chose "Journey to the West". ”

After the analysis meeting, everyone looked like they were facing a big enemy and worried, but Liu Jingting still seemed to be reckless, smiling and comforting Xu Qing.

"Moreover, the crew also deliberately took a day off, and our staff and actors will undoubtedly provide a certain amount of support for the ratings, and I will talk about it in the editorial team when I go back. Special approval for an hour of TV leave. ”

Xu Qing glanced at Liu Jingting and said, "Yes, why didn't I expect that there were such two powerful advantages." ”

Liu Jingting smiled: "Aunt Qing." Don't forget our original intention of making "Journey to the West", you won't really take Wu Qiguang seriously, right?"

Xu Qing was stunned when she heard this, and then looked at Liu Jingting's expression, and suddenly burst out laughing, and said while laughing: "No, no, no, I have been in the world for too long." ”

Liu Jingting smiled and asked, "Aunt Qing is going to a distant place?"

Xu Qing squinted at him. He said, "You frogs at the bottom of the well, who don't even want to open the windows, can't understand the mood of the geese flying in the sky." ”

Liu Jingting didn't explain, and nodded with a smile.

"And. The editorial team gets off work at six o'clock, and you don't need to follow the trend and approve leave, I look at Liu Jingting, you have recently developed some official addictions, and you have to be specially approved at every turn. Xu Qing specially approved Liu Jingting.

"Please give us back Aunt Qing's sense of humor. ”

"Get out!"

……

"Journey to the West" when the overture is playing. The Internet has begun to enter the rhythm of high-frequency brushing.

"So Gu Da is trying to force obsessive-compulsive disorder to death. Do you know how tired I am?"

"The opening song is very good, especially the group sound when Chang'e dances, it's fascinating!"

"Zhang Xueyi performed well, every movement of the monkey was imitated very well, lifelike, I heard that it was hand-picked by Gu Yongsheng, it is estimated that it will be a big fire again, admire. ”

"The performances, the scenery, the music didn't have to be said. But stunts, isn't it too child's play? The budget is not enough? Xingyue can't lack this money, right?"

"One episode a week is a bit of a pitfall. However, it is understandable. ”

Before the series was broadcast, Liu Jingting was very light-hearted, and when he actually sat in the living room of the apartment and watched it with his roommates, he was still a little nervous, especially when someone commented, he would subconsciously listen to it.

One episode is only forty-five minutes, and the plot includes the stone monkey diving curtain cave, the stone monkey being promoted as the Monkey King, the stone monkey visiting the immortal and meeting the Bodhi ancestor, the stone monkey being named Monkey King, and the stone monkey learning art.

"With so much content in one episode, it's really a conscience drama. ”

After the TV ended, everyone praised it.

"Yes, in the current TV series, in order to make up the plot, a line is repeated three times, a long shot of a scene takes two minutes, and the plot of 20 minutes is obviously dragged on for 40 minutes. ”

"That's not bad, isn't it, the kind of repeating the previous episode in the next episode is more maddening, by the way, Lao Liu, you won't do the same, right?"

Liu Jingting shook his head and said, "If the interval is long, I will make a simple synopsis, and I shouldn't repeat the plot." However, how do you say this," after a pause, he continued: "After entering this industry, I can only understand a little, generally speaking, the kind of dramas that have been dismantled are all TV series with ratings guarantee and high popularity, and the price of such TV series is not ordinarily high, and after the TV station has made a lot of money, of course it wants to make money back from advertisers." ”

"That's right, after all, we watch TV for free. Lin Xun said.

"I can't say the same, figuratively speaking, there is a biological chain in it, TV produces people to shoot dramas, and then sells them to TV stations, and TV stations use this drama to pull advertising sponsorship, we see advertisements by the way when we watch TV, and then go to buy advertising products, so that we are still the final consumers. ”

"Then we don't have to buy the products advertised. ”

"Yes, if everyone thinks so, then most advertisers will not continue to advertise, which means that the cost of TV stations will be higher, they will not be able to pay such a high price to buy dramas, and the number of people who produce dramas will be reduced accordingly, we can only be a farce, the reason why there is a chain of biological chains, is that one link is one link, the maintenance of this balance requires the positive support of each link, even if the TV station is excessive, it is also stepping on the limit of the audience's patience, which is common to other forms of literature and art. ”

"Do you mean piracy?" Dai Anqiao, the first young director, replied with deep feelings.

