Chapter 78 Company Formation

"Let's start too high now, if the second song is too low, hehehe......" Ni Le smiled lewdly^, but he expressed the worry in his heart.

Although the song "Take Me to Your Heart" is a cover of "Goodbye Kiss" by "God of Song" Jacky Cheung, the standard of the cover is extremely high, otherwise the W.T.S band would not have become popular quickly with a cover song.

At this critical juncture, the band took advantage of the trend to release a second song, and it is the general trend to consolidate the popularity.

However, fans will definitely compare the two songs before and after, and if the quality of the second song is not reduced, then the W.T.S band will really be a god.

If the second song and the first song are not on the same level at all, it will give people the feeling that the follow-up is weak, and the subsequent development of the W.T.S band will be worrying.

Of course, in addition to the quality of the song itself, the style is also something to consider.

W.T.S. became popular with rock songs, and the current label is rock, and if the second song is suddenly changed to a ballad, then it would be a huge disservice to a band that is just starting out.

Whatever you do, it's crucial to form your own style.

Su Qingzhi poured a glass of water and asked while drinking, "What are you going to do next?"

Wang Wenxuan listened and was puzzled: "What is how to develop?"

Tang Kaiji and Song Shaoliang were also at a loss.

Well, they were bent on becoming famous before, and as for what to do after becoming famous, it was too far away for them to think about it.

However, then again, who would have thought that a cover song would make them completely popular, happiness came so suddenly that they were not mentally ready.

Ni Fatzi laughed, and just wanted to interject to speak, but was interrupted by Su Qingzhi angrily: "Don't have any crooked ideas, the Philharmonic Studio is a small temple, and it can't accommodate their big Buddhas." ”

Ni Fatzi was seen through by him, and hurriedly quibbled: "I just thought that the three of them are popular now, and I will be the agent and responsible for contacting the signing record company." I've counted the major record companies that are our first choice for Universal, followed by Warner, and finally Rolling Stone...... I'm on the phone these days with the outreach people at the big three record companies, and they're interested in signing the W.T.S. ”

Su Qingzhi looked at Tang Kaiji and the three of them and asked, "What do you three think?"

Wang Wenxuan thought for a while and said: "At present, these three record companies are strong, have high market visibility, have many top singers, and have a mature music assembly line production system. ”

"But the question is, even if the three of us sign with them, how many resources will we be able to allocate to them? Compared to the top singers under the three major record labels, W.T.S. is still a rookie. ”

Song Shao nodded brightly, took over the conversation and said: "In the eyes of the three major record companies, maybe we are not even rookies, we became popular by covering other people's songs, and the nature is different." ”

Tang Kaiji also expressed his opinion: "The water in the entertainment industry is deep, if you don't have real materials, even if you go in, you will be buried." ”

Su Qingzhi asked: "So the three of you don't plan to sign a record company for the time being, and when you really make a name for yourself, then a Raptors will cross the river?"

The three of them nodded and said, "I'd rather be a chicken head than a phoenix tail." ”

Su Qingzhi said: "In this case, I plan to set up a record company, sign the W.T.S band, and operate independently, what do you think?"

The three of them were taken aback: "You're going to set up a record company?"

Ni Le, an old fritter in the music industry, also widened his eyes and said, "Brother Su, are you joking?"

The surprise of the four was justified.

Traditional record label functions include record production and distribution, music publishing, artist management, concert planning, stage production, film and television production, multimedia business, merchandising and retailing, but none of them are inseparable from huge financial support.

Of course, in addition to funds, the signed artists are only an important part.

Take Universal Music as an example, the Chinese music artists signed by it include Jacky Cheung, Alan Tam, Li Keqin and many other heavyweight kings, with bright stars and strong strength.

The same is true of Warner and Rolling Stone, both of which are kings and stars.

Nowadays, whether it is a mainland or Hong Kong and Taiwan singers, they have been carved up by major record companies, and the newly established record companies want money or no money, and they want no people, so what do they rely on to survive and develop?

Su Qingzhi ignored the questioning eyes of the four and continued: "My record company does not follow the traditional route, or it can be said that it is supplemented by the release of records, and mainly digital music. ”

Publishing digital music?

When the four of them heard this, they looked confused.

Su Qingzhi asked: "Have you ever heard of 'MPEG AudioLayer 3'?"

Wang Wenxuan asked, "You're talking about MP3, right?"

Su Qingzhi nodded.

Tang Kaiji said: "There is a 'MP3 .com' website abroad, which my brothers often visit, and they do online music, which is quite creative. ”

In the 90s, with the rapid development of Internet technology, the communication and sharing activities of MP3 music developed rapidly, and this phenomenon was especially obvious after the invention of pZp technology.

As long as the user installs this set of software on the PC, he can directly connect to another computer with software installed through one platform to copy the songs he wants, and the speed and scope of music circulation in the network have been improved.

Although not permitted by copyright law, this method is undeniably the end of the traditional record industry.

However, this is a few years away, and at this stage, no one is aware of the enormous disruptive power of digital music.

Su Qingzhi said: "You have also seen that the streets and alleys are full of pirated VCDs and DVDs, and traditional records have begun to decline. I believe that the future is the era of digital music, so my record label is mainly online. ”

Ni Le stroked his smooth chin and said, "Your idea is quite novel, but ...... Hehe, Brother Su, are you a little whimsical? Price is a major factor restricting the development of the market, as far as the current situation is concerned, a computer costs more than 10,000 yuan, and how many ordinary families can afford it? And a pirated tape is three yuan, and a tape recorder is dozens of yuan, the price is here, what can digital music use to subvert the market?"

Su Qingzhi said: "At the end of last year, the American company Dialnand launched a product - Rio300 MP3 player. ”

As he spoke, he stretched out his right hand and gestured: "It's only the size of the palm of your hand, with a storage capacity of 32MB, which can store thousands of songs with pure sound quality, which can be played in loops, programmed or shuffled...... Fatty, does your tape recorder have such a powerful function?"

Ni Le blinked his little soybean-like eyes: "You're bluffing, aren't you?Is there this product on the market, why don't I know?"

Su Qingzhi said with a smile: "Bluff or not, you go back and ask overseas friends to bring one back, don't you know?"

"I want to tell you that the future is the era of digital music, and within 5 years, MP3 will replace traditional records.

Ni Le was still not at ease, and said: "Even if everything is as you said, but the company has no signed artists, this is a dead end!"

Su Qingzhi smiled and pointed at Wang Wenxuan and the others, and said: "It is enough to have a W.T.S band to support the faΓ§ade in the early stage, and after the company develops, we can 'make stars' by ourselves!"