Chapter 984: Two Suggestions
"Beauty is a new industry for us, and it's difficult to build. I think it is still necessary to make full use of the existing advantages of Fairy Town, such as the Internet industry, handicraft parks, characteristic industries and so on. Combining the cultural industry with these fields can achieve twice the result with half the effort. Zhang Songling said.
"The Internet industry is good, Jiangyan is already doing it, we can also further open up the software park, not only to recruit entrepreneurial teams, but also to recruit Internet companies in other places. Liu Shengjian said.
"Yes, I also hope that more Internet companies will settle in the software park, and the larger the scale of the industry, the more beneficial it will be for our development. Hang Yu didn't mind.
His attitude made Liu Shengjian feel at ease, since Jiangyan Company supports the further opening of the software park, this matter is basically no problem.
If Jiang Yan is against it, it will be really difficult for them to do it, because the software park has always been operated by Jiang Yan Company. If Jiangyan Company leaves it alone, the town government will not be able to continue to do it, because almost all the software parks rely on Jiangyan Company for development, and Jiangyan Company is the pillar.
Liu Shengjian put forward this suggestion, and he was more worried that Jiang Yan Company would be afraid of competition from foreign companies, but he obviously underestimated Hang Yu's strength. Not to mention that there are very few domestic companies that can threaten Jiang Yan's company, even if there are, Hang Yu can't ask for them. In addition, Jiangyan needs more Internet companies to form a scale and absorb Internet talents from other provinces.
"I talked to Hang Dong about the development of the handicraft park before, and Hang Dong made a lot of thought-provoking suggestions, and I would like to tell you about them here. First of all, we can be sure that in order to develop the handicraft industry, we must reform and open up, actively absorb capital, and absorb local culture and industries. Liu Shengjian said.
"Isn't this the way we engage in modern industry, and it will work in the handicraft industry?" Zhang Songling asked.
"Why doesn't it work? As long as there is a market, capital will come in, and the question is whether we support them or not. In addition, China's handicraft industry can be said to be very strong in the world, but we have not used it, so it is not well-known internationally. On the one hand, we must organize the development of the handicraft industry, and on the other hand, we must actively communicate and compete with the handicraft industries of other countries. Hang Yu said.
"If you have any specific plans, just say them and listen to them. Zhang Songling said.
"Liu Jin made a handicraft documentary before, which was played on the Internet quite a lot, and also caused a lot of calls for the revival of the traditional handicraft industry, which shows that there are many people who are interested in this industry. However, it is only interested, in fact, most people rarely consume such products. Through our construction of handicraft parks, we can also find that the volume of handmade products is basically not feasible, and there is no need to dwell on this. At present, the handmade products of some European countries are more famous, and they all take the luxury route, which is the direction we can learn. However, we must make a relatively large-scale handicraft industry, and we must not pursue art and luxury excessively, and it is necessary to be appropriately close to the people. Hang Yu said.
"Well, European human resources are expensive, and we have abundant human resources, which is one of our great advantages in doing handicrafts, and we should make full use of it. Zhang Songling said.
"What I mean is to start an international handicraft exhibition and invite famous handmade products from all over the world to participate in the exhibition. Through this exhibition, we can expand our business, exchange and learn, and also let domestic handicraft enterprises see the gap with Europe. Although we have inherited a lot of craftsmanship and are exquisite, in terms of commercial operations, it is almost incomparable with Europe. Nowadays, most Chinese people advocate European and American culture, and we first create a wave of handmade products in Europe and the United States to attract Chinese people to pay attention to and consume. Hang Yu said.
"Why do we want to build momentum for the handicraft industry in Europe and the United States, and what about our own industry?" asked Sun Aiqin.
"If you want to take it, you must give it first, and if you don't give some benefits to European and American companies, how can they actively develop China's handicraft consumer market. We will learn from European and American companies, catch up, and when they open up the domestic market, we can surpass them sooner or later and harvest the market. Hang Yu said.
"It sounds a bit interesting, but the question is why do we want European and American companies to develop the domestic market, can't we do it ourselves?" Zhang Songling asked.
