Chapter 141: The Myth of Ratings for Three Years (Part I)

In China, the situation of Xingyue and Haiyang is somewhat similar to the world's two well-known fast food restaurants, KFC and McDonald's, which is a so-called unity of opposites, and it is also a tacit marketing strategy.

Only by constantly competing can we keep making progress, and by constantly competing we can keep creating topics, and endless topics are undoubtedly an important bargaining chip to attract audiences.

In addition, people generally have this mentality, if they are annoyed by the stars and moons, they will instinctively support the ocean, to show that they have decided to stand side by side with the stars and moons, express their dissatisfaction, give warnings, and vice versa.

The result of either A or B hurts the C's a lot.

Therefore, when the ocean and Xingyue saw that a new round of competition was about to be set off, everyone's excitement was provoked again, and they began to watch and fan the flames happily.

While admiring Song Dongfeng's courage to go into the tiger's den in Longtan to chase his girlfriend as an enemy, everyone longed for the demeanor of the young master of the palace family who smashed the chair and smashed the famous car.

In fact, Xingyue and Long Chuan both understand that the news they released is unlikely to have a decisive impact on the direction of public opinion, and everyone is not concerned about right and wrong, but about gossip.

Regarding the grievances between Song Dongfeng and a certain young master of the palace family, it has nothing to do with right or wrong, only about pulling the wind.

"GTV and STV have been fighting for so many years, and in general there is no winner or loser, and this "smashing the car door" incident, in the final analysis, is also a microcosm of the open and secret struggle between the old enemies, and it is also a draw. ”

"Every year the Chinese New Year is a time when soldiers must fight, this year's event is just over halfway, and the battle for the opening of the ocean has begun, but depending on the situation, this time, the chances of winning the ocean are greater, after all, they have a good start in the war for the introduction of the Korean drama "Dashang Palace". I bet on the ocean to win. ”

"Xingyue uses "Palace in the Palace 2" against "Dashang Palace" is a very beautiful move, the same theme against the same theme, it can be said that it is strong with its own strength, blocking its sharpness, I build yì Xingyue can play the national card, the slogan is, we can't let the palaces of other countries fight our own palaces. ”

"Actually, I think that if Xingyue launched "The Legend of the White-Haired Witch" or "The Legend of Chu Liuxiang" early, the odds of winning might be greater, and Gu Yongsheng left the stunning back to the national audience. Yu Wei still exists to this day, and it can be put to good use. ”

"The first part of "Palace Scheme" is to follow the trend of Ocean TV, although it has achieved good results, but after all, even "Palace Scheme" failed to catch up, so everyone understands. As for the "Legend of the White-Haired Witch" that someone proposed, I think it is even more unlikely. One. This drama is obviously used to deal with "Seven Heroes and Five Righteousness", and the ratings of their previous martial arts drama "Yue Nu Sword" are decent, which shows that the energy of martial arts dramas is limited. ”

……

The formation of these topic clouds is a good thing for Xingyue and the ocean, in fact, this is also a purpose for Xingyue to suddenly announce that they will shoot "Palace 2" again.

"There's nothing about following the trend and stir-frying leftovers. We have also done this, for example, we did the beauty pageant of "Seven Heroes and Five Righteousness", which is to learn GTV's "Audition Xi Shi", and this is the case with TV. Take the strengths of others to make up for their own shortcomings, but now they are trying to reverse the situation with follow-up works, this is a typical stupid trick, the results of "The Palace Strategy" are good, but the success of the first part has basically covered almost all of its audience, even if the second part can improve, it is also the level of "Seven Heroes and Five Righteousness", can there be any great achievements?"

At the Longchuan Group Conference, Song Quan spoke enthusiastically and sharply pointed out Xingyue's inadequacy.

"They probably don't want to lose too ugly. A young man who looked like an executive answered the sentence, and most of them agreed.

"Xiao An, I see that you haven't spoken, but if you have any ideas, you can talk about them in front of your seniors. ”

A fat man of fifty or sixty years old, who was sitting first on the left side of the conference table, looked gently at a fifteen or sixteen-year-old boy sitting in the corner of the conference room, and said.

When the young man heard this, his face showed shyness, and he hurriedly got up and said, "Grandpa Xu, grandpa just asked me to come to audit and study, how dare I be presumptuous in front of all my seniors." ”

"But it doesn't hurt to say it, only by saying it can you know right and wrong, and you can make progress, Grandpa Xu supports you. ”

As the third in command of the group, Xu Changnian has this capital to make an exception for anyone at the conference, not to mention that the young man is still the grandson of Wang Qisen, the chairman of the board of directors who was not present, and the son of Wang Chuanshan, the king of ships.

Seeing Xu Changnian say this, the directors immediately turned their heads and invited Wang Shao to say a few words for everyone, Wang Shao saw that the public was embarrassed, bowed slightly, and then said seriously: "I think Xingyue's filming of "Palace in the Palace 2" is a very good move to deal with "Dashang Palace". ”

As soon as these words came out, everyone was stunned, and Song Quan frowned and said, "I don't know what basis Xiao An has?"

