Chapter 443: Promotion
Regarding Baidu's "undeclared war", Su Qingzhi is not aware at all, but even if he does, he will not care too much.
Zhongzhou Science and Technology launched the "Paste Bar" project, which itself is a tiger's mouth and a tooth extraction, making it clear that it is competing for business with Baidu, and the other party can swallow this breath, which is not in line with Baidu's style of acting.
For most people, it is not difficult to make a somewhat homogeneous product, such as Zhongzhou Technology's "Paste Bar".
Compared with domestic forums such as Tianya and Maopu, Tieba has made a lot of improvements in some aspects, and its functions are more perfect, and it is more in line with the user's thinking and operation habits.
However, no matter what improvements are made, its essence has not changed, and it still belongs to the category of BBS.
It is not difficult to develop such a product of "old wine in new bottles", but how to promote it and make it accepted by the public is the biggest trouble.
Su Qingzhi is obviously aware of this problem, so before the launch of "Tieba", he formulated a package of marketing and promotion plans, and after "Tieba" was launched, this set of plans was naturally launched.
The first wave of marketing is to use the water army developed by Xu Youzhi to fill water everywhere in major forums, first let everyone have the concept of "post bar" in their minds, and leave it to the press conference to explain "what post bar does".
However, people are not as good as heaven, just when Su Qing knew that everything was ready and only owed Dongfeng, Li Yanhong of Baidu sent charcoal in the snow and sent a "god assist": the acquisition of the website home.
Su Qingzhi took advantage of the situation to make a big fuss about this matter, and successfully promoted "Tieba" with the help of Baidu's "momentum".
As a leader in the domestic Internet industry, Baidu's every move has attracted much attention.
Moreover, this timing is very good, it is at the time of Baidu's acquisition of the website home, and the news that the two sides have reached a deal is very sudden, and the acquisition amount is very large...... Various factors have been superimposed to attract the attention of many media.
At this juncture, Zhongzhou Technology has launched the "Paste Bar" project, which can undoubtedly maximize the situation.
At the press conference, Xu Youzhi announced that Baidu promised to acquire "Tieba" before it was launched......
People who pay attention to this press conference will have a question, what is different about this "post bar", and it will be so favored by Baidu?
This is also the reason why Zhongzhou Technology turned the "media conference" into a "product conference" that day, witnessed by hundreds of media reporters, Xu Youzhi demonstrated the operation of the post bar in public, and promoted the post bar through the combination of offline and online.
Of course, the value of Zhongzhou science and technology "car and horse fees" also played a big role, plus Zhongzhou science and technology to get such a large amount of money, many may become potential customers of reporters, so when they wrote, intentionally or unintentionally mentioned the sticker, it is considered to have formed a popularity, such a draft is sent out, it is a perfect promotion soft article.
One manuscript is mentioned, and ten manuscripts are ten...... This is the wolf pack effect.
Most of these journalists work for relatively influential media organizations in the industry, and each of their articles is reprinted in large quantities, which in this case affects many readers.
In addition to the hard push of the water army and taking advantage of marketing, Su Qingzhi also held a grand "Tieba Star Signing Ceremony", relying on the influence of artists in the digital age to guide fans.
The scene of the signing ceremony of the star of the sticker,. S Band and Tang Jialuo, the "Wang Fried Combination", led the company's artists to sign a contract with Zhongzhou Science and Technology Tieba, and everyone did it themselves, created their own "Tieba" on the spot, and interacted with fans through posting.
It turns out that this trick works quite quickly, and fans can leave messages and interact with fans in the post bar, and such an opportunity to get close to celebrities is what many "star chasers" like to see.
Fans heard the wind and interacted with each other under their favorite celebrity post bar, and in less than an hour, hundreds of thousands of pieces of data were generated in the background of the post bar, which instantly filled the content gap of the post bar.
In fact, the keyword-based theme exchange community of "Tieba", accurately grasping the needs of users, and the model born for interest is a great innovation compared to the current online forum.
The goal of Tieba is more refined, subdivided into a group with common interests and hobbies, while the online forum is too large, giving people a mixed feeling, and further screening is needed to find like-minded groups.
. Soon after artists such as S Band and Tang Jialuo announced the establishment of their own exclusive post bar, Jackie Chan Bar, Jet Li, Leslie Cheung Bar and other celebrities have sprung up like mushrooms after a rain, gathering a large number of fans in a short period of time.
In order to increase the number of members in the bar, the fans of those celebrity stickers keep mobilizing like-minded fans to attract newcomers, and newcomers to pull newcomers.
In the past, most fans chased stars to ask for autographs, and if the economic conditions were better, they went to the star concert site...... It's all about getting close to idols and interacting with idols by closing the distance.
Now with Tieba, fans gather together through the establishment of a "certain fan support club", exchange news, understand the life and work status of idols, and idols sometimes bubble up to interact with fans, building a bridge of communication between fans and stars.
In addition to entertainment stars, sports stars, schools, cities, countries and other post bars have been created in a short period of time, and each post bar section has gathered a large number of like-minded members.
"According to background data statistics, excluding accounts with the same IP, the number of members of Tieba is 680,000, basically all of whom are active members, and at least 3~5 posts are sent every day......"
In more than half a month, Tieba can develop to more than 600,000 registrations, which is quite amazing, but Su Qingzhi still feels a little slow.
Su Qingzhi feels that there is only one competitor of "Tieba" in the future, and that is Baidu.
If Baidu is also developing their own "Tieba", once the test is completed and launched, relying on powerful search for diversion, the number of members will surpass Zhongzhou Technology's Tieba in a short period of time.
If the first person to eat crabs cannot build an effective barrier, it is very likely that they will be trampled under their feet and become a stepping stone for latecomers to ascend to the top.
Su Qingzhi is reluctant to be a stepping stone for others, but judging from the current situation, Zhongzhou Technology's "Paste Bar" and Baidu's "Paste Bar" have only one "first-mover" advantage.
"The strategies that should be used have been used, and the only thing left is to throw money at it......"
Just when Su Qingzhi was thinking about where to start with the next hard advertisement, Heluohui, led by Chen Youliang, Cao Dahua and others, sent him a "super luxury gift package", allowing him to truly see the huge energy of this mysterious organization.
Keep in mind that the first domain name :.com this book. The mobile version of the mobile version of the wonderful book house is :.com