Chapter 643: Public Opinion Warfare

The CNN article details the birth, growth, and rise of Netflix, but in the article, Hastings is portrayed as an arrogant, sinister villain, and the real hero is a man named Mark Randolph. Pen "Fun" Pavilion www.biquge.info

According to the article, it was Randolph's idea to start Netflix, and he served as CEO in the early days of Netflix, and it was he who planned the future of Netflix and drove the company's growth. However, just as Randolph was working hard for Netflix's future, Hastings seized Randolph's power for his own selfish desires and kicked him out of the company.

The report posted a large photo of Hastings and Randolph together, as well as the testimony of former Netflix employees and Randolph, which seemed to be sincere.

At the end of the article, the reporter asked Randolph how he felt about stepping down as CEO of Netflix, and Randolph said that he felt like he had been punched in the stomach. This sentence is exactly the same as what Steve Jobs said when he was kicked out of Apple, and the whole story is to portray Randolph as a second Jobs.

Hastings' face darkened, Randolph is the co-founder of the company, and he is the earliest CEO, yes, he was kicked out of Netflix after being overheaded, but in Hastings' opinion, he is right, Randolph is indecisive and not suitable to be the leader of the company, and the only one who can really lead Netflix to glory is himself.

Now the name Randolph has become almost taboo on Netflix, and the public only knows Hastings when it comes to the founder of Netflix, and few people know Randolph.

I didn't expect it to be turned out now!

Hastings slapped the table hard, so gloomy that it was dripping water, if Randolph joined Zhang Ran's acquisition team, the whole thing would be more troublesome!

McCarthy had a good relationship with Randolph, frowned, and said, "Why don't I call Randolph and ask him not to get involved in this?"

Hastings shook his head, and a cold smile slowly appeared on his face: "Randolph is just Randolph, not Jobs, even if they find out Randolph, we will win again!" He raised his voice and said: "Xenaz, the public relations of the anti-takeover team must take action immediately, and the focus of publicity is one, Zhang Ran has a good relationship with the Chinese government, and this acquisition has the shadow of the Chinese government, which will damage the interests of the United States!"

On the morning of October 2, Netflix issued an open letter saying: "There are cultural differences between China and the United States, and after the acquisition of Netflix by Century Summit, integration is a big problem that will threaten the development and foundation of Netflix." The acquisition of Century Summit was completed through leverage, and the money for the acquisition was borrowed by them, and once they completed the acquisition, these debts would be passed on to Netflix, which was very detrimental to the company's development and would cause shareholders to lose a lot. ”

After the release of the open letter, various media outlets quickly followed suit, and the content was similar: Zhang Ran is the chief director of the opening ceremony of the Olympic Games, a celebrity of the Chinese government, and has a strong political background, and Zhang Ran's investment in the United States may be used for pro-China propaganda.

The New York Times even vaguely stated that the funds for the acquisition of Century Summit mainly came from the Bank of China, and behind these loans, the shadow of the Chinese government can be seen, and the acquisition is not carried out by a company, but by the Chinese government.

While shouting *****, the Associated Press quoted California Democratic Congressman Derek Carr. "I have deep doubts about whether this acquisition is good for American consumers, and I hope federal regulators will put the concerns of American consumers first," Derek Carr said.

Rep. Jim Coulbethson sent a letter to the Justice Department urging them to take another look at the Alien Agent Registration Act, specifically mentioning the possibility that the Centennial Peak acquisition could be used for political propaganda.

Under the guidance of public opinion, concerns about "pro-China propaganda will appear in the United States" were immediately aroused in the United States, and many extreme words suddenly appeared on the Internet.

"Fuck, why sell to the Chinese? Is money really that important? If we continue like this, we in the United States will no longer have something of our own." ”

"If the Chinese buy Netflix, then there will be one more on my boycott list, and I have to write Netflix next to Walmart!"

"The day the Chinese take over the United States, hell will freeze. I'm 74 years old and a third-generation Southern California outback. If the United States is really taken over by the Chinese, then I will not stay here. Luckily, I have no children or grandchildren. Thank God. ”

In Zhang Ran's memory, when many Chinese companies acquired in the United States, the United States would always use national security and other excuses to create an image of Chinese invasion, especially some American media like to exaggerate propaganda and advocate the theory of China's economic threat.

It's funny to say, even Chinese companies can buy donkeys in Africa****** CNN once published an article entitled "Why China buys donkeys all over the world", in which it hinted that China's demand is too great, and these African countries must take good care of it, otherwise the resources will be exhausted.

Therefore, it is not surprising that they will throw out this argument as a public opinion counterattack for this acquisition of Hastings.

When a Chinese company acquires a listed company in the United States, it must pass two hurdles, the first is the media pass, and the second is the congressional pass. The acquisition of Chinese companies in the United States is a financial war, a public relations war, and a public opinion war. If talk of a Chinese invasion prevails, it will be difficult for Netflix to approve the acquisition, even if it agrees to the acquisition. Therefore, only by overwhelming Netflix in public opinion can the entire acquisition be carried out in accordance with the will of the peak of the century.

