British Aluminium, the full name of British Rio Tinto Aluminium Company, is a subsidiary of the Rio Tinto Group.

The reason why Yang Weiping tried his best to gain a stake in the British Rio Tinto aluminum company was that the drunkard did not mean to drink. Taking this opportunity to reach into the Rio Tinto Group is its ambition.

Rio Tinto Mining Group is not only one of the world's largest suppliers of resources and minerals, but also one of the world's top three suppliers of iron ore. It is a world leader in the exploration, extraction and treatment of the earth's mineral resources.

Although Rio Tinto is far from reaching the level of becoming a global mining giant in later generations, the market value of nearly 10 billion US dollars is definitely not a heavyweight behemoth for Yang Weiping.

Taking the British Rio Tinto Aluminum Company alone, it is also an aluminum giant dozens of times and nearly 100 times larger than the market value of Tiangong Aluminum.

The British took the initiative to come to the door, and if Yang Weiping still wanted to continue to mix in Hong Kong, he could only choose to cooperate with the other party. Under this premise, striving for the greatest interests as much as possible is not a loss for Yang Weiping.

This situation was actually expected by Yang Weiping.

Since he decided to cooperate with Hughes Field, Yang Weiping never thought that the new alloy used to make the frame could hide from the British military's intelligence agencies. It's just that the British reacted too quickly.

Although Tiangong New Materials Research Institute has been established, it is still just an empty shelf. Due to the constraints of geography and resources, it is clear that Hong Kong is not an ideal place to engage in high-tech, sophisticated and cutting-edge research. Yang Weiping has taken this into account at the beginning of the establishment of the institute, so he only positioned the Hong Kong Tiangong New Materials Research Institute as an ordinary conventional scientific research institution, an external window and platform.

If you want to engage in research in the field of high, refined and cutting-edge technology, you can only choose Europe.

Europe has always been the cradle of high-end talents in professional fields such as automobile engines, aero engines, gas turbines, computers, etc., if Yang Weiping wants to lay a solid foundation for China's future industrialization process within ten years, he alone is absolutely impossible, and must be helped by the European talent pool of this era.

Science and technology are the primary productive forces, and Europe's current profound scientific and technological heritage is by no means comparable to that of the current China.

Therefore, it is imperative to go to Europe and build a high-end laboratory.

Now that there is a basis for cooperation with the British military, the idea that has been stuck in Yang Weiping's mind may be put into practice.

After reaching a verbal agreement with Yang Weiping, Williams did not waste any more time in Hughes Field's villa, and immediately rushed back to Shigang Air Force Base to report back to China.

After Williams left, Hughes Field didn't bother to greet the guests downstairs, but pulled Yang Weiping into the study, and repeatedly explained to him that he didn't want to betray Yang Weiping, the major shareholder, and it was really impossible to do it.

Speaking from the heart, if Yang Weiping did not complain about Hughes Field's move, it must be a lie. Even if he knew that Dao Hughes Field would leak the secret of the new alloy sooner or later, Yang Weiping still felt caught off guard by letting someone from the British military intelligence department come to the door so quickly.

"Yang, please be careful, you must understand!" Hughes Field's tone and attitude were very sincere in making the final statement: "Because, although I have retired from the military, I still have the false position of a supernumerary member of MI6. ”

"So, you've been serving the British Empire's military intelligence department all along?" Yang Weiping asked, staring at Hugh Field in surprise.

"I don't have that kind of leisurely elegance. Hughes Field pouted and shook his head and replied, "Of course, if I happen to get some valuable information, I will find an opportunity to tell William. ”

"Field, I'm very skeptical of your sense of secrecy right now. Yang Weiping said in a deep voice with a dissatisfied face: "Our bicycle factory is currently in the most critical period, if you get the news by those 'good' brothers of yours, do you think they will watch you turn over!?"

"Yang, you can rest assured about this. Hughes Field replied earnestly: "Although the competition in our family is fierce, everyone must abide by the rules set by the family. It is an iron law not to divulge family business secrets! Whoever violates them will be expelled from the family forever. They could have tricked me up once on the bike's materials, but none of them dared to leak the mountain bikes and new alloys to other bike manufacturers!"

Seeing that Hughes Field said so surely, Yang Weiping's face softened slightly, but his tone was still serious: "Field, I must remind you now that although we now have a secret weapon in our hands, Giant, as a new bicycle brand, cannot be compared with those century-old bicycle brands!"

