Is the development of an online game completed after the alpha version is submitted? Of course not, there is still a long way to go from the submission of the alpha version to the official launch. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Why did Liu Kewei and others privately prepare for the establishment of a studio before, or the cooperation with the second R&D department of Xiafei Studio, including the current cooperation with Director Zhao of Nexen Company, all of them measured the R&D funds, manpower and cycle with the alpha version as the standard?

That's because after the alpha version is submitted, it will face a variety of different situations depending on the quality of the game.

Ideally, of course, several operators directly see the potential of this project, so they decide who will win it through bidding and other means.

Generally speaking, after the operation cooperation is negotiated, a large amount of signing fees will be directly credited to the account, which is the direct income in addition to the operating dividends.

Or take Liu Kewei's experience of "Sui and Tang Fengyunlu" as an example, Mingzhou Company issued a signing fee of 9 million yuan for this game.

What was the R&D cost of the alpha version of "Sui and Tang"? It is estimated that it is about two or three million, and it will not exceed four million.

Therefore, once the operation cooperation is negotiated, the follow-up R&D funds are basically not a problem.

Of course, this signing fee is not a one-time payment, it is usually divided into three stages, only the first one is obtained immediately and unconditionally, and the last two must be obtained after the stage goals are achieved separately.

This is a good condition for the game, and conversely, if the operator does not have confidence in the game, then the developer will have to face two difficult choices.

One is to cut the project, disband the team, and completely stop the loss.

The second is that they feel that the project still has room to be saved, so they continue to invest in rework and overhaul.

It is precisely because of the quality of the game that the above three completely different results will be produced, so the previous project cooperation was only considered in the alpha version. There are too many variables after the alpha version, and it is necessary to discuss and decide how to proceed next by investors on a case-by-case basis, which is basically impossible to talk about before the alpha comes out.

By the way, Threesome Studios is not a fully invested R&D team of Naxon, otherwise the game copyright is fully owned by Naxon. Naxon will give an agent to whomever he wants, and how much dividends he will give when the game makes money is also determined by Naxon's mood.

On the contrary, Naxon's shares in the threesome studio are only 49%, and he is the largest shareholder, but he does not have an absolute controlling stake, and according to the contract, Naxon only enjoys the right to dividends according to the shares and the right of first refusal.

That is to say, as long as the price offered by other operators exceeds the bottom line of Naxon's psychological tolerance, then it can obtain agency rights.

It is precisely for this reason that it is necessary to invite various operators of the Celestial Empire to join the closed beta and evaluate the "Six Tribulations".

As for inviting game media, that's also the proper meaning of the question, in this era, almost any successful product is inseparable from the role of publicity and marketing, and the era of "wine is not afraid of deep alleys" is gone.

The connection between game media and players is often far greater than that of game developers and operators, and can also profoundly affect the preconceived first perception of a game product by a large number of audiences.

In addition, the game media also has a strong expertise in finding the flaws and deficiencies of game design, as well as putting forward targeted rationalization suggestions.

When it came to inviting the operators of the Celestial Empire and the game media to join the closed beta, Duan Shanshan got up and said goodbye, saying that he should hurry up and immediately start to modify the content related to the game name on the promotional materials, and cooperate with the art department to process the text information on the relevant promotional pictures......

Liu Kewei and Che Guanglong naturally knew that this guy was purely too lazy to ask about the content of the discussion after that, so they didn't say anything, they just pouted or nodded with a wry smile, and let it go.

"We tentatively invite 10 to 20 mainland online game operators, 5 to 10 print game media and 5 to 10 online game media.

Special Minister Kwon handed over a piece of printing paper, and Che Guanglong took it and looked at it, on which were written the names of game companies, magazines and websites, naturally all in Korean, so he quietly translated them in Chinese.

The list is very professional, and the relatively large operators and the game media with relatively large influence are all in one go. Not surprisingly, Mingzhou is clearly not on the list.

However, the seventh name is Xiafei......

A little embarrassed smile appeared on Liu Kewei's face: "That, please delete Xiafei Company." ”

"Xia Fei is also one of the top ten online games in the Celestial Empire, right?" Agent Quan was a little puzzled, "Is there anything wrong with this company?"

After glancing at Che Guanglong, he invariably showed a wry smile, Liu Kewei spread his hands and said: "Actually, before we joined Naxen Company, we cooperated with the R&D Department II of Xiafei Company, and later Xiafei abolished the entire R&D ......Department II."

Liu Kewei mentioned this matter to Director Zhao, but the other party obviously didn't go to the psychology. Hearing Liu Kewei say this at this moment, he also remembered, and nodded with a suddenly realized expression.

