Chapter 243 The perfect promotional video
Zhong Yue and Ou Yangming stood in front of the projection, watching Director Jerry dance and describe how well this promotional film was made, and it will be a masterpiece of cultural themes in recent years.
"Director Liu, can you stop talking about it, hurry up and release it, let's see the effect, and it's not for the theater to be released, what we want is the advertising effect!" Ou Yangming is now in charge of the marketing of a little lacquer, which can be regarded as a test for Ouyang Kaishan for him, after more than ten years of mixing, the old man is busy with his career, plus there are many children and grandchildren, and he has no time to take care of him, and now he has given Ou Yangming a chance, as for whether he can have a place in Ouyang International in the future, it depends on his own ability.
"Okay, Mr. Ouyang, Mr. Zhong, you two will wait and see. I can guarantee ......"
"Don't guarantee it, let it go!"
Jerry Liu smiled, seeing that Ou Yangming was a little impatient, and he didn't bother to speak, and projected the post-production promotional video onto the LED screen.
At the beginning of the short film, a drop of ink is cut into the water. Zhong Yue is still quite satisfied with this shot. They are a little lacquer and ink industry Co., Ltd., this illustration, very much in line with the company's image.
The ink spreads in the water, gradually turning into the words "a little lacquer and ink industry", and the background music slowly enters. The colors in the picture are deliberately adjusted to a slightly yellowish appearance, which looks like an old movie from the past, and there is a sense of nostalgia.
Zhong Yue and Huang Youwei, the "lovers of the Republic of China" on the screen, also looked more natural under the later cutting and typesetting. Especially Huang Youwei's cold eyes and affectionate appearance can simply fascinate some people, whether this is an amorous woman or a ruthless iceberg, why those cold eyes give people a feeling of wanting to be close to mercy and being afraid of hurt.
Zhong Yue made a pen and splashed ink, and the camera was replaced with a picture dominated by rice paper.
A poem for a person. The two people on the screen begin to blur, and the camera focuses on the ink ingot on the table, which makes people reminisce about it for a long time.
Bang Bang Bang!
Bang Bang Bang!
Zhong Yue and Ou Yangming applauded at the same time.
"Director Liu, I didn't expect you to be so professional. ”
Jerry Liu glanced at him, "Mr. Ouyang, what do you mean by that?"
"Ahh ”
"Definitely. Zhong Yue nodded, "Ah Ming, where are you going to put it?" outside the bookstore?"
Ou Yangming smiled: "Of course not. We have made an appointment for several commercial LED screens in the city center of first-tier cities, which will be placed on these, and this advertising fee may cost millions or even tens of millions. ”
Zhong Yue was slightly surprised, "Such a big deal?"
Jerry Liu on the side was even more surprised, how could he listen to the communication between the two, how could this company be like Ou Yangming's, and it had nothing to do with this so-called Mr. Zhong?
Ou Yangming glanced at Liu An on the side and said: "We are very satisfied with the effect, the final payment and the delivery of the promotional video, the people of our company will contact Liu Dao before five o'clock in the afternoon, of course, you have other things, just contact them." We won't bother. ”
"Okay. Mr. Ouyang, Mr. Zhong, the two of them walked slowly. Jerry Liu watched the two financiers leave, rubbed his hands and muttered to himself, "It's really strange, when the boss doesn't know the things in the company, he is still counting the money for others when someone takes out the money of the family." ”
……
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"Brother Yue, don't worry about money. ”
"I'm just thinking about whether the risk is too big with such a large capital investment. Although Zhong Yue has not studied business administration, he understands that benefits and risks coexist, as long as it is a big return investment, there must be a big risk, and it is impossible to make a profit without losing money, and the seizure of market share in the ancient ink industry is undoubtedly a tiger's mouth.
Ouyang Ming drove the car, glanced at Zhong Yue, and asked: "Risk management and control will be evaluated by professionals, Brother Yue, if you have any ideas, you can also mention it, the reason why we are doing this is to seize market share from Cao Gongsu and De Yige, if we can't quickly gain a firm foothold and slowly follow them, it will be not good for us." ”
"What about the product, how do we compare the quality of the products at the same price?"
"Specifically, I will ask someone in the company to send you a report in the afternoon, but as far as I know, now we have a little paint of low-end products, and the cost performance is basically on par with these large companies, which are mainly acquired by small and medium-sized companies before, and their products are referenced. Now the business competition is too cruel, and small and medium-sized enterprises have no publicity channels, so they are squeezed down. ”
Zhong Yue nodded, "What about the high-end market?"
"This is still very good, after all, Brother Yue, your ancient ink recipe is indeed okay, and our cost is already very high, so at present, as long as it is promoted properly, I believe it will soon be favored by consumers." ”
"The matter of advertising, my opinion, is that it doesn't have to be so big, I watched the film today, and I think the publicity effect is good, but after all, Gumo's audience is not very wide, so it needs to be targeted, as for the specific location, it has to be combined with the group distribution of each city. My current idea is that we can follow this idea and shoot a set of hand-refined promotional videos and a series of company promotional videos. Then contact the Cultural Affairs Office, it is best to initiate an intangible cultural heritage protection activity, so as to do public welfare publicity for our company, but also to protect some traditional crafts. ”
"Eh, this opinion is good! I'll go back and discuss it with the second uncle, Brother Yue, you really have you, every time it's a critical time." ”
Zhong Yue smiled, looked at the several drum tower arches passing by, and raised his eyebrows, "Ah Ming, what kind of place is this?"
"Here, Yongxin Antique Street, what's wrong Brother Yue?"
"You let me get out of the car, if there's something to do, you can go about your business, I'll walk around." ”
Ou Yangming slowly stepped on the brakes, drove the car into the parking garage, and said, "Brother Yue is interested in shopping?" ”
Zhong Yue smiled: "How can it be so easy. Now these antique streets, not to mention nine out of ten fakes, maybe ninety-nine out of a hundred are fake. ”
"So, isn't there one of these 100 pieces that is true? At the Yaoshun Auction House, Brother Yue, you amazed everyone present. ”
"That's just a lacquer book appreciation, as for the other ......" Zhong Yue shook his head, but the remaining remnants of the "Liujia Lingfei Sutra", according to Wang Sanjin's prompt, seemed to be on the investor of this Yongxin antique - Qin Hai, Zhong Yue came over, naturally it was impossible to talk to him about this matter straight to the point, he proposed to come and see, but he just came to find out.