Chapter 455: The Yogurt Scam
"This lady is right! Rich people's tastes are changeable! You can't expect them to eat the same food all the time, and the United States has a population of hundreds of millions, and as long as everyone likes this food, then Asian carp will soon be killed voluntarily!" Smith said in an excited tone. Pen, fun, pavilion www. biquge。 info
"Thank you very much for agreeing with us. Li Ruonan nodded elegantly.
"Two beautiful ladies, if there are no problems, I would like to ask you to come to my office and hear what is going on. Smith said to Jones and Li Ruonan.
"No problem!" Li Ruonan clenched his fist excitedly, while Liu Mang gave her a thumbs up.
"Mr. Smith, what about us?" Koheijiro quickly asked, sensing that the general trend was gone.
"Mr. Jiro, don't be in a hurry. I will also give you discounts, but you have to figure out how to get the loans and subsidies in the early stage. ”
"Okay. Koheirajiro was a little helpless, so he had to leave with Kikumaru Masao.
Li Ruonan and Jones followed Smith to his office, while Liu Mang stayed in the lobby to continue making dishes for the guests.
Sandwiches, hot dogs, and hamburgers, which are very popular in the United States, have been cooked by Liu Mang in a Chinese way, which has made these elites addicted.
After waiting for a while, Li Ruonan and Jones came back with smiles on their faces.
"How's the talk?"
"Very good!" Li Ruonan looked excited: "The state government will allocate an interest-free loan of $10 million to us, in addition to exempting us from taxes for five years, and allocate a piece of land on the Mississippi River for more than 200 acres as land for a new factory." ”
"That's not the most important thing, the important thing is that for every kilogram of fish cake we sell, the U.S. government will subsidize us 50 cents. Jones added: "Don't underestimate the 50 cents, I've calculated with Ruo Nan that if the U.S. market opens, we'll get millions of dollars a year just because of the government grants." ”
"It's not easy to open up the U.S. market. While I'm confident in the taste of my kamaboko, it's not easy to change the perception that Asian carp is junk fish in the minds of Americans. Liu Mang voiced his concerns.
"Handsome, have you ever heard of the 'yogurt scam'?" Jones laughed.
"Haven't heard of a yogurt scam. Liu Mang shook his head.
"In September 1899, a Russian Mechnikov, in the French newspaper Le Matin, made a surprising claim that the Bulgarians were the longest-lived people in the world, and that in one of the country's primitive villages, he had discovered a mysterious drink called "yogurt". He also claims that one in every 20 centenarians in this village has a much higher longevity rate than in other areas. In the end, he said that the longevity of Bulgarians is most likely due to their love of yogurt, which is the beginning of the yogurt scam. Li Ruonan explained.
"Drinking yogurt makes you live longer? I haven't heard of it, but I've heard that the lactic acid bacteria in yogurt are good for your health. Liu Mang said in surprise.
"Now of course no one advertises and yogurt will live long because it's a complete hoax. ”
"Scam?"
"That's right! it's the biggest scam ever man's history!" Jones explained, taking a sip from the glass on the table.
When the public saw the mysterious word "yogurt", they were all refreshed. Because in those days, no one had ever heard of yogurt, let alone drunk yogurt. The article piqued the curiosity of the French public. People began to send letters to newspapers asking how to make yogurt. Where to buy yogurt. Then, two months later, Mechnikov published a paper claiming that a very miraculous substance had been found in the yogurt that Bulgarians loved to drink, which he called "Bulgarian lactic acid bacteria", as long as this "lactic acid bacteria" is consumed every day, the hair will never turn gray, and people can live until they are 150 years old!"
"This ...... Isn't this just like those so-called qigong masters, obviously deceitful, and there are still people who believe it?"
Of course I did! This is actually malicious marketing directed and acted by Mechnikov. Prior to this, he had already colluded with food manufacturers to open four "lactic acid bacteria factories" in Paris
Through his guidance, solid lactic acid bacteria tablets were produced. Under the strong expectation of the French people, lactic acid bacteria tablets were immediately rushed as soon as they were launched, and the supply exceeded the demand. Take a cut of it and make a lot of money. ”
"This scam won't last long, and someone will soon find out that it doesn't work at all!"
So Mechnikov hatched another scam, he gave a lecture in the lecture hall of the French Agricultural Society, claiming that yogurt has a greater longevity effect than lactic acid bacteria tablets, that not only will you not get sick if you take yogurt regularly, but you can also live up to 200 years old! At the end of the speech, he deliberately announced how to make yogurt in order to attract investment. A month after the absurd speeches, dozens of factories specializing in the production of yoghurt have sprung up in France, and the world yoghurt industry was born in a huge scam. ”
"People of all ages are starting to drink a lot of yogurt in order to live longer. The selling point of "you can live a long life if you drink it" is really attractive. Just five years later, the world's yogurt production jumped from zero to 11.8 million gallons a year. In 1908, at the height of the yogurt and lactic acid bacteria scam, the Royal Swedish Society awarded the Nobel Prize in Physiology and Medicine to Mechnikov!"
"Can you cheat the Nobel Prize in the end? This liar is too good!" Liu Mang exclaimed.
Although later the yogurt scam was uncovered, because in 1916, Mechnikov died, and he lived only 71 years. This is a world of difference from the 150 or 200 years old he described. But yogurt still became popular and became a hugely sold drink. ”
"Does this have anything to do with our fish cakes?" Liu Mang thought for a moment: "Do we also have to adopt this method of deceiving the public to open up the American market?"
"Of course not! If you don't get it right, you'll be ruined and face a huge fine. The reason I'm telling you this story is because Wakao and I came up with a way to sell our kamaboko in the shortest amount of time and get this new food to be accepted by the American people. ”
"What's the solution?"
"The idea is that we are going to make the kamaboko a dish from the East, made with traditional techniques, and which was exclusively enjoyed by the emperor back then. ”
"Isn't that good? Isn't that also deceiving the public? ”
"This is not a deception, after all, the fish cake is really delicious, and it has been circulated in China for so many years, what if the emperor really likes to eat it?" Li Ruonan grinned.
"That's right, and I'm going to get some Hollywood stars to endorse them, but not to advertise them directly for us, but to let the American people discover for themselves that their favorite idol is madly in love with a delicacy called kamaboko. This will arouse their curiosity and they will buy it on their own. And then they'll find out once they've eaten it -- oh my God, this food from the Orient is really delicious!" Jones laughed.
"Okay, I'll leave the business to you, I'll just cook. Liu Mang shrugged his shoulders: "Because this is not my forte." ”