December 31, 2008, Shanghai Stock Exchange. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

4 hours before the start of the reception, Bian Xuedao, who received guests from all walks of life, returned to the top room, took off his coat, loosened the collar of his shirt, sat on the sofa and twisted the cap of the soda bottle, and listened to Fu Caining's report on the on-site layout of the reception and the arrangements for several links such as red carpet signing, fashion catwalk, and charity auction.

After listening to Fu Caining, he explained a few words to Wu Sijie, Shen Ya'an, Li Yu, Hong Chengfu, and Tang Zhuo, who were surrounded by him, and glanced at his watch while learning: "There are still 4 hours, everyone go back to rest, and gather in the reception hall after 3 hours." ”

After the subordinate left, he sat quietly on the sofa in the reception area for a while, and was a little uncertain while learning the truth.

The dream in the bathtub in the morning has been lingering in his mind, as if there is some kind of magic, and it seems to have some kind of meaning.

Bian Xuedao still remembers a scene in his dream - a man and a woman debating-for-tat on a high-profile podium. He couldn't see the faces of the two men on stage, but he could hear them attacking each other in English, and then someone behind him asked him who would win on stage.

The interrogator's voice was a little familiar, listening to Bian Xuedao's ears, seven points like Zhu Haishan, two points like Zhu Tianyang, and one point like Zhu Zhichun, as if he was surrounded. Bian Xuedao didn't look back, and a voice in his subconscious told him that this was Zhu Haishan's last "temptation", if he passed, he could have a wide sky, and once he made a mistake, the Zhu family would take back the property given to him, as well as a huge amount of "interest".

For some reason, Bian Xuedao didn't have a trace of resistance, he just tried to stare at the two people on the stage harder, trying to see who the two people who were debating fiercely, but unfortunately he couldn't see through the milky white clouds floating in front of the two people's faces.

I couldn't see through it, so I had to turn to reminiscing with all my might, but I searched through the memories in my mind, and there was no fragment that matched the scene in front of me.

At this time, the voice behind him asked again: "Which of the two of them will win?"

Bian Xuedao, who had no other way, could only gamble: "Female." ”

When the words fell, the light on the stage suddenly dimmed and then brightened again, and when I looked closely, the woman disappeared, leaving only the man to speak generously on the stage, and some people in the audience cheered excitedly, and some people cried sadly. A few seconds later, there were fluttering laughs, sighs, celebrations, and the sound of Huo Huo sharpening his knives behind him.

Immediately afterward, the surrounding scene changed.

Bian Xuedao miraculously saw himself sitting in the conference room, the oval conference table was full of people on both sides, but no one spoke, and everyone was heavy and dazed.

After watching from the third perspective for a while, Bian Xuedao suddenly understood that this seemed to be the scene after the prophet expired, and he led the group to run "blindfolded" and go the wrong way.

Thinking of this, he immediately wanted to move to the conference table and see what was written on the report in front of everyone, and with just a few glances, he could circumvent it in the future.

As a result, the stylist who arrived as promised interrupted his intentions.

It turned out to be a dream!

Is it just a dream?

After thinking about it for a while, Bian Xuedao decided to find someone to talk to, preferably to have a brainstorming session.

Who to look for?

If you want to brainstorm, you can't meet each other often.

It's not common, and it's not good to have a different native language.

And it's better to be a business leader with hands-on experience, not a think-tank academic, or an executive aide.

Thinking of this, Bian Xuedao got up and walked to the safe, opened the safe, took out the list of guests at the reception inside, and read it page by page.

Seeing the sixth page, his eyes fell on a name - Liao Chi.

In the past 2008, Liao Chi was among the few people who surprised Bian Xuedao.

A real surprise!

After receiving the funds injected by Youdao Group, in just one year, Liao Chi made "Natural Oil" and "Xingbang Agriculture" into well-known high-end organic brands in the country.

Of course, there are factors in this after the Aoki earthquake Youdao Group donated 300 million yuan to donate "super advertising", but Liao Chi's management ability and leadership ability can not be ignored, and even more eye-catching than the effect of "super advertising", his personal reputation has also spread from Bac Giang province to the whole country, becoming a business master concerned by the business community.

The reason why he received such a high evaluation is because Liao Chi has achieved four words - steady progress.

Just looking at the four words "steady progress", many people can't see its value, but if you combine it with the short-lived Wugu Dojo case, you can experience Liao Chi's sobriety, calmness and steadiness.

