Hang Yu called Song Xiyuan, Sun Chuan, and Xiao Zili over, and said to them: "Recently, I sent a technical team to Yanjing, and I believe you have all heard the news." Their task is to develop mobile phone components, and in the future we will enter the mobile phone market. ”

Hearing the words mobile phone market, Sun Chuan immediately became interested, indicating that the investigation department has another important task.

"We only develop mobile phone screens, and all other components have to be purchased from manufacturers in various countries. So, first of all, the Ministry of Commerce should understand this aspect. There is no need to rush to talk about business, the main thing is to follow up the development of mobile phone parts manufacturers in various countries, and when needed, you can immediately determine which companies' parts need to be purchased, and reach an agreement as soon as possible. Hang Yu said.

"What do you have requirements for these phone parts?" Xiao Zili asked.

"First of all, we must understand that the market is divided into three levels, and our main target is the low-end market. The specific requirements require you to figure out the parameters of manufacturers and various mobile phone parts in various countries, and take them back to us to study them together. Hang Yu said.

"Yes, I see. Xiao Zili said.

Hang Yu looked at Song Xiyuan and said: "You used to do advertising design, will you design the shape of the mobile phone?" Designing the shape of the mobile phone is not to directly draw an empty shell, but to design according to the function of the mobile phone, the combination of components, and aesthetics.

First of all, this design should be scientific and in line with the integration of mobile phones, and then the appearance aesthetics.

But now that mobile phones have a rough standard, you don't have to worry too much about mobile phone integration. You can design a rough idea according to the shape of other mobile phones, and then design the internal combination according to the shape.

Of course, it is best to combine the inside and outside, and try to do a good job of integration and appearance.

"Haven't done it, it's not familiar. Song Xiyuan said sincerely.

"Then hire two professional designers to design a high-end and high-end smartphone for me. Hang Yu feels that mobile phone design is not a simple matter, and it is definitely beneficial to prepare early.

"Good. Song Xiyuan nodded.

Hang Yu knew some of the more advanced designs, but he didn't know how to say them, and he wasn't good at drawing. So he plans to wait for the planning department to design one first, and then guide and improve it according to their design.

In fact, the smartphones of later generations are basically designed based on the Apple mobile phone, after all, the shape of the Apple mobile phone is too much of a panacea, and it is really difficult to make a unique design to surpass it.

But it's not that there is no design space, there is still a lot of room for operation in details such as color, water chestnut, and key divisions. For example, if you want to sell your mobile phone to Dubai in the future, the local tyrants there like gold, so they naturally want to design a local tyrant gold mobile phone.

A change in color may win the love of some users.

"Sun Chuan, your task is to investigate the domestic market and the mobile phone market in Africa, Central Asia and other countries. The domestic market is easy to say, directly let the provincial agents do it, mainly in Africa and Central Asia and other countries market research. Hang Yu said.

"Africa and Central Asia, it seems, are backward and wars are frequent. Sun Chuan was surprised.

"We can avoid war zones, and not so many countries and cities are at war. Backwardness is not a problem, and you should not underestimate some African countries, which are also quite rich by exporting resources. The point is that they have a market of 1 billion people, and if you think about it, even if they are lagging behind, 20 or 30 percent of the population can afford a mobile phone. Hang Yu said.

"It's a big market, and it's less competitive, so it's a good fit for businesses like us who are just starting out in the mobile phone space. Okay, I'll immediately send people to some suitable countries in Africa and the Middle East to conduct research and investigation, and then determine the branch location. Sun Chuan reacted quickly and immediately understood what Hang Yu meant.

"Well, you can deal with some local Chinese businessmen and ask these seniors about their experience in doing business in Africa and Central Asia. We Chinese do business outside, and it is good to unite. Hang Yu said.

"I understand. Sun Chuan nodded.

The markets in Africa and Central Asia are huge, and low- and medium-end cheap goods are very popular in those places.

Outdated and redundant products from domestic manufacturers, such as clothes and household goods, can be sold very well in Africa. Their spending power is the same as that of China many years ago, but because of the backward industrial capacity in Africa and Central Asia, there is a big difference between supply and demand.

Many Chinese businessmen did business in Africa and Central Asia, and some blacks came to China to buy goods. Everyone knows that most of the blacks in Guangdong resell goods, and they can make a lot of money by coming and going.

"By the way, you can check a company called Shenzhen Transsion Technology for me to see how far they have developed. "The reason why Hang Yu thought of entering the African market was actually inspired by Transsion.

The company started out as a white-label mobile phone, but later expanded into Africa, quickly squeezing out Nokia and Samsung with a localization strategy, and later won more than 40% of the market share.

Transsion is definitely a typical example of obscene development and success, and Hang Yu wants to learn from Transsion's historical experience. However, Hang Yu didn't know the specific development history of this company, so he asked Sun Chuan to investigate, see the current situation of Transsion, and carry out targeted competition strategies.

"You don't need their trade secrets, just look up what they have on the market. Hang Yu reminded.

"I see. Sun Chuan replied.

Sun Chuan's execution ability is very strong, just check the information on the market, and get back a report in less than three days.

After reading the report, Hang Yu learned that Transsion had launched its first OEM mobile phone in 06, and this year it tested the waters in the African market. Hang Yu couldn't help but sigh that the pace of development was too fast.

It was established in July 06 and launched the first OEM mobile phone in August.

In September, he established a design research institute in Korea and began to apply the world's leading industrial design concepts. To put it bluntly, it imitates the current more advanced design, and a new mobile phone was launched at the end of the month.

After that, the new technology research institute was established in France, and the second brand was launched in January 07.

A series of data made Hang Yu dumbfounded, what kind of development speed is this.

However, Hang Yu quickly calmed down again, and said that the speed of development, Jiangyan Company is not slow. It's just that in terms of entering the field of mobile phones, Hang Yu's strategy seems to be wrong, and it is not as efficient as Transsion.

If you have to make the operating system and the self-developed mobile phone screen, it may take two or three years. Times change too fast, and with so many new companies popping up every year, a lot of opportunities will undoubtedly be wasted.

Especially seeing that Transsion has tested the waters in the African market this year, and has achieved remarkable results. Then there is no doubt that Transsion will definitely formulate a strategy to fully enter the African market as soon as possible.

Thinking of this, Hang Yu suddenly couldn't sit still: "Or I will also learn to transact, and make an OEM mobile phone first." ”