Whether it is to buy the Bulls in the NBA or Manchester United in the Premier League, although there are reasons why Su Chenyu likes it, the ultimate goal is still - for profit. Pen, fun, pavilion www. biquge。 info

Very simply, Su Chenyu's purpose in buying the Bulls and Manchester United is clear - to promote Su Chenyu's companies, especially ANTA and Suning Group.

Today, ANTA Sporting Goods has become the largest sports brand in Asia, leaving Mizuno behind and competing with Nike and Adidas.

Especially in the mainland, anta sports almost crushed the entire market, occupying about 8% of the market, directly suppressing the living space of Nike and Adidas to a negligible extent. Of course, not to mention some domestic sports brands, you can only pick up some leftover scum behind the butt to eat, and sometimes you can't eat it. In Hong Kong, Macau, Wanwan, South Korea, Singapore, Malaysia and Thailand and other pan-China regions in East and Southeast Asia, ANTA Sports is also extremely domineering, accounting for more than 4% of the market share. Perhaps only in this strange part of Japan, brands like Mizuno, Nike and Adidas have a chance to breathe and suppress the strong momentum of ANTA.

Compared with ANTA's super strength, Suning Group's subsidiaries may be a little inferior, but they are still developing rapidly and cannot be underestimated.

Now, Suning Electric has opened the chain to Japan, South Korea, Hong Kong and Macao, Singapore, Malaysia, Thailand, South Asia and other regions, which is considered to temporarily plant the red flag in these regions and countries. In South Asia, especially in developing countries such as India, Thailand, Malaysia, Indonesia, etc., Suning Electric can also give full play to its advantages in products and prices to enter the market strongly. However, in developed and quasi-developed countries such as Japan, South Korea and Singapore, Suning is a little unable to play, and can only rely on the strategy of "price butcher" to barely cope with the siege of local supermarkets. Especially in South Korea, Samsung, a super consortium, relied on itself to be a national brand, and beat Suning, an outsider, quite miserably.

However, what Su Chenyu didn't expect was that although Suning Electric, Semir Clothing, Suning Beijian and other Suning companies, the journey of "going out" was not very smooth. But there is one guy who has a smooth road, that is-Xiaomi Technology, this guy's repeater, walkman and other electronic products are selling crazy throughout Asia, and even in Europe and the United States.

The most important thing is that Xiaomi Technology has a patent pool for repeaters, which means that all companies that want to make similar products cannot bypass Xiaomi Technology - they must pay royalties. Therefore, Xiaomi technology has barely reached the "play" of Sony, Panasonic, Philip and other world electronics giants, and it can easily make money and dominate the entire industry by relying on the patent pool.

Therefore, under the current situation of not being able to break through the "suppression" of the world's industry giants, Su Chenyu can only find another way and enter directly from the football world, so as to promote his company to the world.

What's more, football is not a money-losing commodity that "just makes money but doesn't make money", and the benefits he brings are also very attractive. Now, the Topinter brokerage has begun to make a profit on a large scale, and it is believed that with the advent of the "Bosman Act" in the near future, this area will be even more profitable.

Just when Su Chenyu's thoughts wandered thousands of miles away, the game on the pitch was over - Manchester United's youth team won the FA Youth Cup, and Manchester United will also harvest this group of valuable football talents.

"Hey, Peter, let's go see our lads in the locker room later. Looking at Peter Kenyon who was sitting on the sofa in a daze, Su Chenyu said with a smile: "This is the cornerstone of our Manchester United to glory in the future." ”

Peter Kenyon, who had been thinking about how to kick out the two main sponsors of Sharp and Adidas, heard Su Chenyu's words, and quickly came back to his senses and said respectfully: "Of course, of course. ”

So, after receiving the championship trophy in the youth team, Su Chenyu went to the locker room accompanied by Peter Kenyon and Ferguson and others.

Youth team head coach Eric Harrison welcomed Su Chenyu and his party into the locker room, and said with a smile to the players who were still laughing: "Boys, our new boss has come to visit you." ”

Hearing Harrison's words, all the team members stopped laughing, and the locker room instantly fell silent, and everyone greeted Su Chenyu respectfully.

Smiling and glancing at the young players in the locker room, Su Chenyu waved his hand, and then said: "Don't be so nervous, feel free, you must know that you have just won a championship for the club, but you are all heroes of Manchester United." ”

Although the big boss said this, no one dared to get up at will, and all the young team members still looked at the handsome boss in front of them with respect and amazement. Seeing that everyone was still very restrained, Su Chenyu walked around the locker room with a smile, nodded from time to time, and shook his head from time to time.