Liu Jingting nodded and said, "It's also a similar biological chain." ”

Han Shuo used to encourage his readers to buy pirated copies. ”

"One is to create a personal image, the need to make unconventional personality remarks, and the other is also a kind of helplessness, knowing that it is impossible to prohibit it, it is better to push the boat down the river and settle on a topic, and for a best-selling author of his level, the genuine readership is enough to make him live a very chic life. ”

"It's a balance, isn't it?"

"Yes, after all, it is also a kind of ability to let readers buy his genuine books, and at present, the development of our domestic form, although the pace is slow, but it is indeed improving. Hey, it seems to be far away, continue to talk about "Journey to the West". ”

"Old God, go and take a look on the Internet, it's all about talking. Dai Anqiao reminded.

……

On the evening of September 5th, after the first episode of "Journey to the West" ended, the discussion on the Internet lasted for a long time, anyway, tomorrow is the weekend, and everyone doesn't mind chatting a few more words, especially other topics derived from the TV series, which soon formed a certain scale - mothers talk about parenting.

A very simple question, the audience sitting in front of the TV at half past seven, the child audience is definitely a new force that cannot be ignored, and next to these new forces is bound to sit with a parent to watch, forming another new force, which is why animated films can make high box office.

After watching TV and settling their children to bed, young mothers inevitably have to watch the news gossip and express their exclamations in the evening, and the discussion naturally begins.

In any country, as long as a product is unanimously approved by children, then the product not only contains great commercial value, but also has an important mission to educate the next generation.

Judging from the trend of public opinion on the Internet, "Journey to the West" fully possesses such characteristics.

Brave, intelligent, naughty, adventurous, interesting, easy to understand, positive energy, etc., also made parents completely put their minds at ease, after all, there are still a lot of content in the novel that is not suitable for children, and judging from the first episode, the adaptation was very successful.

But in terms of word-of-mouth, "Journey to the West" does not lose the charm of "Ancient Mythology" at all, and as for the scale of discussion, it cannot be said in the same day, although "Ancient Mythology" consciously takes over the confidence and consciously strengthens the interest in the system, but compared with "Journey to the West", it is still not the same magnitude.

"It's a different type of show, and it can't be compared at all. ”

Commentators who supported Antiquity began to promote this claim.

On September 6, under everyone's ardent expectations, the ratings of "Journey to the West" were announced - 42.6%.

Although this achievement failed to reach the height of "Huanzhu Gege", it is amazing enough, and more importantly, after the publicity and warm-up of the first episode, I don't know how many people will join the next tide of chasing dramas.

In short, the topic of conversation among the children on the second day was all Sun Wukong, they learned Sun Wukong's various actions of scratching his ears and cheeks, discussed the meaning of the three precepts of Bodhi Ancestor, and recalled all kinds of show-off and funny after Sun Wukong learned 72 changes.

In that atmosphere, children who have not watched "Journey to the West" will instantly have an inferiority complex of being isolated and ostracized, so the first thing they do when they go home is to beg their parents: "I want to see monkeys too!"

This has made the number of Internet hits of "Journey to the West" also grow explosively.

After that, there is everyone's fanatical anticipation for the second episode, just like those children, the first thing they do when they get home every day is to watch "Journey to the West", even if their parents have told them that the next episode will not be until next Friday, it will not help.

……

On September 8, Liu Jingting and Xu Qing took a break from the filming of "Journey to the West" that had been restarted and went to Yanjing, they didn't make any special preparations, or they had already made sufficient preparations, and this time they went to Beijing with only the trailer.

The debriefing meeting was scheduled for half past nine, but because the acceptance team was half an hour late, it was not until ten o'clock that the debriefing meeting officially began.

This time, Liu Jingting and Xu Qing did not speak small, and seemed to watch the preaching of one group after another seriously, and only the person sitting next to them could see that they were communicating with paper and pen.

When it came to Liu Jingting's Xu Qing group, the time had reached eleven o'clock, when the host came to the stage, everyone at the scene was talking in a whisper, and when the host called the names of "Liu Jingting" and "Xu Qing", when the two got up, the scene suddenly quieted down, and even the members of the acceptance team re-raised their spirits. (To be continued......)