The $9 billion offer for PolyGram is indeed just a tentative price, because Universal Music also knows that PolyGram is definitely not worth more than just $9 billion.

However, it is still the same sentence, the price is all over the place.

Besides, buddy has already shown his sincerity, and then it depends on how you Polygram will take it.

As for the price, as long as there is something to talk about, everything is easy to say!

Soon, Universal Music and Polygram were on the negotiating table, and there were no extra bends to detour, after all, being able to participate in the negotiation already showed a lot of problems Lang has a concubine, one is Ximen Qing, the other is Pan Jinlian, what else is pretending?

However, to be honest, Universal Music really didn't expect that PolyGram's appetite is so big, and the price of $12 billion as soon as he opens his mouth is outrageously high.

There is no doubt that Polygram is trying to use Universal Music as a "Kaizi" to slaughter, and wants to cut off a piece of fat from Universal Music, and they dare to open their mouths with $12 billion. However, it is also relieved to think about it, after all, Universal Music is a good material for "Kaizi" in everyone's opinion.

Why?

Hehe, do you still need to ask?

After all, Universal Music has just found a "good father", who doesn't know the strength of MGM Group, it's like the original Seagram N Street. What's more, who doesn't know that there is a richer "owner" behind MGM Group, Tianchen Fund, which is a real local tyrant.

In such a situation, since Universal Music wants Polygram Records, so as to enter the music market in a big way, it must pay a little price. Therefore, it is no wonder that PolyGram's shareholders don't kill Universal Music, the asking price of $12 billion is considered a conscience price, if he asks for $15 billion, don't you still have to endure it?

It's still the same sentence, everyone is just asking for a sky-high price, you can pay back the money on the ground.

So, next, Universal Music and Polygram Records launched a long negotiation tug-of-war, the two sides are really fighting to the death, but think about it, this is not a dollar or two dollars, but tens of millions, or even hundreds of millions of dollars.

Universal Music's price is increased layer by layer, 9 billion is just a starting point, it can't be counted at all, but when it was added to 10 billion US dollars, it gritted its teeth and stopped adding it. As for Polygram Records, their price has been falling from $12 billion, but when it reaches $10.6 billion, they have also tightened their grip and stopped falling.

There is no doubt that Polygram Records is still on the train of history, and $10.6 billion is the price that Universal Music in the previous Seagram era ate to PolyGram, and it seems that Polygram's bottom line is also this price.

However, this price is quite disagreeable with Universal Music, after all, they give Polygram a maximum of $10 billion in stock price.

It's very simple, because Polygram Records in this life is not the previous life, and their strength in the Chinese music industry is almost beaten by the three Su entertainment record companies, Su's Records, UFO Records and Huaxing Records

。 After losing the largest market in the Chinese music industry, Polygram's valuation will naturally be greatly affected, and 10 billion is indeed a more reasonable bid.

However, Polygram Records is also biting its mouth, and it is completely $10.6 billion and not selling a penny, and I don't know where they got their confidence.

It doesn't matter, Su Chenyu has a way to cure them!

On the one hand, Universal Music raised its offer to $10.1 billion, and claimed that it was also their last bid, which was already the highest price. However, Polygram is still a little dissatisfied with this offer, and still asks for $10.6 billion.

As a result, Universal Music's other hand is about to be deployed, announcing the official launch of the acquisition of EMI EMI Music.

, as soon as this news broke out, everyone was confused, what kind of operation is this? Didn't you say that you were talking to Polygram about the acquisition? When did a hundred generations of music flash out again?

Suddenly, some people in the industry were shocked, and remembered an incident a few years ago when MGM Group had an acquisition of EMI EMI Music. However, the intervention of the British government was able to give up, but MGM Group seems to hold a 35% stake in EMI EMI Music.

In this case, Universal Music's acquisition of EMI EMI seems to be much more likely to succeed than the acquisition of Polygram. After all, MGM Group owns 35% of EMI EMI EMI's shares, and as the majority shareholder of EMI EMI, it seems that it is not difficult to annex it!