"Is this our Manchester United's home team dressing room? Isn't it too good!" asked Su Chenyu after turning around.

Peter Kenyon hurried up and said: "Yes, our dressing room should be pretty good among the major clubs in the league. ”

Shaking his head, Su Chenyu said: "No, no, it's not enough, after the end of this season, rebuild the locker room, and build our Manchester United's home team locker room into the best locker room in the whole of England and even European football." In this way, our players can play better on the field. ”

"Bang Bang Bang ......"

The big boss was so considerate of his subordinates that Peter Kenyon and Ferguson took the lead in applauding. However, Su Chenyu's approach of buying people's hearts is really good, anyway, all the young people in the locker room have been "fooled", and they all feel that Manchester United is indeed a big club, with all kinds of humanity - I really want to play here until I retire.

Waving his hand to signal that everyone could stop, Su Chenyu continued: "We will not only build the home team's dressing room, but also rebuild a world-class training base, and even expand the Old Trafford stadium. ”

"I believe that in the future Manchester United will become one of the best clubs in England and even in Europe. Of course, I also hope that all the young players here today can get into the first team and win the FA Cup, the League Cup, the League and even the European Cup. ”

There was another burst of fierce applause, Su Chenyu waved his hand, and continued: "When we rebuild Old Trafford this summer, we will build Manchester United's own museum and honor room. We want to show the exploits of all the players who have fought for Manchester United over the past 100 years and remember them for all the fans. Even ......"

Originally, Su Chenyu wanted to say that he would erect a bronze statue of Sir Matt Busby, Manchester United's meritorious manager, outside the Theater of Dreams, but when he thought that the old man seemed to be alive now, he stopped. In fact, Su Dashao didn't know that foreign countries are not as particular about building coffins as in China, and people can also build bronze statues even if they are alive. So, later I learned about it, and before Matt Busby's death, Su Chenyu asked Manchester United to erect a bronze statue of the old man at the Theater of Dreams.

Young players are the easiest to brainwash, and Su Chenyu believes that his words today will definitely be able to fool this group of young players. In this era when the "Golden Yuan Offensive" has not yet entered the football arena in a big way, Su Chenyu's tricks have made these young players desperate for Manchester United - you don't see how La Masia Film and Television Academy got Fabregas.

If you want people to die for their club, you have to rely not only on words, but also on money. Therefore, before leaving, Su Chenyu shook hands with the coach and all the players of the youth team one by one. Sure enough, Su Chenyu's words quickly took effect, and these young players trembled a little excitedly when they shook hands with Su Chenyu.

When shaking hands with Giggs, Beckham, Scholes, the Neville brothers, and Bart, Su Chenyu deliberately patted them on the shoulder to show encouragement. Especially Beckham, in Su Chenyu's eyes, is a pile of pounds and dollars, and his commercial value is unparalleled. But people are really handsome, no wonder they can make so many brainless fans pay for it - although it is so much worse than my Su Dashuai.

"You've won my first title since I became United, so I'm going to reward you. Taking out the checkbook from his arms, Su Chenyu took the pen handed over by Peter Kenyon, tore it off after filling it out, and then said with a smile: "This is a million dollars in bonuses, rewarded to your entire youth team for Manchester United." ”

Stuffing the check into Eric Harrison's hand, Su Chenyu left the locker room with the group, only to hear cheers from the room behind him - smiled.

Manchester United's new owner's "trench" inhumanity spread directly throughout the Manchester United team, and also throughout the English football world, and everyone is envious of Manchester United with a local tyrant owner.

Just when the English football world is talking about this matter one after another, Su Chenyu has already started his next big plan in football - the broadcast rights of the Premier League!

The Tianchen Sports Development Fund has completed the acquisition of Sky TV, and it is time to think about how to get him started. And this is the most important step in the whole football plan, to become the main sponsor of the Premier League and win the broadcast rights of the Premier League.

The last League One season is coming to an end, and the preparations for the new Premier League are also being carried out in an orderly manner, but the main sponsor and broadcast rights auction are still in production!

There is no doubt that this is definitely an uphill battle, especially since the auction of broadcast rights will have to face competition from ITV, which is the former broadcast television station of League One.

However, Su Chenyu is really not afraid of ITV, so he is still very confident in winning the broadcast rights of the Premier League, because he still has a trump card in his hand......