Zhang Ran smiled and said slowly: "Xu is always an insider, and he should know that the value of the MPAA is not only to formulate a grading strategy, to speak in front of the US government, to be able to negotiate quotas with China, and not only to be able to crack down on piracy on a global scale." In my opinion, the most powerful thing about the MPAA is that it has twisted the six major film companies into a rope, and everyone has advanced and retreated together, thus ensuring the interests and direction of the entire industry.

I hope that the film and television giants in the Yangtze River Delta will unite to establish an organization similar to MPAA and form a strategic alliance. On the premise of respecting their respective development plans, the members of the entire alliance give full play to their advantages, reasonably complement each other, integrate existing resources, realize strong alliances and resource value sharing, and form a joint force of the Yangtze River Delta film and television industry, so as to lead the development of China's film and television industry. ”

Xu Yong'an said: "It is indeed necessary to establish an industrial alliance, in recent years, the Yangtze River Delta region film and television real estate investment has become a trend, and many film and television bases have been built, but most of the film and television base crews are scarce, there are few tourists, and they cannot make ends meet." In fact, many companies have come to Hengdian to inspect, and we will tell the truth that more than 80% of the domestic film and television bases are loss-making, and only a few are really making money. But others don't believe it at all, and they say, "You want to eat alone!" So how can the industrial alliance convince these people!"

Zhang Ran smiled indifferently: "The industry alliance doesn't need to convince these people, and not everyone in our alliance can participate, just like the MPAA, there were eight members at the beginning, and now there are only seven members plus Summit Entertainment." Spielberg, Harvey Weinstein, they are very popular in Hollywood, but they are not qualified to join this club; In addition to Century Summit and Hengdian, the only people who can become members of the alliance are China Film, Shanghai Film, and Alibaba!"

Xu Yong'an was stunned, it is not difficult to understand that China Film is a directly subordinate unit of the General Administration and the boss of a state-owned film and television group. In addition, China Film itself has a late-stage industrial base in Wuxi, claiming to be built into Hualywood, and it is no problem to pull China Film in.

But what's going on with Alibaba, Alibaba is doing e-commerce, what are you pulling them in?

Xu Yongan said in surprise: "What? Ma Yun wants to enter the film and television industry?"

Zhang Ran nodded slightly and said: "Yes, Ma Yun has always had ideas about the film and television industry, and Ma Yun became a shareholder of Huayi Brothers in 05. However, after the war with Huayi at the peak of the century, Ma Yun sold Huayi's shares. In the past two years, with the rapid development of the film and television industry, Ma Yun's desire to enter the film and television industry has become lively again. Just last month, Alibaba invested 6.244 billion Hong Kong dollars to acquire a 59.32% stake in Culture China, becoming the largest shareholder of Culture China; The Chinese population is 4 times the population of North America, the entire North American film derivatives market is 150 billion US dollars, and even if China is 2 times that of North America, it is 300 billion, which is converted into 2 trillion yuan. Among the derivatives, the proportion of clothing, accessories, and toys exceeds half, and this piece alone exceeds 1 trillion. Alibaba is an e-commerce company, how can Ma Yun let go of this market?"

Hearing this, Xu Yongan immediately understood why the province and the city were willing to take so much money out and subsidize with Zhang Ran. China's derivatives market may exceed 200 million in the future, of which clothing, accessories and toys will exceed 1 trillion. The light industry in Zhijiang Province is relatively developed, and clothing, accessories and toys are very strong in itself. As long as Zhang Ran's Oriental Hollywood plan can succeed, then Jiang Province, a huge cake of more than 2 trillion yuan, can easily take a large piece.

No wonder the province supports Zhang Ran so much, such a big cake, if it were me, I would definitely support it!

Zhang Ran is too powerful, fortunately he didn't join forces with Wanda at the beginning, otherwise Hengdian would be in big trouble!

After Xiangshan Film and Television City was acquired by the Century Summit in early 08, relying on the resources of the Century Peak, it has made great progress, and the achievements have been rising in the past 4 years, and the filming crew has climbed from less than 5 per year to 98 last year, ranking among the top three in the national film and television base scenic spots, becoming a star in the industry, and the comprehensive strength is gradually approaching Hengdian Film and Television City.

In addition, the peak of the century began to engage in the Century Film Capital again, and Xu Yongan felt threatened. In this case, he pondered whether to join forces with Wanda and introduce Wanda's resources into Hengdian to counter the threat brought by the peak of the century.

If you want to cooperate with Wanda, you must understand how Wanda's film and television industry is doing, so Xu Yong'an went to the theme park of Wanda Xishuangbanna, which is under construction, to conduct a secret investigation at the beginning of this year.

Xishuangbanna Wanda Park is still under construction, and advertisements are already overwhelming, and the focus of Wanda's publicity is roller coasters. Xu Yong'an was greatly disappointed by this, and he thought that where should the roller coaster not be played? Are tourists from the south and north of China coming to Xishuangbanna just to experience the roller coaster? Wanda does not understand theme parks, nor does it know what tourists want, they are doing things according to the thinking of real estate developers.

After the inspection, Xu Yongan directly gave up the plan to join forces with Wanda, he thinks that it will definitely not be good to do the film and television industry with real estate thinking!

Now it seems that it would be too wise to give up cooperation with Wanda, which is definitely not a rival to the pinnacle of the century.

The vision and pattern of the two sides are too far apart!

