Chapter Twenty-Seven: Declaring War on Qi, Three Yellow Eggs (II)
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As with the news released on the Internet before, this press conference, in addition to announcing the new news of "Dajianghu" and announcing the name of Hanshuo magazine, there is really a third news.
"The first thing, I believe you already know, not long ago, we Qianhong acquired "Dajianghu", as we all know, "Dajianghu" magazine has a very glorious history, I see that all the media friends and readers here are not very old, make a bold guess, when you are studying, you are not less under the teacher's nose, secretly flip through this magazine, right?"
Sure enough, a group of people let out a knowing smile, which confirmed Lu Yichou's statement.
However, this qiē belongs to the past, with the development of the economy, the information age is inexorably coming, this magazine has also begun to show signs of decline, one of the most obvious examples, the magazine sales are declining, this is a very real problem. Speaking of which, some people may wonder why we should buy the magazine when the situation is getting worse and worse."
Lu Yichou smiled and looked around, as if he was leaving enough time for the media and the readers in the audience to think, although few people were really thinking.
"The reason is simple, we want the magazine to be back in the boring classroom. ”
There was a burst of laughter from the audience.
Lu Yichou paused for a moment and continued: "When the teachers hear this sentence, they will definitely point at my nose and scold, I am not afraid that they will scold me, because the facts will prove that the things that will work on our future life are not the so-called knowledge points instilled in us by the teachers in the classroom, but those things that we secretly learn by ourselves." ”
This sentence once again resonated with those fans, who did not have a deep understanding of this sentence, but they hated the "knowledge points" that the teachers forced them to master.
"In addition to this, I have another ideal that can even be called great," Lu Yichou smiled appropriately at the word ideal, which has become a flood, "and I hope that through my own efforts, readers will be pulled back from their mobile phones and computer screens." ”
"There is a phenomenon that I guarantee everyone here can feel, that is, whenever our colleagues or classmates organize a party, everyone gathers around a table, everyone will hold a mobile phone or tablet in their hands, and keep scrolling through microblogs, circle of friends, social spaces, and so on. ”
Lu Yichou's expression was slightly restrained, and his tone became more and more serious: "This is really a sad phenomenon, our friends are around, we and our friends have obviously formed a circle, why are we still indulging in a virtual circle of friends like a drug addict?"
This question stopped the audience readers, and they knew that they were all more or less contaminated with this addiction, and this phenomenon has now spread to every corner of the country.
"We look at our phones when we go to work, when we go to class, when we go to the bathroom, when we go to the bus, when we go to bed...... Well, that, I'm referring to when we're in bed......"
A very botched explanation, some of the female readers in the audience have bowed their heads shyly.
"All in all, now everyone is no longer willing to do pure reading, of course, I know some people will retort that they use mobile phones 100 ~ 10,000 \ small! say, use computers 100 ~ 10,000 \ small!, but how many people will have the heart to read when facing mobile phones and computers?"
It is not surprising that Lu Yichou used rhetorical questions to increase the momentum of his speech, in order to naturally draw the audience into the rhythm of his conversation, and it is not surprising that he has this argument as a bookseller, in fact, with the advancement of technology, e-reading has become a cháo stream, and many readers do prefer it.
"A nation that doesn't read has no future, and a person who doesn't read also has no future, I'll give you a simple example, two people work as security guards at the same time, one of them likes 100~10,000 \ small!, and the other only likes to browse some irrelevant lace information, entertainment gossip, or chat with friends and nonsense, then after three years, this security guard who likes to read can be a security supervisor, and the other can only continue to be a security guard, because their opinions and backgrounds are different. ”
"You must have had this experience, people who have read a lot of books, and they are full of confidence to brag about it with their friends. ”
Dissatisfaction began to appear in the audience, and the media also expressed a little absent-mindedness, Lu Yichou suddenly woke up, today's press conference, the protagonist is not him, every time he faces the camera and the audience, his good teacher side will be unconsciously exposed.
smiled self-deprecatingly, and wittily changed the topic: "I know that you guys in the audience are already scolding me in your hearts, okay, I'll give the time to Yi Shui'an and Han Shuo now, and let Yi Shui'an talk about the situation of "Dajianghu" first." ”
After speaking, he took the lead in applauding, and the fans naturally did not hesitate to applaud.
Yi Shui'an nodded slightly, and said softly: "Everyone should know that I will be the editor-in-chief of "Dajianghu", after receiving Mr. Lu's invitation, we have communicated many times until we confirm that we have reached a consensus with each other, I am willing to take over this magazine, one is Mr. Lu's sincere invitation, and the other is that I really want to do something different from the past, I think this is a beneficial thing, and it is worth spending time to do." ”
"What changes will be made to the style of this magazine?" asked a reporter in the audience.
Yi Shui'an listened carefully to the question and replied: "First of all, I will never make it a very personal book, I hope that I will work with my team to build a platform that is determined and simple, to provide readers with a unique style of work, to provide an aesthetic and way of reading that is different from before." ”
"Will the draft stick to the old way?"
