After setting the strategy to enter the nutraceutical market, the next specific operations will be carried out step by step.

The first thing to do is naturally the establishment of a health care product company, the next step is to determine the company's flagship products and follow-up products, and finally to build a factory and put it on the market.

The first thing was obviously not a big deal, and soon after, a biotechnology company called "Suning Beijian" was incorporated in Hong Kong.

There is no doubt that this is a Hong Kong-funded company in every respect, so that his operation on the mainland will enjoy preferential policies in all aspects.

Whether a health care product company can make a big profit mainly depends on the promotion and sales strategy, but if the company wants to do it for a longer time, it cannot ignore the research and development of new products.

Therefore, the first thing Su Chenyu did after the establishment of Suning Beijian was to set up a biological R&D department, which will continue to deliver "shells" to the sales "front line".

For this R&D department, Su Chenyu can be regarded as a great effort, not only absorbing talents from local and foreign universities in Hong Kong, but also constantly digging into the R&D departments of large foreign health care product companies.

Under Su Chenyu's key instructions, the product R&D department has been focusing on the development of products based on "DHA" and "pineal hormone and oligosaccharides" during this time. Obviously, Su Chenyu has high hopes for these two products, and he wants to use these two products to open up the health care product market.

Fortunately, this R&D team composed of elites from various disciplines such as biology, food science, nutrition, and life sciences is still very powerful, and they have already taken out several products before Su Chenyu leaves.

A brain health care product based on "DHA" has been developed, which is divided into five formula designs for pregnant women, infants and young children, students, young and middle-aged people, and the elderly, in the form of oral liquid, chewable tablets and granules as the main types.

There is also a product that is the primary product of brain platinum in the future, and Su Chenyu has high hopes for this product, and there is no way that the image of brain platinum to him in the future is too deep.

After the product is developed, it does not mean that it can be listed immediately to make money, it also needs a variety of testing tests, and overseas health care products need to enter the country also need a variety of approval procedures.

Su Chenyu is not in a hurry about this, although these products are focused on the mainland market, they will naturally not give up on other markets. Therefore, the next step is to apply for "admission qualifications" from the competent authorities of the mainland and the competent authorities of other countries and regions.

Su Chenyu returned to the mainland with these products, and soon after, Suning Beijian settled in Pengcheng as a Hong Kong-funded company.

The Pengcheng City Government naturally welcomed it vigorously, and then a variety of preferential conditions and policies began to tilt towards Suning Beijian. Suning Beijian's production base is close to Suning's clothing production base, and with other companies investing in Pengcheng also settled in this area, it has formed the largest industrial park in the entire Donghai Province.

However, this time, Su Chenyu did not place the head office of Suning Beijian in Pengcheng, but in Shanghai.

For the management of Suning Beijian, Su Chenyu took the initiative to intervene to arrange it this time, in addition to the middle-level cadres and some senior managers who were recruited locally, a large number of high-level executives were invited from Hong Kong and abroad.

But for the position of president, this time Su Chenyu did not embarrass Su Zhenbang, who has always been reluctant to enter the health care products industry, Su Zhenbang is still his chairman. This time, Su Chenyu personally went out, except for not hanging the name of president, all the other decisions came from him.

With the continuous progress of the times, state-owned enterprises and government units are no longer the only choice for college students in that era, and a large number of college students have begun to enter private enterprises or foreign-funded enterprises. In addition to the preferential policies, the best benefit in other aspects is that it can recruit many college students from famous universities.

In order to make Suning Beijian better close to the domestic consumer market, Su Chenyu established the second R&D department of Suning Beijian in Shanghai, which was led by some Hong Kong R&D personnel.

At the same time, Suning By-Health began to carry out cooperation with well-known universities such as Jiaotong University, Fudan University, Tongji University, etc., which can not only greatly strengthen the scientific research capabilities of Suning Beijian, but also improve the scientific research capabilities of these schools.

I have to say that this era is a great era, and "Huaxia Speed" began to show his strength.

The construction and decoration of the first and second phases of Suning Beijian's production base were completed in just one and a half months. Although this speed is far less than the feat of "building a skyscraper in 6 days" in the future, it still shocked Su Chenyu.

Subsequently, the production equipment was also transported and installed very efficiently at the "Huaxia speed", and the training of workers was also carried out in an orderly manner, and the official production was just around the corner.

There is no doubt that this day will not be too far away, with the assistance of the Pengcheng Municipal Party Committee and the Donghai Provincial Party Committee and Provincial Government, various approvals, certificates and licenses for Suning Beijian's two health care products have been handled one by one.

For the names of these two health care products, Su Chenyu put a lot of effort into it, and finally after considering various names, he chose the names "Beijian No. 1" and "Brain Platinum". Although it is not a very loud and poetic name, it is easy to remember, and it is different from the names of the twin stars in the current city health supplement market.