Xu Yongan made up his mind that in addition to adhering to the original strategy, Hengdian would make a layout in derivatives. This is a huge cake of 2 trillion yuan, how can Hengdian be willing if he doesn't cut a piece. However, he didn't say this, wiped the cold sweat from his forehead, and asked, "If there is a contradiction within the alliance, how can it be coordinated?"

Zhang Ran said unhurriedly: "There is also competition between the six major Hollywood studios, and there is a lot of friction, but they have a good coordination mechanism with each other, and there will be no vicious competition." Like last year's "Jinling Thirteen Hairpins" and "Dragon Gate Flying Armor", two top blockbusters will not be released on the same day in Hollywood. On July 4, 2005, Independence Day, Paramount, Warner Bros. and 20th Century Fox all wanted to launch new films for funding. Paramount's "War of the Worlds" was released on July 4, Warner Bros.'s "Batman: The Mystery of the Shadows" was moved to mid-June, and 20th Century Fox moved its "Fantastic Four" back a week. The three films staggered their schedules, and in the end, all three films won the box office in the week of their release.

Before the release of the Big Six films, the research company NRG will conduct research on the films in the entire schedule, and will evaluate the popularity of the movies and the audience's desire to buy tickets. There is an agreement between the Big Six that if two movies with similar target audiences collide on schedule, then in the NRG research report, the movies with the lower popularity will change schedules. In the 2005 Independence Day schedule, the movie with the highest expectations from the audience was "War of the Worlds" by Spielberg and Tom Cruise, so "War of the Worlds" was released on July 4, and the other two films were reversed. The same should be true of our alliance, which should formulate similar rules, and if there is any problem, everyone will follow the rules. China's film and television industry is now in a state of barbaric growth, too chaotic and disorderly, we set up this alliance is very important to establish a set of rules suitable for China's film and television industry based on the Yangtze River Delta, so that China's film and television industry can develop in a healthy and orderly manner. ”

Xu Yong'an's heart moved when he heard this, and he formulated rules, Zhang Ran's purpose in establishing the alliance is not only to integrate the film and television resources of the Yangtze River Delta, but to make the peak of the century become the rule-maker of the entire film and television industry. If this really happens, then the peak of the century, and the entire league, will truly become the master of the film and television industry, just like in Hollywood, the six major film companies dominate the entire industry!

Xu Yong'an was a little excited, because Hengdian would join forces with Century Peak and would also become one of the masters of the industry, but he didn't show his emotions, and asked seemingly calmly: "What is the specific strategy?"

China and the United States have different systems and environments, and it is certainly not possible to copy Hollywood's way directly. Zhang Ran thought about this, smiled, and said, "What should be done, this must be discussed by everyone." I only have a little immature idea, for example, there is an actors' guild in Hengdian, there is an actors' guild in Xiangshan, and Chedun also has its own actors' guild, and after the establishment of the Century Film Capital, there will definitely be an actors' guild. However, the actors' guilds are independent and have no contact with each other, and the actors of the Hengdian Actors Guild can't film in Xiangshan, and they must be re-registered in Xiangshan. In the future, we should be able to set up a big guild, as long as you are a guild member, whether it is in Hengdian, Chedun, or Century Shadow City, as long as you are a guild member, you can film and achieve resource sharing. For example, if a Hollywood movie is filmed in Hengdian and requires a large number of foreign extras, and there are not enough foreign actors in Hengdian, then we can transfer people from the magic capital and Lin'an through the guild!

When the Screen Actors Guild has a certain amount of influence, we can ask the stars to join the Guild as well, and at that time, the Screen Actors Guild can run an award similar to the Screen Actors Guild Awards, and the entire award is voted on by all the actors of the Screen Actors Guild. Since the award is voted for by the actors of the guild, this award will be the most professional award in the Chinese performance awards. In the same way, we're going to have a director's guild, a cinematographer's guild, and eventually we're going to have an awards season like Hollywood. The top prize of the Hollywood awards season is the Oscar, and the top award of our future awards season is the Asian Academy Film Awards......"

Xu Yongan listened carefully, and the more he listened, the more shocked he became. He boasted that he had a deep understanding of the film and television industry, but after hearing Zhang Ran's analysis of China's film and television industry and his description of the future development trend, he found that his understanding of the film and television industry was very shallow.

Xu Yongan is a very proud person in his heart, and rarely admires other people, but after talking with Zhang Ran for an afternoon, he admires Zhang Ran so much.

In Xu Yong'an's view, Zhang Ran is a far-sighted, broad-minded strategist, standing at the height of the whole industry, seeing the development trend of the entire country, and even the global film and television industry, but also seeing the future of industrial transformation, Zhang Ran is a person who does the pattern, is very bold in doing things, and dares to open up a new pattern, so he believes that Zhang Ran's Oriental Hollywood plan will come true!

After Zhang Ran talked with Xu Yong'an, he originally wanted to invite Ren Zhonglun, the boss of Shanghai Film, to Lin'an to meet and talk about the film and television alliance. In the Yangtze River Delta region, Shangying's influence is very large, and without Shangying's participation, Zhang Ran's alliance strength is not strong enough.

But in the evening, a Weibo post diverted Zhang Ran's attention. Weibo, whose real name is verified as "Young Actor He Jun" on Weibo, broke the news that director Zhang Yimou has remarried and has three children, and a recent photo of Zhang Yimou's current lover Chen Ting is attached. As soon as this news came out, it immediately caused an uproar, netizens on the Internet started a big discussion, and the national media also paid attention to the progress of this news.