Chapter 1023 - Smashing the Field?
Han Guanghui was indeed afraid.
Until the last moment, he didn't believe that the other party would really give money. The agreements, declarations and powers of attorney that he had signed seemed to him to be nothing more than a tool to delay time.
As a result, after signing, the other party paid directly!
I'll give you a lung! That's not how the script is!
You guys...... How can you give money?
That's 750,000!
What to do? What to do? Do you want to stay and pretend to be calm? Or go out and hide for a while?
Made, you still have to get out, this matter has a huge loophole, in case those two unconscious recipients can't bear it, this matter will be in trouble.
So, in the afternoon of the same day, Han Guanghui hurriedly passed the customs and went to Hong Kong opposite.
However, the route was in the security team's plans, and he was still in sight.
……
The next day, Dadong Express began to hype about the express payment. Of course, there is no mention of the words "5.26 accident", only said that a batch of express mail was damaged in an accident, a total of 8796 pieces, Dadong Express multi-party evidence, full compensation, the current compensation completion rate of 100%, customer satisfaction 100%.
Next, it is a rich introduction to the payment of this gold. Of course, talk more about the framework, say more about the meaning, say more about the positive attitude and timely response of Dadong Express, and say less about the details, otherwise a discerning person can see at a glance that someone has been wronged.
The intensive publicity has lasted for three days, the traditional media and the network media have come together, several versions of the report have taken turns, various comments are positive, and several experts have made interpretations, fully affirming the service concept and efficient execution of Dadong Express, and some interpretations have risen to the theoretical level.
Zhu Xuesong was very satisfied with the results, and he was finally able to implement the next-day and next-day delivery projects that he had planned for a long time.
This is the ultimate goal of this intensive propaganda.
On June 21, Dadong Express publicly announced that it would carry out next-day delivery services in the main urban areas of 10 cities across the country and two-day delivery services in the main urban areas of 30 cities across the country. Trial operation for three months, during the operation of the service price remains unchanged, if the express can not be delivered on time, the full refund of freight.
As soon as the news came out, the industry was taken aback. You know, this is 2012, and at this time, no company in the market dares to promise a similar service, including SF Express. SF's current level of service is already outstanding, but they still don't have a similar commitment. Everyone knows that blatantly shouting such a promise means endless trouble. In another time and space, SF Express launched the next morning delivery service in July 2015.
Interested people began to carefully scrutinize this statement of Dadong Express, such as Mr. Wang of SF Express, and soon, some small tricks were excavated.
First of all, the 10 cities selected by the next day delivery and the 30 cities selected by the next day delivery are basically the first and second tier cities in China, and the outlets in these cities are very sound, as long as the operation is normal and the staff goes all out, they can still be delivered as scheduled;
Secondly, Dadong Express stipulates that it is only implemented within the main urban area, and the suburbs and suburban counties are not within the scope of commitment, which reduces the risk of default, and the main urban area has the most complete express delivery network, with the most concentrated high-end customers, and it is not too suitable to carry out such a service;
Finally, Dadong Express has announced the exemption clause, and will not be liable for compensation if it cannot be delivered on time due to bad weather, air traffic control, traffic control or other force majeure factors.
In addition to these tips, Mr. Wang also saw the ambition of Dadong Express from the statement.
It is now the middle of June, from now on, the next three months are the off-season of the express delivery industry, the volume of express delivery is less than one-third less than usual, Dadong Express chose this time to optimize its service level, it can definitely get twice the result with half the effort. The people are still those people, the equipment is still those devices, and the express mail is less, and the probability of on-time delivery is very high.
The most important thing is that Dadong Express has optimized its service, but it has not increased the price. Well, now the customers who have the pursuit of express delivery timeliness will flock to try it, even if the customers who do not have high requirements for timeliness are happy to enjoy efficient service, anyway, they don't have to spend more money.
Then, as long as Dadong Express can survive these three months, the reputation of efficient and high-quality service can gain a firm foothold, and the high-quality customer group will stabilize. Even if the price of the next day delivery may not increase, the next day delivery will definitely rise. And even if the price increases, there are still customers who are willing to pay for time. And the three or four months from that time are the time of the year when the volume of express delivery is the highest.
Wang Wei read this statement several times over and over again, feeling helpless, it is obvious that Dadong Express is aimed at SF Express, and the purpose is to seize some high-quality customers. And they are simply helpless.
Publish a similar policy? Or adjust the price system?
Don't be funny, it's not possible at all!
First of all, Dadong Group took advantage of a series of recent events, the plot of good and bad reversals and pretending to slap the face was staged in turn, and finally added some things that sang praises and virtues, and only after occupying the media page for a long time did it take advantage of the trend to release this statement. If you have to spend a lot of money to hype, it will be half the effort;
Secondly, about the price.
