The economic crisis triggered by the "subprime mortgage crisis" began to show its destructive power little by little.

The tenants on the two floors of Youdao Group's Yanjing branch moved out of Kaichen World Trade Center around the Spring Festival in 2008 due to the economic crisis.

Originally, he also wanted to expand the company's business in Yanjing, but after hearing the news, Bian Xuedao asked Wu Sijie to rent the two floors downstairs of the branch.

On these two floors, one floor is tentatively assigned to the split Weibo, and one floor is given to the newly established "Video Division".

When negotiating with Fremantle-Media in the UK, Youdao Group promised to invest heavily in building, publicizing and promoting a large video website that ranks among the top three in the country within a year.

This video website, Bian Xuedao was originally meant to be built.

When negotiating, I tried to use it as a bargaining chip, but I didn't expect to really impress Fremantle-Media.

The recruitment of video sites has always been in charge of Wu Sijie. After recruiting people for more than two months, coupled with the transfer of several backbones from Zhiwei Technology, the website has begun to take shape.

The name of the video website is "Zhiwei Video", which also belongs to the "Zhiwei Department", but the website has been separated from the Zhiwei Technology Headquarters from the beginning and belongs to the independent portal.

The old man of Zhiwei Video is always a returnee, named Lu Heng.

Within Youdao Group, especially within Zhiwei Technology, many people have been concerned about this position for a long time, but they didn't expect to be parachuted.

By March 2008, after successive recruitment, there were more than 2,000 employees in the entire Youdao Group, and only one person knew the CEO of the airborne "Video Division", and this person was Zhang Yaqing of Zhiwei Technology.

And Lu Heng, the boss of the "Video Division", had a network name "Jinghai" many years ago.

Lu Heng is "Jinghai", "Jinghai" is really named Lu Heng, and "Jinghai" is the real mentor of the "first pot of gold" in this world.

Because......

The technique of the Bian Xue Dao system zuòmy123 navigation page is taught by "Jinghai".

The first legendary plug-in technique of the Bian Taoist system was also taught by "Jinghai".

The two have never met, but it can be said that "Jinghai" is a benefactor who started by learning Taoism.

Also, among the original shares of Baidu in Bian Xuedao's hands, there is also a share of "Jinghai" sold in order to make money before going abroad for further study.

The relationship between the two is so deep that outsiders can hardly imagine.

Therefore, when Zhang Yaqing mentioned to Bian Xuedao that "Lu Heng has returned to China", Bian Xuedao immediately asked Zhang Yaqing to help contact him and make an appointment to meet Lu Heng. He owes Lu Heng a lot of favors, since the other party has returned to China, it is time to see him and thank him.

Listening to Bian Xuedao saying that he wanted to meet Lu Heng, Zhang Yaqing was very happy in his heart.

Lu Heng was introduced to Bian Xuedao by Zhang Yaqing, and when Lu Heng was willing to teach Bian Xuedao online, he looked at the face of his classmate Zhang Yaqing.

With Bian Xuedao's current status, he also took the initiative to meet Lu Heng, which must have been due to the kindness of teaching technology back then.

Zhang Yaqing is not stupid.

He has also been in Zhiwei Technology for a while, seeing it with his own eyes and listening to it with his own ears, and gradually found out the habit of learning and employing people while learning - he likes to use acquaintances.

Looking at the entire Youdao Group, more than half of the senior management are classmates, friends and contacts who are learning the Tao.

Zhang Yaqing is very fortunate that he himself is also a person who is "connected" with Bian Xuedao.

Because of this, Zhang Yaqing has become the "eyes and ears" of Bian Xuedao in Zhiwei Technology.

In the previous "body change equipment incident", the "early warning" text message received by Bian Xuedao during the meeting was sent by Zhang Yaqing.

Later, during the investigation of the incident, there was always a "mysterious person" who sent text messages to Bian Xuedao, providing Bian Xuedao with internal information about Zhiwei Technology to prevent him from being deceived by the management, and the "mysterious person" was also Zhang Yaqing.

