Chapter 261: The Man in the Painting
Now the advertising channels are different, but the way of shooting is much the same.
Traditional TV commercials are essential, and on top of that, there are print ads.
In fact, Lin Zhengrong feels that online video advertising is also a type of TV advertising, but the channels are different.
The content is similar, and the duration is even shorter.
Lin Zhengrong doesn't know much about this thing, but he really doesn't lack it in terms of creativity.
The first version of the video advertisement was filmed in Sanya before, mainly for the entire Allure underwear brand advertisement, and the second version of the advertisement was mainly aimed at the new underwear designed by Lin Zhengrong.
Originally, Lin Zhengrong also wanted to write a plan according to the urban beauty advertisement endorsed by Lin Chiling in his previous life, but he denied it when he thought about it.
Because the scale of this thing is a bit large, scratching its head and posing, it is a little spicy to the eyes.
And this thing was also banned by CCTV because it was too explicit, but it was precisely because of the ban that this advertisement became popular.
Even in the previous life, the video of this advertisement once went viral on the Internet.
In the film, I also saw the situation of Chi Ling untying her wide clothes three or four times, coupled with her teasing expression, electric eyes and delicate baby voice, it is really spicy.
Even Lin Zhengrong felt that this thing was too vulgar.
Of course, if it is the hottest eye, it is definitely not this advertisement of the urban beauty endorsed by Lin Chiling.
It's the Coconut Palm Group.
It was even rated as one of the dirtiest ads at one point.
The Coconut Tree Group is still very famous, it has risen from a nearly bankrupt canning factory to a well-known state banquet drink at home and abroad, and even the coconut tree also represents Hainan to a certain extent, with extremely distinctive regional characteristics.
One of the most famous is the coconut palm brand coconut water.
It is not only the product itself that is famous, but also the packaging of coconut palm coconut water.
It is estimated that only coconut trees can make the outer packaging of a fist product become a small street advertising label.
What's even more impressive is not its "fresh coconut meat" and "no flavor", but its own ghost animal packaging and "human billboard".
Even the advertising slogan of a certain year of coconut trees has become "one cup a day, white and plump", and then accompanied by photos of big-breasted beauties.
Just the advertising slogans and promotional images are enough to make people spicy.
A coconut milk product can give people the illusion of drinking human milk, and it is estimated that there is only a coconut tree.
This is also one of the unexpected surprises that Lin Zhengrong got on a business trip in Sanya this time.
However, with the sexiness and plumpness of the female body as the promotional point, where are the advertising pictures and chest mold bottles of coconut palm and coconut water? Even the CK advertisements and various perfume brands are basically reminiscent of full of sexual temptation.
The main thing is that this kind of simple and crude advertising can play a good role in transmission and promotion.
And the coconut tree is full of dirty advertising planners is none other than their chairman.
Whether drinking coconut milk can make people enlarge their breasts has no scientific basis at all, but the marketing strategy of the Coconut Tree Group is still worth learning.
You must know that the coconut tree has always sponsored the breast model competition, and even the advertising spokesperson is the champion of the breast model competition, so it can be said that the coconut palm coconut water has been closely associated with breast enlargement.
This kind of advertising and marketing concept has been deeply rooted in the hearts of the people.
Because of the restrictions of the advertising law, Lin Zhengrong definitely has no way to let Allure underwear shoot this kind of spicy-eyed advertising film.
Even print ads don't show a big scale.
After all, this style is very different from the underwear culture that Allure underwear has always promoted.
Therefore, there is really no way to sell breasts and meat in the advertising of Allure underwear, watch football on the beach, the first version of the advertisement is enough, and the second version is still a review of the theme of the country.
Keep the original Chinese style and underwear blended together.
So the first shot is still an ink painting series, and the whole scene is post-processing, Xia Yiqing walked out of the landscape painting in the studio wearing ink painting series underwear.
So this shot can also be a person in the painting.
A sexy beauty in lingerie who comes out of the painting.
The second is the Chinese red series, wearing enthusiastic underwear, Xia Yiqing walked out of the screen, next to the red window is very appropriate.
As for the third series is Dunhuang, you don't have to think about it to know that the background is placed in the Dunhuang murals, and the people in the painting are also the people, but this time it is out of the murals.
Then the three Xia Yiqing wore three series of underwear and walked out of the painting together.
Anyway, the last shot is a collection.