"As I said earlier, although the Chinese people support our own handicraft industry, they do not have much desire to consume, nor do they have the habit of doing so. Do you know the craftsman spirit of the book?,Chinese people are particularly interested in this.,And consumption is fanatical.。 We can take advantage of this to allow foreign companies to develop markets and develop the habit of Chinese people consuming handmade products. There is another reason, Chinese people like the spirit of foreign craftsmen, and foreigners also like our traditional handicraft arts. If we want to develop foreign markets, we must give foreigners a little benefit, which belongs to market swaps. Hang Yu said.
The cadres expressed their understanding one after another, although they were a little depressed about everyone's admiration for foreign craftsmen, but the reality was so, and there was nothing to worry about.
Hang Yu's plan can be said to be very good, fully taking into account reality, rather than blindly playing domestic feelings, which is very much in line with their appetite.
"Hang Dong told me about the three major markets of the handicraft industry, namely the female market, the foreign market, and the sentimental market. Coupled with this plan, I think it's enough to give it a try. Liu Shengjian said.
The other cadres did not listen to the three major market theories, so Liu Shengjian explained to them again, and everyone felt that it made sense after listening to it. The three major markets have been pointed out, and there are ways to develop the market, but I really can't think of a reason to refuse.
"I also have two suggestions, one is the cross-border cooperation of the handicraft industry, and the other is the layout of the handicraft industry. Hang Yu said.
"Tell me about it. Zhang Songling is very interested, and the three major markets and the methods of developing the market have already moved them.
"In the past, we regarded the handicraft industry too purely, including some handicraft enterprises in Europe and the United States. But I think that in order for this industry to develop, it is best to combine it with modern industry and the Internet, which is cross-border cooperation. Hang Yu said.
"It's okay to say on the Internet, I see that many handicraft companies use computers to do design, is it a mess to cooperate with modern industry, is this manual or mechanical processing?" Liu Shengjian has never heard Hang Yu talk about these two suggestions, and he is interested and a little puzzled.
"I've seen a lot of products in the handicraft park that don't necessarily have to be done by hand, such as furniture and porcelain blanks, which can be machined. After the rough blank is made, it is processed artistically or customized. Hang Yu said.
"In terms of efficiency and cost, this method is possible, and some people are applying it. However, there seem to be disadvantages in this way, such as the speed of machining the blank is fast, while the art processing and custom processing are very slow, and the two are not easy to cooperate. There is also the fact that buyers are less receptive to this practice and prefer to buy handmade products. Liu Shengjian also inspected the handicraft park and had some understanding of this combination.
"I've also seen that many artisanal companies are already using machining, but they are not doing enough, or they are being too careful. Since you want to do it, you should simply use mechanical processing as much as possible to reduce costs and reduce the price of handmade products. On the one hand, we can learn from the operating model in Europe and the United States, and on the other hand, we must also find our own operating model, which I think is price and scale. Combined with modern industry, the cost of some processes is reduced, the scale of craftsmen is expanded, and the output is increased. By taking a two-pronged approach, we can break the European and American operating models, so that handicrafts are no longer limited to luxury goods, but can enter thousands of households. At least those families are relatively wealthy, and well-off families can afford to spend. I believe that compared with completely modern production of furniture or clothing, there should be many people who will choose a combination of the two, with a certain artistic effect, customized effect of the product. Hang Yu said.
"Aren't you selling customized products online, and what's the market?" asked Liu Shengjian cautiously.
"The market is not bad, but most of the customized products are not manual, but mechanical, but use more advanced processing technology. The current machining method is still very difficult to achieve the degree of craftsmanship, so the effect is a bit embarrassing. We can combine the two routes of mechanical customization and handicraft customization to try to get rid of this embarrassing situation. Other countries do not have a human resource advantage, we have. Hang Yu said.
Then he talked about the cooperation between handicraft industry and the Internet, mainly intelligent machining technology, computer design, and Internet marketing.
The development of the handicraft industry is by no means a single solution that can be solved, just like the previous Chinese medicine, which requires diversified solutions.
"Well, you can look into it, and you can talk about the second piece of advice. Liu Shengjian said.
"The second is the small workshop model that Manager Su said in the bead silk hand-embroidery company before. Because of the special situation of the handicraft industry, it is impossible to completely concentrate it in the cities like modern industry, and the vast rural areas and even mountain villages are still the main force of the handicraft industry. However, the shortcomings of the development of handicrafts in rural areas are obvious, including lack of competition, slow development of crafts, limited vision, insufficient infrastructure, and backward commercial operations. These shortcomings are fatal when taken out individually, so the handicraft industry in the countryside has not really developed, let alone entered the international market. However, the rural handicraft industry also has many advantages, first of all, it is rich in technology inheritance, there are many craftsmen, there is more spare labor, and it is convenient to use local materials. These are advantages that cities do not have. Hang Yu said.
