Text Chapter 897 - The Red-Topped Rong Family (I)
Cathay Pacific, Hong Kong's largest airline, has been the leader of Hong Kong's civil aviation industry since its inception in 1946, and even became one of the founding members of "oneworld" in later generations.
It can be seen that Cathay Pacific Airways is not only a leader in Hong Kong, but also in the global civil aviation industry.
Therefore, Su Chenyu's choice of Cathay Pacific as his breakthrough into the Asian aviation industry is definitely a wise choice. Even, it is no exaggeration to say that as long as Cathay Pacific Airways is done, the territory of Su Chenyu's "aviation empire" will be doubled all of a sudden.
And, most importantly, Cathay Pacific, the "catfish", will once again revitalize the market of United Aircraft Manufacturing Corporation and SS-96 passenger aircraft, and form a perfect resonance effect with the "catfish" of US Airways. You know, now US Airways' super order of 500 aircraft has made United Aircraft Manufacturing Corporation and SS-96 show their prominence, and also made the balance in the hearts of many airlines begin to swing. Therefore, as long as Cathay Pacific Airways adds another fire, it can definitely instantly crush the balance in the hearts of those "intended customers".
Therefore, no matter what, for Su Chenyu, Cathay Pacific is determined to win!
To be honest, Su Chenyu is really not worried about the acquisition of Cathay Pacific Airways, and can even be said to be full of confidence!
As for why?
Anyway, it's definitely not Su Chenyu's blind arrogance!
Quite simply, speaking of which, it has to be said that Cathay Pacific's shares constitute about 62% of the shares held by the two major British consortia, Swire Group and HSBC, of which Swire Group holds more than half of the shares as the largest controlling shareholder, and HSBC is the third largest shareholder.
As for who is the second largest shareholder? It is the well-known CITIC Hong Kong, a Chinese-funded consortium that holds about 38 percent of the shares.
If Su Chenyu wants to eat Cathay Pacific Airways, then he must solve the first and second largest shareholders of Swire Group and CITIC Hong Kong, which can be called the superbosses of the British consortium and the Chinese consortium. As for HSBC, the third largest shareholder, hehe, Su Chenyu is not worried at all, it is very simple, with the relationship between Standard Bank Group and HSBC Group, there is no problem with this trivial matter.
Therefore, the top priority at present is to get rid of the two goods of Swire Group and CITIC Hong Kong!
However, to be honest, Su Chenyu is really not worried about the Swire Group, don't look at him as the largest controlling shareholder, he still has no eggs. It's very simple, because Hong Kong, the Pearl of the Orient, is about to return to the embrace of China, and this is no longer the place where the British say, so if the Swire Group is interested, at least be honest, otherwise Su Chenyu doesn't mind giving him some color.
Therefore, the most important point in this acquisition is CITIC Hong Kong!
CITIC Hong Kong is the abbreviation of CITIC Group Hong Kong Branch, the famous CITIC Group!
Many people may not know much about CITIC Group, but it is no exaggeration to say that this guy is one of the most awesome Kang Caien in China. CITIC Group's business
The scope of business is simply across almost all industries, from securities to trusts, from banks to insurance companies, from real estate to construction, from minerals to metallurgy...... There is no industry that CITIC Group is not involved in.
Moreover, the founder of the CITIC Group is the well-known "red-top businessman" Rong Yiren, and it seems that there is no need to introduce how awesome this is, right? Let me ask you, from a capitalist to the vice mayor of Shanghai City, and then to the vice president of the state, is this something that ordinary people can do?
The current CITIC Hong Kong is helmed by Rong Yiren's son Rong Zhijian, judging from the development in recent years, it seems to be not bad, especially the several investments in Hong Kong Dragon Airlines and Cathay Pacific are very good.
This time, Su Chenyu hurriedly came to Hong Kong, and the first person he wanted to see was Rong Zhijian, the contemporary helmsman of the Rong family!
At the headquarters of CITIC Hong Kong, Su Chenyu met Rong Zhijian, the son of the famous "red capitalist" Rong Yiren, perhaps this is Rong Zhijian's sorrow, even if he does a good job, people's first impression of him is still the son of Rong Yiren, and he can never be erased.
For the "Red-topped Rong Family", Su Chenyu can be said to be very respectful, so he was also quite polite to Rong Zhijian, and said: "Mr. Rong, I am very happy to see you, I have admired you for a long time." ”
Eh, Su Chenyu's long-admired name is obviously also watery, yes, he has admired Rong Zhijian's name for a long time, but it is more about his Laozi Rong Yiren, a "legendary figure", who has admired his name for a long time. If you don't blow it or black, if you don't have the bonus of the "Red-topped Rong Family", Rong Zhijian can't be ranked here at all in Su Chenyu, is he higher than Liu Luanxiong's assets? Even if he is a "fan Liu", he is not qualified, let alone him!
