The two hugged each other and patted each other on the back. Pen, fun, pavilion www. biquge。 info

Ding Min drove a business car over, and the group took a car to a restaurant and had a good meal before going home.

Liu Xi knew that Ding Min should be looking for her, and after sending the four of Miaoyin back to the villa, the two drove and stopped outside a café.

Ding Min ordered two cups of coffee, handed some documents in the bag to Liu Xi, and said, "This is the company's financial statements and business plan during this period, you can take a look." ”

Liu Xi picked it up, flipped through it casually, glanced at ten lines, and handed it to Ding Min after a while.

"It's not going well. Liu Xi said.

"A new brand, a new company, no channels, and no fame, it is inevitable. ”

Ding Min sighed slightly, but he didn't seem to be very depressed.

Liu Xi raised her eyebrows and said with a smile: "It seems that Sister Ding Min is very confident in herself." ”

Ding Min also smiled: "I am confident in our company's products, the aroma of wine is not afraid of deep alleys, and good goods are still afraid that no one will buy them?"

"Has the company been in trouble lately?"

Liu Xi looked at the business plan and project recommendation, and Ding Min's plan was naturally no problem, but in terms of implementation and promotion, it was almost a mess.

In a word, first-class planning, third-rate execution is not as good.

Liu Xi believes in Ding Min's ability, and the team she has formed will never be so bad. After only a little thought, she guessed that Ding Min should be in trouble.

Ding Min sneered: "Yes, my old colleagues gave me some traps and helped me find some trouble." But don't worry, I'll take care of it myself. ”

"What the hell is going on?" asked Liu Xi curiously.

Ding Min rubbed his forehead and said: "The problem is actually in our advertising slogan, my old opponents reported to the Industrial and Commercial Bureau, saying that we violated the Anti-Unfair Competition Law. When it comes to false advertising and deception to induce sales, the Industrial and Commercial Bureau is currently verifying our company's registration information and product efficacy. ”

"Because of the procedural and judicial reasons, our new product launch and promotion have been affected. We can only wait for this period of time to successfully solve the troubles of the government, and then we can vigorously promote and promote the products. ”

"False propaganda?"

Ding Min smiled: "You know, although beauty cosmetics boast of their efficacy, in fact, it's just like that, it's not so magical." What whitening, freckle removal, moisturizing, softness, the effect is a little bit, but ...... Hehe. ”

Liu Xi smiled: "Then?"

"But our stuff is real. ”

Ding Min said: "Our advertising slogan: Xianzi Essence Cream, be a woman without scars. ”

"If you want to look youthful and immortal, it's actually very simple, Xianzi Essence to meet the most primitive needs of women. ”

Liu Xi sighed: "Straightforward, simple, and especially dare to say." ”

"Of course. ”

Ding Min said proudly: "Our products are so good, why don't I dare to say it?"

"Other skin care and beauty products, generally in the name of whitening, emollient, these are all cure-alls, whether there is whitening, whether there is moisturizing and moisturizing, who can say whether it is the efficacy of the product?"

Liu Xi nodded: "So you were jointly reported by your friends?"

"Hey, the wood is beautiful in the forest, and the wind will destroy it. I had expected this for a long time. Ding Min said with a smile.

Liu Xi thought about it for a moment, and immediately understood Ding Min's strategy.

She did this deliberately, and did the opposite, with the help of other friends and the industrial and commercial bureau's questioning and inspection, and quickly publicized the reputation of the product.

The so-called one black top ten powder, this is the truth.

A new company, a new product, no name. If you brag about your own products, you will only make others laugh, and you don't even bother to doubt them.

However, the boycott of other large companies, coupled with the intervention of the Industrial and Commercial Bureau, will allow such products to enter the ears of every mass consumer for the first time.

It's like a group of bigwigs suddenly and inexplicably ridiculing a small transparent character, and this person's name will be known to everyone immediately.

The people will be curious, who is this person, what has he done, and how can he attract the joint scolding of all the bigwigs?

is obviously a nameless person, and in the shortest possible time, he stood at the same height as many bigwigs, causing everyone's speculation and inquiry.

There are two ways to leave a name in history, either for a hundred years or for a long time.

To be immortal, you have to be conscientious all your life, virtuous and bright, and make countless contributions.

For example, Marshal Yue Feiyue.

But it's very simple to leave a stench for 10,000 years, as long as you do one or two things that are anti-human and anti-social at the right time, in the right place, in the right place.

For example, Qin Hui.

In terms of marketing strategy, Ding Min obviously chose the latter, making his company's products the object of everyone's suspicion, and occupied the headlines of public opinion for the first time.

Understanding Ding Min's strategy, Liu Xi took a sip of coffee and said, "Sister Ding Min must already have a way to reverse public opinion, I don't know what you will do?"

Ding Min laughed: "The method has already been implemented, but it's just waiting for the right time." ”

Liu Xi raised her eyes, and saw that Ding Min's face was full of smugness, and said "oh": "It seems that the time for Ding Min's sister to wait is almost up?"

Ding Min readily admitted: "Well, I'm waiting for you to come back." ”

"Wait for me?"

Liu Xi looked at her in surprise, but she didn't expect Ding Min to wait for her to come back before she was ready to start a counterattack.

"I'm going to hold a product launch conference, and I will invite some friends from the entertainment industry, fashion industry, and the press industry to join the show, and the audience is mainly representatives of dealers from all over the country and representatives from all walks of life of young people. There is only one product released, and that is our Centiology Essence Cream. Ding Min said.

"Are you ready?" asked Liu Xi.

"The time was set a long time ago, because I didn't know when you would be back, so I set the time relatively late. Next Saturday at 8 p.m., the venue is the largest ballroom at the Oriental Hotel. ”

Ding Min said: "Fortunately, my face is still a bit weighty, I have made more friends over the years, and I have invited more important people from all walks of life." The host is a senior host of Mango Channel, and the specifications are absolutely high. ”

"I want our Xianzi Essence Cream to be an instant hit, and it's hard to buy. ”

Ding Min was ambitious and said with his fist raised.

"Then I'll see. ”

Liu Xi urgently needs to make money, and the more popular the product sells, the higher her share, and she is naturally looking forward to it.

"When the time comes, you will go with me, as the founder of Xianzi Essence Cream, no one knows the efficacy of the product better than you, so you are responsible for answering any questions from the audience on the spot. ”

Ding Min said, she also felt very puzzled, obviously they are all very ordinary raw materials, why the effect of Xianzi Essence Cream is like an elixir.

This matter can only be answered by Liu Xi.