From its establishment to its rapid expansion into the country's largest home appliance chain seller, Suning Electric has completed a gorgeous counterattack in only three years.

However, behind a series of brilliant sales performance, there are also countless hidden worries, so the next time is to test Suning Electric.

Therefore, seeing that Su Zhenbang and his son made Suning Electric so prosperous, Huang Shoufu also completed the transformation of the unified chain sales of his Gome electrical appliances a few years ahead of schedule compared with his previous life.

Obviously, Huang Shoufu wants to compete with Su Zhenbang in the field of home appliance sales.

Although Su Chenyu has been paying attention to Huang Shoufu's movements, he has not taken it too seriously, and he is confident that he will easily defeat Huang Shoufu.

However, Su Chenyu did not have the idea of monopolizing the market, and even he had the intention of urging Huang Shoufu to dominate the market - one monopolizes the market, and it is better for two to control the market.

Su Chenyu believes in and admires the ability of Huang Shoufu, so he is qualified to become the opponent and "partner" that Su Chenyu found for Suning.

There is a truth in the saying - fortresses are often breached from within.

This is what Su Chenyu is most worried about, when Suning dominates the market, it will inevitably breed a series of internal problems. Therefore, for the sustainable development of Suning, Su Chenyu decided to strangle them one by one in the cradle.

Suning's flagship store, located on Wangfujing Street, is the largest chain store of Suning Electric in North China, with a business area of more than 10,000 square meters. Although it has been open for less than four years, it has almost become an important landmark like the Wangfujing Department Store. The daily passenger flow reaches more than 100,000 people, and on holidays, it is as high as hundreds of thousands of people, so the service level here almost represents the overall situation of Suning Electric in Beijing.

Towards the end of the year, with the development of various forms of Suning's promotional activities, Suning's flagship store in Wangfujing is "overcrowded" every day.

The reform and opening up has greatly thickened the pockets of the people, so many people will buy household appliances as an important project. Suning Electric's long-term advertising effect, as well as the advantages of high quality and low price, has undoubtedly become people's first choice.

Su Zhenbang and Su Chenyu followed the crowd and shuttled between various home appliance sales areas like ordinary consumers - the two came to a "private visit to Weifu".

Suddenly, a commotion attracted the attention of father and son, and the two gathered around like any other ordinary customer—becoming glorious "spectators".

"I just bought this TV for a short time, why did it break?" A middle-aged man patted a TV in front of him, and said angrily: "I've repaired it a few times, but it's still not good, I asked you to return, and you won't return." ”

The saleswoman completely ignored the "crowd of onlookers" around her, still fiddling with her fingernails, and said unhappily for a long time: "It's been benevolent and righteous to repair you a few times, what do you want? If you want to retreat, no way!"

"If you don't fix it for me today, Lao Tzu will smash your shop!" the man said viciously.

The saleswoman looked at each other and said sharply: "You smash one for me, I want to see how you smashed it?"

"Security, security. Get rid of this troublemaker. ”

After witnessing the whole process, Su Chenyu and Su Zhenbang were expressionless, Su Zhenbang looked at the watch in his hand and couldn't help frowning.

"You Suning promise on TV all day long that you have the best after-sales service and shopping experience. Why can't you even solve this little problem?"

Su Chenyu stood up from the crowd, looked at the two sides of the tension, and then looked at the crowd that was blocked by the water and had already affected the normal business.

"What are you pretending to be like a pig with an onion in its nose?"

Obviously, Su Chenyu's words angered the saleswoman.

"Don't care if I'm an elephant or not, call your manager out now. ”

At this moment, Su Chenyu was really a little angry, and he couldn't help but add a little "sharpness" in his tone. However, the saleswoman is not a vegetarian either, so she pulled with Su Chenyu very unconvinced.

Finally, the security guard, who had been standing on the side for a long time, pulled several people away, and then a deputy manager belatedly invited Su Chenyu, Su Zhenbang and the middle-aged customer to different conference rooms.

Su Chenyu didn't know that the middle-aged customer's problem had been solved, but now he was very angry, and Su Zhenbang had a tense face the whole time. There is no doubt that Suning has developed internally and is very strict.

"Hello two, I'm Gu Chulai, the deputy general manager of Suning Wangfujing store, and today's incident is just a little misunderstanding. ”

The deputy general manager was very polite, but neither father nor son listened to him carefully, so he touched his nose.

"You call, Li Jun, the general manager of your Suning Jingcheng District, to come over. After a long time, Su Chenyu suddenly said.

"What?"

Vice President Gu didn't react for a while, and hurriedly asked back.

Su Zhenbang stood up and looked at Gu Chulai, and said in a stern tone: "Call your Mr. Li to come over within 25 minutes, you sue him, my name is Su Zhenbang!"

Gu Chulai just wanted to blurt out: You are a yarn, and you still want our general manager of the capital to come over, but when he heard the words "Su Zhenbang", he instantly held back his words.

Immediately afterwards, the sweat on Gu Chulai's head came down all of a sudden, and he just felt that the man in front of him was a little familiar - it turned out that he was the chairman of the board of directors who were regarded as idols by the entire Suning internal staff.

Dong ...... Supervise...... Chairman. Gu Chulai stumbled and said.