"Two grounds, first, they use domestic dramas to meet the Korean dramas we introduced, and their position is relatively high first-"

"Xiao An still doesn't know each other thoroughly enough," Song Quan didn't wait for Wang Hangan to finish speaking, and interrupted halfway, "You know, the reason why they Xingyue wants to make a new drama is because they lost when they competed for this Korean drama, it's not that they don't want to, but they can't, in addition, someone has long said that art has no borders, and the audience wants to watch good-looking dramas now, and advertisers see that the ratings are rising steadily, except for their water army, few viewers will make a fuss about it." ”

Although everyone did not want to offend the future chairman of the board of directors, they had to agree with Song Quan's words.

Wang Hangan nodded modestly, and then said: "If this is not true, let me say the second point, that is, can we guarantee that "Dashang Palace" will be popular?"

This question still made the directors here hesitate, for so long, whether it is the ocean or netizens from all walks of life, everyone commented on the GS dispute, and the default is that "Dashang Palace" is bound to be popular, but few people have raised the question of "in case it is not popular".

"This case, Hang'an, you may still be too worried," a young man in his thirties in a suit and leather shoes took over, "Before introducing this drama, we first did market research, in fact, it turned out later that not only did we do this, but other TVs, including Xingyue, also did it, so there will be a situation of group competition, secondly, we have released a short trailer and a trailer, and the number of clicks is rising in geometric numbers, among which the clicks of the trailer have exceeded 10 million, and the audience has high expectations." ”

Wang Hangan still nodded and said, "Thank you Director Zhao for your answer, I have no problem." ”

Xu Changnian waved his hand to signal him to sit down, and then commented: "Although it is a little immature, it can be seen that it is a brain." ”

Everyone naturally echoed for a while, what "thoughtful, sure enough, the tiger grandfather has no dog grandson", what "occupies an obvious advantage, can still be so calm, not simple", what "in the face of a group of predecessors, can still answer fluently, logic is clear, and will be a big responsibility in the future"......

This kind of thing, the higher you go, the more oily and not greasy, Wang Hangan kept a humble smile very decently, really like a fifteen or sixteen-year-old innocent teenager.

……

Xingyue was also in a meeting, but the number of participants was small, only the general manager, the manager of the system department and the manager of the public relations department.

"According to the plan, "Palace in the Palace 2" will start to release the news after the shutdown, but since you have encountered such an opportunity, it will be too wasteful not to go down, Manager Fang, you can reformulate a new publicity plan according to this change. ”

Gong Chengpin understated the task, not having the slightest stage fright because he was five or six years younger than the other party, and Director Fang responded respectfully, saying, "After the press conference, I have already arranged it." ”

"Then, let's talk to Goman, to do a few topics about her," Gong Chengpin paused slightly, and said, "I will invite her to Beicheng for dinner tonight, and you can arrange the rest." ”

"Understood. ”

For some female celebrities, the absence of scandals and topics is equivalent to disaster.

"Manager Mo, how did Xiao En's TV series go?"

Gong Chengpin turned his head to look at the other person and asked.

Manager Mo said: "It's very smooth, Li Tan should have been persuaded by the assistant of the second young master, he has fully integrated into the role, and he is full of energy, according to Xiao Bo, who has visited the class, the second young master is also very devoted, and he is busy with the crew every day, and he must bow down to everything, including the set, props, and costumes, all of which are asked one by one, and sometimes he communicates with the actors about acting." ”

The corners of Gong Chengpin's mouth twitched slightly, and said, "Don't care about him for the time being, but if he wants anything, try to cooperate." ”

"Well, it is said that in a few days, their crew will be transferred to the grassland on the dam for filming, and I have already given the application. ”

Gong Chengpin nodded, and Manager Fang asked hesitantly: "General manager, Ershao's TV series, well, do you want me to cooperate?"

"No," Gong Chengpin replied simply, "In order to win other resources, he cut the propaganda part. ”

"That ......"

Gong Chengpin said: "Don't worry about this for now, it's still a question whether his TV series can be broadcast, and the chairman wants to give him a hone to see where his specialties are." ”

Fang Mo and the others nodded in understanding, and couldn't help but be secretly surprised in their hearts: "Sure enough, it is worthy of Gong's Media, spending so much money and arranging so many people to accompany the prince to train." "When I get together with friends in the future, I will have gossip to talk about.

……

After the start of school, Liu Jingting couldn't go to the crew every day, so he had to control Gong Chengen remotely through the guò Internet and mobile phone, which is why Gong Chengen was so involved in everything, because he was burdened with the trust of the art director.

"I'm definitely one of the saddest producers ever. Sometimes, Gong Chengen, who was so busy that he was sore, couldn't help but complain to Liu Jingting.

Liu Jingting always said: "But once I thought that this TV series you produced would cause a sensation in the universe, I was relieved, right?"

Even now, this is only Liu Jingting's point of view, but Li Tan, I don't know if he was poisoned by Liu Jingting, when he was filmed, he would even talk about juvenile madness, and said loudly: "This drama is not popular, and heaven is intolerable!"

……

[It's a cheerful weekend where you can write happily again, I wonder if you will motivate me with tips, tickets, or something, will you, will you?] (To be continued......)