In fact, Universal Music did get a 35% stake in EMI EMI Music from MGM Group, and also officially launched an offer to EMI to buy it.

At this moment, Polygram is really in a hurry, after all, once there is no "big buyer" of Universal Music, it will be difficult to find someone to take over. This is not to say that PolyGram is in a hurry to be acquired, but because PolyGram's major shareholders have sensed the decline of the record industry and are indeed very happy with the price offered by Universal Music.

In addition to Universal Music's price of more than $10 billion, there is really no company in the music record industry that has the strength and will. Just look at the groove of those vegetables, you can know that Warner Music will not, this forced slamming is simply famous in the industry, and even the entire Times Warner's slamming is also well-known in the industry; Bertelsmann will not, his strength is really not enough to see; Sony Columbia will not, the movie has not been played yet, so naturally it will not interfere with music again.

Therefore, after counting and counting, I finally found that if you want to let PolyGram have a good owner under the condition of maximizing your own interests, then Universal Music is definitely the best choice.

However, the flash entry of EMI EMI Music made Polygram a little embarrassed, after all, although the status of EMI EMI Music is not as high as PolyGram, it is also one of the world's top five record companies. The most important thing is that the music copyright in the hands of EMI EMI Music is so tempting that even Polygram was a little greedy before, and the copyright of the famous Beatles is in the hands of EMI Music

Now that it has been decided to find a good home for PolyGram, it is natural that people can't cut off Hu, so after discovering the seriousness of the problem, Polygram decisively restarted negotiations with Universal Music.

Seeing PolyGram's resumption of negotiations, Su Chenyu knew that his strategy had worked, and the key was to see that Polygram was really ready to complete this acquisition. However, although Universal Music suddenly took the initiative, it didn't take it big, after all, they really wanted to buy Polygram, not just leave, but they couldn't scare their goals away.

Therefore, Universal Music immediately reopened the second round of negotiations with Polygram, and it turned out that this time everyone's mouth was not so tight.

In this case, Universal Music finally reached an acquisition agreement with PolyGram for $10.3 billion, which is still a bit inflated, but it is reasonable.

Both parties seemed to be in a hurry, and soon after Universal Music and Polygram Records reached an agreement, the two sides officially began the handover of the acquisition. At this point, Universal Music has officially taken Polygram Records, the world's largest record, into its arms, and in this way, Universal Music has officially become the world's largest music record company.

Neither Hollywood nor the global music industry seems to be surprised by the news of Universal Music's acquisition of Polygram Records, as if it was something that had been foreseen for a long time. But think about it, looking at these actions of the MGM Group, it seems that there is no unsuccessful, not to mention, how can the first big move after the MGM Group eat the world this time not succeed?

Although, everyone is not surprised at all that Universal Music acquired Polygram Records, after all, it was almost a sure thing from the beginning. However, no one expected that Universal Music was a little too much this time, and it actually wanted to "eat alone", and it seemed that it wanted to play the dominance of the parent company MGM Group in Hollywood.

After eating Polygram Records, Universal Music did not stop there, and actually continued to acquire EMI EMI Music, which is a bit excessive. You know, once Universal Music swallows EMI Bandai again, then neither Warner Music nor Sony Columbia Records will be the opponent of this behemoth.

All of a sudden, Warner Music, Sony Columbia, and Bertelsmann BMG were all a little anxious, and no one wanted to sit back and watch their opponents rise so quickly. Everyone is really scolding Universal Music in their hearts now that it's not a thing, and it's not enough to swallow Polygram just now, don't you think it's too much to get involved with EMI Momoyo?

Besides, aren't you satisfied with holding 35% of EMI Momodai's shares?

However, no matter how much you scold MMP in your heart, this matter must be solved, and Universal Music must not really swallow EMI Momoyo again. However, judging from the strength of the "gold owner" behind Universal Music, this matter does not seem to be difficult, so we can only hope for the British government, after all, they have vetoed the acquisition of EMI EMI by MGM Group.

Hehe, it's really naïve, don't look at who the current British Prime Minister is?