Gu Chulai has not attended Suning's annual executive meeting at the end of each year, so he has never met Su Zhenbang, but he has seen it countless times in the company's internal briefings. He has always regarded the self-made Su Zhenbang as his idol, and even a few days ago he was happy that he could finally meet the chairman of the company at the company's annual meeting after the Spring Festival. Who would have thought that he would meet his idol in such a situation in advance.

"I'll call Mr. Li right away, you wait. After Gu Chulai reacted, he quickly calmed down.

hurriedly ran out of the conference room, and then hurriedly called General Li's office at the headquarters in the capital, obviously the other end was also startled, and immediately reported to Li Jun.

After that, Gu Chulai thought about it and made a phone call to Hou Qingyun, the general manager of the Wangfujing store. This Mr. Hou was socializing with others, and after receiving the call, he instantly broke out in a cold sweat.

About 20 minutes, Li Jun trotted into the office with several heads of the capital district, and found that Su Zhenbang was thinking about something with a gloomy face, and Su Chenyu also looked expressionless and did not enter.

"Old company commander, don't you say it in advance when you come?" Li Jun called Su Zhenbang this no matter what the occasion.

Su Zhenbang glanced at Li Jun coldly, and then glanced at several other executives, all of whom lowered their heads in a little panic.

"Who is the general manager of this store?"

Li Jun swept the people present, and then said, "Not here yet!"

"Then he doesn't have to come again, you can handle this!"

Su Zhenbang's flat tone seemed to be saying something unrelated, but everyone present felt the chill on the chairman's body.

"Okay. ”

Su Zhenbang pointed to Gu Chulai, who was trembling on the side, and then said, "Xiao Gu, you can tell your leaders about what happened today." ”

Gu Chulai, who stayed on the side and was cautious, didn't expect to be ordered by Su Zhenbang, but fortunately, his reaction was fast enough, and he quickly cleared his mind and began to tell what had just happened. At this time, all the executives present understood why the chairman was so angry, and they all hated the blind saleswoman in their hearts.

"Everyone should know the whole thing, right?" Su Zhenbang knocked on the long table in the conference room, and then said in a calm tone: "Li Jun, what do you say about it?"

Li Jun knew that Su Zhenbang hated this kind of blatant violation of the company's "service regulations" the most, so he hurriedly said: "Please rest assured that the old company commander will be relieved, in addition to dismissing that staff member, all chain stores in the entire capital area will be rectified next." ”

"I promise that this will never happen again. ”

"In the future, do you still want to have a future?" Su Zhenbang snorted coldly with an expressionless face.

Li Jun once again stated: "I promise to resolutely put an end to this kind of thing. ”

After a long time, Su Zhenbang said with a stern face: "Okay, I'll take this guarantee as your military order, if this kind of thing happens again in the future, I'll ask you." ”

"Yes. ”

Su Chenyu looked at the trembling crowd and knew that it was almost here, so he stood up and reminded Su Zhenbang: "Dad, let's go here today, we still have to go to grandpa." ”

"Ladies and gentlemen, I am not aiming at you today, but for the sake of our Suning to develop better. So, I hope you can take today's events as a warning. Okay, I won't say much about today's matter, and you can solve it yourself with a plan for the follow-up. ”

After Su Zhenbang finished speaking, he followed Su Chenyu out of the conference room. Li Jun hurriedly followed, and a group of executives followed behind. In order to save unnecessary trouble, Su Zhenbang did not let the group send their father and son out of the gate, and then walked out by himself.

As soon as he stepped out of the store, Su Chenyu saw a middle-aged man with a slightly bloated figure, panting in a panic and running in. The middle-aged man obviously didn't notice Su Zhenbang and Su Chenyu, and trotted all the way to the conference room, where he found Li Jun talking on the stage with an iron face.

"Mr. Li, I'm sorry, I'm late. This is Hou Qingyun, general manager of Wangfujing Suning Electric.

Li Jun looked at Hou Qingyun, who was panting while wiping his sweat, and suddenly said in a calm tone: "Mr. Hou, you wait a while, I'll talk to you later." Xiao Gu, you take Mr. Hou to the general manager's office first. ”

Looking at Li Jun, who was extremely polite, Hou Qingyun knew that everything was over, and everyone knew that Li Jun had always been strict with his own people and polite to outsiders.

The staff of Suning Electric's Beijing Branch know that once Li Jun is very polite to you, then it proves that you are out. Hou Qingyun's heart was like ashes all of a sudden, you must know that the annual income of the general manager of a flagship store in Suning is dozens of times that of a leader in a state-owned enterprise, but now it is over.

Gu Chu looked at Hou Qingyun with a look on his face, gloating and at the same time he couldn't help but feel a little sad, which also made him determined to be more cautious in his work in the future.

Su Chenyu didn't care about the follow-up of this Wangfujing store anymore, he knew that Li Jun would definitely deal with it. Now what he wants to care about is the situation of Suning as a whole, these situations are obviously not a matter of a chain store in Wangfujing, it must have appeared or is happening in various chain stores across the country.

After seeing Ye Liren and the supreme leader a few more times, seeing that Chinese New Year's Eve was approaching, Su Chenyu and Su Zhenbang also returned home with the "Mobao" presented by the supreme chief. But Su Chenyu looked preoccupied......