A piece of news was released from Suning Beijian Corporation: On the twenty-fourth day of the lunar month and the small year, Suning Beijian will auction the distribution rights of Brain Platinum and Beijian No. 1 in Xijiao Hotel.

Although this is only a notice of less than 100 words, it caused a huge sensation after being published in major newspapers and magazines, and completely detonated the entire health care product industry.

Distributors of health products everywhere, as well as people who want to be distributors of these two kinds of health products, they are completely crazy like adrenaline hormones.

However, in order to prevent some ineffective "bastards" from indiscriminately filling the number, Suning Beijian's distribution rights auction requires a certain amount of deposit, and it is obvious that this article has brushed off many people. But even so, there are still hundreds of people who are crazy to participate in this first public "wealth event" in the health care product industry.

The method of auctioning the distribution rights of health care products has never appeared in China, Wahaha and Sun God have never done it, and the royal jelly health products that have never been done before, Su Chenyu is the first person to eat crabs. However, some people who understood saw the benefits at once, including Huai Hanxin and Zong Qinghou.

A few days ago, when Suning Beijian's two health care product advertisements were rolled out across the country, Huai Hanxin and Zong Qinghou had already paid attention to this company that came to the health care products industry to "grab food". But at that time, they just laughed it off, you must know that now they have seized the lead in the health care product market and have occupied a lot of market share, so they are not too concerned about a newly established health care product company.

However, after Su Chenyu came to this drama, both of them began to face up to the "little brother" of the health care product industry. Apparently they saw at a glance the benefits of this auction of the distribution rights - not only to be able to recoup the funds quickly, but also to reuse the market that the two of them had cultivated without much effort.

Therefore, there were many "secret agents" sent by the two companies at the scene of the dealership auction, and Su Chenyu obviously knew the actions of these two "big brothers" in the industry, but he didn't care too much.

In Su Chenyu's vision, although Suning Beijian will definitely compete with these two companies in the future, he is more looking forward to the three companies working together to maintain a healthy environment in the entire health care product market. And Su Chenyu still respects his two opponents very much, because they have indeed achieved great achievements in their previous lives, and a healthy competitive business environment is also conducive to the company - it is not necessary to dominate the market to be the best.

Although it is already a small year, and Chinese New Year's Eve is just around the corner, there are still a lot of people who come to participate in the auction of distribution rights, you must know that these people are waiting for Suning Beijian's two "new rice" to go to the pot.

You must know that the Spring Festival is the peak season for the sales of health care products, and if it is operated well, it can win nearly one-third of the annual sales volume in just half a month. And because this auction is the first of its kind in China, there are also a lot of media friends.

At nine o'clock in the morning, the Four Seasons Hall of the Xijiao Hotel, which was crowded with people, suddenly quieted down, and everyone was eagerly waiting for the auction to begin.

"Thank you for taking the time to participate in this auction when the year is approaching, which will auction the distribution rights of Suning Beijian Biological Products Co., Ltd. in various provinces, autonomous regions and municipalities directly under the central government. Suning Beijian's spokesperson, a middle-aged man in his forties, said straight to the point: "I will not delay your precious time, first of all, let's introduce the two products of Suning Beijian." ”

"Suning By-Health's Brain Platinum and By-Health No. 1 are the latest research results of the company's Hong Kong R&D department, and have been approved to enter the market in Hong Kong, Japan and other Asian regions. The spokesperson then gave a detailed introduction to the origin, efficacy, market value and detailed planning of the company's products.

With the introduction of the press spokesman, the dealers present deeply felt the huge market and huge profits brought by these two health care products, and everyone was a little geared up. You must know that these dealers present are all "old oilers" in the health care products industry, and they can naturally see the market prospect of a product and customer awareness.

"Well, that's the end of the introduction, and now I would like to invite Mr. Hua Bailiang, a famous auctioneer from Christie's auction house invited by our company from Hong Kong. ”

A well-dressed middle-aged man walked up to the rostrum as soon as the spokesman's words fell, and then said with a smile: "Now that the auction has officially begun, after our reserve price is given, you will increase the price by raising the number plate in your hand, and the minimum price increase will be 50,000 yuan each time." ”

"We first carried out the auction of the distribution rights of the three northeastern provinces, according to the arrangement of Suning Beijian, in order to facilitate the expansion of the market, so Suning Beijian will conduct a unified auction of the three northeastern provinces. Hua Bailiang looked at everyone present and said: "So, now the distribution rights of the three northeastern provinces are being auctioned, and the reserve price is 500,000." ”

The dealers in the audience are obviously some people, and they naturally know the benefits at once, what a big market the market in the three eastern provinces is. So the people in the audience exploded all of a sudden, and many people couldn't wait to start holding up their cards.

"No. 054, 700,000. ”

"No. 087, 1 million. ”

"No. 025, 1.5 million. ”

……

"Mr. 015 bid 7.2 million, is there anything higher?"

"7.2 million, one time. ”

"7.2 million, twice. ”

“720……”

"Okay, Mr. 112 over there bid 8 million. ”

Hua Bailiang was just about to drop the hammer, and a man behind him directly raised the price to 8 million.

"8 million, is there anything higher?" Hua Bailiang looked around at the dealers in the audience and said solemnly.

"8 million, one time. ”

"8 million, twice. ”

"8 million, three times. Congratulations to the gentleman on No. 112 for auctioning off the total distribution rights of brain platinum in the three northeastern provinces at a price of 8 million. Hua Bailiang stretched out his hand in the direction of the middle and back, and then said with a smile.

The distribution rights of brain platinum in the three eastern provinces were sold for 8 million, which obviously surprised Su Zhenbang, who was hiding in the side hall and watching, and the reporters who attended the auction were also surprised.

You must know that in that era, a 10,000-yuan household was rich, and millionaires were unimaginable, and now someone actually invested 8 million to buy the distribution rights of a health care product with unknown prospects. Everyone was curious about the auction that would follow, and they didn't know what the amazing result would be in the end.

In the next few less economically developed areas, they are hovering around 1 million, and even some provinces are only 50,000 yuan higher than the reserve price. However, the six provinces in East China were auctioned at a high price of nearly 23 million, and the prices of the three provinces of the Middle East Sea, Qilu and Qiantang all exceeded 5 million. However, the big head was left behind by Su Chenyu, and that was the place that could really interest some of the big families - Shanghai and Beijing.

"The auction of the distribution rights in Shanghai is now open, and I believe that everyone here knows the market potential of Shanghai better than me, so I won't say anything else. In order to show the importance of the market in Shanghai and Beijing, Suning Beijian Company set the reserve price by Mr. Su Zhenbang, chairman of the board of directors. Hua Bailiang took out an envelope, then slowly opened it and said with a smile: "This envelope contains the reserve price of the Shanghai Stock Exchange, now let me see what kind of number it is." ”

The dealers below couldn't wait for the reserve price, and when they saw that Hua Bailiang was still playing tricks, they all wanted to go up and kick down this "well-dressed beast", and then take a look at it themselves.

"A very good number. Hua Bailiang smiled, and then showed a piece of paper - "88888".

When everyone looked at this number, they couldn't help but be stunned, it turned out that they all thought it was a very high number, but they didn't expect to give such a reserve price.

However, it is obvious that this does not prevent them from competing for the Shanghai area, you must know that the market potential of this area is too great for everyone to give up. They are all veterans in the health care products industry or sales industry, and the "huge rich" hidden in the shadows, and they all have concluded from the investigation and analysis some time ago that there is at least a market of hundreds of millions of yuan in the Shanghai area.

"A very auspicious number, as the year is approaching, it seems that Suning Beijian hopes that everyone here can make a lot of money through brain platinum and the company. Hua Bailiang said with a smile: "Let's start bidding." ”

"No. 035, 1 million. ”

A chubby middle-aged man directly raised the price to 1 million, but this is obviously just a warm-up.

"No. 083, 2 million. ”

The price was raised by another 1 million by a man in a suit.

