Chapter 895 webOS system
After meeting with Motorola Mobility employees, Zhang Ran and Motorola Mobility management entered a small conference room for a management meeting.
The acquisition of Motorola by Century Summit is based on strategic considerations, and it is impossible to be the boss of the company, and it is necessary to communicate with the management of Motorola on the strategy and ideas of the head office, so that Motorola can follow the strategy formulated by Century Peak.
In the conference room, Motorola's management was basically sitting upright, while the top management of the peak of the century was relatively relaxed, and everyone was waiting for Zhang Ran to speak.
Zhang Ran sat in the middle position, looked at everyone, and said with a smile: "Everyone relax, don't make the atmosphere so tense, you are like this, I am also nervous." Today, I will mainly talk about two things, the first is that we acquired Motorola Mobility, not entirely for Motorola mobile phones, but for Motorola patents, because we have plans to make mobile phone systems, and it is not possible to do mobile phone systems without patents. In the past year or so, the Android system has been surrounded by Apple and Microsoft, just because Google does not have enough patents, and we want to make a difference in the mobile phone operating system, and it will definitely not work without patents. The mobile phone system must be handed over to Motorola to do, so the first issue we discussed today is the mobile phone system!"
Motorola's management, except for Hastings and the director of the software department, most people were a little confused, and they didn't expect that the peak of the century had the ambition to make a mobile phone system.
Motorola's head of global product development, Iqbal Assad, couldn't help but ask: "The pinnacle of the century is a film company, why did you think of making a mobile phone system?"
Zhang Ran corrected with a smile: "The pinnacle of the century is an Internet + film company. Do you know that the number of moviegoers in North America has been declining for 18 consecutive years; in 1993, Lei Shidong bought Paramount for $10.6 billion, but now Paramount's market value is only $10 billion, and it has been almost 20 years, and Paramount's market value has not risen at all; and in the four years from 2006 to 2010, the profits of the five major studios fell by as much as 40 percent; more than a decade ago, "Notting Hill" and "My Best Friend's Wedding" This kind of medium-budget film often makes it to the top 10 of the annual box office, and now there are no medium-budget movies in the top 10, only superheroes and sequels are left, and now the big six Hollywood basically only invest in high-concept movies with large budgets, and the medium-cost is greatly reduced. Do you know what caused all this?"
Iqbal Ashad is one of the few former Motorola mobility executives retained by the pinnacle of the century, and was previously the senior vice president in charge of the company's product development, and has a complete understanding of the film industry, how can he answer Zhang Ran's question, and shook his head with a wry smile: "I don't know!"
Zhang Ran said lightly: "It is caused by the Internet, and the Internet has a very big impact on the film industry. In the past two years, streaming has developed very rapidly, and now that I have started to make TV series, I will definitely make movies next, and the theater audience will continue to decrease. In the future, the film market will become this pattern, with blockbuster audiences entering the cinema and small-budget films being watched through streaming. We believe that within a decade, the landscape of Hollywood and the global film industry will be rewritten, with the big six Hollywood studios either going out of business or being bought by tech giants. At that time, our opponents were not Disney, not Warner, or Universal, but Internet giants such as Google, Apple, and Microsoft. I don't need to say how powerful these giants are, Google has 60 billion in cash, Microsoft has 100 billion in cash, and Apple has 200 billion in cash; when these tech giants wave huge sums of money into the film industry, what can we resist? The only way is to make ourselves strong enough to make ourselves equally powerful giants before these giants come in! How can we become giants like Google and Apple?
Everyone present did not speak, but they were all thoughtful.
Hastings couldn't help but add: "The core of the entire film industry in Hollywood is distribution, but after the streaming film is made, it will be broadcast directly on the Internet, and it does not need to go through the Hollywood distribution system, which is equivalent to completely leaving Hollywood aside, and the existing distribution system in Hollywood will be dismantled, and the pattern of the film industry will be completely rewritten!"
As he spoke, Hastings couldn't help but glance at Zhang Ran, who originally led Netflix to attack the Hollywood distribution system and finally broke the Hollywood pattern, but unfortunately lost to Zhang Ran.
Iqbal Assad was puzzled: "But why do technology companies like Apple and Google enter the film and television industry? The film and television industry has long been a sunset industry!"
Many executives present nodded slightly, and they didn't understand why Apple and Google would enter the film and television industry.
Zhang Ran smiled lightly: "The population of this world is limited, and now giants such as Google and Apple are busy grabbing the market, and their minds will naturally not be spent on film and television, but the demographic dividend will eventually run out." Take the telecommunications market as an example, the U.S. telecommunications market is quite mature, and the demographic dividend of telecom operators is gone. After the demographic dividend is gone, telecom operators will compete face-to-face, and they will have to grab customers! So how can they grab customers? That is, if you sign a contract with me for two years, I will give you a mobile phone. Google and Apple Internet companies are similar, after the demographic dividend disappears, in order to attract more users, in order to allow users to stay on their websites for a longer time, it is inevitable to seize the film market. What could be more important than a two-hour movie that will capture the attention of hundreds of millions of viewers? In a few years, technology giants such as Google and Apple will certainly enter the film industry and devote themselves to streaming! Hollywood has also seen the impact of streaming media and has begun to exert its efforts in streaming. But Hollywood doesn't understand the Internet, the two sides are not opponents at the same level, and Hollywood has no chance of winning this war!"
