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For his father and brother, Xin Dongbin has mixed feelings

As a Korean student with no background, he was able to start from scratch in Japan, not only founded a group company, became one of the richest, but even married a famous lady from a noble family, which is simply an inspirational story in a fairy tale.

He was able to see at a glance that the future of South Korea lies in "becoming a country based on tourism", and he invested heavily in it, so as to win the respect of everyone from the government to the people, and this great strategic vision and corresponding great courage also deeply impressed Shin Dongbin.

But that's about it.

Since he went to the United States to study, Xin Dongbin has found that some of his father's practices are completely different from the views of the tutors and professors in his classroom.

My father always said that "the family is my most trusted backing", and family management is one of the taboos of business management that the teachers said.

Who is right and who is wrong?

From a practical point of view, the wealth that my father has earned in his life may not be comparable to that of dozens of tutors and professors combined -- if it is consequential, then it is obvious that my father's thinking is correct.

When he had not yet entered the company and was personally exposed to those problems, Xin Dongbin, who was studying abroad, comforted himself in this way.

After returning from Columbia Business School and officially entering the business world, I can be regarded as expanding my horizons and seeing many dark corners that have been hidden behind the sun.

My father was born in a big family and has many brothers and sisters, there are ten people in his generation, and there are dozens of people of the same generation as Xin Dongbin.

The terrible thing is that my father almost pulled such a huge family into the chariot of the Lotte Group.

Even my own teeth sometimes bite my tongue!

No matter how close the blood relationship is, it is impossible for so many relatives to achieve the same concept among everyone, and there will always be times when there are differences of opinion.

In 1996, South Korea implemented a real-name system for real estate. His father's plan to make some of the family properties in Yangpyeong-dong more accessible to the group was opposed by his uncle Xin Junhao. As a result, the father won the court, and his uncle Xin Junhao separated from the Lotte Ham Milk Company with his stake.

"Jun-ho, is he planning to learn from Chun-ho and Cheol-ho?"

They were all seventy-five years old at the time. When he started his temper, he was as angry as the young man, and even mentioned Xin Dongbin's two names that he hadn't heard for a long, long time.

Of course, the so-called "unheard" description refers to the fact that in their own "home", no one dares to take the initiative to mention it. It doesn't mean that the name is really "unhearable"......

At least, the name of Xin Chunhao, the president of Nongshim Group, cannot really appear in newspapers, magazines, and television news because of his father's personal likes and dislikes.

The predecessor of Nongshim Group, formerly known as Lotte Industry - as early as when Xin Dongbin was 11 years old, his father and uncle Xin Chunhao had a great conflict over whether to get involved in instant noodle production. Xin Chunhao insisted on going his own way, and his father repeatedly objected, and the end result was that Lotte Industry broke away from Lotte Group and changed its name to Nongshim Group.

As for the other uncle, Xin Zhehao, Xin Dongbin is completely unimpressed. It's only occasionally that I hear the elders in the family mention one or two sentences in private. It is said that this person forged the seals of his father and Xin Chunhao and embezzled a large amount of public funds from the company - earlier than Nongshim Group broke away from Lotte, probably when Xin Dongbin was four or five years old.

The real estate dispute in Yangpingdong can be regarded as pushing his father down from the once unattainable and majestic altar in Xin Dongbin's heart, and he is no longer the old man who led the entire family in the business world wisely and martically.

It turns out that he also has times when he is blind and misjudged......

Unlike Xin Chunhao and Xin Zhehao, two uncles who parted ways in the early years, Xin Junhao and his father have worked hard together for most of their lives, and their father once expected each other to "learn their way back".

By "one degree", we mean a whole "one era" - that is, a period of twelve years.

Just the year before last, his father's patience finally ran out and he gave an ultimatum - informing Shin Junhao that he could not continue to use Lotte's trademark. As a result, Lotte Ham Milk Company changed its name to PRIL.

And just a year earlier, in 2007, my father had a conflict with the sister-in-law Xin Zhenxi and his wife, who were in charge of tourism development in the family, but this time it did not come to a complete parting of ways. It's just that there is a lot of discord.

In Xin's view, in the past, his father may have been able to control the situation with ease, but as the years go by, his mental strength has declined, and he has long lost his former shrewdness - after all, the old man is already 90 years old this year.

There are so many famous kings in history who were wise in their young and middle-aged years, but they were deaf and deaf when they were old. How similar to his father's situation now!

On the other hand, so many uncles and uncles in the family who occupy important positions in various companies and departments under the group and their own peers are precisely because their father's situation is not as good as before, which also promotes their ambition and selfish desire for power and profit.