Therefore, how to get those customers with brand loyalty to choose our new products and new brands is a big matter that you must consider from now on! Your brothers may not betray the family's trade secrets, but they have the means to play tricks on you in terms of marketing!"

"Yang, what do you think I should do now?" said Hugh Field, humbly asking.

"When the first mountain bike landed on the assembly line, we had to hire a professional advertising agency to shoot a commercial that would highlight that Giant mountain bikes were different from other bikes in the world today. Yang Weiping smoked a cigar and said solemnly: "This advertising film must be bombarded with overwhelming publicity on the TV station and cinema of a most developed country in Europe and the United States three months before the first batch of products are put on the market!"

"You mean to say that our ads should be run first, not at the same time as the goods are distributed?" asked Hughes Field, a little incomprehensibly.

"I propose to concentrate all the resources of the company and develop a prototype market in advance. Yang Weiping said thoughtfully: "Our Giant is a new brand, and we must go through a process of market cultivation and brand building. Although the full distribution of goods seems to be very lively in the short term, it may not be that consumers will buy it.

Therefore, I think it is necessary for us to occupy a certain market in the early stage, and then use this market as a source to steadily replicate and expand the brand chain franchise store model to the surrounding areas, and strive to make our Giant mountain bikes successfully occupy about 10% of the global bicycle market share in the first sales year. ”

"Brand franchises, do you mean to make our bike stores like Walmart stores and Hilton hotels?" Hughes Field muttered thoughtfully.

Listening to Hughes Field know what a franchise is, Yang Weiping secretly said that this guy is still a bit of business acumen and insight, and he originally thought that he would have to go to great lengths to explain to him what the franchise model is.

"It's okay for you to understand it that way, but the kind of franchise stores I'm talking about are a little different from Wal-Mart, Hilton, and KFC. Yang Weiping smiled and said: "I think that since our Giant is a new product and a new brand, we should have a new business model that matches it, which I call a 4S store." ”

"What is this?" asked Hughes Field, confused.

Yang Weiping patiently explained: "The 4S store is a bicycle franchise model with 'four-in-one' as the core, including vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), information feedback (Survey), etc.

It has a unified appearance image, a unified logo, a unified management standard, and only operates a single brand. It is a tangible market with outstanding personality, with channel consistency and unified cultural concept, and the advantages of 4S stores in enhancing the image of bicycle brands and bicycle manufacturers are obvious!"...,

Hughes Field lowered his head and pondered for a while, suddenly his eyes flashed green, and he rushed to Yang Weiping with his hands dancing, picked him up, and shouted excitedly: "Yang! You are so smart! It's amazing! With such a sales model, I'm sure we can definitely set off a 'Giant' storm in the whole world!"

Damn, I'm not a!

Yang Weiping muttered to himself in his heart, patted Hughes Field on the shoulder, signaled the other party to let go, and smiled proudly: "Of course, my goal is to build our Giant into the world's top brand, there is no one!"

Next, Yang Weiping concisely gave Hughes Field a marketing lesson on the business philosophy and model of bicycle 4S shop, and Hugh Field listened to it with a dumbfounded and drooling voice.

After Yang Weiping finished speaking, Hughes Field rubbed his palms vigorously excitedly, and his mouth was chattering unknowingly, and he kept walking back and forth in place.

Yang Weiping didn't bother Hughes Field, walked to the desk, picked up the bottle of RomaneConti wine, poured two small glasses into the goblet crystal glass, walked up to Hughes Field, and handed him a glass.

Hughes Field took it and excitedly clinked his glass with Yang Weiping, "Yang, compared to you, I think I have lived to be a dog for the past thirty-six years." ”

"Field, you can't say that, you have your strengths, I have my strengths. Yang Weiping lightly took a sip of red wine, sighed and said: "At least, in terms of treating women, you, a veteran of the love field, are much better than me." Compared to you, I don't feel like I'm even an elementary school student. ”

"Young, wouldn't you? You wouldn't have gotten Cho to bed by now?" said Hugh Field, joking.

"Go to bed, how dare I think about it!" Yang Weiping shook his head with a wry smile and replied: "I don't even hold hands with her now, and she sometimes doesn't let me hold hands." ”

"Cake seller, aren't you?" Young, are you sure you're not joking with me? How is this possible?!!" exclaimed Hughes Field in fuss.