Chapter 272: The future father-in-law helps open the market
However, the name of the virgin fruit is indeed a little ugly.
Or Zhu Guoxu helped him change his name:
Fairy fruit.
First, there are already cherry tomatoes on the market, and then there is a fairy fruit to echo each other.
Second, the fairy mountain in Xiantao Village, the fairy fruit in the fairy mountain.
This is also a gimmick, and it is equivalent to indirectly advertising Fairy Mountain.
As soon as he asked about the market, Lei Huan was happy and worried.
The market for fairy fruit must not only stare at Zhunan, the best market is definitely in Yundong.
Starting from Yundong, and then promoted to the whole country.
There is another difficult problem in this, the ideal is beautiful, but the reality is cruel.
Fairy fruit is relatively special, and there is no way to promote the cultivation on a large scale. With just one Xiantao Village, even if it can really open the market and be popular, it is already very difficult to supply one Yundong.
Fortunately, these are all things for later.
"Advanced military supermarket. Zhu Guoxu thought for a while: "Large supermarkets have a dense flow of people, and new fruits are more eye-catching. I think 'Gardleigh Supermarket' is good. ”
Jiadeli supermarket is the largest supermarket in Yundong, and the first thing that Yundong people think of when they want to enter the supermarket is here.
However, it is not easy to break into the Gardley supermarket, and the entrance fee is a big issue.
"I can't take your ginseng for nothing, and give you a little sweetness first. Zhu Guoxu said with a smile: "Manager Yan, the Chinese general manager of Jiadeli, has a good relationship with me, and I will take you to find him." ”
"Hey, thank you in advance. ”
"I'm going, I'm going. Anne, who happened to come in, hurriedly said, "I haven't been to Yundong for a few days." ”
"Do you still know how to go to Yundong? You don't even want home. Zhu Guoxu deliberately made a straight face: "If you want to go, you can go, first go pick 30 catties of fairy fruit and bring it to me." ”
"What is fairy fruit?" Anne was confused.
Zhu Guoxu and Lei Huanxi looked at each other and laughed out loud......
……
Lei Huanxi is the future son-in-law of Zhu Guoxu, the boss of Juncheng Group, and it seems that many people in Yundong's business circle know about it.
As soon as Zhu Guoxu introduced, Manager Yan, the Chinese general manager of Jiadeli Supermarket, blurted out: "Juncheng's master is here." ”
Why is this name so awkward?
"You may be seated. Have a seat. Manager Yan smiled and invited them to sit down: "Your old Zhu is going to the Three Treasures Hall for nothing, let's say, what's going on today?"
Zhu Guoxu said slowly: "I don't plan to buy the welfare shopping card that Juncheng gave to employees this year. ”
"Ah!" Manager Yan shouted: "Hey, Lao Zhu, this can't be, we have cooperated for so many years." The shopping cards you give to your employees during the Chinese New Year are all purchased from me, is it that my competitors say bad things about me? Or do others give you a bigger discount?
Ray and Anne looked at each other and smiled.
Zhu Guoxu is trying to get away with it.
"Both. Zhu Guoxu said seriously: "Anyway, no matter what you say, I decided to change the supermarket this time." ”
"Don't, there's something to say. "Manager Yan is really in a hurry.
The county group is the God of Wealth for a long time!
What has offended this God of Wealth a long time ago?
"Lao Yan, it's no problem if you really want to continue to cooperate, but you have to do me a favor. Zhu Guoxu slowly turned to the topic.
"Say, say, whatever is the matter, just open your mouth. ”
"Actually, it's not my business. It's my future son-in-law's business. Zhu Guoxu pointed at Lei Huanxi: "My son-in-law everyone knows that in Xiantao Village, he has planted some fruits that are not available in the market, but there is no way to promote them, so I want to borrow your supermarket for use." ”
Manager Yan suddenly breathed a long sigh of relief: "What should I do?" That's it, there's no problem, you can enter today. I asked someone to get him a small fruit counter. I'll give him a big discount on the entrance fee......"
"There is no entrance fee. Zhu Guoxu said slowly.
"Ahh "Manager Yan was a little embarrassed.
Zhu Guoxu already knew that the other party was reacting: "Old Yan." Not much, 300 pounds of things, I want to try the market response, decide whether to carry out large-scale planting. Do you still care about this money? Can you really open up the market, let's talk about the following words?"
Manager Yan thought about it for a long time before making a decision. I agreed.
Juncheng Group is a big customer, why make the big boss unhappy for more than 300 pounds?
Just open a small counter for his son-in-law.
Suddenly remembered something: "Lao Zhu, didn't you plan to calculate me before you came, did you? Why do you want to change the supermarket, why do I think you are calling me there?"
Zhu Guoxu laughed "haha": "Your old Yan is the master of goose plucking, I don't say so, can you agree so readily?"
Manager Yan couldn't laugh or cry: "Success." Cheng, I'm convinced of you. What's the name of the one your future son-in-law sells?"