At present, there are not many large-scale companies in the health care products market - only a handful, one is the "sun god" that will create countless miracles in the near future, but in the end it has gone into decline, and the other is the "Wahaha" that will grow into a giant in the domestic beverage industry and create a richest man in the future. Of course, if even the "Oriental Magic Water" is counted, then it can be regarded as a "three-legged stand", but it is obvious that the magic water should not be included in the ranks of health care products.

Obviously, once Suning Beijian's products are launched, the main competitors he will face are Sun God and Wahaha, what Onlly No. 1, Feilong, and Sanzhu don't know where to nest now.

However, Su Chenyu didn't feel that there was anything to be afraid of, although it is very important to say that the health care product market is very important, but the domestic health care product market is too big - large enough to accommodate dozens, hundreds or even thousands of brands, and the product positioning of the three is very different.

Even if it is really on the bar, Su Chenyu does not think that Huai Hanxin of the sun god and the "richest man in the sect" of Wahaha are his opponents, even if he has to admit that the two are indeed business wizards.

With less than half a month to go before Chinese New Year's Eve, Suning Beijian's publicity offensive began to be in full swing, whether it was newspaper and magazine advertisements or TV and radio advertisements.

Newspapers and other print advertisements are easy to do, and the simplest and crudest way to go directly is to set up red on the whole page and bombard them in all directions. In addition to the intensive placement of TV advertisements on CCTV, provincial TV stations in various places have also been rolled out at the same time, which can be regarded as a full flowering.

However, in the TV commercial, Su Chenyu really spent a lot of effort. The advertisement of Brain Platinum still uses the extremely vulgar but extremely effective creativity in the previous life, focusing on the gimmicks of "gift-giving" and "filial piety to parents", which are the most important gimmicks of Chinese people.

I remember that in my previous life, when someone explained this advertisement, he said that in fact, the elderly in China want to take health care products, but they don't want to cause trouble to their children and younger generations, and they are also afraid of spending money, so what we have to do is to remind our children to do this.

For the company's fist product, because it mainly supplements brain nutrition, and it is divided into as many as five. But Su Chenyu finally chose only three of them as the main promotional products, one is mainly for students, one is mainly for pregnant women, and the other is for infants and young children.

Advertising for student products is easy, directly using the advertisement of the "Life No. 1" in later generations, and it is especially marked that it is useful for senior high school students. You must know that in many urban families at that time, parents would never feel sorry for money in order for their children to be admitted to college, and this phenomenon became a common social phenomenon in the future. As for advertisements for pregnant women and infants, Su Chenyu directly took one of the many advertising ideas from later generations.

Soon, with the continuous repeated broadcast of Beijian No. 1 and Brain Platinum advertisements, these two products suddenly became well-known throughout the country. After watching the advertisement, many citizens went to stores and pharmacies to inquire about buying this product, and these people either bought Beijian No. 1 for their children, or bought brain platinum for their parents.

However, it is a pity that Suning Beijian's products are not sold everywhere, and these people naturally can't buy them.

However, this is a big deal for the owners and dealers of shopping malls around the country, and so many businesses can only watch when they come to the door. As a result, for a while, all dealers from all over the country surrounded Suning Beijian's Shanghai head office and Pengcheng's production base, but the staff of Suning Beijian always responded simply that it would be listed soon.

In fact, it's not that Su Chenyu doesn't want to ship it now, it's just that he wants to boil this "beautiful soup" this time, and the quality of a soup mainly depends on whether the heat is up to it.

Compared with Sun God and Wahaha, which have taken the lead and seized a lot of markets, Suning Beijian obviously has no advantage at all, so he wants to use advertising to whet the appetite of Chinese people and dealers. Therefore, Su Chenyu decided to engage in "health care product futures" like Rebus engaged in "mobile phone futures", resulting in a situation where supply exceeds demand in the market.

Of course, Su Chenyu's strategies of "market warm-up" and "market hunger" will not be untargeted, he is mainly for the next thing that has been planned for a long time. In fact, this matter is the final foothold of Su Chenyu's current work, and it will also directly determine whether Suning Beijian can become an instant hit in the country.

However, Su Chenyu believes that so far the hot Cheng dù of Brain Platinum and Beijian No. 1 is not enough, and the dealer has not been stimulated to the high point. So, Su Chenyu decided to add a fire and pour a bottle of oil, not only to make Brain Platinum and Beijian No. 1 popular, but also to burn dealers all over the country.

As a result, newspapers around the country began to report about local citizens looking for these two health supplements, as if the whole country was looking for these two health supplements. Although Su Chenyu reported that many of these were specially arranged by him, and there were some fraudulent elements in them, Su Chenyu always retained a trace of the bottom line, a trace of the bottom line that this industry should have.

After these reports came out, the dealers were completely anxious, blocking the headquarters of Suning Beijian like their buttocks were on fire, begging the head office to give some "water" to extinguish the fire on their buttocks.

At this time, Su Chenyu saw that the enthusiasm of the domestic market had been mobilized, and the dealers had been almost provoked, and he knew that he couldn't hold on anymore, otherwise he would have to go overboard.

As a result, a message spread from the head office of Suning Beijian......