However, once the "red-topped Rong family" is added, then it is completely different, at least, one thing is very clear, that is, in the big aspect, everyone is their own people!
"Mr. Xiao Su, it's so polite. ”
This time, Su Chenyu visited Rong Zhijian as the "successor" or "prince" of Suning Group, so he called Su Chenyu "Mr. Xiao Su". You must know that now Su Chenyu's name of "Xiao Su" is well-known in the Chinese entrepreneur circle, although I dare not say that everyone knows it, but everyone knows that Su Zhenbang has a very powerful son.
After a few words of greetings, he didn't go around in circles with Rong Zhijian anymore, Su Chenyu said directly to the point: "Mr. Rong, I won't say anything superfluous, the purpose of my coming this time is very simple, that is, I want to acquire 38.2% of the shares of Cathay Pacific in the hands of CITIC Hong Kong." ”
"Huh?"
To tell the truth, Rong Zhijian was really shocked by Su Chenyu's simplicity and rudeness, he didn't expect this "Xiao Su" to be such a "quick temper", and he didn't even have three sentences to move directly. The most important thing is that Su Chenyu's "true character" seems to make this young master Rong quite uncomfortable, because this matter really puts him in a dilemma.
For Suning Group and Su Zhenbang, Rong Zhijian is naturally thunderous, there is no way, now Suning is definitely the first private enterprise in the world, almost
It is the "benchmark" of China's great achievements in reform and opening up. It is no exaggeration to say that as long as Suning Group does not die by itself and touches the red line, they will enjoy more red-eyed treatment than the "pro-son" of state-owned enterprises.
In addition, Rong Zhijian, who has been in Hong Kong for a long time, has often heard rumors about Su Chenyu, "Mr. Xiao Su", and some people have rumored that the famous SS Financial Holdings, Tianchen Fund, Standard Bank Group, etc., these financial giants are inextricably linked to him, and may even be this remote control behind his back.
Hehe, no matter what others say, anyway, Rong Zhijian doesn't believe it at all!
By the way, how do you convince him that a kid controls such a huge financial empire?
The most important thing is that now is definitely the best time to take a stake in Cathay Pacific Airways, and don't forget that this year is 1997, and Hong Kong will return to the embrace of the motherland this year. This matter is naturally a great thing for all Chinese-funded consortia and companies, after all, it has finally returned to the arms of the motherland, but it is definitely not a good thing for the British-funded consortia.
Cathay Pacific Airways is a British-owned company, and behind them are the well-known Swire Group and HSBC, both of which are first-class British-funded conglomerates. So, this is a crucial year for Cathay Pacific to get its hands on it.
You must know that just a few years ago, in order to weaken Cathay Pacific's British-funded background, Swire Group and HSBC Group deliberately introduced Hong Kong's CITIC Group, which is needless to say, just to put a talisman on their own and Cathay Pacific's heads.
Just ask you what is the background of the Hong Kong CITIC Group, the Rong family! The famous "red-top businessman"!
This is also an important factor for Su Chenyu to choose Cathay Pacific, and Su Chenyu is still very confident in getting Rong Zhijian and Hong Kong CITIC. As for Swire Group and HSBC, Su Chenyu believes that they will not be so desperate to blow up with themselves, after all, Hong Kong is no longer the Hong Kong of the past, and from now on, the Chinese will be the masters themselves.
If Swire and HSBC still want to survive in Hong Kong and even the mainland, then they still have this insight and will definitely make the right choice. Besides, even if the other party is embarrassed, Su Chenyu has 10,000 ways to make them succumb, after all, the lesson of the Jardine Group is quite bloody.
Just do it, since the next goal has been set, then Su Chenyu went to Hong Kong directly non-stop, after all, the acquisition of Cathay Pacific Airways one day earlier, you can "brush the order" as soon as possible, and further open up the market of United Aircraft Manufacturing Company and SS-96 passenger aircraft.
However, before leaving, Su Chenyu had asked the United Aircraft Manufacturing Company to develop the next main passenger aircraft as soon as possible, after all, only SS-96 and SS-96A are too thin. So, if United Aircraft Manufacturing wants to become a giant like Boeing and Airbus, it must diversify its product line.
Therefore, while Su Chenyu is "running business", he will naturally not forget to let the rear step up research and development work!
After all, the market and R&D should be hard with both hands!