After the dust settled on the incident, Zhang Yaqing was also "exposed".

Wang Yinan didn't say anything, but Zhang Yaqing knew that it was time to move the place.

Within the group, Bian Xuedao is incomparably authoritative and infrequently presented. Zhang Yaqing can't see Bian Xuedao, let alone mention changing the guard when they meet. He was not afraid that he would have nowhere to go, he was worried that once he took the initiative to ask for a change of guard, Bian Xuedao would feel that he was "asking for rewards for his merits".

Later, when Bian Xuedao proposed to meet Lu Heng, Zhang Yaqing had a premonition that the opportunity had come.

………………

Bian Xuedao was Lu Heng who met him in Yanjing.

Zhang Yaqing only drew the phone from the middle, but no one came to Yanjing.

The whole dinner was just two people, Bian Xuedao and Lu Heng.

The place to eat was at a Chinese restaurant on Kampar Street. This meal was to repay the kindness of teaching technology back then, so Bian Xuedao arrived 25 minutes earlier than the agreed time.

As a result, he sat down for less than 5 minutes, and Lu Heng arrived.

Li Bing, who was outside the door, knocked lightly on the door twice, then opened the door and led Lu Heng into the private room. Bian Xuedao got up with a smile, stretched out his right hand, and Lu Heng, who rushed into the door, said, "Master, do you remember me?"

Li Bing led the door into the door with a tall, white fat man.

Visually, Lu Heng is at least 1.8 meters, weighs 200 pounds, has a short head, a wide mouth, and wears round lens glasses common in Republic of China dramas, and the eyes behind the glasses are thin and long, faintly revealing a trace of arrogance.

Seeing Bian Xuedao calling himself "master", Lu Heng took two quick steps and shouted out Bian Xuedao's screen name: "Come again, of course I remember you." ”

The meal was very polite.

This was the first time Bian Xuedao and Lu Heng met, and before that, the contact between the two on the Internet had been interrupted for several years.

Sitting at the dinner table, what you can remember with a cup is nothing more than some situations when Bian Xuedao had just finished the college entrance examination and asked Lu Heng about technical problems in his freshman year.

During the meal and chatting, Bian Xuedao asked Lu Heng about his position when he worked at Baidu and his major in the United States.

Lu Heng knew that victory or defeat was here, and he talked in detail about his study in the United States in the past few years.

Bian Xuedao listened with a smile and was noncommittal.

At the end of the meal, Bian Xuedao asked Lu Heng: "What are your plans to return to China?" Start a business, or find a company to do?"

Lu Heng said carefully: "It's not long since I came back, and I'm still adjusting." ”

Bian Xuedao wiped his hands with a towel and said: "Since you haven't decided yet, then I'll say it directly, I plan to build a video website, which is currently in the preparatory stage, I don't know if you are interested?"

Lu Heng's face was happy: "I haven't done it before, but I'm very happy to join." ”

Bian Xuedao said: "It doesn't matter if you haven't done it, no one is born an expert, no matter how unfamiliar the field is, you will be familiar with it." ”

………………

Lu Heng took office immediately.

Subsequently, Zhang Yaqing was transferred from Songjiang to Yanjing.

came with Zhang Yaqing, as well as his current wife, a confidante who was a hairdresser.

This arrangement is in line with Bian Xuedao's consistent thinking of employing people.

Since you want to reuse Lu Heng, you have to give him a helper. The helper arranged must be someone who Lu Heng can accept, and someone who has a certain understanding of the group, so that he can form a joint force with Lu Heng and not be black-eyed.

At the same time, in terms of knowing time, Zhang Yaqing knew Bian Xuedao earlier than Lu Heng.

In terms of communication, Lu Heng only had one meal with Bian Xuedao, while Zhang Yaqing drank several times with Bian Xuedao.

Even if Lu Heng's work experience is more dazzling than Zhang Yaqing, even if Lu Heng went to the United States for further study, but Zhang Yaqing is convinced, can he be convinced in his heart? Without him Zhang Yaqing, how could Lu Heng catch the line of learning the Tao?