Wang Wei knows that Dadong Express has been losing money, and at the same time losing money, it has also vigorously expanded its investment and insisted on self-operation of outlets, which is not easy. Wang Wei set foot in domestic express delivery in 1996, and also used the franchise system to develop business, and began to collect the right to self-operate in 1999. The massive amount of capital invested after all the self-operation is still thrilling in retrospect. Why is SF expensive? Not because it makes a lot of money, but because the cost is really very high, and it is completely incomparable with the franchise system. Therefore, SF Express can only take the road of high fees and excellent services.
Dadong Express is different. Relying on a large amount of capital investment and the treatment of employees not lower than SF, it took less than three years to complete the road that SF has walked for more than ten years, and it is completely a posture of working hard to spend money and desperately lose money. But people can afford to lose, and behind them stands a Dadong Group, the richest man in China!
If SF Express engages in a price war with the other party, it is estimated that it will die a very ugly death.
Wang Wei even calculated that according to the investment situation of Dadong Express, according to the current market ratio, the annual express delivery volume of the country reached 10 billion pieces, and they could only make a profit. In the past 2011, the country's express delivery volume was only 3.6 billion. It is true that the volume of express delivery has been growing in recent years, but from 3.6 billion to 10 billion, there is definitely still a long way to go.
Or, Dadong Express's current pickup volume has tripled, and it can also achieve profitability. However, this is not very realistic, which is almost equivalent to the performance of the top three in the express delivery industry combined.
So this time, will it be the breakthrough battle of Dadong Express?
Wang Wei pondered for a long time and finally made up his mind, two paths: first, not to participate in the war and wait and see, and second, to train internally, turn pressure into motivation and continue to improve the service quality of SF.
Wang Wei is a very far-sighted and crisis-oriented person, although Dadong Express is not conspicuous now, but he still regards it as a strong opponent and is careful to be on guard.
……
Zhu Xuesong was also cautiously guarded.
In front of Mr. Mu, the cowhide was blown out, the publicity activities were launched, the latest policies were announced, and even Dadongyun Data recently optimized the data access and processing of the express company again, and now we are waiting to see the effect.
Although the market research is very sufficient, the arguments are also very comprehensive, and the small-scale experiments are also very successful, but after the scope is expanded to dozens of cities, whether it can be recognized by consumers and whether it can be successfully delivered, Zhu Xuesong has no bottom in his heart.
You must know that the express delivery industry depends on the weather for food, and a heavy rain is likely to ruin everything. Although there is an exemption clause, if the delivery is really delayed for various reasons, it means that God does not appreciate the meal and is panicked.
On the day the news was announced, the policy went into effect.
At 10 o'clock in the evening, the national pickup data was reported, and there was not much difference from the previous day, and the total number was nearly 1,000 pieces less.
Zhu Xuesong kept comforting himself: On the first day, the new policy had not yet taken effect, and it was not an overnight thing......
The next day, Mr. Zhu accompanied Mu Dong to Shuhe County to attend the opening ceremony of the call center.
In fact, the call center was opened in a hurry, and it was all in line with the promotion policy that is now underway. According to the previous plan, the 15,000 call stations will be officially opened by the end of July with 1,000 call seats, and the installation of call equipment and the recruitment and training of personnel are still under intense progress.
But we can't wait, the new policy has been launched, and the service capacity that was previously outsourced to call service companies can no longer meet the demand.
Zhu Xuesong gritted his teeth, conducted surprise training and assessment of the customer service personnel who had been recruited, and pulled out a team of 300 people, and at the same time accelerated the installation and commissioning of equipment, and finally started 300 call seats today, and in the next week, 200 will be enabled again.
The weather is good and the visibility is excellent, so Mu Dong and Zhu Xuesong and their entourage are going to the call center by helicopter, and there is a tarmac in the yard, which is very convenient.
The Sikorsky S-76 crew flew the mission, and the cabin was much wider than that of the Bell 429, and the comfort was greatly improved.
It's very stylish. When the helicopter landed in the courtyard of the call center, it caused a burst of exclamations and exclamations. Well, as we all know, most of the employees of the call service are beautiful women, and there are occasionally a few handsome guys. When the beauties stared at Boss Mu getting off the helicopter, many people's eyes were on fire.
Mayor Zhang Zhenyi and Secretary Liu Jingyun attended the opening ceremony, everyone spoke as usual, and then cut the ribbon, and then everyone went to the workshop together, and Boss Mu also answered a consultation call with great interest.
"Hello, Dadong Express, how can I help you?" Boss Mu's service is also decent.
"Fuck off, find a beautiful woman to answer the phone. A rough man's voice on the other side.
Holy!
Boss Mu was full of joy and turned into ice slag.