When the world sums up the failure of the Wugu Dojo, there are many internal and external reasons, one of which no one can bypass is that the successful advertising campaign has triggered a huge market demand, and the huge market demand has made the heads of business leaders hot, and they have increased their capital investment to expand blindly, and the large-scale expansion not only brings financial pressure, but also makes the management problems increasingly prominent, and finally collapses.

As a "rare" small physical commodity under Youdao Group, at least seventy percent of the advertising effect generated by the donation of 300 million yuan at the disaster relief party fell on the heads of "natural oil" and "Xingbang agriculture", which can be said to have triggered more market demand than the advertising of Wugu Dojo.

However, no matter how "fanatical" the market demand is, Liao Chi has always been methodical and steady, steadily expanding production capacity and rolling out the sales network in an orderly manner by means of cooperation and acquisition.

If it is only like this, but it occupies the word "stable", Liao Chi will not be noticed by the masters of all parties. What Liao Chi really excels about is that he decisively hired top professional managers, operated hunger marketing, turned disadvantages into advantages, and transformed the short supply capacity into the impression of "high-end products", and his leadership ability is amazing.

Getting rid of the shackles of funds, Liao Chi ascended to heaven like a fish in the sea and a dragon, and his talent was thoroughly displayed, which was impressive.

Therefore, even if he didn't engage in any brainstorming, Bian Xuedao felt that he should meet Liao Chi alone.

Five minutes later, the neatly dressed Bian Xuedao took the elevator to the 26th floor of the hotel where Liao Chi's room was located.

Liao Chi arrived in Shanghai on the afternoon of the 30th, and after arriving in Shanghai, he visited several comrades-in-arms and old leaders in the army, and only stayed in Maoyue at noon on the 31st, so Bian Xuedao had not seen Liao Chi yet.

Li Bing rang the doorbell twice, and footsteps came from inside the door.

The door opens......

Liao Li, who was in the door, looked at Bian Xue in surprise and said, "Why are you here?"

Bian Xuedao said with a smile: "Come and learn from Mr. Liao, what's the matter, don't you welcome it?"

A few minutes later, seeing that Bian Xuedao had something to talk about with his father, Liao Lian got up and left.

Before going out, Liao Lian turned back to Liao Chi and said, "Dad, don't teach him your skills in vain, even if you don't charge for it, dozens of boxes of good wine from his winery will come out, and you can drink it slowly when you go home." ”

Liao Lian left, and only Bian Xuedao and Liao Chi were left in the room.

Walking to the window and looking out, Bian Xuedao found that Liao Chi's room could only see the Bund, not the Oriental Pearl, and the scenery on the side of the Oriental Pearl was all blocked by the corner of the building.

Sure enough, you get what you pay for, the upstairs side of the house is the most expensive, the view is also the best, 270 degrees overlooking the Pujiang River, you can see Pudong during the day, Puxi at night.

While learning the way to look at the Bund, Liao Chi looked at the way while learning the road, neither of them spoke.

In Liao Chi's eyes, the young appearance of the man in front of him who was the same age as his daughter concealed a mature temperament and self-confidence that did not match his age, and he just stood so quietly, exuding an inviolable majesty, which made Liao Chi, who had a high self-esteem for half his life, inexplicably feel that his years were wasted.

After being silent for two minutes, Liao Chi asked, "What is Mr. Bian thinking?"

Bian Xuedao looked out the window at the cars and pedestrians on the road and said, "I'm wondering, do those people downstairs know that I'm watching them here?"

A pun on the sentence made Liao Chi's heart move, but he was an old Jianghu, and replied calmly: "You are in a high place, they are in a low place, and their vision is different, so they definitely don't know." ”

Bian Xuedao turned around, looked at Liao Chi and said, "Then will there be someone on our head who is watching us from a place we don't know?"

Liao Chi thought for a while and said calmly: "Maybe there is, maybe not." ”

Looking at Liao Chi, Bian Xuedao suddenly laughed: "Just now, I thought that people must take good care of their bodies. ”

Liao Chi: "......"

Bian Xuedao walked to the sofa and said, "Think of the white blood cells in our body that fight against germs, they fight to the death in places we can't see, and then die silently. Those white blood cells who died in battle may also have a favorite object, a good friend, a gift that is too late to give and an emotion to express, and it will be a farewell as soon as they go to the battlefield...... So even for them, you have to take care of your body, otherwise you can't be together every day, and you can't live and die together, and I'm too sorry for them. ”

Belch......

