021: The reason why the price is not raised is because the price cannot be raised

Most of the reviews from other owners are highly impressed by the power of the 'past-present-future' model.

But for the base of this car to increase height, the rearview mirror to improve, and the A-pillar to shrink, there is not much to find, after all, an ordinary consumer, the vision can only go here.

All they need is a gorgeous look and enough power.

Of course, for the brand, if it is a luxury car brand in everyone's mind, it is the best.

However, in terms of positioning, the "Han" brand car is more from the aspect of safety and practicality, and as for the factors of grade and price, there is less consideration.

This is also implemented in accordance with Zhao Tian's concept of 'cars are used to drive'.

However, in terms of price, some car owners actually began to complain.

There are a few posts with the theme that the price of 'Han' brand cars is not close to the people, and the price of the landing price is more than 200,000 yuan, which is not acceptable to ordinary people.

What's more, some of them are still talking about their seemingly reasonable views.

What is the price of 200,000 yuan, the annual maintenance cost is more than 10,000 or 20,000 yuan, such a large engine power, fuel consumption will naturally be very high.

However, most of the replies to these posts are replies from the landlord who slapped his face.

"For urban users, the measured fuel consumption is 6.8L. ”

"Suburban people, measured fuel consumption of 6.3L. ”

“.…..”

In the reply to the post, the highest fuel consumption is no more than seven oil per 100 kilometers, and the lowest is only a little more than five oil.

These just confirm the low fuel consumption advertised on the official website of the Cosmos Corporation at that time.

In fact, in terms of fuel consumption, Cosmos has always been very confident in its own products.

Zhao Tian has never worried about this aspect of the problem, using the ST super turbocharged engine, which can make the thermal energy conversion rate reach 60%, which is naturally extremely stable and energy-saving.

In the after-sales department of the Cosmos Company, the feedback rate of various problems is also zero for the feedback of the vehicle within a week.

Like the small problems such as paint damage and abnormal noise in the car, which often occur when buying a car, the 'Han' brand car companies have never appeared.

In the quality assurance commitment of the universe company, it is promised that the warranty period of the engine is 100,000 kilometers, which makes many car owners who only know after the purchase are overjoyed.

Compared with the warranty period of 40,000 or 50,000 kilometers of ordinary car companies, Cosmos has doubled the model.

Soon, the professional evaluation of the 'Han' brand models was also released after many private evaluations were born.

Among the star ratings of many professional evaluations, almost all of the 'Han' brand cars have received full stars.

As for Manxing's explanation, it is naturally not because this car has really reached the point of perfection, but in a price point like 200,000 yuan, in the performance of various test indicators, the 'Han' brand car has reached the point of impeccable.

Just like marrying an old lady, you may marry a Sister Feng for 10,000 yuan, and you can buy Cuihua for 100,000 yuan, but if you marry Ruhua for 10,000 yuan, it will definitely make a lot of money.

Affected by the last ribbon cutting, the sales of "Han" brand cars have increased partially, and after the new car off the assembly line users got it, it was affected by the unanimous praise, and the car orders began to increase again.

The daily sales of about 1,000 units have risen to about 1,200 units.

At this rate, I am afraid that in the early two months, the total number of 100,000 units will be exhausted.

A new car is imminent.

If people have near sorrows, they will have near joys.

Although the new car has not yet been designed, according to the good momentum of sales and the money that has been received, the space company is starting to become rich.

In the company's monthly financial statements handed over to Zhao Tian by Zhuang Yilan, the profit income of the two security system companies was discarded, and the revenue of 3.4 billion yuan and the net profit reached 1.2 billion yuan only by relying on the automobile sales business of the universe company.

And according to the growth of current orders, next month, this amount will increase by at least 50%, which means that there will be close to 2 billion profit income.

Compared with the monthly profit of one or two hundred million yuan of the security system, the profit income of one billion yuan directly made the universe company change from a small jasper who was a diligent and thrifty housekeeper to a rich woman wearing gold and silver and a phoenix crown.

Although next year, the Universe Company will make a sum of 4.5 billion yuan in the plan of Huaxin Company, but a year is too long, and these money will never become the big stone in the heart of the Universe Company.

This more than one billion yuan of capital income directly gives enough confidence to the new car projects that have already begun.

However, despite this amount of money, Zhao Tian was still very worried in his heart.

The current automobile production workshop and production line, although under the auspices of the old man, both the machine and the overall design belong to the latest product technology.

But in terms of output, it is a little unsatisfactory.

With an annual output of 200,000 finished vehicles, the monthly production capacity is about 16,000 units.

At present, it is overloaded with about 30,000 units per month, and of course this is the result of the workers on the factory floor working day and night.

Judging from the current fame and sales of 'Han' brand cars, the annual output of 200,000 yuan, or even doubling to 400,000 yuan, may not be able to meet future demand.

Building a new automobile production base requires billions of investment.

Regarding the current production workshop of the Universe Company, after Zhao Tian asked Zhuang Yilan to count, the original construction cost in all aspects has actually exceeded two billion investment.

This is only the investment of funds, and other manpower and material resources are even more numerous.

So now, although more than a billion seems like a lot, Zhao Tian has begun to mumble in his heart.

Fortunately, the third plant of the electric company can be put into operation directly in less than two months, and there will be a stable income at that time.

Li Minghao once suggested that based on the current technology leadership and market share of the security system of the Universe Company in the market, he felt that since he was a large enterprise, he could increase the unit price of the security system to increase profits and income.

In this way, the profitability of the safety system alone will soon be able to support the development of the company's automotive business.

But it was rejected by Zhao Tian.

To say that at the beginning, Zhao Tian might still think about such an idea.

Now, after Chang Chang analyzed the composition of the cost of the car for him, he completely dispelled this idea.

Judging from the price of 100,000 yuan of a domestic car, the cost may be about 30,000 or 40,000 yuan, and the current price of 3,000 yuan for a set of electronic systems accounts for about one-tenth of the cost, which is at most equivalent to the price of a large piece of the car.

If the price is rashly raised, exceeding the cost of more than 10 percent, then the final car price will certainly increase a lot; the rise in car prices has made many domestic car companies that have poor sales in the first place bound to decline even more, and the most direct consequence of poor sales is that the funds are not recovered in a timely manner, so that these car companies cannot open their capital turnover, and finally there may be a financial crisis within the company.

Doing so can easily cause substantial business damage to a car company.