Chapter 497: Money-burning marketing
Although Yan Guoqing was the head of the guard regiment before, the nature of the guard regiment in the army and the security company is still a little different, so Zhang Wolf asked Yan Guoqing to go for a period of training before taking office.
Zhang Wolf didn't say much at the banquet, but simply mentioned that the theme of tonight is still a reception banquet, which is to introduce Yan Guoqing to everyone, and also introduce the company's senior management to Yan Guoqing.
Facilitate future cooperation.
After all, from the formation of the security company to the hiring of personnel, Zhang Wolf did not interfere much, and Ye Xiaoxian was in charge.
In the future, when the company will officially operate, it will also be a deal between them, and Zhang Wolf will continue to be his shopkeeper.
In the evening, because Yan Guoqing had just arrived, he didn't drink much, and it was over soon, and when he got home, Zhang Wolf called the soup balls that had come back long ago to the study.
"I briefly mentioned it to Weiwei in the dark today, and I will tell you two again now, I asked you to run this magazine for the purpose of not making much money! What I want is influence, as long as I have enough influence, one or two hundred million groups a year will still lose money!"
"But we can't always lose money, right? You don't care, we can't stand it, and the outside won't know how to laugh at us when the time comes!" Tang Chengcheng's face was unconvinced.
Why do we have to lose money when we make a magazine? Isn't that looking down on us?
"Who said that you always lose money? This pattern of losing money is just at the beginning, and when you make the influence of the magazine "Film and Television Weekly", at that time, it will be difficult for you to lose money. ”
"Of course, losing money is also knowledgeable and exquisite, and I call this a money-burning marketing method.
First, don't care how much it costs, you must get the content up, this is the core thing of a magazine, only if the content is good, can you retain readers.
Second, as I said before, the printing must be exquisite, regardless of the cost.
Thirdly, our magazine always has to be distributed through the distribution channel, so although we are free in the early stage, we must clearly indicate the retail price on it. ”
"Brother-in-law, why? Why do we have to mark the price when we are all free, so what about those newsstand owners who take the opportunity to charge?"
"Hehe! What we want is to let them charge! You think, we can't charge fees, but the owners of other newsstands want to make money to support their families, but they have no obligation to help you discover magazines, and they have no interest in helping us publish magazines?"
"Then you mean to say that we gave it to the newsstand owner for nothing and asked him to sell it for money?"
"Yes! Give it to him for nothing, let him sell it for money! Do you think, our magazines are goods with no cost, and our magazines are beautifully printed, as long as the seller is cheaper than other magazines, is it easy for customers to accept?
And don't underestimate it, the newsstand owner recommends these two words, and he is willing to recommend them to you, and the effect will be very good. ”
"So how do we make money?"
"First, our magazines are not free forever, but free for the first three months, and then when we have a readership, we can charge as much as we want! Remember, this fee should be collected gradually, for example, this month I give the newsstand a discount to get the goods, the next month it will become two percent off the goods, and then the next month three percent off the goods.
Second, when our magazine is recognized by readers, there are more readers, and the circulation has also risen, there will naturally be merchants willing to advertise in our magazine!
Not to mention anything else, there are a lot of advertisements for the release of new movies alone, you can investigate how many films are released in Xiangjiang every month, and they also need to promote the films, and our magazine, which is highly targeted, is their best publicity platform.
Also, didn't I ask you to open a fashion column to introduce how to dress up, how to put on makeup, etc.? When our magazine becomes popular, many luxury brands will come to us for cooperation!"
"Brother-in-law, you are so cunning! No wonder you can do such a big business! You are the number one profiteer in the world!" Tang Weiwei's face was full of admiration.
Zhang Wolf's face is helpless, there is such a boast!
"Okay, what else do you don't understand? If you don't understand, discuss it with the editor-in-chief Pan you invited, don't contact those messy people!" Zhang Wolf patted Tang Weiwei's head lightly and taught him a lesson.
"Got it!" Tang Weiwei stuck out her tongue.
"I'll only stay in Xiangjiang for another week at most, and if there is any problem, hurry up and raise it!
"Ah, brother-in-law, why are you going so soon, can't you stay a little longer?" Tang Weiwei said with some reluctance.
Tang Yuan pursed his lips and looked at Zhang Wolf without speaking, but his eyes were full of reluctance.
"Alas, you can't bear to let me and your sister live separately?" asked Zhang Wolf with a smile.
"Okay! Who told you not to bring my sister to Xiangjiang! I haven't seen my sister for a long time! I don't care, you must bring my sister next time you come to Xiangjiang! Otherwise, I'll say that you have an outer room in Xiangjiang!" Tang Weiwei glared and threatened.
Before Zhang Wolf could speak, her own face turned red.
"Okay, don't mess around! You said that I raised an outer room, and your sister had to believe it! Hurry up and go to bed if it's okay! Women staying up late are not good for their skin!"
"We're not afraid! With the beauty pill given by my sister, we don't know how good our skin is! My sister is almost envious to death! I asked what kind of cosmetics I use!" Tang Weiwei touched her face and said with a smile.
"You didn't tell her, did you? It's not that your brother-in-law is stingy, it's mainly that the medicinal materials in the Yangyan Pill are difficult to find, and it's just a little bit a year, if you give it to others, you won't have it yourself!" Zhang Wolf hurriedly gave Tang Weiwei a vaccination.
I'm afraid that she will say that for this kind of drug that can maintain youth, women of any age want it, and it is terrible for women to go crazy.
Not to mention anything else, he can't stand the women in the top ten families of Xiangjiang alone.
You can't make a feud with them for a little medicine, right?
"I know, I'm not that stupid! I told her that my skin is naturally so good!" Tang Weiwei wrinkled her nose at Zhang Wolf, made a grimace, and ran out of the study with Tang Yuan's hand.
After Tang Weiwei and the dumplings left, Zhang Wolf returned to the upstairs master bedroom, locked the door, and flashed back to his home in Xilong Villa.
"You just came back from abroad, where have you gone? You haven't been back for a few days!" Tang Feifei saw Zhang Wolf appear, put down the book in his hand and asked.
Zhang Wolf's teleportation is also limited, he can only teleport in the refining land, and when he leaves his refining land, the teleportation will not work.
Zhang Wolf stepped forward and sat down next to Tang Feifei, leaned on Tang Feifei's shoulder, sniffed the fragrance in her hair, and explained in a low voice: "Didn't I tell you last time, I was going to set up a security company, I went to Guangxi, asked for someone from the head of the regiment, and came back today!"