"Fairy fruit, you can taste it first, there is no market. Zhu Guoxu asked Lei Huanxi to take out the fairy fruit.
It's the first time that Manager Yan has heard of this name.
Looking at the appearance of the fairy fruit, it is also the first time I have seen it.
It looks pretty from the outside, but I don't know how it tastes.
Now there are always some fruits, which look strange and have various names, but the taste is not a spectrum.
Manager Yan didn't have much hope.
It was only when he put a fairy fruit in his mouth......
He didn't speak for a long time, his eyes closed as if savoring......
Zhu Guoxu was not in a hurry, and waited slowly.
After a while, Manager Yan opened his eyes, but still didn't speak, but found one out of the 30 catties of fairy fruits, put it in his mouth and began to taste it.
For five or six minutes, Manager Yan ate seven or eight pieces in one go.
"Hey, Lao Yan, don't eat it, you gave it to you at the time. ”
Manager Yan didn't have the heart to joke: "Mr. Lei, you cultivated this fairy fruit?"
Lei nodded happily.
"Can you be sure that someone else doesn't have the same breed as you?"
Lei Huanxi nodded again.
It's not nonsense, it's the last dragon in the world.
Absolutely unique!
Manager Yan's questions came out one after another: "How many catties do you have?"
"The first trial planting, a full dozen is 300 catties. ”
"How long can fairy fruit last?"
"I don't know, but a week and a half should be fine. ”
Lei Huanxi is still very clear about this, the vegetables and fruits grown with the water of the little fat essence. It must have been kept for a much longer period of time than the normal one.
"You haven't looked for another supermarket?"
Lei Huanxi shook his head for the third time.
Manager Yan immediately picked up the phone: "Xiaoyou, take the contract." ”
After taking the contract, Manager Yan said seriously: "Mr. Lei, there is no problem with the entrance fee." I won't charge you this time, and I can greatly reduce your entrance fee in the future. Not even the same, but you have to make sure that for the next three years, your fairy fruit will be sold exclusively at my Gardley supermarket. ”
"One year!"
Before Lei Huanxi could speak, Zhu Guoxu had already said: "Lao Yan, you know that this is a good thing, right? When did I, Zhu Guoxu, become a person for you? Three years is too long, and the contract can only be signed once a year." ”
"Success!" Manager Yan was also cheerful: "It will be signed once a year, but after the contract expires, under the same conditions, Jiadeli Supermarket has the right of priority to renew the contract." ”
Lei Huanxi and Zhu Guoxu have no objection to this.
Manager Yan immediately instructed: "Xiao You, clean out the counter opposite the cherry tomatoes." Put on the glass cover, vertical brand, and write 'Fairy fruit is about to be listed, and the preferential period is 5 yuan per catty'......"
"Okay, Manager Yan, do you need to put all these fairy fruits in it?"
"No, no!" Manager Yan shook his head again and again: "It's the weekend soon." Yes, today, tomorrow. They are only hung up, not in kind. It's Saturday night. Then give me the fairy fruit to sell, with a daily limit of 30 catties, first come, first served. After three days of preferential period, it rose to 8 yuan per catty. ”
Zhu Guoxu quickly guessed Manager Yan's thoughts.
He's doing hunger marketing, using this to maximize the curiosity of customers.
Under the marketing of hunger, once you taste the delicacy of fairy fruit. It is sure to arouse great enthusiasm among customers.
And he actually put the fairy fruit in the ring opposite the cherry tomatoes.
In terms of business, Manager Yan is still very set.
"Mr. Lei, 300 pounds is not enough. Manager Yan groaned and said, "I expect that fairy fruit will cause a rush to buy." ”
Lei Huanxi thought in his heart: "Manager Yan, I will continue to plant after I go back, the growth cycle of this fruit is not very long." ”
"Good. Okay, that's all. Manager Yan said repeatedly: "But we must ensure the quality, it is not easy to play a brand, and it is too simple to destroy a brand." In fact, it doesn't matter if the growth cycle is longer, but it can stimulate the customer's sense of expectation in a greater way. ”
"Lao Yan, you have a good calculation. Zhu Guoxu smiled at this time: "The unique fairy fruit is only available to you Jiadeli." You don't have to charge the entrance fee, but a large number of customers who are attracted by the fame of fairy fruit can greatly boost the sales of other items. ”
Manager Yan also smiled: "You can't let me want the horses to run and the horses to stop eating grass, right? ”
It's a happy situation for all.
My future father-in-law and this new acquaintance, Manager Yan, still have a lot to learn from in business.
Lei Huanxi thought in his heart.
"Then I won't keep you. Manager Yan said: "Mr. Lei, you wait for my call and do your best to transport all the fairy fruits." ”
According to his estimates, with his own gimmick, coupled with the fact that the fairy fruit is indeed delicious and difficult to describe in words, he will soon be able to open the market.
As the only distributor of fairy fruit, the benefits brought to Jiadeli Supermarket will also be huge!
This Lei Huanxi, he must maintain the closest contact with him!(To be continued......)