Seeing this clearly, Shin Dongbin has been working hard to curb the power of family members within the Lotte Group.

Fortunately, as his father grew older, he gradually became poor and had to gradually fade out of the group's management, which gave Xin Dongbin room to promote "reform".

It is conceivable that because of this "unpopular" approach, he made enemies everywhere in the family, and his reputation was extremely bad.

In terms of business management, Xin Dongbin asked himself to be better than the eldest brother who was far away in Japan, but in terms of dealing with people, he had to admit that Xin Dongbin's interpersonal relationships in the family were far better than his.

Today's incident in Lotte World may not seem like a big deal, but if you dig deeper, the significance is not small at all - what is known as the world's largest indoor theme park, can someone easily break through security and blend in with the staff?

This is a place to provide a dream world for people to enjoy with their families!

Think about it, if an amusement park doesn't even do a minimum of safety work in place, who else will be willing to patronize it?

His eldest brother will most likely gloat and spread in the family that "that kid Dongbin is thinking about dealing with his own people all day long, and he doesn't have the heart to manage the company".

Then, those relatives who have been offended by themselves to a greater or lesser extent will definitely jump out one by one, nodding their heads in disbelief and saying yes......

Maybe it will reach the ears of the old man......

Thinking of this, Xin Dongbin felt upset, flipped through the copies of those confessions, hurriedly put them down, took out the disc and put it in the notebook on the desk and started playing.

The festival was filmed by a television camera, and some of the footage was played simultaneously on the stage background screen, but it was not released to the public.

Therefore, the image that Xin Dongbin saw was definitely much clearer than the version seen by Che Guanglong, Duan Shanshan and others.

"Hey, who's this person? It's not like the security guard in our amusement park, is it the agent or assistant of Company S, or the person from the Copang station?"

Pressing the pause in surprise, Xin Dongbin pointed to the screen and turned to ask the assistant behind him.

The seats in the first row of the auditorium were not sold at the Copang station, but were "digested" by the three companies themselves. Actually, this is also a kind of means to prevent accidents from happening, but it doesn't seem to be effective enough - the other party broke into the stage through the backstage passage.

The moment Liu Kewei jumped up, he was clearly captured by the camera a few meters behind him, and he was sitting in the first row, so Xin Dongbin asked.

"Your Excellency, judging from the results of the police investigation, this person seems to be an ordinary spectator. However, he seems to have some friendship with Girls' Generation and the head of the Golden Division, and they gave away this ticket. ”

"You can jump on the stage with one hand, such agile skills, it's a pity not to be a security guard, let those security personnel in the amusement park follow suit, it is estimated that few can be as easy as him......"

Xin Dongbin sighed with emotion and continued to play the video.

In the shot, Liu Kewei rushed behind the man, pushed SNNY away, and kicked the other party in the calf.

Taeyeon is let go and falls backwards, and Snny grabs her from behind, and the two fall to the ground together.

Yoo Kewei inserted himself between the man and Taeyeon and Snny, reaching out to separate them.

At this point, he slightly moved away from the camera angle and no longer turned his back to the camera, so he could see half of his side face.

"Is this a very handsome young man, a fairy tale of 'the prince saves the princess' that is actually staged in our amusement park?"

Even though his mood was still very heavy, Xin Dongbin couldn't help but laugh dumbly.

This place and this event are put together, and it is too much of a coincidence to say that it is a coincidence.

"Your Excellency, this person is indeed good-looking, and he is only twenty-five years old, only two years older than Taeyeon when he was young. The assistant behind him owed a debt of money, confirming Xin Dongbin's guess.

"If it hadn't happened in our amusement park, I would have almost said that this is a good story...... Wait, I suddenly had an idea -- what do you think would happen if the focus of public opinion was on this young man? After all, whether it was SNNY or Oh Jung-tae, they were both concert hosts and performers, and it was a matter of course to help Taeyeon get out of trouble, so there was no special attention. If it were this young man, it would have attracted everyone's attention at once, right?"

Xin Dongbin had an idea, turned around again, and his eyes were shining, like a traveler in the desert suddenly discovering an oasis in the distance.

P.S. Explain a few words: The chapter name is from the 2013 SBS TV hit drama of the same name, starring Lee Min Ho and Park Shin Hye, which happens to be the story of a Cinderella-like heroine who inadvertently breaks into the world of a group of rich Korean second generations, and the so-called "heirs" refer to the children of South Korea's chaebols, which is also the third series starring Krystal. (To be continued.) )