Chapter 735: Dreams Take Off
Every year, during the graduation season, the president's speech is often regarded as the "last lesson" for the graduates. Zhang Ran hopes that his "last lesson" will say something useful: "This is true of Chinese films, Japanese and Korean films, and it can even be said that Asian cinema as a whole lacks influence in the world today. You have interned in Hollywood crews and seen the Hollywood film industry, so you should know how big the gap is, and you should know that as a cultural product, the biggest obstacle to the spread of film is cultural barrier.
For the European and American markets, Asian movies are just desserts, and they can't be a meal. Comparatively speaking, the cultural gap in the Asian market is much smaller, and there are cultural commonalities and emotional resonance. For example, the Chinese film "Red Cliff" exploded throughout Asia, but it did not sell well in the European and American markets. An important purpose of our establishment of the Asian Film Academy is to integrate the cultural resources of Asian film and carry out cooperation in Asian film culture.
But it's too early for you now. Now you don't think about the Asian market, let alone the European and American markets, you should think about the local market in a down-to-earth manner, and think about how to get the favor of local audiences. You have to know who your audience is? Who is your target audience, who are you going to shoot a film for, you have to know if the target group is male or female, what age groups are they, what do they like? The most important thing for you is to win the audience and survive the competition.
Only when you survive and gain a firm foothold can you think about overseas markets and how to win overseas audiences on the basis of being based on your own country. If your first film fails, don't complain and work harder for your next chance. You remember, as creators, never blame the audience. If your movie is not popular with the audience, you must not be doing a good enough!"
Bai Jie and most of the Nortel students felt that Zhang Ran was very passionate about what he said, and they didn't think there was any problem, but after listening to it, the students of Nortel's directing department looked at Wu Ershan, and their eyes could be said to be envious, jealous, and hateful.
For a rookie director, the first movie is the most critical, if the first film is smashed, there will be no chance to do it in the future. But Zhang Ran told them that the first movie failed, and they had to strive for the next opportunity with their hearts. Where did this opportunity come from? It must have been given by Zhang Ran!
In other words, Wu Ershan is equivalent to one more chance than other new directors.
The students of Nortel's directing department are crazy with jealousy, they are all from the directing department, why is the gap so big?
Standing on the podium, Zhang Ran said passionately: " You are the first class of the Asian Film Academy, in the three years of your study, the pattern of Asian films has undergone great changes, Chinese films have achieved explosive growth, the total box office from 4 billion in 2006 to more than 13 billion this year; 06 South Korea signed a free trade agreement with the United States, the market was fully opened, and began to engage in hand-to-hand combat with Hollywood films; Japanese films have been suppressed by Hollywood for 20 years, and since 06 they have achieved a reversal, local films have beaten Hollywood films for three consecutive years; now the entire Asian film is in a state of vigorous development, and new directors are needed, and excellent commercial film directors are needed; for you newcomersThis is the best of times, the time when you can show your talents.
Students, from here, some of you will stay in the mainland, and some will return to your own country. Over the years, you will experience a lot, but each person has a different path and different circumstances, and I hope that you can finally go to the same place and get what you want. May the dream of movies always be the dazzling light of your lives, and may every student of the class of 2006 break through the waves in the ocean of movies in the near future, and go to the other side of success! Thank you!"
At the end of the speech, all the students and guests present stood up collectively and expressed their gratitude to Zhang Ran with the warmest applause, and the smiles on each of their faces were so sincere.
Zhang Ran stood on the stage, looked at the students, and smiled brightly. He has always believed that the only way to change the predicament of Chinese films is through industrialization, but it is impossible to achieve industrialization by him and Ning Hao.
Although the peak of the century already has a complete system and a fairly complete industrial chain, and has made a film with a fairly high level of industrialization, such as "Tangshan Earthquake". However, Chinese films are still not a film industry, they can only be regarded as handicraft workshops, because the real film industry must be reproducible, quantifiable, and able to determine the final quality of films without any personal energy. "Tangshan Earthquake" Zhang Ran can shoot at a very high level, but it is not to this extent when handed over to others, even Ning Hao and Ding Sheng can't do it, it's not that they can't do it, but they are not good at this type of film.
Chinese films lack talents, and the most lacking is excellent genre film directors, but as Wu Ershan and his group of directors go to the market, this situation will gradually improve, and the process of Chinese film industrialization will really begin!
Bai Jie looked at Zhang Ran on the stage, and felt that his smile was too bright, she was a little surprised, this is too happy, right? How can she be so happy? But she didn't think much about it, took out the camera and froze the smile in the lens.
At the end of the graduation ceremony, the tutor took the stage on behalf of Amamba, who was particularly excited, expressed his high recognition of the students' academic performance, and encouraged the students to contribute to the Asian film industry and the global film industry. Next, Wu Ershan took the stage to speak as a student representative, he reviewed his three years of intense and fulfilling study life, and expressed his heartfelt gratitude to the college and teachers.
At ten o'clock, the most exciting moment of the graduation ceremony finally arrived, and the graduation certificate was issued.
Twelve graduates have been standing quietly next to the rostrum, waiting to come to the stage to receive their graduation certificates. Standing at the front was Wu Ershan, and when he heard his name, he stepped onto the rostrum.
