Music marketing is not as easy as simply finding a singer to sing a song, the most important thing is that the singer and music fit the movie in temperament. Pen ~ Fun ~ Pavilion www.biquge.info "Dream Chasing Pure Heart" has achieved the ultimate in this point, and the combination with the movie can be said to be seamless.

With the popularity of "Dream Chaser", "The Aviator" has attracted more and more attention, and countless people have left messages on the Internet, saying that they will definitely watch it when the movie is released.

Detonating the topic through the theme song, so as to achieve the promotion of the movie, this is a new mode of publicity. The publicity directors of major film companies almost broke their thighs, it turns out that publicity can still be done like this!

At Huayi's headquarters, Wang Zhongjun drank Huayi's senior management was in a meeting. Wang Zhonglei said with emotion: "This Zhang Ran is really a monster, he can come up with such a way of publicity, and now the Internet and newspapers are discussing "Dream Chasing Pure Heart" and "Aviator", which is really hot before it is released!"

Wang Zhongjun sighed and said: "Yes, I originally thought it was a literary film, with a box office of four or fifty million at most, which is not a big threat to us, but I didn't expect that just one song could attract so much attention." I'm afraid this year's Lunar New Year stall is a tough battle!"

Feng Xiaogang, as the king of the Lunar New Year file, lost to Ning Hao last year, which made him very faceless, and this year he is full of energy to regain the throne of the champion of the New Year file: "He can do it, we can do it, our theme song "That Day" is no worse than "Dream Chasing Pure Heart", his song can be popular, and our song can also be popular!"

Wang Zhongjun said with a wry smile: "The record company specially invited the team of "My Sassy Girlfriend" to shoot the MV of "That Day" for Yang Kun, which cost a lot of money. It is impossible for people not to use their own carefully created MV and use the lens of "No Thieves in the World". Even if we hit the list, we won't be able to have the same publicity effect as "Dream Chasing Pure Heart"!"

Feng Xiaogang said unconvinced: "Propaganda is just a means, and the movie is still about stars and quality in the end." Our movie has Andy Lau, Ge You, and Liu Ruoying, and the lineup is much stronger than them. You've also watched the movie, and the quality is absolutely fine. We don't need to care about Zhang Ran's actions, just follow the established propaganda!"

Wang Zhongjun frowned: "That's right, but I always feel that Zhang Ran has a backhand in addition to the theme song publicity!"

Just when Huayi had a headache for the promotion of "No Thieves in the World", Zhang Ran knocked on the door of Zhang Huijun's office.

Zhang Huijun saw Zhang Ran, pointed to the sofa, and said, "Sit down, come to me and order whatever you want!"

Zhang Ran walked over, put the plan of the Asian Film Academy in front of Zhang Huijun, and then sat down on the sofa.

Zhang Huijun glanced at the cover and said, "The plan has been taken out!" There is tea here, you pour your own water and drink!" Zhang Huijun opened the drawer, took out the tea tube and put it on the desk, then opened Zhang Ran's plan and looked at it carefully.

Zhang Ran opened the cabinet of the water dispenser, took out the paper cup, opened the tea tube and put in the tea leaves, poured a glass of water, and drank it slowly.

I waited for about half an hour. Zhang Huijun raised his head and said, "The plan is good, I will organize a meeting of the school leaders as soon as possible to discuss this matter." Zhang Huijun picked up the teacup, took a sip of water, and said, "That's right." I'll tell you something. Our school has set up a college lecture hall, and the school has received a lot of feedback from students, and I hope you can communicate with you. Your "The Aviator" won the grand prize in Venice, and it's a good time to show the film to the students and talk about their own creations. You haven't been doing anything lately, so I'll see it next week!"

The college lecture hall is an activity that Nortel began to carry out in the first half of this year, and invited teachers from the school, or experts and scholars from outside to give reports to the school in an irregular way, and even invited very famous foreign film directors to the film school to show films and talk about their film creation.

Zhang Ran spread his hands: "I'm not in China next week, I'm going to Los Angeles, and I'm going to stay there for a month or two!"

When Zhang Huijun heard that Zhang Ran was going to stay in Los Angeles for a month or two, he asked, "Is the new film co-produced with Hollywood?"

Zhang Ran smiled: "No, the new film is the movie version of the drama that the students in our class rehearsed." We need a lot of money for this plan, don't you say we need billions, or even tens of billions, this time we used to raise money. ”

Zhang Huijun didn't know how Zhang Ran raised money, so he was a little curious, but he didn't ask: "Go ahead, tell the school if you have any difficulties, the school is your strong backing." ”

After chatting a few more words, Zhang Ran stood up: "Dean, I won't bother you." ”

Coming out of the dean's office, Zhang Ran explained to Li Xinyue and Zhou Zheng, and told the students to rehearse well, and then flew to Los Angeles.

After a few days in Los Angeles, Zhang Ran and Bai Yunfei made an appointment with an architect to meet at a café in Los Angeles. Bai Yunfei was the same ULCA computer science student that Zhang Ran met on the plane, and he met several times after that, and the two sides have kept in touch. Zhang Ran's next method of pooling money is related to the Internet, and he needs someone who is proficient in computers to be his helper.

To realize Zhang Ran's plan, billions, or even tens of billions of funds are needed, and it is impossible to achieve so much money by making movies in the short term, and the only possibility is the Internet.

Three years ago, Zhang Ran said when chatting with Bai Yunfei on the plane that the profit model of the Internet is 3+1, and one of them is to make an Internet company and fry it, and then sell it for cash. Now Zhang Ran plans to do this, only in this way can he get the funds he needs in a short period of time as soon as possible.

It often takes time to build a website, and many websites involve very complex technology, which Zhang Ran will definitely not be able to do. What Zhang Ran wants to do is a website that is not too technically difficult and can quickly become popular.

It may sound impossible, where to find such a good thing?

However, Zhang Ran knew that there was a website that was not technically difficult, and it took only 20 months from its establishment to changing hands, and it finally sold for $1.6 billion, and this website was YouTube.

Zhang Ran has read the autobiography "13 Billion in 20 Months" by Chen Shijun, the founder of YouTube, and knows that YouTube has a problem with its positioning at the beginning of its establishment and has taken a detour for several months. If Zhang Ran is allowed to do it, he can avoid the detours that YouTube has taken, make the website popular in a shorter time, and get rid of it in a shorter time.

As long as he can make YouTube and then change hands, Zhang Ran will have enough funds to realize his plan.

As for why you don't run your own YouTube, because YouTube is a pit thing. Before Zhang Ran's rebirth, YouTube had been acquired by Google for nine years, and it was still in a state of loss, and it was never profitable. Not only YouTube's domestic Youku and Tudou are the same, all of them are in a state of loss, and YouTube's model is inherently difficult to make a profit.

"Bai Yunfei, you know what we're going to do is a video website. Server architecture is very important for a video website. Why should others come to our website? The video opens quickly, and it won't get stuck when there are many people. So we need good enough architects, money is not an issue!" Zhang Ran glanced at the sidewalk outside the window.

"Of course. Mike is a systems engineer at PayPal, and he is a true genius!" Bai Yunfei nodded affirmatively, he was very confident in his friend.

Hearing that the other party was PayPal and a system engineer, Zhang Ran was relieved. PayPal is the United States Alipay, writing code for PayPal is different from writing code for other websites, other website code may have little impact, if PayPal code has a problem, it involves tens of billions, even hundreds of billions of funds. The other party can be a system engineer for PayPal, then there must be two brushes.

At this moment, Bai Yunfei's eyes lit up, he waved his hand at the door, and then said to Zhang Ran: "He's here!"

Zhang Ran turned his head to look at the door, and a huge figure rushed out, a big fat man in his thirties, his whole body was like a balloon that had been blown up, his legs were thicker than Bai Yunfei's waist, and the whole person was like a mountain of meat, at least two hundred kilograms. There are a lot of big fat people in the United States, but there are really not many who are fat like this!

It's not like PayPal is a system engineer at all, but it's like an otaku hacker in a science fiction movie!

Zhang Ranzheng was surprised, and from behind the huge figure flashed a man in a T-shirt and denim, with a beard and messy hair. The man smiled at Bai Yunfei, and then walked over.

Bai Yunfei beckoned the man to sit down and introduced to both parties: "This is PayPal, a system engineer, and an alumnus of our UCLA, Mike Solomon! Mike, this is Zhang Ran." The director of the movie "Time and Space Warrior" is also the legendary Nanjia public enemy Robin!"

It is a tradition of both schools that USC students like to taunt UCLA when they get together, and UCLA students like to lash out at USC when they get together. Mike Solomon heard Bai Yunfei's introduction and laughed: "Robin, I'm so happy to see you, you are our hero, and the matter of splashing paint on USC is so relieving!"

When Zhang Ran heard the name Mike Solomon, his heart moved slightly, could it be that Mike Solomon? asked quietly: "You are a system engineer at PayPal, I don't know if you know Chen Shijun and Chad Heli?"

Mike Solomon was stunned: "Of course I know, they are all PayPal engineers." Chen Shijun works at PayPal, and Chad Hurley has resigned from PayPal and is said to be ready to start his own business!"

Zhang Ran was happy in his heart, it was really that Mike Solomon, God helped me!

Ordinary people may not have heard the name Mike Solomon, but Zhang Ran has read Chen Shijun's autobiography "1.3 billion in 20 months" and knows that Mike Solomon is the chief architect of YouTube. YouTube is able to stand out from the crowd of video sites, and the server architecture designed by Mike Solomon is very crucial.

In the early days of YouTube, there were very few servers due to lack of money. Mike Solomon's design is designed to be precisely positioned, and the system will determine which region and server provider the video is coming from, and the playback rights on the web page will relocate the video and start playing. In this way, YouTube saves a lot of resources and supports a huge number of hits with a small number of servers.

Zhang Ran has enough funds in his hands, so he doesn't have to worry about servers and bandwidth like Chen Shijun and others. However, if a video website wants to stand out, the opening speed of the video is very important, and it is still inseparable from a good website architecture. Since it's that Mike Solomon, such a talent must not be let go. He rubbed his hands together and said in as calm a tone as possible, "Mike, I registered a company. Good architects and engineers are needed. Do it with me!"

Mike didn't say yes or refuse, and asked, "I don't know what website you're going to do?"

Zhang Ran said: "Video website." A video site that is as simple as possible, as easy as it is to use, can be uploaded in the shortest time, and will never go down. (To be continued.) )