On the 26th of December 1987, three days before Chinese New Year's Eve, ten seconds after the CCTV news broadcast, an advertisement appeared that dazzled the eyes of the national audience.

A couple with a child, a harmonious family into a home appliance store called "Suning", looking at all kinds of home appliances with complete brands, and then the man said: buy appliances to Suning, complete variety, good quality and low price;

This advertisement full of family warmth is really eye-catching under the environment of "provincial excellence, ministry excellence, and national excellence", just like a fresh peach in a pile of rotten pears, which suddenly makes people remember the name of Suning Electric.

On the second day of the nationwide broadcast of the advertisement, Suning's four chain stores in Beijing and Shanghai all opened, and with various publicity bombardments and opening incentives, the turnover of the two places soared wildly at the beginning.

In fact, in addition to the publicity factor, there is also the reason why there is no large-scale home appliance sales company in the two places, and Huang Shoufu's home appliance chain store has just started. The home appliance retailers in the two places are basically some single large shopping malls, stores or some small stores, and there are no large chain retail stores at all, so the market here is undoubtedly huge.

What Suning Electric has to do now is to quickly seize market share and collect funds in the whole society that has not awakened the awareness of "brand" and is still in the barbaric "profiteering mode".

Suning's advertisements began to be fully broadcast on CCTV, and a number of creative and innovative advertisements made the national audience completely remember Suning. However, the peak of publicity had obviously not yet come, and Su Chenyu left him on the night of Chinese New Year's Eve.

On Chinese New Year's Eve, when people across the country sat in front of the TV to watch the upcoming Spring Festival Gala, before the Spring Festival Gala began, Suning's New Year's greeting advertisement finally appeared.

"Suning Electric, New Year's greetings to the people of the whole country. Next, please tune in to the Spring Festival Gala. ”

When the New Year's bell was about to ring, Suning's advertisement appeared again in time, and this advertisement will appear on everyone's Chinese New Year's Eve feast every year for the next ten years.

When the host counted down to five, a clock with a second hand appeared on the TV screen - "Suning moment, a better life! Suning Group greets the Chinese people around the world!"

This time, Suning Electric is once again famous, and one night's advertising is worth a year's advertising bombardment by other companies.

Obviously, with the spread of advertising, the next thing is the exponential increase in the turnover of Suning Electric, Su Chenyu did not know that his successful publicity methods on CCTV have made many entrepreneurs begin to imitate and imitate.

In the future, when Qin Chi, Aiduo and even BBK and Wahaha won the crown of CCTV advertising "Standard King" in Cartier Center one after another, Su Chenyu did not know that he was already one of their awakening people in the advertising field a few years ago.

During the entire Spring Festival, Suning Electric's sales were more than the previous month's sales, and the turnover tripled, and Suning Electric officially entered the stage of crazy gold absorption.

Su Zhenbang also proposed at the New Year's executive meeting of Suning Electric that Suning Electric should complete the "double 50" goal of 5 billion sales and 50 new stores across the country in the next year.

On the 20th of the first month, Wang Zhanyun, secretary of the Pengcheng Municipal Party Committee, and An Yihua, the mayor of Pengcheng City, appeared at the Pengcheng Guest House together, and they were preparing to receive Mr. Tan Jiageng, a representative of Suning Holding Group who came from Hong Kong to invest in Pengcheng.

Just the day before, Tian Mingli, deputy secretary of the municipal party committee and executive vice mayor who is in charge of attracting investment, specially went to Jinling Airport to pick up the airport, and the Donghai Provincial Party Committee and Provincial Government also attach great importance to this investment promotion, and an executive vice governor will also follow.

When two Toyota sedans and a Mercedes-Benz sedan slowly drove into the guest house, Wang Zhanyun, secretary of the municipal party committee, and An Yihua, mayor of the city, stepped forward together.

The first Toyota sedan got off a slightly older man, this is Executive Vice Governor Yu Wanli. There are two people who came down from Mercedes-Benz, one is Tian Mingli, and the other middle-aged man is Tan Jiageng, who came to invest this time.

"Governor Yu, welcome. Wang Zhanyun took two steps forward, shook hands with Yu Wanli and said.

"Secretary Zhan Yun, hello, hello. Yu Wanli also held Wang Zhanyun's hand and said enthusiastically.

"Hello, Governor Yu. An Yihua also stepped forward to hold Yu Wanli's hand and said.

"Hello, Mayor Ann. Yu Wanli held An Yihua's hand and said, then smiled and smiled at everyone: "Don't snub the distinguished guests from Hong Kong, he is our distinguished guest in the East China Sea, and he is also the rich man of Pengcheng." ”

"Mr. Tan, this is Wang Zhanyun, secretary of the municipal party committee, and this is Mayor An Yihua. Tian Mingli hurriedly introduced Tan Jiageng.

"Hello two leaders, I have admired the name for a long time. Tan Jiageng said in a Hong Kong and Taiwan accent.

Wang Zhanyun shook hands with Tan Jiageng and said, "Mr. Tan, a warm welcome, welcome to Pengcheng to invest." ”

Tan Jiageng said in a timely manner: "I can come to Pengcheng to invest this time, mainly because of Secretary Tian." ”

"Secretary Mingli has done a very good job, which is obvious to all. Yu Wanli said with a smile.

Wang Zhanyun also smiled and nodded, but obviously An Yihua's face was not very good, and the struggle in it was unobstructed at this moment.

"Governor Yu, Secretary Wang, Mayor An, Mr. Tan, let's go in. Tian Mingli saw that the weather was very cold, so he said.

"Yes, yes, please come in. "As the host, Wang Zhanyun naturally wants to act like a host.