The analysis is very good, continued. Zhang Songling said.
"When I first proposed a handicraft cluster, I was skeptical that it would work. The results were not bad, but they didn't meet my expectations. Obviously, the handicraft industry cluster in the city cannot replicate the model of modern industry, so I thought of a new model, which is to take the urban handicraft industry as the center and radiate to the vast villages and towns. Hang Yu said.
"What kind of radiation method?" asked Zhang Songling.
"First of all, we can be sure that the development of handicrafts in urban and rural areas has its own advantages, but both have fatal flaws, and only a combination of the two can be done. In this case, we only need to give full play to the advantages of urban and rural areas and plan. Take our fairy town, for example, there are Internet advantages, there are modern industries to work with, and there are some pioneer enterprises in the handicraft park. We can roughly divide it into four major links: mechanical processing, commodity design and operation, and talent training. The countryside is more suitable for material collection, artistic processing and customized processing. Corridors should be established between the two to strengthen transport and coordination capabilities. Hang Yu said.
Zhang Songling pondered for a while, nodded and said: "Yes, I think this model is very good, especially suitable for the development of handicrafts in our JS province." ”
Liu Shengjian also agreed: "Cross-border cooperation, urban and rural layout, we can make a fuss around these two points and improve it." ”
The other cadres basically had nothing to say, and the series of suggestions put forward by Hang Yu were completely tailored for Fairy Town, and all aspects were involved, and they couldn't think of a better plan for a while.
——
Lin Juan was very puzzled, she bought a few premium membership accounts Aite Hangyu, but Hangyu didn't move at all, seeing that the topic she had spent a lot of money to stir up had cooled down.
At this time, Lin Juan reacted that what she cared about was just a temporary talk in the eyes of the audience, and it was impossible for the audience to pay attention to this matter for a long time. Although Lin Juan can surf the Internet, she has too little understanding of these things, and she spent more than two million yuan in vain, which makes her feel distressed.
She regretted it very much, and felt the urge to ask the studio for the money back, because she had never spent such a large sum of money and received nothing.
Lin Juan thought to herself: This Internet hype is too evil, and more than two million will be gone. There was no movement, it was simply a gold-swallowing beast.
What she didn't know was that Hang Yu rarely played Weibo, and his Weibo account was handed over to Hong Zhan to manage.
It is Hang Yu who wants to post Weibo topics, and the content of leisure life is directly posted, but the content about the company must be handed over to Hong Zhan to study and polish before posting.
Hong Zhan should have noticed the fans' Aite, but in his opinion, this kind of thing has nothing to do with Hang Yu's half a dime, and it is impossible to disturb Hang Yu's precious time.
Reply to Hang Yu on Weibo every day, hoping to get more fans of Hang Yu's flop, Hong Zhan is also a busy person, how can he have time to care about these gossips.
Lin Juan was annoyed for a long time, and finally gritted her teeth and decided to go to Jiangyan Company to find Hang Yu in person. Because she has no time, Xia Qizhen is stepping up the transfer of assets, and if she drags it out, she will lose everything.
Of course, Lin Juan would not let Xia Qizhen transfer assets, so she asked her eldest son to stare at Lingcaotang and Xia Qizhen, which could delay time somewhat.
Make an appointment first, after Hang Yu saw Lin Juan's appointment news, he felt a little strange: Why did Lin Juan come to him alone, should he want to talk to me about business alone.
Considering that he had already partnered with Xia Qizhen, and when she completed the task, Lingcaotang was an empty shell, and Lin Juan had no value in cooperation, so Hang Yu rejected Lin Juan's appointment application after a little hesitation.
"Miss Lin, I'm sorry, our chairman is busy with work and has no time. ”
"When will he have time?"
"Sorry, the chairman's work itinerary is confidential, and we have no permission to know. ”
"Can you tell him for me, I just need a little time. ”
"Sorry, we don't have permission. ”
“......”
The customer service hung up the phone, and Lin Juan's face was very ugly.
Lin Juan didn't expect Hang Yu to refuse so simply, so let's meet and talk about it first.