Chapter 776: The War of the Water Army and the Fans

Zhang Ran hurriedly checked, and sure enough, it was the same as he expected, in addition to Mango Satellite TV's "Zero Point Fengyun", many satellite TVs, including Tomato Satellite TV and Litchi Satellite TV, criticized "One Man Puts on the Lights" in their own programs.

The behavior of several TV stations made Zhang Ran realize that history has reappeared!

In the Chinese New Year file of 09 in the last life, Zhang Yimou's "Three Guns" and Chen Kexin's "October Siege" produced and released by Yu Dong had a secret battle. Yu Dong co-invested in several media outlets of "October Siege" to encircle and suppress "Three Guns", and finally "Three Guns" won the box office and lost word of mouth, while "October Siege" won word of mouth and lost the box office.

"Three Guns" is a bad movie, and it is nothing to be hacked, but Yu Dong and Chen Kexin's joint media encirclement and suppression of "Three Guns" has brought a very bad consequence, that is, from then on, as long as two or more domestic blockbusters are released, almost all of them are active on the Internet, boasting about their own films, and wantonly slandering their opponents.

In the 2011 National Day file, "The Legend of the White Snake" and "The Painted Wall" were released at the same time, and the wood carving Zen master, the publicity director of Light Media, used his Weibo trumpet "Filmmaker Spit Special" to spread rumors and smear "The Legend of the White Snake", but was found out by Yang Zi, the boss of "The Legend of the White Snake". After the scandal came to light, the woodcarver was forced to leave the light.

In the 2012 Chinese New Year, when the movie "The King's Feast" directed by Lu Chuan was released, he publicly admitted that he used the water army to maintain his reputation in the publicity process, and then detailed all the helplessness through the media, which caused a thousand waves and caused heated discussions inside and outside the industry.

Since the filmmakers will hire a water army when the movie is released, Chinese films have given birth to a strange profession - film water army.

Whenever a movie is released, distributors will use trolls to create word-of-mouth to overwhelm competitors in order to get themselves better box office. Various film distributors have formed unspoken rules, and it is common to hire trolls for online marketing, even if they do not discredit their opponents, they will maintain the reputation of their films.

In the previous life, Yu Dong and their main media force to encircle and suppress "Three Guns" is the current black "One Man Lights Up" TV stations, that is to say, Yu Dong and they are using the means of the previous life to hack "One Man Lights Up"!

In this life, there is no "Three Guns", and "The Siege of October" is "One Man Puts on the Lights"; Zhang Weiping has not many means to fight back against "Three Guns"; but Zhang Ran has a theater chain in his hands, and if he discredits "One Man Puts on the Lights", he can ban Bona's movie.

Zhang Ran thought that history would not repeat itself, but he didn't expect everything to happen.

Zhang Ran felt that something was wrong, where did Yu Dong have the courage to do this?

Could it be that the Poly Group is behind it? But Bona and Poly have already parted ways!

The film companies that can really eat well in the domestic film industry have backgrounds, Huayi's background is the Beijing circle, the peak of the century is Nortel, and Bona's biggest backer is Poly Group.

When it comes to Poly Group, anyone who knows a little about this company knows how big it is, it is a large central enterprise directly managed by the State-owned Assets Supervision and Administration Commission, and even has the reputation of "the eldest son of the republic".

Yu Dong was originally the deputy chief of distribution of Beijing Film Studio, but resigned from Beijing Film Studio in 1999 and established Bona. After that, he won the first pot of gold with Huang Jianxin's "Tell Your Secret" and Wen Jun's "My Brothers and Sisters", and accosted Wen Jun's line, and won the agency distribution rights of most Hong Kong films in the mainland in the following years, including films such as "Infernal Affairs" and "Legend of Tianmai".

In 2003, PropNex established a joint venture with Oriental Shenlong, a subsidiary of Poly Group, with Yu Dong holding 49% of the shares and Poly holding 51% of the shares. Yu Dong took a fancy to Poly's background and financial strength, while Poly took a fancy to Yu Dong's issuance ability, and the two sides hit it off.

In cooperation with Poly Group, Bona has obtained a series of resources under Poly, including the promotional platform of Poly Wanhe Cinema Line, Tourism Satellite TV, the interactive platform of Shanheshui Qiansi Advertising Company and the performing arts brokerage resources of Poly Performing Arts Brokerage Co., Ltd., etc., with the strong resources of Poly, Bona has grown rapidly and has become a private film company second only to Century Summit and Huayi.

With the rapid growth of Huber&Ranner, the company needs more funds, and Yu Dong hopes that Poly Group can increase its capital. However, Poly Group's investment in the film industry is to occupy a pit, and it has no real plans to make its film industry bigger. Poly's person in charge of the film did not agree, but asked Bona to share dividends. For the future development of PropNex, Yu Dong began to buy back the shares in the hands of Poly, and at the same time began to look for overseas funds, and then took a ride with Sequoia Capital.

Zhang Ran knows that although Bona's current full name is still Poly Bona, there are very few shares of Poly Group, and Poly Group does not have much interest in film and television itself, so it should not be for Yu Dong!

Could it be that overseas capital led by Sequoia Capital is making trouble? But Yu Dong also plans to list Bona on the NASDAQ next year, and if the cinema chain under Century Summit blocks Bona, I am afraid that the listing will come to naught!

What the hell is going on?

How could Yu Dong have the courage to fight against the peak of the century?

Where does his confidence come from?

Zhang Ran believed that there must be someone behind Yu Dong's back, and this person's energy is not small, otherwise Yu Dong would never dare to do this. It's just that Zhang Ran didn't know who this opponent was and what his purpose was for the time being, so he decided to wait and see what happened and figure out the other party's purpose.

