Tong Gang took the document to the office of Wang Honghua, director of the General Bureau: "Wang Ju, this is the 'Guiding Opinions on Promoting the Coordinated Development of Film Production, Distribution and Screening' that our Film Bureau is preparing to issue, please take a look." Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 After speaking, he put the document in his hand on Wang Honghua's desk.

In the past two days, the film distributor and the cinema chain have made a fuss because of the account sharing, first the five major distributors jointly issued a notice, demanding that the theater chain increase the account sharing ratio to 45%; then, the theater chain announced the eight charges of the distribution company, which does not understand the rules, does not understand cooperation, does not understand history, is unreasonable, does not grasp the opportunity, does not understand politics, does not understand methods, and does not pay attention to justice.

Yesterday, 13 theater chains, including China Film Southern, United Cinema Line, and Wanda, jointly issued the "Opinions on the Notice on Adjusting the Account Sharing Ratio of Domestic Films", resolutely opposing the distributor's request to revise the account sharing ratio, and said that if the distributor insists, it may cause serious consequences for theaters to refuse to screen on a large scale.

Both sides had a very tough attitude, but they didn't say anything to death, and they were also communicating in private, and at the same time, both sides wrote to the Film Bureau, asking the Film Bureau to intervene and coordinate the matter.

Wang Honghua, as the director of the General Bureau, was also very concerned about the progress of this matter, and immediately put down the official document in his hand, picked up the document sent by Tong Gang, and beckoned: "Tong Gang, you sit!"

The document is a guiding opinion prepared by Tong Gang and his Film Bureau, which mainly includes three contents: First, it requires that with reference to international practice, cinemas should in principle not exceed 50% of the proportion of accounts for the first round of screenings of films; second, it is recommended that the rent of cinema real estate should not exceed 15% of the annual box office in principle; and third, advertising screenings will gradually return to cinemas, and producers will no longer operate patch advertisements.

This guidance is obviously biased in favor of the issuer and requires an increase in the proportion of account sharing for distribution, but it is worried that after the proportion of account sharing is greatly increased, the theater has an opinion, so it handed over the patch advertisement to the theater, which is equivalent to closing a door and opening a window for the theater, which plays a balancing role.

Wang Honghua was very satisfied with this handling opinion, and after reading it, he pointed his finger at the report and said: "Your guiding opinions are very good! Taking into account the interests of both the distribution and the theater chain, it is conducive to maintaining the excellent situation of stability and unity of Chinese films." ”

Tong Gang said with a wry smile: "That's the case, Wang Ju, we hope to be in line with international standards by 2016, and the proportion of account sharing will rise to more than 50%, only when this proportion is reached, we dare to put the right to operate cinema advertising and screening to the cinema chain." ”

Wang Honghua nodded, advertising revenue is a big piece, if it is given to the theater now, the distributor will suffer a loss, at least 50% will be beneficial to the theater, this will have to wait until several years later, that is to say, this dispute The theater side gave up 4 percentage points, but there is no benefit at all, then their opinion must be great.

To balance the interests of the theater chain, you can only find another way.

Wang Honghua knew that Tong Gang should be asking for a policy from him, so he said, "What do you think?"

"Wang Ju, the total domestic box office in the first three quarters of this year reached 4 billion yuan, and domestic films accounted for about 50%, and December is the best time of the year at the box office, we expect it to be close to 1 billion, and there are no foreign language films this month, they are all domestic films, and the box office for the whole year this year should be close to 6 billion, and the proportion of Chinese films may reach 65%, and the form is very gratifying!" Tong just reported the joy before he began to talk about his purpose," Now that the theater chain and distribution are in a lot of trouble because of the account split, I am worried that by next year, the theater chain may have more foreign films and less domestic films, and the good situation of stability and unity will be gone. Our thinking is this, can the special fund office return the special funds handed over by domestic films?"

According to the regulations, after the release of all domestic films, they need to pay 5% of their total box office income as a special film fund, which is mainly used to fund the improvement of film screenings at the grassroots level in rural areas, and to fund and reward the shooting of children's films and main theme films;

This year, the No. 1 leader has repeatedly emphasized the need to strengthen the construction of cultural soft power, and has also mentioned the film industry several times, which is a national strategy, Wang Honghua naturally does not want the disputes between theaters and distribution to affect the good form of Chinese films, and it is indeed a good way to subsidize theaters with special funds, so he said: "Tell me your specific thoughts." ”

Tong Gang immediately said: "If the box office of domestic films screened by theaters throughout the year accounts for more than 60% of the total box office revenue, 80% of the surrendered funds will be returned; if the box office share of domestic films in the whole year is between 50% and 60%, 60% of the surrendered funds will be returned; and if the box office share of domestic films in the whole year is less than 50%, but it has increased compared with the box office of domestic films screened in the previous year, 50% of the surrendered funds will be returned." ”

Wang Honghua thinks this idea is very good, it not only subsidizes the theater chain, but also prompts them to arrange more domestic films, but this is a special national fund, he alone said that it doesn't count, and muttered: "Your idea is very constructive, so let's do it, our bureau will hold a meeting as soon as possible to discuss this matter." ”

Tong Gang stood up with a smile: "I'm relieved to have the words of the king!"

At half past six o'clock in the evening, the banquet hall of a hotel near the Blue Harbor in Peking was already full of guests who came to participate in the cocktail party, including the heads of more than 30 cinema chains across the country, as well as stars such as Fan Binbin and Li Binbin, everyone chatted with each other with red wine or champagne, and the big screen of the banquet hall displayed the theme of the cocktail party "2012 - Reception Reception for the Cinema Viewing Seminar for the Chinese New Year".

