Chapter 404: Box Office Battle (I)
The premiere of "Harry Potter and the Philosopher's Stone" was hosted by Yoo Kyung-jeong's temporary cameo, which was originally expected and later unexpectedly a complete success, and the nearly one-hour event, except for the official break, did not have a cold scene of more than five minutes.
Moreover, Liu Jingting's sudden announcement of the new book really gave the media and readers an extra surprise, and the ring match with "Star Era" seemed to have become a two-on-one situation.
Generally speaking, the association between a film and a new book release is limited to the novel of the same name or shooting notes, and there has never been a precedent for announcing another novel at a movie premiere, but Yoo Kyung-jeong's move not only did not give people any sense of disobedience, but instead had a mutually reinforcing chemistry with the film. This is particularly impressive.
After the premiere, Liu Jingting quickly escaped from the encirclement of reporters, and returned to the hotel under the cover of his friends.
"I won't write in the future, I can try to be a series host, what do you think of my typhoon?"
Liu Jingting, who feels good about himself, took the initiative to invite praise from everyone.
Wang Jianshan, Qingjiao and others all nodded in praise, Kang Lingyue and Chang Youdao looked reserved and said with a blank face: "Typhoon is very confident and infectious, but it's a bit like another you, arrogant and domineering." β
Liu Jingting nodded, glanced at Yang Lilu tacitly, and said, "This is deliberate." β
Xu Qing saw the small action of the two of them, frowned and asked, "What tricks have you discussed, sneaky." β
Yang Lilu said with a smile: "We agreed before we came to London. This time, we must try to show our minions as much as possible, so that those who keep provoking can see how powerful they are. β
"That's it?"
"yes. β
ββ¦β¦β
Everyone looked incredulous, if it was to promote the movie and the new book. It's relatively easy to accept deliberately creating a topic.
"Not too naΓ―ve?"
Liu Jingting said: "After returning to China, I will prepare Zheng Yu's name." β
Xu Qing disagreed: "If you do that, I'll quit." β
Liu Jingting laughed.
Xu Qing said dissatisfiedly: "So what kind of literary world are you going to play and revive literature and art together?"
Everyone couldn't help but snicker after listening to Xu Qing's complaints.
"Eh, it's also strange, literature and art are about to be revived, why can't I be happy?"
Yang Lilu sat next to Xu Qing. hugged her arm and said, "It's just fun, auntie, don't criticize us." β
Liu Jingting saw this. Draw a gourd in the same way, sit on the other side of Xu Qing, hug Xu Qing's other arm, and was about to speak. was sent back by Xu Qing on the spot. Everyone finally couldn't help but laugh.
β¦β¦
That night, news about the premieres of "Star Age" and "Harry Potter" spread all over social networks such as Facebook and Twitter, and netizens listed the comparison of the two premieres and rated them one by one, including a post that was widely circulated:
"Star Era" uses the most advanced scientific research achievements of today,
Liu Jingting announced the release of "Harry Potter II";
"Star Era" invited more than a dozen Hollywood A-list stars, three superstars,
Liu Jingting announced the release of "Harry Potter II";
Planet Chronicle 2D technology creates a 3D grand effect.
Liu Jingting announced the release of "Harry Potter II";
β¦β¦
This post lists more than a dozen selling points of "Alien Era" before and after, and always uses Liu Jingting's new book as a response. This kind of spoof attracted a large number of replies and retweets.
This is also a thing that both sides are happy to see.
Then there is the discussion about Liu Jingting's remarks, in fact, not only Chinese readers, after "Sherlock Holmes", readers around the world have more or less understanding of Liu Jingting, he is a taciturn Oriental boy image, although entertainment has also begun to globalize, everyone understands that Liu Jingting is promoting movies and books, but still can't imagine that he will choose such a high-profile way.
The news of the new book is no problem, and it is a bit unexpected to directly inform Blueprint that he is ready to kiss the ass of the donkey, and in my impression, Oriental people are very modest, such as the big man, or a basketball player, the profession is more passionate and intense, and when he clashed with the opponent player, he also took the initiative to apologize.
As a cultural person, why is Liu Jingting so frivolous?
On YouTube, the video of Liu Jingting seriously asking Blueprint to prepare the donkey has exceeded 5 million views, and everyone's comments are also varied.
"Blueprint said that, of course he was eye-catching, or did he think Liu Jingting would not respond?"
"It's the first time I've seen the original authors of both sides fight during the promotion and distribution of the movie. β
"If you want me to say, Liu Jingting and Blueprint have a boxing match, ha, Blueprint looks a lot bigger, but China has a very mysterious kung fu, and Liu Jingting wrote "The Old Man and the Sea", he is also a tough guy, right?"
Then the video was transmitted to China, and Liu Jingting immediately ushered in a huge support!
When the NBA voted for the All-Star, the big man athlete did not vote at first, until the voting channel was released in the live broadcast game in China, and the big man became the king of votes in seconds.
Die-hard fans in the U.S. may be upset, but the league's top brass are particularly happy to see it, because attention means market potential and dollars.
When the notoriety of "rotten" resounded in the sky over the East again, Blueprint himself finally came forward again, but as the movie was approaching and the real battle began, he didn't say anything too ostentatious this time, and simply replied: "See you on May 9." β
This response was actually instructed by the movie, after all, at this time, the attention of personal competition should not overshadow the movie.
As for what Blueprint said to Liu Jingting in private, only those of his friends knew.
β¦β¦
"So let's decide, China also mentioned that it will be released on May 5, which I think is a good idea. β
When China's online world roared, it not only shook out the blueprint, but also provided inspiration to the producers of "Harry Potter" and Gong Chengpin.
After Liu Jingting communicated with the producer, he finally agreed to this plan.
On April 15, Xingyue TV, official website, and print media released the news of the movie "Harry Potter and the Philosopher's Stone":
"The fighting spirit is unstoppable!
"Harry Potter and the Philosopher's Stone" has been moved to May 5th!
Simultaneous release worldwide!
Fight for you!"
The promotion of a movie in the category of magical fairy tales is full of war, which shows the exaggeration of the publicity methods of the entertainment industry.
After the Chinese side announced the film upgrade, "Star Era" immediately announced that at the request of the audience, the "Star Era" movie will be screened a week in advance.
The respective adjustments of the schedules also kicked off the decisive battle between the two movies in advance! (To be continued......)