On the afternoon of the next day, the crew of "October Siege" held a premiere in Beiping. Producer Chen Kexin, director Chen Desen, actors Wang Xueqi, Nicholas Tse and other actors were present. When a reporter asked, "Have you ever thought about defeating "One Person's Lights", Chen Kexin said: "There is no victory or defeat in the movie, the box office is the last word, and a good box office is a good movie."

When Yu Dong faced the reporter's question of "how do you see the box office of "One Man's Lanterns", he said confidently: "This year, in addition to "The Great Cause of the Founding of the People's Republic", "October Siege" is the biggest film. I'm confident that I'll win this year's box office. If "One Man Puts on the Lights" can get 400 million at the box office, then "October Siege" can get 700 million!"

"October Siege" has been building momentum since the beginning of December, claiming that this is a film that has been planned for ten years and is full of sincerity. Bona then conducted a number of screenings for "October Siege", which received extremely high praise, and many film critics directly shouted on Weibo that this was the best movie in China in ten years, the best of the decade.

After the movie was officially released on the night of the 18th, the word-of-mouth of "October Siege" completely broke out, and it was almost a one-sided praise.

""October Siege" is the most shocking Chinese New Year film, allowing the Chinese New Year stalls to regain confidence!"

"What we see is the bloodiness that is hard to see in a peaceful society, and this bloodiness is the source of explosiveness and transcendence. The film has reached the peak of Chinese films in terms of character creation. ”

"October Siege" is the best Chinese blockbuster of 2009, the best of the decade!"

"In this Chinese New Year file where bad movies are rampant, "October Siege" defends the dignity and honor of Chinese commercial films, at least from this movie, I see the sincerity of producer Chen Kexin as a film practitioner!"

With the popularity of "October Siege", "One Man Puts on the Lights" ushered in a large number of bad reviews, and many people always did not forget to demean the two sentences of "One Man Puts on the Lights" when praising "The October Siege", and the movie's score on Douban and Time.com quickly fell below 6 points, approaching 5 points.

The online public opinion maintenance team of the peak of the century found that many of the people who scored "One Man Puts on the Lights" only registered on the day of December, and the negative comments on Weibo can also be clearly seen that different accounts posted exactly the same swearing, and they were happy to forward it. Many accounts are empty, only evaluating the movie "One Man Lights Up", and I don't have any friends.

The network public opinion maintenance team realized that "One Man Puts on the Lights" had encountered a water army, and immediately reported to Wang Jishi, the propaganda director. After listening to the report, Wang Jishi took a screenshot of the official blog of "One Man Puts on the Lights" and denounced this malicious behavior, and then he immediately came to Ye Lin's office and reported to Ye Lin.

After finishing the situation, Wang Jishi gave his own suggestions: "Mr. Ye, we must fight back, but the influence of the official blog is still too small, it is difficult to deter Xiaoxiao, can you ask Mr. Zhang to come out and speak out, as long as he speaks, this matter can immediately attract attention." ”

Ye Lin shook his head slowly and said: "No need, Douban and Time.com are both very niche fan websites, and they have little impact, and it doesn't make much sense to brush up on points, if Douban can really have a great impact on the box office, Mr. Zhang would have already acquired Douban and Time.com!"

Wang Jishi was stunned, too, if Douban could really have a great impact on the box office, it would have been acquired by Mr. Zhang, but he was still a little puzzled: "But you can't let others smear our movies like this, right?"

Ye Lin smiled: "The ratings of several ticket-selling websites are okay, they belong to the middle evaluation, and the audience's reputation has not collapsed, so you don't need to worry too much." Our movie is very good, but the previous part is a little obscure and difficult for the audience to understand, what we need to do is to publish more articles that can help the audience understand the film, so that the audience can experience the wonders of it, as long as the audience understands, it will naturally give praise. ”

Although the peak of the century did not take any measures, the official blog of "One Man Makes Lights" still attracted a lot of attention to the low scores of the water army, and Zhang Ran and Zhang Jingchu's fans are even more fried, no wonder the score of "One Man Lights Up the Light" has plummeted down in the past two days, and it turns out that someone maliciously brushed low scores, so fans began to call on Tieba and Weibo to brush up the score together.

"These people are too much, they just can't see the good of others, everyone go and brush it!

"The movie is obviously very good, but it's only 5.2, these people are too much, support the score!"

"That's right, "One Person's Lights" is not as good as Zhang Ran's previous movies, but it's not only 5.2, no matter what, it has 7 points!"

"I originally scored five stars, so I said, how can the score of such a good movie be so low, it turns out that someone maliciously brushed the low score, it's really too much!"

……

Fans of Zhang Ran and Zhang Jingchu began to form groups to Douban and Time.com to give "One Man Lighting Up" a five-star, and after discovering this situation, the water army regrouped and frantically brushed one star.

So, a strange phenomenon appeared, "One Person's Lights" quickly brushed 6 points with the support of fans, but within two hours, the score was brushed to 5.5 points, and then the two sides started a tug-of-war, the score brushed to 5.6 for a while, and fell back to 5.5 in two minutes, and the entire score fluctuated back and forth between 5.5 and 5.6.

Fans and water armies fought on Douban and Time.com for two days, and it was difficult to separate, and finally caused the intervention of Douban and Time.com. The two websites began to clean up the troll accounts, and the rating of "One Person's Lights" also returned to 6.5

Naturally, the fans cheered, as if a war had been won.

At this time, a documentary on Dongying NHK TV brought out the black hand of scoring "October Siege", so a new scoring war began again!

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