Where is this?

While learning the whimsical brain, Liao Chi, who was quick in thinking and eloquent, didn't know how to answer for a while, so he had to echo and said: "You should really take care of your body." ”

Sitting on the sofa, he motioned for Liao Chi to sit too, and looked at Liao Chi while learning and said, "I see that you have lost a lot of weight this year, don't be too anxious to do business, the body is fundamental." ”

Liao Chi listened, pondered for a few seconds, sat up straight and said: "This year, the scale of Tiansheng and Xingbang's enterprises has expanded a lot, and the management is a little stretched. ”

Looking at Liao Chi, Bian Xuedao smiled heartily, waved his hand and said, "I didn't mean that, Mr. Liao thinks too much." At the beginning, we said okay, I will invest money, you will manage, I have a lot of shortcomings, but at least the spirit of the contract is still there, you can rest assured of this. ”

Capturing the change in the expression on Liao Chi's face, Bian Xuedao continued: "The manpower problem, I won't send it to you here, and you have to go out and dig it hard, if you are really optimistic about someone here in Youdao, tell me, let me think about it, but Liao Lian definitely can't move, she still has to host the big booth of Youdao Media for me." ”

Liao Chi took it!!

Regardless of the business literacy of Bian Xuedao, only this power trick to control people made Liao Chi sigh to himself.

Just now, in a few words, Bian Xuedao completed a series of psychological warfare.

First of all, knock ......

This year, Liao Chi's business performance is obvious to all, and he seems to be worried about Liao Chi's self-aggrandizement, so he said straight to the point, "He has been watching Liao Chi from a high place."

Then came the temptation......

Use "the body is the foundation" to test the extent of Liao Chi's blockade of natural oil and Xingbang's agricultural management rights. Liao Chi was almost certain that if he didn't immediately express his willingness to split power, but pretended to be stupid and didn't understand, Bian Xuedao would most likely break his clenched hands and reorganize the management team of Tiansheng and Xingbang.

And then it is to show generosity to win people's hearts......

In the end, it was implied that Liao Chi and Liao Tie were both prosperous and loss-making.

Liao Chi really couldn't figure it out, at the age of Bian Xuedao, even if he started reading history books in elementary school, I'm afraid he wouldn't be able to learn such a deep level of thick black, right?

Liao Chi was thinking about it, Bian Xuedao changed his tone, looked at Liao Chi and said, "I came mainly to ask Mr. Liao a few questions. ”

When Liao Chi heard this, he said with a solemn expression: "Please speak." ”

Bian Xuedao said slowly: "Have you heard about the wave of senior executives leaving Yanhuang Media this year?"

Liao Chi nodded: "I've heard of it." ”

Bian Xuedao asked bluntly, "What do you think?"

Liao Chi thought for a while and said: "The business model of outdoor advertising is actually very simple, to put it bluntly, it is to rush to expand and seize scarce resources. There are no core technical barriers and barriers in this industry, and the imitation is very strong, so it will inevitably cause a tragic price war because of the attention and injection of capital. Moreover, Yanhuang also has a disadvantage after 'subdivision', the hospital LCD advertising must have both public welfare effects, and cannot take the pure advertising route like the building, and the patients in the hospital are often irritable and do not pay attention to the advertisement, and the publicity effect is not as good as the building. In short, the industry pattern is too small, and its scale can only guarantee the supply of 1 listed company, and no matter how much, the meat will not be enough to eat. ”

After a few seconds of silence, Bian Xuedao asked again, "What about the focus?"

Liao Chi squinted his eyes and thought for a while, and said affirmatively: "Except for the display screens, I don't see that this company has other core competitiveness." And the innate genes of these displays determine that its user viscosity is very poor, so no matter how much market capitalization, before it really goes out of a new way, it is essentially an advertising company. ”

Nodding thoughtfully, he glanced at his watch, got up and said, "This is the case today, I will hold a family banquet in Hong Kong in three days, and we will talk in detail then." ”

After returning to the room for an hour's rest, Wei Xiaodong and the stylist woke Bian Xuedao from his sleep again.

The reception will begin immediately.

……

……

(Last night, my wife asked me to help her empty her shopping cart, and I quickly helped her delete all the items in the shopping cart, and then I ...... Alas, everyone will understand. ）

…… (To be continued.) )