"No. 112, 3 million. ”

The No. 112 of the distribution rights in the Northeast region that has just been auctioned has appeared again, and it is obvious that this is a big gold household that has completed the original capital accumulation in the early stage of reform and opening up.

"No. 003, 4 million. ”

"No. 125, 4.5 million. ”

"No. 065, 5 million. ”

"No. 054, 5.5 million. ”

……

The whole venue seemed to be crazy, and the prices jumped up one by one, and someone else bid before Hua Bailiang could quote the price.

"No. 066, 13 million. ”

"No. 049, 13.5 million. ”

"No. 083, 13.8 million. ”

"No. 049, 14 million. ”

The price has reached this point, and there are not many people who can participate in the competition, and you must know that in addition to the tens of millions of these people who were the first to go to the sea to earn, many of them are borrowed through banks. Therefore, this price can be regarded as a stable period, and there will not be much change.

"14 million, is there anything higher?" Hua Bailiang continued to ask.

A middle-aged man with glasses glanced in the direction of No. 049, and then as if he had made up his mind, and then shouted out a price that completely shocked everyone - 18.08 million and 8888.

After shouting this price, the middle-aged man with glasses sat up straight, clenched his fists and observed the entire venue, afraid that someone else would shout another price.

"No. 083, 18.08 million and 8888, the first time. Hua Bailiang saw that the price was almost at the limit, so he shouted.

"18,080,000,888, the second time. ”

"18,080,000,888, the third time. Congratulations to Mr. 083 for obtaining the distribution rights in Shanghai. ”

When Hua Bailiang shouted "the third time", the middle-aged man with glasses suddenly sat down on his seat as if he had lost his strength.

The auction of the dealership in the capital area below started at the reserve price of "66666", and finally soared to 10 million yuan, and finally sold at the price of 1200 yuan.

"Alright, that's it, the whole auction is over. Please take a picture of the distribution rights and sign a contract with the company at the side office after the dealership is finished. According to the decision of Suning Beijian head office, all money must be paid before 24 o'clock today, otherwise the distribution right qualification will be cancelled. Hua Bailiang finally announced the end of the auction.

Subsequently, the spokesman came up and announced that all the friends present were invited to eat in another hall, and the customers who got the distribution rights should follow him to the side hall to hand over.

In the side hall, Su Chenyu and Su Zhenbang were chatting with Hua Bailiang, Su Chenyu was very satisfied with Hua Bailiang's work, and promised to definitely attend the Christie's auction in Hong Kong in the future.

After Su Chenyu and Su Zhenbang sent Hua Bailiang away, neither father nor son expected that the final result would be such a result. Su Zhenbang didn't expect that the health care products market would have such great potential, and Su Chenyu didn't expect that there are so many rich people now, and he always thought that millionaires in this era were already very remarkable.

Su Chenyu then met with several gold owners who had just spent thousands of dollars at the auction, among which No. 112, which bought the distribution rights in the Northeast region, and No. 83, which bought the distribution rights in Shanghai, were the people that Su Chenyu focused on.

This No. 112 is a native of the Northeast, named Ge Bing, a strong man with five big and three thick, who was originally a trading company, and his relationship in all aspects is very hard. The No. 83 is from the East China Sea, but now he is working hard in Shanghai, his name is Mu Dongyu, and his family seems to have overseas connections.

All the dealers who took the dealership signed the contract, and Su Chenyu asked them to rush back tonight or arrange their subordinates, and within three days, Brain Platinum and Beijian No. 1 must be fully rolled out in all regions of the country. Because as early as a few days ago, Brain Platinum and Beijian No. 1 have all been sent to various provincial capitals through Suning Logistics' channels. What Su Chenyu has to do now is to try to put these two products on the counters of major shopping malls and pharmacies before the Spring Festival.

However, Su Chenyu didn't know that Suning Beijian's auction was completely popular, and many newspapers reported the grand occasion of this auction with the title of "Suning Beijian's products have not yet been listed, and they have made a profit of more than 100 million".