"We will still insist on the combination of ziyou manuscripts and some commissioned manuscripts, but since the magazine is called 'Dajianghu', then our horizons will be expanded accordingly. ”
A female reporter with a strong literary atmosphere looked at the notepad in her hand and asked: "There is a voice on the Internet that your creative style has been formed, and your aesthetic taste also has strong personal characteristics, will this magazine become some kind of extension of your taste?"
Yi Shui'an smiled faintly and said: "If a reading book wants to stand on its heels, it must have a strong style, such as the luxury of fashion magazines, the childlike fun of children's magazines, and similarly, youth magazines must also have a unique youthful atmosphere, but my interest is not the same as the fun of magazines, we are a team, about the selection of topics, we will have ziyou discussions, minzhu's decision-making plan." ”
"Does being editor-in-chief conflict with your own creation?" is the question from readers.
First of all, I make a magazine, and I have to be exposed to different types of manuscripts, which is also a rare experience for myself, because before I read, I will inevitably choose the category of books I like, and now I have to broaden my horizons and get in touch with different types of words, secondly, making magazines will allow me to have more direct contact with the reader's information, which is very beneficial to a writer, and finally, they all belong to the work of words, which is the same origin, even if there are subtle differences, it is controllable。 ”
Yi Shui'an's explanation took nearly 40 minutes, and the feeling of eloquence is easily reminiscent of the style of her works, with defined declarative sentences, self-confidence from the bones, and an indisputable demeanor.
In contrast, Han Shuo seems a little reserved and even shy, which is different from the sharp style of his articles, but his occasional sense of humor when talking about the founding of the magazine still allows people to catch some shadows in the book.
"Because I usually talk too much nonsense, the name has almost become a sensitive word, so, when we first decided to make a magazine, in order to save some trouble, I thought about a pseudonym, my code name at the time was Qi Ganmin, said that I want to be a moral ruler in my heart, willing to dedicate a good people, and, if the name is read backwards, there will be unexpected surprises, and later found out that we are too naïve, we thought we had hidden the world, but it turned out that we just hid ourselves. ”
"So, in the end, we decided to put it on the show in real shape, and we worked for almost two or three months to prepare the manuscript, including the cover style, illustrations, advertising collaborations, etc., and now the first issue of the magazine is in the printing house, and if nothing else, they will be available on Children's Day. ”
"What about the name of the magazine?" said the voices of more than a dozen people at the scene almost at the same time.
Han Shuo smiled slightly and said, "We have come up with a total of more than twenty names for the magazine, more than a dozen of which have been denied by ourselves, and seven or eight have been denied by the above," Han Shuo pointed to it comically, causing a burst of laughter from the scene, "In the end, in desperation, we decided to find inspiration from ancient poetry, we firmly believe that the wisdom left by our ancestors is the most convincing. The poetry of 'Moonlight in front of the bed' means that everyone will have a magazine in front of their bed. ”
Han Shuowu laughed to himself and said, "But another colleague of mine quickly raised an objection, he said that everyone's bedside is obviously full of toilet paper or small balloons, in case any buddy is too involved in playing at one time, grab the magazine and ......"
Everyone was already laughing when they heard this, Han Shuo pursed his lips cutely, and continued: "What a great insult and stimulation will that be for our magazine?"
"After many days of discussion and resolution, according to the style of the magazine's manuscript, we finally decided to use the first sentence of Bai Juyi's poem "Farewell to the Ancient Grass", leaving the grass on the plain, so ......" Han Shuo looked up at the people who were full of anticipation, and sold the last pass, "Therefore, the name of our magazine is called - Yuan Shangcao." ”
The name of a magazine that sparked a frenzy of discussion on the Internet was revealed, and reporters took out their mobile phones to send the news back to the company, striving to break the news on the official website as soon as possible, while readers took out their mobile phones or sent the news to friends, or grabbed microblogs or personal spaces.
And when the reporter of Toutiao.com heard about the grass on the plain, he had already posted it on the Internet: Han Shuo's editor-in-chief magazine is called "The Grass on the Plain", which takes the meaning that the wildfire is inexhaustible and the spring breeze blows and grows again.
Sure enough, Han Shuo then explained: "The meaning of this name, it should be easy for everyone to guess, is the meaning of the pursuit of endless life, we hope that this grassroots spirit will not be burned, defeated, destroyed, and the spring breeze will blow and regenerate!"
There was a burst of applause at the scene, and then, Han Shuo smiled slyly and said: "This name has another meaning, but it's not convenient to say now, you can go to ziyou to play, if you have ideas, you can leave a message on my homepage, and there will be a reward for guessing, so I'll give the time to Mr. Lu." ”
After listening to Yi Shui'an's explanation of "Dajianghu" and Han Shuo's announcement of the name of the magazine, the media and readers were basically satisfied, but people's hearts are always insufficient, since Qianhong claimed to have a third blockbuster news, of course they didn't want to miss it when they finally came to the scene.
Mr. Lu looked at everyone with a smile, and said slowly: "We will launch a novel with revolutionary xing in the martial arts world at 0:00 tonight morning, that is, at 26ri:00 - "Dragon and Tiger Fighting Jinghua"!"
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