After that, it was naturally the familiarization stage of the two sides, and they talked about some innocuous words, but they did not enter the main topic this time. In the evening, there will naturally be a welcome dinner, and both parties will naturally enjoy the guests.

In the evening, Tan Jiageng was arranged to stay in the best Longyuan Hotel in Pengcheng, and after settling the big financier, the municipal party committee and the municipal government naturally held a meeting to study the next thing.

Tan Jiageng was also waiting for two people, Su Zhenbang and Su Chenyu, and soon the two arrived in his room.

"Boss, how about those senior management talents?" Tan Jiageng said to Su Chenyu and Su Zhenbang.

"Very good, all first-class business managers. Su Chenyu said that the executives he asked Tan Jiageng to invite from Hong Kong had come a few days ago, and they had officially entered Suning Electric.

"By the way, the affairs of the Hong Kong branch and the spokesperson that you have kept me busy have been arranged. Tan Jiageng said again.

"Okay, wait for my news when you get back. Su Chenyu said after thinking about it.

"Tomorrow is the negotiation, you just follow the plan we set before, try to get as many policies as possible, and you must also win the benefits you want to get. Su Chenyu said unceremoniously.

"Okay. Tan Jiageng said: "The sports equipment branch in Hong Kong has designed and researched several new sports shoes and sportswear, and the clothing company has also come up with several sets of design styles. ”

"Okay, tell them that they must keep up with the current international fashion trends, especially the sports equipment research and development side, and they must follow in the footsteps of the two giants, Nike and Adidas. Su Chenyu explained.

After the three of them chatted for a while, they saw that it was not early, so Su Chenyu and Su Zhenbang were about to leave. However, after Su Zhenbang walked out, Tan Jiageng stopped Su Chenyu, and then handed him a letter, telling him that it was given by Zhong Chuhong.

Su Chenyu glanced at Tan Jiageng, she admired it very much, she was worthy of being a married person, she could even see the relationship between the two, and she also knew that she was avoiding Su Zhenbang - this kid had a future. Su Chenyu hid Zhong Chuhong's letter and hurriedly ran out to catch up with Su Zhenbang.

Back in his room, Su Chenyu couldn't wait to take out Zhong Chuhong's letter, and after reading it, he felt excited. Su Chenyu read a woman's thoughts in Zhong Chuhong's letter, and even read a woman's love, which made him can't help but have the idea of going to Hong Kong immediately.

The next day, Tan Jiageng and Pengcheng had their first meeting, and the topic was naturally the issue of investment.

"Secretary Wang, I came to the mainland to invest this time because of the huge potential of the mainland garment market, so I am ready to spend 50 million yuan to cooperate with Suning Electric in the mainland to set up a garment company. Tan Jiageng said at the end of the conversation.

"Suning Electric, do you have business dealings with them?" Wang Zhanyun certainly knew about Suning Electric.

Not only because this Suning Electric Appliance Company was opened by the son of his old comrade-in-arms, but more importantly, now Suning Electric has become the largest private enterprise in Pengcheng City and even the largest in Donghai Province.

"We approached them last year, and because the names of the two companies are similar, we applied for a share swap at that time. Some time ago, they have agreed to accept our share exchange application, and our Suning Holdings will officially become one of the shareholders of Suning Electric, and Mr. Su Zhenbang will also become one of the shareholders of Suning Holdings. Tan Jiageng said the words that had been prepared for a long time.

"Oh, there is this episode in it?" Wang Zhanyun didn't expect that Suning Electric still had a foreign investment background.

"This time, the two of us cooperated, jointly invested 100 million yuan to register two garment companies, and built a production base in Pengcheng City. Tan Jiageng showed one of his hole cards.

"Please rest assured that the Pengcheng Municipal Party Committee and the Municipal Government will give full support and maximum support in terms of policy, land, infrastructure and other aspects. Wang Zhanyun didn't hide it, and said directly.

"Well, we will sign a contract with Suning Electric in the near future and hold a press conference in Hong Kong. Tan Jiageng said: "I believe this is also a good publicity opportunity for your city. ”

Wang Zhanyun listened to Tan Jiageng's words, naturally he was very happy, if he could really do this, then this would really be a brilliant political achievement. So, Wang Zhanyun, An Yihua, and Tian Mingli looked at each other, and they could see a different kind of excitement in each other's eyes.

"Then I wish us a happy cooperation. Wang Zhanyun stood up and held Tan Jiageng's hand and said.

"It was a pleasure to work with. Tan Jiageng also quickly stood up and held Wang Zhanyun's hand and said.

Soon, Su Zhenbang was called to the municipal party committee by Wang Zhanyun, and he, as an uncle, naturally had to encourage this junior. The most central meaning is that although Su Zhenbang boldly lets go, the municipal party committee and the municipal government will definitely give Suning Electric the greatest support.

So, just three days later, Tan Jiageng and Su Zhenbang officially signed a contract in the Pengcheng Municipal Government, and the two invested 100 million yuan to jointly establish Suning Garment Company, with ANTA Sports Equipment Company and Semir Garment Company below. As for the composition of shares, it is natural that the mainland side has the advantage, of which Suning Electric accounts for 51% of the shares, and Suning Holdings accounts for 49% of the shares.

Soon after, Tan Jiageng held a press conference in Hong Kong, announcing that Suning Holding Group, which has recently become famous in Hong Kong's real estate market and stock market, has entered Pengcheng City in the mainland to invest, with the first investment amount of 50 million yuan.

The news was transmitted back to the mainland, and Pengcheng City and Suning Electric became popular again, and even became an internal reference. The corresponding benefits are obvious, the leaders of Pengcheng City have added a lot of points in the eyes of the provincial party committee and high-level leaders, and Suning Electric has been excited by this news and its turnover has increased significantly......