This was originally an ordinary Chinese New Year film viewing seminar at the end of the previous year, but after the conflict between the theater chain and the distributor broke out due to account sharing, it was regarded as an important platform for coordinating the interests of both parties, so it was pinned on by the industry and can be described as a national concern.

When Zhang Ran appeared, many people gathered around him and stepped forward to greet him, feeling a little responsive.

"Director Zhang, it's been a long time!" Zhang Ran said hello, and when he saw Han Shanping chatting with Zhao Jun not far away, he was about to go over, when someone suddenly shouted behind him. He turned his head to look, only to see Fan Binbin standing behind him with a white evening salute, and next to him was a woman wearing jeans and a leather jacket.

Zhang Ran smiled, nodded at her and said, "Binbin, you're also there!" As he spoke, he pressed his head: "I almost forgot, this year's Chinese New Year file has the film "Apple" starring you!"

"That's right, Director Zhang, "Apple" has been tossed from the beginning of this year to the end of the year, but it is not easy to get the opportunity to be released, you Golden Harvest will give us a little more films!" Fan Binbin said in a coquettish tone, his eyes looked directly at Zhang Ran, a look that if you don't agree, I won't follow.

Zhang Ran said with a smile: "Although the peak of the century is mainly made into commercial films, it has always been very supportive of literary films, and we will definitely support "Apple", but the matter of the row is not in my charge, you should go to Gao Jun Gao." ”

"You are the big boss, we will recognize you!" Fan Binbin smiled, and then pointed to the more than thirty quite capable women beside him, "Director, let me introduce you, this is Li Yu, the director of "Apple"!"

Zhang Ran knew Li Yu, and she had basically seen all her films, so she stretched out her hand and said, "Director Li Yu, hello." I've seen your "Red Face" and I love this movie, it's really good. ”

Li Yu is a good female director, and her movies in Zhang Ran's opinion are best "Red Face", and then "Apple", "Guanyin Mountain" and "Second Exposure" are relatively average.

In fact, many directors are like this, the first two or three movies represent their best level, and then gradually decrease, the first movies have the director's own life and experience in them, often very sincere, so particularly moving, the more sincere things are later, the less this kind of sincere things, the movie will lose its moving power.

"I have admired Director Zhang's name for a long time, the year before last, "Red Face" participated in the Venice Film Festival, and I wanted to meet you, but unfortunately when we arrived in Venice, you had already left. Li Yu and Zhang Ran shook hands lightly, and the whole person looked a little excited.

Zhang Ran laughed and said: "The main reason is that after the release of "Three Fools", he was scolded by the European media for being bloody, and he had no face to stay in Venice, so he could only run away!"

Fan Binbin and Li Yu knew that Zhang Ran was very busy, so they left after a brief chat.

However, Li Yu sighed as he walked: "It is said that Ou Rong and Paul Thomas Anderson are the two handsome guys among young directors, but in my opinion, Zhang Ran is much more handsome than them, he is really handsome!"

Fan Binbin giggled: "Sister Li Yu, I didn't expect you to have a too!"

Li Yu said with a big grin: "I'm also a woman, it's not normal to like handsome guys!"

Soon, the time came to seven o'clock in the evening, the host invited the organizer of the New Film Association and the person in charge of "Variety" to speak on stage, and after the two people in charge spoke in an official tone, the host smiled and said: "Our event is a film viewing meeting, but we are the same as the film festival, we also have an opening film, and this opening film is "Peach Blossom Luck", and I invite Mr. Song Song, chairman of Yindu Institution, the investor of the film, to speak on stage!"

For the movie "Peach Blossom Luck", everyone present has heard of it, and this drama has been in an uproar from last year to this year because of the conflict with Ge You. This film, directed by Ma Liwen and starring Ge You, was stopped in June last year when it was one-third of the filming, and at the same time, the news of the discord between Ge You and director Ma Liwen sparked heated discussions in the media.

The movie was suspended for a whole year, and it was not until June this year that it was remade in a high-profile manner, and the script was greatly adjusted, and the actors were also greatly changed, and new actors such as Mei Ting, Guo Tao, and Li Xiaolu were invited to join, and Zhang Jingchu also made a cameo role.

However, because the film retained the role of Ge You, the most well-known actor in the original team, Ge You was quite dissatisfied, thinking that the filmmaker was suspected of using the role he had not completed at all to hype, and announced that he would draw a line with the film.

Song Dynasty walked on the stage, picked up the microphone, and the whole person looked confident and calm: "Friends in the same industry, distinguished guests, good evening, I am the Song Dynasty of Yindu Organization, and I feel very honored to speak at the annual meeting of the Film Administration today." ”

After more than ten seconds of applause from the audience, Song Song said with emotion: ""Peach Blossom Luck" has really experienced many twists and turns and experienced many unprecedented difficulties from the start of the film to the present, fortunately the film was completed, and the copyright sales of the film in Europe, South Korea, and Japan were also going very smoothly. We are filmmakers, and we should be sincere and united in our treatment of art, so we decided that "Peach Blossom Luck" will not increase the ticket price of the movie, will not increase the proportion of account sharing for theaters, and will not participate in any disputes!"

Everyone present was stunned, and the whole scene was silent for an instant, and then most of the people in charge of the theater chain present cheered and began to applaud vigorously.

Zhang Ran's faces of the five distributors sank instantly, and "Peach Blossom Luck" jumped out at this time to announce that it would not increase the proportion of account sharing for the theater chain, which was like a slap in the face of the five major distribution companies.