The same is true in China, where Baidu, Tencent, and Alibaba will inevitably plunge into the film industry in the next few years to compete for traffic. In fact, before Zhang Ran's rebirth, Alibaba had already begun to form Alibaba Pictures, so the opponent in China in Zhang Ran's heart was always BTA!
Motorola's management was a little surprised to hear that technology giants such as Google and Apple would enter the film industry, and felt that Zhang Ran might be thinking too much. But after listening to Zhang Ran's words, almost everyone fell into contemplation, felt that Zhang Ran's words were very reasonable, and at the same time admired Zhang Ran extremely much, no wonder the peak of the century can develop so rapidly in a few years, this vision is really not comparable to ordinary people.
Zhang Ran saw that everyone nodded slightly, and said: "We don't have our own development system, it's not that we don't have the ability, but the system we develop ourselves is definitely immature, and it is difficult to get market recognition when Android and IOS are more mature, so we choose to acquire mature systems." Now we have two options, the first is the ebOS system, just last week, at HP's Q2 earnings conference, HP officially announced the complete abandonment of ebOS. If we propose an acquisition to HP, HP will definitely be willing to get rid of this baggage!"
Although most of the people present had not made mobile phones before, as the new executives of Motorola, they all conducted corresponding research and understanding of the mobile phone market, and knew that as the originator of PDA, palm once dominated the world with palm OS and its many PDA devices and smart phones, and once occupied 90% of the PDA market share in its heyday. However, due to the bottleneck in R&D and funding, the new system ebOS and smartphone palm pre developed were also well received. In April 2010, palm was acquired by Hewlett-Packard for $1.2 billion, and the ebOS system, which palm painstakingly developed and was once a good story, was also acquired by HP.
I thought that with the support of HP, which is rich and deep, coupled with the strength and innovation of the original team of palm, palm will re-emerge as ebOS. Unexpectedly, after the acquisition of palm, HP launched Veer and Pre 3 mobile phone shipments, which were pitifully small, adding up to only hundreds of thousands of units, causing huge losses, and HP's plan to enter the mobile phone field was completely frustrated. With no future in sight, HP chose to give up!
ebOS is very good, in 2009 with many shining points when it appeared at the Las Vegas Consumer Electronics Show, it was considered to be the most powerful opponent of iOS, but palm did not have the ability to promote this system, nor did it have the ability to develop enough applications for this system; HP also did not have this ability, ebOS has never been able to catch fire.
One executive asked, "What's another system?"
Zhang Ran touched his Nokia N9 and lit up, and said, "MeeGo jointly developed by Nokia and Intel." This system is a fusion of Nokia's Maemo and Intel's Moblin platform, led by the Linux Foundation, is a very good system, but in February this year, Nokia's new CEO Elop promoted the marriage between Nokia and Microsoft, the MeeGo system was abandoned by Nokia, and Intel also announced its abandonment last month!
Hastings looked at the Nokia N9 in Zhang Ran's hand, and said lightly: "As the boss of Motorola, you actually use Nokia, if the media reports it, everyone will think that you, the boss, have no confidence in Motorola!"
Zhang Ran scratched his head and quickly put away the N9: "You're right, I'll change to Motorola as soon as possible!"
Hastings took out two HP Pre 3 phones from his bag, as well as a Nokia N9 phone, handed them to Motorola management, and said, "You can feel the two systems. ”
In the process of playing, the people who use ebOS find that the design is very strong, the touch screen interaction effect is good, and the dynamic effect is ingenious and reasonable, while the people who use the Nokia N9 find that this mobile phone is a full-gesture mobile phone, and everything on it can be completed with a simple gesture, which is convenient to use.
After the management played with the two mobile phones, Hastings took out a stack of reports and asked the meeting secretary to distribute them to everyone: "We asked three teams to evaluate these two systems accordingly, everyone read the evaluation report first, and then we will discuss it after reading it!"
Zhang Ran took the report and looked at it carefully, and found that the entire evaluation report was issued by three laboratories, and the test content included all aspects of the system, with very detailed data. Judging from the data shown in the test report, both systems have their own advantages and highlights, as well as their own disadvantages. Which system to choose needs to be carefully considered.
After everyone finished reading the report, Zhang Ran said directly: "Let's talk about our own opinions, which system do you think should be chosen?"
The management has expressed their opinions, and there are those who support MeeGo and ebOS: "According to the report, MeeGo is more balanced, the overall performance is better, I think MeeGo should be chosen!"
"ebOS is smoother with the same configuration, has powerful multitasking capabilities, and has a better user experience, ebOS is more suitable for Motorola!"
After everyone expressed their opinions, Zhang Ran looked at Hastings and asked, "What do you think?"
Hastings leaned back in the chair and said lightly: "The fluency of ebOS surpasses MeeGo, and also exceeds Android and IOS, and our goal is to seize the mobile phone system market, is to seize market share, and if we want to quickly seize the market, then we can only adopt the most commonly used tactics of the Internet, low-price dumping, we will inevitably launch a large number of low-cost machines to seize the low-end market, because this market has the largest population, accounting for 50% of the mobile phone market Due to the general configuration of the mobile phone, fluency is very important at this time, so I think it is most appropriate to choose ebOS!"