When Ning Hao arrived at the studio, Song Zheng was already talking to Su Wenwen about publicity, Su Wenwen was a workaholic, during the Chinese New Year, she only went back for two days before she came back, and she threw herself into her work, looking at Su Wenwen's hard work, Song Zheng felt that she was a black-hearted capitalist. Pen "Fun" Pavilion www.biquge.info

"Brother Hao! come, I'm waiting for you!"

Ning Hao dragged a chair over and sat down, and couldn't wait to ask, "Xiao Song!, what's the matter, the matter of issuance has been decided!?"

Song Zheng also knew that Ning Hao was anxious, and said with a smile: "It's almost, specifically, Wenwen will go to Huayi Brothers tomorrow and talk to them again, let's talk about propaganda today!"

Knowing that the matter of the issuance was not far from eight, nine and ten, Ning Hao was completely relieved, and said with a smile: "What else is there to discuss, I will absolutely obey the arrangement." ”

Su Wenwen is not like Ning Hao, she does things with a smile, she thinks more comprehensively than Song Zheng and Ning Hao: "The publicity must not be sloppy, this year's Chinese New Year file is not as good as in previous years, in addition to Hollywood and Hong Kong films, there are many domestic opponents, not to mention "Mobile Phone", now it is the box office champion of domestic films, as well as "2046", "Jasmine Blossom", "Flying Eagle Woman", the movie version of "Jade Guanyin" These are all strong enemies, everyone has a big star, "Crazy Stone" In comparison, it's a little bit civilian, if the publicity can't keep up, no matter how good our film is, when the theater line doesn't give up, it's useless for us to be in a hurry!"

Song Zheng knew that what Su Wenwen said was the truth, but if he really wanted to say what he was talking about, these domestic movies, except for Feng Xiaogang's "Mobile Phone", Song Zheng really didn't pay much attention to them.

"2046" has been tossed by the king of sunglasses for several years, and finally finished filming, and the whole movie has gathered a large number of big names from across the Taiwan Strait and three places, but what kind of story is it about, I believe that the vast majority of audiences who have seen this movie can't tell.

Song Zheng had seen it in his previous life, but he didn't remember anything else except for the ass of the international chapter.

As for "Jasmine Blossom", it was a sinkhole, and the script that Hou Yong had prepared for many years finally became film, and then ~~~ there was no more.

"Eagle Woman" attracted a lot of attention before its release, but 80% of the people who watched it were only disappointed, and the international big Cass turned out to be the feeling of a Hong Kong film in the 80s of the last century, which is simply an insult to people's IQ.

There is also the movie version of "Jade Guanyin", after it was released, it was very funny and became popular with Sun Li, because people said that it was a waste to let Zhao Wei play the role of Anxin, of course, it was the role that was ruined, and Zhao Wei's failure reflected the success of Sun Li, the actor of Anxin in the TV series.

There are some other movies that are released in the Lunar New Year file, there is no need to worry at all, if you really want to talk about the opponent, in Song Zheng's view, in addition to "Mobile Phone", there are only Hollywood blockbusters that have come from afar.

However, those Hollywood blockbusters were released early, and when "Crazy Stone" was released, the popularity almost subsided.

However, as Su Wenwen said, the propaganda must keep up, the smell of wine is still afraid of the deep alley, the propaganda can't keep up, people don't know about this movie, everything is in vain.

"Wenwen! You can decide the publicity plan, Brother Hao! The crew must fully cooperate, the publicity expenses, except for the money you saved me from filming, I am adding three million, how to be lively, how to come, the money is not enough, I will add it, what I ask for is that I don't need to be popular before the release of this movie, but at least let people know when this movie will be released!"

Speaking from the heart, Song Zheng's request is really not high, it's not that he is reluctant to spend money, the key is that in the early stage of the movie's release, no matter how fierce the propaganda offensive is, there is no use for eggs, in this play, except for him who is a first-line celebrity, the others are all second- and third-tier young actors, and some of them don't even know each other, no matter how much publicity is useful?

Su Wenwen listened to it, but it was also the same idea as Song Zheng, the publicity investment did not match the return received in the early stage of the movie's release, there was no need to spend too much money at all, as long as people knew that such a movie was about to be released, it would be OK, and at that time, if the movie itself was really good-looking, it would naturally attract the audience into the screening hall, otherwise, everything would be nonsense.

The specific publicity plan, Su Wenwen has already done it, it is nothing more than spending money to buy billboards, giving public relations money to theaters around the country, and striving to put the promotional posters in a conspicuous position when it is released.

That's it for the early publicity, the later publicity is the key, and after the movie is released, if the box office can pass, it will be OK to increase the publicity at that time.

After discussing the specific plan, Song Zheng and Ning Hao got together to discuss going to drink, but Su Wenwen didn't have time to follow them to fool around, so he went directly to Huayi Brothers.

I have cooperated with the release of "Nightclub" once before, and the conditions have not changed much this time, but Huayi Brothers took the initiative to give up part of the profits.

The release of "Crazy Stone" was negotiated, followed by the cooperation between the two companies to shoot "Hurricane Rescue", Su Wenwen also heard Song Zheng say before, she is quite optimistic about this project.

The final result is that the two companies invest half of each, and if the follow-up investment is less than 10 million, they will add more than 10 million, and the excess part will be borne by the 1+1 studio, and the follow-up publicity costs will also be half of the two companies, and the final box office will be shared, 57% of the 1+1 studio battle, Huayi Brothers will account for 43%, and Song Zheng's screenwriting and directing fees will be calculated separately.

Huayi Brothers is responsible for the overseas distribution of the film, accounting for 60% of the overseas box office, and 1+1 Studio accounts for 40%, but Huayi Brothers accounts for 65% of overseas publicity costs, and 1+1 Studio accounts for 35%, which is requested by Su Wenwen, and the negotiators on the Huayi Brothers side argued several times, Su Wenwen just didn't let go, and finally had to compromise.

The last point is that this movie and the subsequent sequel will be considered to be jointly produced by the two companies, and the specific distribution of benefits will be modeled after the first one.

The first part hasn't started filming yet, it's just a plan, and the two can't wait to start discussing the second part, or even the third part, which shows that Huayi Brothers is very optimistic about the prospects of the movie "Hurricane Rescue".

After the specific talks were over, Song Zheng was busy perfecting the script, Ning Hao took the main creators of the crew to promote it everywhere, and Su Wenwen also increased his public relations.

In just ten days, on the fifteenth day of the first lunar month, "Crazy Stone" was screened online in major theaters across the country, what the result was, Song Zheng and Ning Hao could only resign themselves to fate, what they had to do, they had done it, and then it depended on the audience's attitude.