Through post-editing, three different Xia Yiqing are presented in one picture.
It's not that difficult.
The theme of the entire second edition of the ad is the man in the picture.
This belongs to Lin Zhengrong's originality, and this kind of advertisement mainly presents the picture, not the story.
Therefore, the requirements for the later stage are very high.
In terms of creativity, it is not very amazing, and it is not on the body advertising of Urban Beauty or Coconut Tree Group, but the advertising of the person in the picture is in line with the product positioning of Allure underwear.
It does play a far-reaching role in the promotion of traditional underwear culture, and it will not make people feel vulgar and tempting at a glance, let alone be banned by CCTV.
Although being banned will spread quickly on the Internet to some extent, this thing is really not a good reputation, and it is also a huge blow to Xia Yiqing's advertising image, this woman is definitely unwilling, not only that, but it will also seriously affect the reputation of Allure underwear.
It can even affect the sales of new products.
This is what Lin Zhengrong does not allow, don't forget that the sales of new products are closely related to him.
Because it was filmed in a green screen studio, Xia Yiqing didn't know the specific presentation of the advertisement, but Lin Zhengrong wrote the storyboard when he wrote the entire plan.
is similar to the sub-scenes in the movie, although he didn't write it, but Wang Tao, a guy who graduated from the directing department of the film academy, is a very good teacher, and Lin Zhengrong stole from him during the entire advertising shooting process.
Not only that, but in the early preparations, he also tried to use storyboard composition.
These things must not be difficult for him, don't forget, what he did in his previous life.
In the past, I learned modeling, and now I learn design.
No matter what time it is, he is an art candidate, and he still has this foundation, and he is even more talented than Wang Tao in every aspect.
So don't look at Lin Zhengrong when he was in Sanya, he didn't do anything, but he made a lot of preparations in the early stage of filming.
Of course, Wang Tao is willing to let him try, although he is the person in charge of Party A, and if he messes up, he does not need compensation.
Besides, Qin Tingcheng is also willing to give him the opportunity to be willful, so throughout the filming process, Wang Tao tried his best to let him give full play to his talent.
Aside from specific shooting, he basically doesn't limit the creative aspect.
Besides, the advertising creativity of the people in the second version of the painting is also amazing enough for Wang Tao. Now the advertising channels are different, but the way of shooting is much the same.
Traditional TV commercials are essential, and on top of that, there are print ads.
In fact, Lin Zhengrong feels that online video advertising is also a type of TV advertising, but the channels are different.
The content is similar, and the duration is even shorter.
Lin Zhengrong doesn't know much about this thing, but he really doesn't lack it in terms of creativity.
The first version of the video advertisement was filmed in Sanya before, mainly for the entire Allure underwear brand advertisement, and the second version of the advertisement was mainly aimed at the new underwear designed by Lin Zhengrong.
Originally, Lin Zhengrong also wanted to write a plan according to the urban beauty advertisement endorsed by Lin Chiling in his previous life, but he denied it when he thought about it.
Because the scale of this thing is a bit large, scratching its head and posing, it is a little spicy to the eyes.
And this thing was also banned by CCTV because it was too explicit, but it was precisely because of the ban that this advertisement became popular.
Even in the previous life, the video of this advertisement once went viral on the Internet.
In the film, I also saw the situation of Chi Ling untying her wide clothes three or four times, coupled with her teasing expression, electric eyes and delicate baby voice, it is really spicy.
Even Lin Zhengrong felt that this thing was too vulgar.
Of course, if it is the hottest eye, it is definitely not this advertisement of the urban beauty endorsed by Lin Chiling.
It's the Coconut Palm Group.
It was even rated as one of the dirtiest ads at one point.
The Coconut Tree Group is still very famous, it has risen from a nearly bankrupt canning factory to a well-known state banquet drink at home and abroad, and even the coconut tree also represents Hainan to a certain extent, with extremely distinctive regional characteristics.
One of the most famous is the coconut palm brand coconut water.
It is not only the product itself that is famous, but also the packaging of coconut palm coconut water.
It is estimated that only coconut trees can make the outer packaging of a fist product become a small street advertising label.
What's even more impressive is not its "fresh coconut meat" and "no flavor", but its own ghost animal packaging and "human billboard".
Even the advertising slogan of a certain year of coconut trees has become "one cup a day, white and plump", and then accompanied by photos of big-breasted beauties.
Just the advertising slogans and promotional images are enough to make people spicy.