Coming to Zhang Ran, Wu Ershan said respectfully: "Hello principal!"
Zhang Ran and Wu Ershan's hands shook together, shook them twice, and then separated: "Hello Wu Ershan!" Immediately after, he picked up a necklace from the master of ceremonies tray and hung it around Wu Ershan's neck.
Bai Jie first saw that there was a necklace for students at the tasseling ceremony, and she was wondering, when she heard Yang Fan not far in front of her ask: "Teacher Guo, what is the necklace that Teacher Zhang hung for Wu Ershan?"
I only heard Guo Zhen say: "This is a graduation gift specially customized for graduates, and it was designed by Mr. Zhang to find Wang Daren." The whole gift is a set of rings and necklaces, the necklace has a metal nameplate engraved with the student's name, year of enrollment, and major, and a detachable ring on the necklace, engraved on the front with the name of "Asian Film Academy" and the initials of the school AFA, the year of graduation 2009, and an individual number belonging to each student. ”
The surrounding students let out an exclamation, the rings and necklaces with their own names were still designed by Wang Daren, I am afraid that they will be sold for thousands of yuan, such a graduation gift is simply envious, jealous and hateful!
Even Bai Jie was a little envious of Wu Ershan in his heart, Zhang Ran thought really thoughtfully, having such a gift is the absolute best memorial for students!
Yang Fan was quite moved, and immediately asked, "Teacher Guo, do we have any of them?"
Guo Zhen shook her head lightly: "That is a graduation gift for Asian Film students, and Nortel has no habit of giving graduation gifts to students." ”
Yang Fan said indignantly: "But we are also Teacher Zhang's students, Wu Ershan and they all have it, but we don't, this is too partial!"
Several other students also said, "yes, it's too partial!"
On the stage, Zhang Ran looked at Wu Ershan and smiled and said, "Wu Ershan, bow your head!" When Wu Ershan lowered his head, Zhang Ran reached out and moved the tassel of Wu Ershan's master hat from the right to the left, and encouraged: "Wu Ershan, how difficult the world is, I hope not to be discouraged, let alone disappointed, to have confidence, because, wherever you are, you are Yaying!"
Wu Ershan said respectfully: "Thank you, Dean, I will always be proud of Yaying!"
Zhang Ran smiled and handed the graduation certificate to Wu Ershan, the two stood side by side and smiled at the camera, Wu Ershan held the outer skin of the graduation certificate in his hand, with the big characters facing outward, for everyone to take pictures.
After the group photo, Wu Ershan respectfully said "Thank you, principal", and walked down from the other side of the rostrum, followed by Guo Zijian.
The tasseling ceremony went quickly, and the whole process officially ended in less than 20 minutes, and the host came to the stage to announce: "The next link, the Dream is ready to take off!"
The picture of the big screen changed to the cabin, and all twelve graduates were seated in the cabin, nervous and excited.
Amamba and Zhang Ran came to a big button in the center of the stage, each of them stretched out a hand, placed it on the button, and then pressed the button at the same time.
With the sound of the whining alarm, the "Dream" on the big screen soared into the sky, soared into the sky, and disappeared into a dark blue world in the blink of an eye. Suddenly, the balloon hanging overhead exploded, and the whole scene was suddenly full of colorful stripes, and the scene was extremely festive and spectacular
The students in the audience all stood up, cheered and applauded, and the atmosphere of the whole scene reached the highest point!
After the applause, the lights went out and the documentary "Dream Takes Off" began to play.
The documentary is about the life of Wuershan and their group of students in the three years from enrollment to graduation. In many people's impressions, Hollywood makes movies very easily, shooting five days a week, eight hours a day, so they think that Yaying, a school that is in line with Hollywood industry, must be relatively easy to teach. But as the documentary plays, they discover that they are wrong, and they are wrong, and the students work hard beyond imagination. Each student has to hand in homework once a month, and these assignments are joint assignments, each of them is a director, a producer for others, a photographer for another student, and an artist for a third student. Because everyone has to help each other, each person can only shoot for about an hour. This method simply drove many students crazy, and even Wu Ershan collapsed, squatting in the corner and crying bitterly.
However, this kind of training is effective, so that the students know how to shoot the most important shots in the shortest time, and know how to make trade-offs in the shortest time, for example, only half an hour, you have to shoot three shots, and you can't finish shooting at all. Then you have to make a choice in the shortest possible time and express the content of the three shots in one shot.
This kind of training has given the students a great deal of training, and when they get into a Hollywood crew and later work on their own, everything will be very handy.
When the documentary was finished and the lights came on again, the faces of the graduates were already full of tears, and those tears condensed the memories of the graduates about their three years of study.
The graduation ceremony ended here, and Zhang Ran walked out of the sign surrounded by students and walked towards the school cafeteria.
Bai Jie looked at Zhang Ran's departing back, and shook her head gently, she really couldn't understand this person, saying that he was an idealist, but he was obviously very realistic;
The sun was shining overhead, Bai Jie was walking silently, she remembered Zhang Ran's bright smile standing on the stage again, and somehow, she was suddenly full of hope for Chinese movies!
Remember the mobile version URL: