When Yang Yang and Zhang Bai put aside the script of "Crouching Tiger, Hidden Dragon" for the time being, Chen Mingyi, who couldn't wait, finally had the opportunity to talk to Yang Yang about the planning of the new program.

"You start by looking at this market statistic. Chen Mingyi handed Yang Yang a piece of information, Yang Yang opened it, and found that it was the ratings statistics of the three seasons of "Three Days and Two Nights" and the statistics of the market share of variety shows, which also collected many variety shows of the same type in the same period.

According to Chen Mingyi's data, the average rating of the first season of "Three Days and Two Nights" reached 3.532, of which it received the least attention, and the ratings have risen all the way since then. Because the first season of "Three Days and Two Nights" was broadcast in May, the total number of issues that year was only eleven, and the tenth issue reached its peak, with an audience rating of 5.143 and a market share of 18.7 percent, creating a record in the history of variety shows, and it has not been broken so far.

The ratings of the first few episodes of the second season have also been very high, with an average rating of 3.012 for the first five episodes, but since April, many TV stations have launched carefully planned follow-up works one after another, which has had a huge impact on "Three Days and Two Nights".

By the third season, the average viewership of "Three Days and Two Nights" had dropped to 2.231, and the market share was only 8.3 percent.

To be honest, after the first season, Yang Yang paid less attention to "Three Days and Two Nights", but last night he made up a few episodes of the show, and also searched the Internet for some netizens' evaluations of the show, and had a general understanding of the situation in his heart.

"I've watched the last two seasons, and the scenes and ideas are a bit old-fashioned. Didn't the program team think about running farther away to record?" Yang Yang couldn't help but ask.

He remembered that he had told Chen Mingyi a long time ago that if "Three Days and Two Nights" wants to maintain high ratings for a long time, in addition to the production of each episode of the program to be excellent and real, the location is also very important.

He suggested that Chen Mingyi could change to a tourist attraction with good scenery every two periods, which is also an attraction for some audiences.

Chen Mingyi replied with a wry smile: "Of course I have thought about it, but it is difficult to implement." ”

"First, many attractions are not suitable for the program characteristics of "Three Days and Two Nights", and secondly, even if you find a suitable location, most of them cannot be implemented because of some regulations of the scenic spot itself."

Yang Yang thought about it, the biggest buying point in "Three Days and Two Nights" is actually the scene where the star cooks by himself, but cooking must make a fire, which is already a taboo in many tourist attractions.

Moreover, because the recording time of each episode of the show is relatively long, most celebrities are not willing to go too far. We can only look back and forth in the cities around the magic city. In fact, the effect was not bad at the beginning, but after three seasons, almost all the suitable places have been searched, and the audience's aesthetic fatigue is inevitable. ”

Chen Mingyi explained to Yang Yang that the ratings of "Three Days and Two Nights" so far still rank first in the same type in the same period, there is no shortage of sponsorship fees and advertising fees, and the celebrity guests are also very cooperative...

Yang Yang asked strangely: "Then why are you still yelling at me to plan a new program?"

Chen Mingyi said a little embarrassedly: "The main thing is that I am a little anxious. ”

Yang Yang can understand Chen Mingyi's psychology, when "Three Days and Two Nights" was first broadcast, it could be described as a unique scenery, one family dominated, but variety shows are not a monopoly on the market, it is impossible to keep it like this all the time, the decline in ratings is inevitable, and the program will also have its own survival life, of course, the length is controlled by everyone.

According to Yang Yang's prediction, it is absolutely no problem for "Three Days and Two Nights" to live for another three or four seasons according to this momentum, the question is whether there will be anyone watching the show at that time.

Chen Mingyi is also a good thing to take precautions.

Yang Yang thought about it and suggested to Chen Mingyi: "It's better to reduce the number of issues of "Three Days and Two Nights" and improve the quality of a single episode. ”

"You can choose a wide range of recording points for future programs, and the cycle of each program recording will be extended, which can also improve the audience's sense of expectation to a certain extent..."

Chen Mingyi couldn't help nodding, suddenly came back to his senses, and asked anxiously, "Then do you want to launch a new show?"

"Of course. ”

Zhang Bai interjected with a smile next to him: "Yang Yang means to grasp with both hands." It is necessary to find ways to retain old audiences, but also to attract new audiences with new programs. ”

"Yes!" Yang Yang praised: "This is called 'two hands, two correct, two promote', both hands should be hard." ”

Zhang Bai teased: "You studied politics well in high school." ”

Yang Yang said modestly: "It's okay, it's okay, after all, it's a liberal arts student." ”

"Well, you two have come up with these ideas. Chen Mingyi took out two copies of the program plan and handed them to Yang Yang and Zhang Bai, but even though he said that, his eyes kept on Yang Yang.

Obviously, he was still looking forward to Yang Yang's new idea. Nonsense, if he Chen Mingyi can come up with any good ideas, will he come to Yang Yang for tea so blindly?

Out of politeness, Yang Yang carefully flipped through Chen Mingyi's planning book, as he expected, Chen Mingyi's ideas could not escape the mold of "Three Days and Two Nights".

Yang Yang closed the plan, took out his plan in Chen Mingyi's expectant eyes, and handed it to him.

"Brother Chen also took a look at the ideas I had in mind. ”

Chen Mingyi took the planning book, only to see a few big words written on it - "Run, Brother".

You can't tell anything from a name alone, you still have to look at the content.

"The show is composed of seven funny and highly entertaining artists as regular guests, and each episode of the show is played in the form of teams or individuals, and medals or prompts are obtained through mental and physical competitions to continue to break through, and the winner is finally decided..."

Chen Mingyi's brows couldn't help frowning when he first saw it, this didn't look very different from "Three Days and Two Nights", but slowly he smelled the novel and unique flavor.

There are two things that amaze Chen Mingyi the most in "Run, Brother", one is the unprecedented situation design, each episode of the show is a whimsical story, each guest has a completely different role positioning in each issue, and the variety show is filmed as a movie plot, leaving enough suspense and freshness for the audience, which is really eye-catching.

There is also the design of the game, and the small games that contain elements such as reasoning, confrontation, and competition are novel and entertaining, and the games cited by Yang Yang in the planning book are very interesting.

"This game of tearing off the name card is very good. Chen Mingyi couldn't help but praise him, but then he asked suspiciously: "What is the finger pressure board, why haven't I heard of it?" ”

"A massage product that is good for the body, you can go back and search for it on the Internet, and you will understand it after reading it. Yang Yang explained with a smile.