A coconut milk product can give people the illusion of drinking human milk, and it is estimated that there is only a coconut tree.
This is also one of the unexpected surprises that Lin Zhengrong got on a business trip in Sanya this time.
However, with the sexiness and plumpness of the female body as the promotional point, where are the advertising pictures and chest mold bottles of coconut palm and coconut water? Even the CK advertisements and various perfume brands are basically reminiscent of full of sexual temptation.
The main thing is that this kind of simple and crude advertising can play a good role in transmission and promotion.
And the coconut tree is full of dirty advertising planners is none other than their chairman.
Whether drinking coconut milk can make people enlarge their breasts has no scientific basis at all, but the marketing strategy of the Coconut Tree Group is still worth learning.
You must know that the coconut tree has always sponsored the breast model competition, and even the advertising spokesperson is the champion of the breast model competition, so it can be said that the coconut palm coconut water has been closely associated with breast enlargement.
This kind of advertising and marketing concept has been deeply rooted in the hearts of the people.
Because of the restrictions of the advertising law, Lin Zhengrong definitely has no way to let Allure underwear shoot this kind of spicy-eyed advertising film.
Even print ads don't show a big scale.
After all, this style is very different from the underwear culture that Allure underwear has always promoted.
Therefore, there is really no way to sell breasts and meat in the advertising of Allure underwear, watch football on the beach, the first version of the advertisement is enough, and the second version is still a review of the theme of the country.
Keep the original Chinese style and underwear blended together.
So the first shot is still an ink painting series, and the whole scene is post-processing, Xia Yiqing walked out of the landscape painting in the studio wearing ink painting series underwear.
So this shot can also be a person in the painting.
A sexy beauty in lingerie who comes out of the painting.
The second is the Chinese red series, wearing enthusiastic underwear, Xia Yiqing walked out of the screen, next to the red window is very appropriate.
As for the third series is Dunhuang, you don't have to think about it to know that the background is placed in the Dunhuang murals, and the people in the painting are also the people, but this time it is out of the murals.
Then the three Xia Yiqing wore three series of underwear and walked out of the painting together.
Anyway, the last shot is a collection.
Through post-editing, three different Xia Yiqing are presented in one picture.
It's not that difficult.
The theme of the entire second edition of the ad is the man in the picture.
This belongs to Lin Zhengrong's originality, and this kind of advertisement mainly presents the picture, not the story.
Therefore, the requirements for the later stage are very high.
In terms of creativity, it is not very amazing, and it is not on the body advertising of Urban Beauty or Coconut Tree Group, but the advertising of the person in the picture is in line with the product positioning of Allure underwear.
It does play a far-reaching role in the promotion of traditional underwear culture, and it will not make people feel vulgar and tempting at a glance, let alone be banned by CCTV.
Although being banned will spread quickly on the Internet to some extent, this thing is really not a good reputation, and it is also a huge blow to Xia Yiqing's advertising image, this woman is definitely unwilling, not only that, but it will also seriously affect the reputation of Allure underwear.
It can even affect the sales of new products.
This is what Lin Zhengrong does not allow, don't forget that the sales of new products are closely related to him.
Because it was filmed in a green screen studio, Xia Yiqing didn't know the specific presentation of the advertisement, but Lin Zhengrong wrote the storyboard when he wrote the entire plan.
is similar to the sub-scenes in the movie, although he didn't write it, but Wang Tao, a guy who graduated from the directing department of the film academy, is a very good teacher, and Lin Zhengrong stole from him during the entire advertising shooting process.
Not only that, but in the early preparations, he also tried to use storyboard composition.
These things must not be difficult for him, don't forget, what he did in his previous life.
In the past, I learned modeling, and now I learn design.
No matter what time it is, he is an art candidate, and he still has this foundation, and he is even more talented than Wang Tao in every aspect.
So don't look at Lin Zhengrong when he was in Sanya, he didn't do anything, but he made a lot of preparations in the early stage of filming.
Of course, Wang Tao is willing to let him try, although he is the person in charge of Party A, and if he messes up, he does not need compensation.
Besides, Qin Tingcheng is also willing to give him the opportunity to be willful, so throughout the filming process, Wang Tao tried his best to let him give full play to his talent.
Aside from specific shooting, he basically doesn't limit the creative aspect.
Besides, the advertising creativity of the people in the second version of the painting is also amazing enough for Wang Tao.