Knowing that Netflix would play this card, Zhang Ran and they had already made corresponding preparations, not only hired Aikin Gangbo Law Firm to do lobbying work, and the entire lobbyist group of more than 50 people, who were responsible for persuading the California government and members of Congress, and at the same time, hired public relations experts from Brunsey Public Relations to be stationed in a room in Washington named "Century Summit Bidding Center" to take full charge of public relations. They draft press releases, maintain communication with the press, and follow media coverage 24 hours a day to respond at any time.

After Netflix launched a public opinion counterattack, the publicists in Washington immediately responded. Through the New York Times, a statement was released from Century Peak, saying that Zhang Ran is a businessman, and the acquisition of Netflix is a normal business practice, and Century Summit is not an intruder for Hollywood, but a business opportunity creator. China is a huge market, and Hollywood needs the Chinese market, but Hollywood really lacks professionals who really understand China, so it is very necessary to strengthen cooperation with Chinese film enterprises; Century Summit understands both the Chinese market and the American market, and is undoubtedly the best collaborator, and this merger and acquisition will provide an opportunity for the American film industry to speed up the development of the Chinese market. At the end of the statement, Summit said it welcomed the U.S. government's comprehensive review of the case.

The Wall Street Journal and the Washington Post published two explanatory reports, respectively, "The acquisition of Netflix by Century Summit will improve the level of China's film industry and promote cooperation with the United States" and "The acquisition of Netflix by Century Summit can benefit both China and the United States".

These two reports focused on responding to the relevant questions raised by foreign media during the same period, focusing on the acquisition itself, highlighting the evaluation of the impact of the two companies on the acquisition, citing the authoritative views of experts, and analyzing the relevant data of the film industry in China and the United States in the past two years, and finally believing that this acquisition will play a good role in promoting the film market and the film industry in China and the United States.

At the same time, Zhang Ran's friends and partners all stood up and shouted for Zhang Ran.

Bai Yunfei, as Zhang Ran's partner, naturally sang praises for Zhang Ran: "It can be said that in the Internet circle, Zhang Ran knows movies best, and in the film industry, Zhang Ran knows the Internet best; Netflix is an online video rental company, and there is no better leader than Zhang Ran in terms of the two attributes of the Internet and film and television, and I believe that under the leadership of Zhang Ran, Netflix will develop better!"

Fly co-founder Solomon said in an interview: "Sony bought Columbia Pictures for $5 billion in the '80s, and at that time, the United States simply blew up. The cover of "Newsweek" was entitled "Japan Attacks Hollywood," and at the same time, under the title "Japanese Enterprises Have Bought the Soul of America," a special issue of several dozen pages was published, saying that Sony's acquisition was a more formidable threat than the Soviet Union's military power! Now, 30 years later, has American culture been ruined by the Japanese? The United States is a tolerant and open country, how can I hear such a narrow voice?"

Lionsgate owner Frank Gusta posted on Fly: "Zhang is committed to bringing more American films into China, and he is also working hard to get more Chinese films into the United States. After Zhang Ran completes the acquisition of Netflix, it will benefit the whole of Hollywood. ”

Zhang Ran and the company they hired Boran Thinking is a large public relations company in the United States, with extremely strong public relations capabilities, plus Zhang Ran communicated with Murdoch before the merger, and the media under the News Corp are on Zhang Ran's side, under this wave of strong public relations, "Chinese invasion" and "Zhang Ran will carry out pro-China propaganda" and other statements have been clarified.

In the acquisition conference room, Zhang Ran and members of the acquisition team gathered together. "So far, 32.2 percent of respondents in the U.S. believe the acquisition is a business practice, 27.8 percent say it's a strong alliance and are very optimistic about us, with a total of 60 percent, and only 18.6 percent have a negative view of the acquisition," Yu Liping is reading. In public opinion, we have won an overwhelming victory, and we have succeeded in public opinion!"

Hearing this data, the entire acquisition team was very excited, and this time the peak of the public opinion war century was a big victory.

"The good news is over, now let's talk about the bad news!" Yu Liping looked at the crowd and said with a solemn expression, "After receiving the letter from Culbethson and others, the U.S. government agreed to the request of several congressmen today, and the Foreign Investment Commission will investigate our acquisition!"

Wu Ruide's face changed, and then he scolded: "These bastards, anything can affect national security, and the acquisition of a DVD rental company can affect national security!"

The Committee on Foreign Investment in the United States (CFIUS) is the agency responsible for reviewing foreign acquisitions of U.S. companies, including those controlled by foreign governments or critical infrastructure, with the goal of ensuring that U.S. national security is not threatened.

CNOOC's acquisition of Unocal in '05 and Huawei's two acquisitions of U.S. companies in '08 and '10 failed because of the involvement of the Foreign Investment Commission.

Zhang Ran shook his head helplessly, this guy Hastings is really difficult, and he actually recruited all the foreign investment commissioners.

However, Netflix is a DVD rental company, which does not involve national security, and it is not difficult to pass the review, and Hastings will not really pin his hopes on the Foreign Investment Commission, his purpose is to delay time!

Zhang Ran pondered for a few seconds and made up his mind: "We will deal with the Foreign Investment Commission sooner or later, and it is better to meet sooner than later, and immediately make an offer to Netflix for $35, and in addition, I will personally go to the United States for public relations!"