Therefore, Zhang Yaqing is equivalent to the "eyes and ears" arranged by Bian Xuedao beside Lu Heng, he believes that as long as Lu Heng has any illegal actions, Zhang Yaqing will not hide it for Lu Heng for the sake of his own upside.

The thinking of employing people comes from Ma Chengde's idea of "employing people to be suspicious and suspicious to use" -- people are always in constant change, sober at this time, and may be confused at that time; a gentleman at this time, and a villain at that time, how can you be suspicious of employing people?

The boss and the employee, inside and outside, are different, the top and bottom are orderly, the two are a kind of interest relationship, if it is advantageous, it is combined, and if it is not profitable, it is divided, how can it be guaranteed that they are not defended against each other?

Doubt is temporary, while doubt is an objective existence.

From "suspicious people don't need to be employed" to "employing suspicious people to use", Bian Xuedao is changing little by little and growing little by little.

………………

March 14th.

At the first management meeting of the "Video Division", Bian Xuedao elaborated on his understanding and expectations of "Zhiwei Video":

First of all, push through the old and bring forth the new. As a video media, it is not only necessary to explore new business models and develop excellent business model carriers. More important.

Second, content is king. Good content is the key development direction of video websites. The world of marketing has morphed into the era of content marketing, where content is the most powerful weapon for brands, agencies, and media.

Again, count jù digging. It's no fun to follow the old way of TV, after all, people's decades of accumulation can't be surpassed overnight, you have to take differentiation. What is there to be on television? There is no reliable number of people. The future of video websites lies in tapping the number of people and truly connecting users and content.

Finally, self-made breakthroughs. In the three directions of online dramas, variety shows and micro-movies, you can try to invest in self-made websites. While it can't match the revenue generated by in-roll advertising, self-produced content has unmatched commercial advantages – precision, differentiation, and media integration. For different self-made programs, advertisers can choose to cooperate with the most matching and suitable self-made content for differentiated advertising. At the same time, self-made programs are launched on the video website's own platform, and the natural channels are not wasted at all, so that the content and the media can achieve an integrated effect.

At the meeting, Bian Xuedao also proposed two suggestions to the "Video Division".

The first one was established to set up the "Zhiwei Video Animation Art Award".

The award is open to animation talents from universities and all walks of life across the country, and accepts individual animation short film submissions.

"Zhiwei Video Animation Art Award" is awarded once a quarter, with a first prize of 100,000 yuan, a second prize of 80,000 yuan, and a third prize of 60,000 yuan. In addition, in January of each year, the first, second and third prizes of the year will be awarded from the award-winning works in the four quarters of the previous year, with an annual first prize of 500,000 yuan, a second prize of 300,000 yuan, and a third prize of 150,000 yuan.

All the award-winning authors are expected to enter the work of "Zhiwei Video".

The core of this construction of Bian Xuedao is to tap animation talents.

The second was built and launched the "Beautiful 2008" micro-film project.

The website contacted a group of cutting-edge directors to launch no less than 10 "Beautiful 2008" series of micro-films by the end of 2008.

The top three screenwriters and directors of the series are hopeful to work at Youdao Film and Television Media Company.

The core of Bian Xuedao's second construction is to tap film and television talents.

People have no foresight, but they must have near-term worries.

At this stage of enterprise development, talent training and inheritance mechanism must be put on the agenda.

………………

March 15th.

At the annual "315 party", the leading domestic express delivery company "Shunfeng Express" was exposed to violent sorting.

In the early morning of March 17, a fire was caused by a short circuit in the power supply line next door, and the fire spread to the Hucheng transit warehouse of "Shunfeng Express". At the time of the fire, there were more than 5,000 shipments in stock, 80% of which were burned, and the amount of damage was very huge.

On the one hand, the performance of the financial crisis has declined sharply, and on the other hand, CCTV exposure + sudden fire, for a time, the leading express delivery companies are "tailwind" stormy.