Chapter 440: Consuming Li Yanhong
As soon as Baidu completed the acquisition of the website home, Zhongzhou Technology held a news media conference while the iron was hot, which attracted the attention of many local media in Zhongzhou City.
Baidu's acquisition of the website home is a "blockbuster transaction", without warning in advance, the two sides suddenly announced the completion of the transaction, like a thunderstorm on the ground, which caught the domestic technology media off guard.
Because of this, many reporters from other media outlets hurriedly booked air tickets as soon as they heard that Zhongzhou Technology Company was going to hold a news media conference, and they came from thousands of miles or even thousands of miles to "fly", hoping to get first-hand information about the transaction.
Li Yanhong, as the head of the largest Internet company in China, is certainly not stupid, but it is still debatable whether the website home is worth 100 million, which is also the attraction of this news media conference.
Li Yanhong, a young tycoon, has always been known for his mystery and rarely gives interviews to the media, but reporters can take the opportunity of this business merger and acquisition to get to know him from the side......
To put it bluntly, the reason why this press conference is so eye-catching is not because Zhongzhou Technology made 100 million, but because Li Yanhong participated in this matter.
Who is Li Yanhong?
The first person in the field of modern Internet in China!
This one name is enough, and this is the celebrity effect.
Of course, Su Qingzhi also took a fancy to this, so he personally planned this media conference, to put it bluntly, it was to take advantage of marketing, Li Yanhong's momentum, and the fox was fake and mighty.
Su Qingzhi did not show up from beginning to end at this media conference, and the whole process was hosted by Xu Youzhi.
The press conference was divided into two halves.
In the first half, Xu Youzhi did what he liked, and from time to time he consumed Li Yanhong, and described Baidu's acquisition of the website home to reporters and friends from all walks of life.
Of course, Xu Youzhi also selectively described, and communicated and negotiated with Baidu in advance when it came to important data and information.
At present, Baidu is planning to go public, and at this critical juncture, Su Qingzhi does not want to anger this behemoth, but nothing that involves trade secrets can not be leaked.
The reporters listened to the clouds and fog, and they didn't understand which play Zhongzhou Technology was singing, because this media conference was not formal at all, but it seemed to gather everyone together to chat......
While everyone was confused, the media conference entered the second half.
At this time, the style of painting suddenly changed, the huge projector of Zhongzhou Technology was rolled out, and a product called "Paste Bar" was about to come out, and the "media conference" became a "product conference", and hundreds of media reporters attending the meeting were stunned.
This kind of sassy operation of selling dog meat on the head of a sheep, they have encountered it for the first time, so which company is willing to offend media reporters, and still offend hundreds of companies at once?
Unless this company is not ready to mix up in the future, the media relationship must be maintained, otherwise people will use their pen to put a cold gun in the back, and it is easy to make your reputation stink......
But Zhongzhou Technology did so, claiming that it was going to hold a media conference to deceive reporters from all walks of life, and as a result, a good media conference turned into a product launch conference, which made the media reporters present quite unhappy......
Everyone has a fire in their hearts, so you can say hello in advance, deceive us from a long way away, and say a lot of innocuous words, talking a word and a sentence, it turns out that it is to sell new products to the outside world.
But then again, if Zhongzhou Technology had greeted it in advance, except for a few media that had business dealings with the company, nothing else would have sent reporters over.
At this moment, reporters from all media coincidentally put down their "gateway views" and reached a consensus in their hearts: completely mess up the "product launch" of Zhongzhou Technology, so that you dare to deceive reporters in the future!
However, before the reporters had time to go crazy, Xu Youzhi's words aroused everyone's interest: "The product I want to introduce to you today is a bit special, why do you say that? Because Baidu's Li Yanhong and Mr. Li made a promise to us that Baidu will encapsulate this upcoming product into Baidu's territory......
When everyone heard this, they couldn't help but be curious.
Before the product came out, Li Yanhong promised to acquire it, what kind of product is this, and he can be so optimistic?
In this kind of public media occasion, as the general manager of Zhongzhou Science and Technology, Xu Youzhi is of course impossible to believe, if what he said is made out of nothing, Baidu will definitely pursue legal responsibility, so the media reporters present are convinced of what he said.
At the moment, I only heard Xu Youzhi continue: "This product developed by the technical team of Zhongzhou Science and Technology is called 'Tieba', which is an online communication platform that allows those who are interested in the same topic to gather together and easily communicate and help each other. Tieba is a keyword-based theme communication community, which is closely integrated with search, accurately grasps user needs, and is born for interest......"
Xu Youzhi explained while using a projector to conduct a live demonstration.
The reporters stared at the big screen for a while, puzzled: "Isn't this just a BBS Internet forum?"
Xu Youzhi said with a smile: "There is still a difference between Tieba and those forums that exist on the Internet nowadays, the formation of Tieba relies on search engine keywords, whether it is a popular topic or a niche topic, it can accurately gather a large number of like-minded netizens, show their own style, make friends, and build a unique 'interest theme' interactive platform...... This is something that those web forums can't match. ”
Xu Youzhi said, in front of hundreds of reporters, created the first post bar "Reporter Bar".
Then explained: "This is a reporter, it is a platform for our media reporters and friends to exchange information, as long as you apply to register a post bar account, follow the 'reporter', you will be a member of this bar in the future......"
Xu Youzhi was busy demonstrating the product at the front desk, and Su Qingzhi was not idle in the background.
He booked a banquet in a five-star hotel in the city, and asked Zhang Ying to prepare a generous "carriage fee".
All reporters who participated in the Tieba product launch conference will receive a red envelope of 1,000 yuan per person, and will be reimbursed for the round-trip air ticket......
After Xu Youzhi's "inducement", the media reporters were almost angry and the staff of Zhongzhou Technology quietly sent the "carriage fee", and immediately had a good impression of Zhongzhou Technology.
In other words, who doesn't like such a "knowing" company?
People have done all the "public relations etiquette" that should be done, and Li Yanhong promised to acquire "Tieba", which is full of gimmicks, and when they go back to write, it seems that there is nothing wrong with mentioning this product......
What's more, the product "Tieba" is born based on "search", which is very consistent with Baidu's temperament, maybe Li Yanhong will really acquire it in the future?
What the media reporters didn't know was that at this moment, Li Yanhong was furious in Yanjing, and the angry roar almost collapsed the entire Baidu building.