The transaction volume of this year's Double 11 is higher than last time, with more than 26 billion on the purchasing network and more than 13.5 billion on Jiangnan Mall.

The gross profit margin of Jiangnan Mall is relatively low, only about 9%, and the gross profit margin of China Baby is much higher, reaching about 19%. Jiangnan Mall makes a profit of about 1.2 billion a day, while China Baby makes a profit of about 5 billion a day.

The profitability of Jiangnan Mall is still in the scope of understanding, and the profitability of Chinese babies is terrible.

Ali joined the carnival for the first time, and the sales were slightly lower, about 16.5 billion. Its achievements are not only Taobao, but also the credit of Taobao Mall, that is, the future Tmall Mall.

Originally, Tmall Mall had to wait until 2012 to appear, but this time in the Double 11 comparison, Ali lost too badly, which stimulated President Ma and others and made up their minds to make efforts in the B2C field.

Because they have no way to get up in the field of daigou, global purchasing is on the verge of death. President Ma happily gave up global shopping, intending to regain its foothold from the B2C field, and Taobao Mall is still very competitive.

Less than a week after the end of Double 11, Ali announced that it would separate Taobao Mall and change its name to Tmall Mall. At this point, Ali's positioning of Tmall Mall is very clear, that is, it is to compete head-on with Jiangnan Mall.

Cats are sexy and tasteful, and Tmall online shopping represents fashion, sexiness, trend and quality. Cats are naturally picky, picky about quality, picky about brand, picky about environment, this happens to be the quality city that Tmall online shopping wants to build with all its might.

Regarding the concept of Tmall Mall, Tan Zongqin privately said that this is plagiarizing cats.

"The competition in the B2C field is becoming more and more fierce, Suning compares home appliances with us, and Ali compares quality with us. If we don't exert some effort, I'm afraid it will be difficult to maintain the advantages of Jiangnan Mall. Xu Rui said.

Everything was fine before, Jiangnan Mall didn't have a strong head-on competitor, and now two have popped up at once. Ali is a veteran e-commerce company, Suning is a big-name retail company, and there is no one to deal with.

Ali and Suning have very strong backgrounds, and their capital is stronger than that of Jiangyan.

"We can only continue to focus on quality, and at the same time do more effective publicity. Xu Tingtai said.

"The words are not rough, the quality is positive, and the propaganda is strange. Xu Rui said: "Ali's money is not for nothing, unless Ma Yun is willing to continue to reduce his shareholdings, it is impossible for him to adopt a plan that burns too much money." ”

"No matter what Tmall does, the quality is estimated to be similar to ours, and it depends on the means of publicity. I found that Ali is very good at hype, and the publicity planning is wave after wave, almost non-stop from the beginning of the year to the end of the year. Xu Tingtai said.

"Although Ali's advertising bombardment is annoying, the effect is real. Xu Rui said.

"It's a pity that the chairman is reluctant to be in the limelight, if he hypes up every day like Ma someone, the effect is absolutely good. Ma someone's appearance is highly recognizable and has a topic, which is also an advantage. Xu Tingtai said.

Compared with Ma Yun, Xu Rui and Xu Tingtai's appearance is relatively ordinary, and there is no topicality.

"Yes, why doesn't the chairman like to be in the limelight, a young man like him should like the cheers and praise of others. The chairman can also write songs and sing, and the last annual meeting was an electronic music, and the click rate exceeded 10 million. Xu Rui wondered.

"Probably because I don't want to be a bird, after all, the chairman has no background, and it's easy to be remembered if he dances too happily. Xu Tingtai said.

"The chairman is young and has no background, so it is not easy to get to where he is today. In this way, since the chairman doesn't like to be in the limelight, let's go to Yangzhou Entertainment Company to borrow a few people and hype it up. Xu Rui said.

Yangzhou Entertainment Company is a branch that Shen Miaofu has just created on order, and there is no special achievement for the time being.

"Borrow whom?" asked Xu Tingtai.

"Chu Dong, and... Shi Kailin, these two artists are good. Xu Rui said: "Chu Dong has sung several new songs, and he is very famous on the Internet, Shi Kailin can write and sing, and his appearance conditions are also very good." ”

"Okay, I'll take care of that. Xu Tingtai said.

In the past, they relied more on Weibo, so they rarely hyped it, but Ali engaged in news on the whole network at every turn, and no matter how good Weibo was, it couldn't compare to the hype of the whole network. Not to mention other aspects, at least in the promotion of this piece, Jiangnan Mall is unwilling to lose to the other party.

Because of the rapid development of the Internet, a large number of new netizens have settled in every month, and they all need to fight for it. There are still many netizens who have not yet been exposed to online shopping, and they need to use continuous publicity to knock on their online shopping doors.

——

Xia Linyi replied to Bai Ying euphemistically, saying that he did not want to relocate the hardware park.

Bai Ying didn't expect Xia Linyi to refuse, he was a little angry in his heart, but he didn't want to scold him, after all, Xia Linyi didn't do anything wrong. So Bai Ying could only be angry, and once again explained to Xia Linyi that Fairy Town was not suitable for a hardware park.

"Fairy Town does not have this condition, the government will not invest there, and Jiangyan Company alone will not succeed. Instead of wasting the resources of Yangzhou City and Jiangyan Company, it is better to move to Nanjing, and you can concentrate your resources on the development of the software park. Bai Ying said.

Xia Linyi thought about pushing the pot to Jiang Yan Company, but after thinking about it, it was too irresponsible. In case Bai Ying put down his face and go to Hang Yu to talk, he, a high-ranking official in Yangzhou City, will be excluded at that time.

cannot be excluded, otherwise Yangzhou City will be a little brother for life.

After making up his mind, Xia Linyi's tone suddenly straightened: "Secretary Bai, I think the province has misunderstood Yangzhou's formal judgment, no matter from the perspective of geographical location and economic foundation, we are capable." ”

Bai Ying was even more surprised, Xia Linyi was going to rebel.

"What are you capable of, tell me what you are capable of. Bai Ying asked him to tell the reason.

"First of all, our Yangzhou City has a good geographical location and can absorb resources from all directions. In addition, the most representative Internet technology company in the province is in our Yangzhou City, which has played a very good pioneering role. I asked Hang Yunshan, and he also expressed his hope to continue to develop in his hometown, and we should respect his ideas. Xia Linyi said, his tone was very calm, but he was very nervous.

"Absorbing resources from all directions, does it include the city of Nanjing?" Bai Ying's tone was obviously not good.

"Nanjing is the education base of our province, and it has indeed sent a lot of talents to various cities, otherwise Suzhou and Wuxi would not have today's achievements. Yangzhou City is closer to Nanjing, and it is definitely more convenient than Suzhou Wuxi. Xia Linyi said.

"Well, you have a point. Bai Ying said.

On the other end of the phone, Bai Ying's face was already pale, and he wanted to scold Xia Linyi.

I wanted to dig the foot of the wall from Yangzhou City, but now it's good, Xia Linyi wants to dig talents from him in Nanjing.

Bai Ying had five words in his heart, eating leopard gall!