In fact, the cooperation between the threesome studio and the second R&D department of Xia Fei Company did not last long, and the two departments with cooperative relations were all abolished. In Xiafei's headquarters, only the chairman and the administrative director met with Liu Kewei and Che Guanglong of the threesome studio in a hurry, and they never contacted each other again after discussing the termination of the contract.

Unlike Mingzhou Company, Xiafei's headquarters basically has no intersection with the game products of the past "Legend of the Six Paths" and now called "Six Tribulations: Records of the Gods and Demons of the Flood Desolation", let alone disputes such as copyright, even if it really cooperates with them, there will be no problem.

Theoretically speaking, as long as the game is in good condition and there is a "way to make money", what's wrong with everyone making money together? Whether it's Xia Fei or Naxon, including the threesomes, isn't one of the fundamental reasons for developing or operating games to make a profit? Who can still get along with money?

But after all, there has been such a period of discord, and if they really let them act as agents for this game, Liu Kewei and Che Guanglong both lack confidence in whether this company will do its best to operate their own work. Although they may not be able to win the bid, more is better than less.

Since Liu Kewei and Che Guanglong expressed this concern, their thoughts were understandable to Director Zhao, so they nodded and said to their colleagues, and the special manager of Quan simply crossed out the name of Xiafei Company on another piece of the same printing paper.

There are so many game operators in the mainland, although Mingzhou and Xia Fei are also very influential large companies, it is really not that they can't play without them. If nothing else, the bustling network with which Naxon has a cooperative relationship, as well as the game operations departments under several other portals, will not be inferior to these two game companies.

After removing Xiafei Company from the list, Liu Kewei and Che Guanglong did not put forward other opinions, so the preparatory meeting related to the alpha version came to an end.

When he got up and left the conference room, Director Zhao said a word, which made Liu Kewei and Che Guanglong stunned in place, with strange expressions and couldn't calm down for a long time.

"The closed beta should be held on the side of Tiensit, which will be a little more convenient for various operators and game media activities in the Celestial Empire. So you have to prepare and send a few people to Shencheng on a business trip for a while. ”

After waving his hand, Director Zhao left the conference room with a smile on his face.

Liu Kewei and Che Guanglong were stunned at the door, and Director Zhao did not react at all when he passed by Special Manager Quan.

After three months of absence, even New Year's Day was spent in Seoul, is it suddenly going back to the Celestial Empire again? And the destination is still the place where Shencheng, the threesome studio, once fell hard?

"Uncle Duan, come on!" After a long time, Liu Kewei came back to his senses, beckoned to Duan Shanshan in the office, and called him over.

Duan Shanshan, with the cooperation of Liu Suifeng's translation, talked with the two original paintings of the art department about the replacement of the game name on the promotional picture, after all, it has to be changed from four words to eight words with one punctuation, and many details of font, size, and position must be adjusted accordingly one by one. After hearing Liu Kewei's greeting, he walked over in confusion.

"What's the matter?"

Liu Kewei held one in one hand, dragged it directly into the reception room, closed the door, sat down and took out a pack of red double happiness, and threw one to Duan Shanshan, and then took a deep breath, and then said: "It's a good thing." ”

"What good thing can make you like this?" Duan Shanshan took the cigarette but didn't rush it, he squinted at Liu Kewei and asked, "Could it be that Director Zhao is planning to find a young time to endorse "Six Tribulations" for us?"

Liu Kewei was stunned, he didn't expect this step for the time being, and waved his hand impatiently: "It's a matter of time or time, but it's not time yet, even if you really find them to endorse, it should be after the official launch of the Hanbok, and the mainland server may not be able to refer to who the agency will be given to, if it is not for Tienxiti, the possibility of other Celestial Dynasty game operators looking for them should not be high." ”

He was right, if the operation of the Celestial Empire was handed over to other game operators, then the publicity and promotion of these works would basically be based on people's ideas, and the threesome only had the obligation to cooperate, and there was no right to dictate.

"Then what else can make you so happy?" Duan Shanshan asked with a pout.

"The closed beta will be held on the side of Tienxiti Company, and Director Zhao asked us to pick a few people to prepare and go to Shencheng on a business trip for a few days. Cha Guanglong explained the reason in the simplest words, "Probably it is the communication with various agents and game media." ”

Duan Shanshan then understood, thought about it and laughed: "It's not surprising, this kind of thing is indeed only the most suitable for us, there is no language barrier, and no one can better understand the game than us......"

lit a cigarette and took a puff, but his next sentence made the smile on Liu Kewei's face disappear immediately.

"So, Fang Yaowen, you've been delaying for so long, shouldn't you give someone a formal response?"